Bakers & Roasters

What Bakers & Roasters does

Bakers & Roasters is a privately-held, founder-owned brunch and café operator based in Amsterdam, Netherlands, founded in 2012 by a New Zealander and a Brazilian who met in West Hollywood. The company runs two dine-in locations — City Center at Kadijksplein 16 and De Pijp at Eerste Jacob van Campenstraat 54 — serving an all-day brunch and breakfast menu that fuses New Zealand café culture with Brazilian hospitality, supported by an on-site bakery, a proprietary TAHI signature coffee blend, fresh juices, milkshakes, New Zealand wines, local craft beers, and classic brunch cocktails. The business is built around an open-kitchen format, ethically sourced ingredients from named local suppliers (Ad Straathof, Franks Smokehouse, Lindenhoff, Dick Schaap), and a casual, walk-in-driven guest experience.

The operating model is direct-to-consumer and primarily walk-in, with a third-party virtual queue system (Walkup.tech) managing waitlists at both sites and limited reservations offered exclusively at the City Center location via Dojo. Distribution is almost entirely on-premise across two physical storefronts, with an emerging take-away channel for pre-ordered whole cakes and downloadable digital menus (Summer Menu 2026, Drinks Menu). The company employs approximately 17 staff and markets organically through an active Instagram presence (@bakersandroasters) with no disclosed paid advertising, email programs, or content marketing infrastructure.

There is no evidence of outside investment, institutional capital, or M&A activity; ownership remains with the two co-founders. The business is positioned as a lifestyle hospitality brand rather than a technology or platform business — its competitive identity rests on culinary authenticity, in-house production (bakery and signature coffee), and curated local sourcing rather than proprietary software, AI, or scalable digital distribution.

Name

Bakers & Roasters

Legal name

Bakers & Roasters

Website

https://bakersandroasters.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Baked Goods Retailers (445291), Full-Service Restaurants (722511), Retail Bakeries (311811)

SIC

Retail-Eating & Drinking Places (5810), Bakery Products (2050)

akta.pro primary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

akta.pro secondary industry

Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH)

Keywords

• Brunch restaurant
• Specialty coffee
• In-house bakery
• Casual dining
• Breakfast café

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Food & Beverage Sales: Direct customer purchases of brunch dishes, breakfast items, baked goods, specialty coffee, fresh juices, milkshakes, cocktails, wine, and craft beers consumed on-premises

Go-to-market motion1 record

Distribution channels4 records

Marketing channels1 record

Core offering

Bakers & Roasters runs two walk-in brunch and breakfast restaurants in Amsterdam (City Center and De Pijp), serving all-day brunch dishes from an open kitchen, in-house bakery cakes and Kiwi-twisted baked goods, a proprietary TAHI specialty coffee blend, and a full beverage program including juices, milkshakes, cocktails, New Zealand wines, and local craft beers. The company also takes pre-orders for whole cakes to take away.

Product overview

Bakers & Roasters operates as a dual-location New Zealand and Brazilian style brunch restaurant and café in Amsterdam, offering a unified hospitality experience. The core offering centers on all-day brunch and breakfast dining from an open kitchen, complemented by an in-house bakery producing cakes and baked goods, a specialty coffee program featuring their proprietary TAHI signature blend, and a full beverages program including fresh juices, milkshakes, cocktails, wines, and craft beers. Customers can pre-order whole cakes through their cake menu. Menus are accessible via digital formats, with seasonal offerings like the Summer Menu 2026.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Ad StraathofcoreOthersLocal family bakers providing sourdough and spelled loaves. Partnership represents Bakers & Roasters' commitment to local, quality ingredients and supports the artisanal bakery offerings.
• Franks SmokehousecoreOthersLocal smokehouse providing 100% antibiotic and hormone-free smoked salmon, bacon, and chorizo. Supports the company's ethos of ethical sourcing and sustainable food choices.
• LindenhoffcoreOthersSupplier of fresh free-range eggs, ethically reared pork, sausages, and grass-fed beef. Core supplier supporting the restaurant's sustainable and ethical sourcing commitments.
• Dick SchaapcoreOthersProduce supplier partnering with local farmers for fresh, locally-sourced produce. Supports the restaurant's farm-to-table approach and local sourcing philosophy.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Coffee Company: Large Dutch specialty coffee chain with locations across the Netherlands. Comparable as a higher-scale Amsterdam coffee/café incumbent, but operates a broader, less cuisine-focused concept.

Direct peers

• Greenwoods Keizersgracht: Amsterdam brunch and pancake restaurant in the Centrum canal area. Directly comparable as a high-traffic Amsterdam all-day brunch destination competing for the same tourist and local diner base.
• Scandinavian Embassy: Amsterdam specialty coffee and brunch cafe. Comparable as a premium, design-led Amsterdam cafe with a curated brunch menu and strong coffee program.
• Lot Sixty One Coffee Roasters: Amsterdam specialty coffee roaster with cafe locations. Comparable as an Amsterdam cafe operating a proprietary coffee program alongside a daytime food offering.
• Anne&Max: Multi-location Dutch cafe/breakfast/lunch concept with a neighborhood, hospitality-led positioning. Directly comparable in service model (all-day brunch, coffee, casual seating) and target customer.
• Dignita Hoftuin: Amsterdam brunch/lunch cafe concept with multiple locations. Comparable in Amsterdam brunch positioning, daytime-only operating model, and lifestyle/social-media-driven brand.
• Bagels & Beans: Dutch specialty cafe chain serving bagels, coffee, and casual all-day fare across the Netherlands. Comparable as a multi-location Dutch cafe operating on similar daytime brunch/coffee economics.
• Pluk Amsterdam: Amsterdam-based cafe/bakery chain with multiple locations serving healthy brunch, baked goods, and specialty coffee. Closely comparable in product mix (cafe + in-house bakery + brunch) and Amsterdam-centric footprint.
• The Avocado Show: Amsterdam-founded brunch/dining concept with multiple city locations and a strong Instagram-driven brand identity. Directly comparable as an Amsterdam brunch cafe built on a distinctive culinary hook and lifestyle branding.

Emerging players

• Two Chefs Brewing: Amsterdam craft brewery with a taproom/food concept. Comparable as a local Amsterdam food-and-drink venue with a curated, supplier-driven ethos and brand-led positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bakersandroasters
• LinkedInlinkedin.com/company/bakers-roasters

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bakers & Roasters