mömax Magyarország

Name

mömax Magyarország

Legal name

MMXH Lakberendezési Kft.

Website

https://moemax.hu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

mömax Magyarország is a Hungarian omnichannel furniture and home décor retailer operating physical stores across Budapest, Győr, and Budaörs plus an e-commerce platform, targeting mainstream consumers with affordable trend-focused home furnishings and 3D kitchen design services.

Ownership category

akta.pro rank

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Furniture Sales: Direct retail sales of furniture and home goods through physical store locations and online shop. Revenue is generated through one-time product sales with prices ranging from approximately 2,490 Ft to over 600,000 Ft per item.
2. BEST PRICE Segment: Value-focused product line offering consistently low-priced furniture and home goods, attracting price-sensitive consumers
3. Delivery and Assembly Services: Revenue generated from delivery, shipping, and furniture assembly services, with free delivery offered on select items

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

mömax Magyarország is a Hungarian omnichannel furniture and home furnishings retailer selling sofas, beds, wardrobes, kitchen and dining furniture, lighting, home textiles and garden products through five physical showrooms across Budapest, Győr and Budaörs and a full online shop at moemax.hu. The assortment is segmented across multiple in-house labels (Modern Living, Premium Living, Based) plus the BEST PRICE value line, and is supported by 3D kitchen planning appointments, Click & Collect pickup, a Club Card loyalty program, and home delivery with assembly.

Product overview

Mömax Magyarország is a Hungarian furniture and home furnishings retailer operating as both an e-commerce platform and physical store network. The core offering includes a comprehensive range of furniture products (sofas, beds, wardrobes, dining sets, office furniture, bathroom furniture) and home accessories (textiles, lighting, kitchenware, garden furniture, and decor). The business model combines a unified online shop with differentiated retail formats: the main Mömax stores, Trendshop (an exclusive 400 sqm showroom concept in Budapest), and OUTLET Csepel for discounted items. Key services include 3D kitchen planning (using nobilia and Express kitchen systems), Click & Collect pickup, and the Club Card loyalty program. The BEST PRICE sub-brand designates the retailer's best value-to-price ratio products. Mömax faces competition in the Hungarian market with various international furniture retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Trendshop: A 400 square meter showroom located in Soroksár (1237 Budapest, Bevásárló utca 6) within the XXXLutz store, featuring Hungary's newest online showroom and store
• OUTLET Csepel
• Club Card
• BEST PRICE
• Click & Collect
• Modern Living
• Premium Living
• Based
• nobilia
• Express

Products and services

• Mömax Online Shop Full-range e-commerce storefront at moemax.hu offering the complete mömax Magyarország furniture and home decor assortment to Hungarian consumers, with browsing, ordering, Click & Collect, delivery scheduling and a 30-day return policy.
• BEST PRICE product line A value-oriented in-house furniture line marked BEST PRICE across the catalog, offering sofas, beds, wardrobes and other home essentials at the lowest price tier within mömax Magyarország's assortment, targeted at budget-conscious Hungarian consumers and small-business bulk buyers.
• 3D Kitchen Planning service A free, appointment-based kitchen design consultation in which customers work with mömax specialists to produce a 3D plan for their kitchen using nobilia kitchen products, intended for Hungarian consumers planning a new or renovated kitchen.
• Click & Collect A buy-online-pick-up-in-store service where Hungarian customers order furniture and home goods on moemax.hu and collect them at a chosen mömax showroom, with online reservation of a pickup time slot.
• Mömax Club Card A free loyalty membership program offering registered Hungarian customers exclusive discounts, special vouchers, a 30-day return policy and personalized promotional offers across the mömax furniture and home decor assortment.
• Home Delivery and Assembly service A paid home delivery and on-site assembly service for bulky furniture purchases, fulfilled through third-party logistics partners (GLS, MPL, Trans-Pack) and offered to Hungarian consumers and B2B / project customers nationwide.

Quantifiable outcome

• 14-day return guarantee on purchases
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered major, core and minor.

• XXXLutzmajorChannel Partner/ Reseller/ Distributormömax operates its Trendshop showroom concept inside XXXLutz retail locations in Hungary. The Soroksár Trendshop (1237 Budapest, Bevásárló utca 6) is physically located within the XXXLutz store, providing cross-promotional opportunities and shared foot traffic.
• GLScoreOthersGLS (General Logistics Systems) serves as one of the primary courier partners for home delivery of online orders across Hungary.
• MPL (Magyar Posta)coreOthersMPL (Magyar Posta Logisztika) provides postal and parcel delivery services as one of mömax's shipping partners.
• Trans-Pack LogisztikaminorOthersTrans-Pack Logisztika handles specialized logistics and delivery services for Mömax products.
• nobiliamajorStrategic or Co-development Partnernobilia is a key kitchen cabinet brand featured in mömax's free 3D kitchen planning service. Customers can choose from various nobilia fronts and decorations when designing their custom kitchens with professional advisor assistance.
• ExpressmajorStrategic or Co-development PartnerExpress is a kitchen cabinet brand offered alongside nobilia in mömax's 3D kitchen planning service, providing customers with additional design options for custom kitchen solutions.
• Bessagi HomemajorChannel Partner/ Reseller/ DistributorBessagi Home is a furniture brand whose products are prominently featured across Mömax's product catalog, including sofas, armchairs, dining sets, and bedroom furniture.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• XXXLutz: Austrian-headquartered furniture retail giant with major Hungarian presence, and the host partner for mömax's Trendshop showroom. Competes directly across mid- and premium-tier furniture while offering broader category depth and larger stores.
• Wayfair: Global online home goods marketplace offering broad furniture and décor assortment. Comparable to mömax's e-commerce channel in category breadth, though without a Hungarian physical store network.

Direct peers

• JYSK: Danish-owned value furniture and home goods chain with extensive Hungarian store coverage. Closely comparable to mömax on mid-market positioning, omnichannel retail, and trend-focused home accessories.
• home24: European online furniture and home furnishings retailer; home24 products already appear in the mömax catalog. Comparable on online-led furniture distribution and broad home assortment.
• Möbelix: Value-oriented furniture retail brand operated by the XXXLutz group in Hungary. Directly competes with mömax on price-led furniture positioning while benefiting from group procurement and logistics scale.
• IKEA: Global furniture and home furnishings retailer with multiple stores in Hungary, offering affordable flat-pack furniture across all room categories. Direct competitor to mömax on assortment breadth, price point, and target consumer.

Emerging players

• Westwing Group: European curated online home and living retailer active in Hungary. Comparable to mömax on trend-led home décor positioning, though operates purely online rather than omnichannel.

Regional players

• Boconcept: Danish design-led furniture franchise present in Hungary. Comparable on premium home furnishing positioning, though focused on design-forward consumers rather than mömax's mainstream value-tier customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/moemax.hu
• Instagraminstagram.com/moemax_magyarorszag
• LinkedInlinkedin.com/company/tesztoldal1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mömax Magyarország