Name

Mogi

Legal name

Công Ty Cổ Phần Định Anh

Website

https://mogi.vn

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Real Estate Marketplace

NAICS

Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Co-Living Property Management (BPAJAFAJ)

Keywords

• Real estate marketplace
• Property listings
• Rental search
• Home buying guides
• Agent memberships

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Fees for Real Estate Agents: Real estate agents and brokers pay membership fees (Phí thành viên) to access premium listing services on the pro.mogi.vn platform. This is the primary revenue stream from professional users of the platform.
2. Listing Fees for Premium Placement: Agents can purchase combo packages and premium listing placements for enhanced visibility of their property listings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Mogi operates a Vietnamese real estate marketplace that connects property buyers, renters, and real estate agents/brokers. Property search, listing browsing, neighborhood reviews, price reference data, and educational home buying guides are free for consumers, while real estate agents pay membership fees for premium listing placements on the professional portal (pro.mogi.vn). The platform covers rental rooms, apartments, houses, land, and development projects across major Vietnamese cities including Ho Chi Minh City, Hanoi, Da Nang, Binh Duong, and Hai Phong.

Product overview

Mogi operates as a comprehensive real estate marketplace platform in Vietnam, offering both a core property listing and search ecosystem and supplementary tools for property transactions. The core platform consists of Tìm mua (buy) and Tìm thuê (rent) property search modules with smart filtering, complemented by Giá nhà đất for price reference data, Dự án for development projects, and Môi giới for agent connections. The service extends to specialized vertical search products including Phòng trọ gần trường (student housing near universities) and Phòng trọ công nhân (worker housing near industrial zones). Additional value-added services include Review khu vực (area reviews describing local amenities), 10 Bước mua nhà (home buying guide), Vay mua nhà (home loan comparison via THEBANK.VN), and Tra cứu thông tin sáp nhập (administrative merger lookup). Premium offerings include Phí thành viên (paid membership for enhanced listing tools) and physical Văn phòng giao dịch for in-person transaction support.

Differentiator

Problem solved

Functional benefit

Products and services

• Tìm mua (Property Search - Buy) Property search functionality on mogi.vn enabling users to find real estate listings for purchase across Vietnam, with smart filtering by area, price, and amenities. Targeted at individual home buyers and property investors in Vietnam.
• Tìm thuê (Property Search - Rent) Rental property search on mogi.vn allowing users to find apartments, houses, and rooms for rent with filtering capabilities. Targeted at renters including students, factory workers, and professionals across Vietnam.
• Giá nhà đất (Property Price Reference) Property price information service on mogi.vn providing average, highest, and lowest prices for areas to help buyers make informed investment decisions. Targeted at Vietnamese property buyers and investors seeking price transparency.
• Dự án (Real Estate Projects) Directory of real estate development projects across Vietnam on mogi.vn, allowing users to explore new developments and upcoming properties. Targeted at home buyers and investors evaluating new project inventory.
• Môi giới (Real Estate Agents Directory) Platform feature on mogi.vn connecting users with verified real estate agents and brokers, focused on major markets like HCMC and Hanoi. Targeted at buyers and renters seeking agent assistance.
• Phí thành viên (Premium Membership) Paid membership program on pro.mogi.vn offering enhanced listing management, priority visibility, premium listing placements, combo packages, and additional tools for property sellers. Targeted at professional real estate agents and brokers in Vietnam.
• Review khu vực (Area Reviews) Neighborhood review and rating feature on mogi.vn describing amenities, schools, hospitals, shopping, recreation, and transportation options for each ward in major cities including HCMC and Hanoi. Targeted at property buyers and renters evaluating neighborhoods.
• 10 Bước mua nhà (10 Steps to Buy a Home) Educational guide and checklist on mogi.vn walking first-time homebuyers through 10 steps of purchasing property in Vietnam, including search, price reference, planning, amenities lookup, banking, deposit procedures, notary, title transfer, interior design, and moving. Targeted at first-time Vietnamese home buyers.
• Vay mua nhà (Home Loan Assistance) Bank comparison and loan assistance feature on mogi.vn, integrated with THEBANK.VN, helping users find and compare home loan options from Vietnamese banks. Targeted at property buyers needing financing.
• Phòng trọ gần trường (Student Housing Search) Specialized search on mogi.vn for student housing near universities and colleges, helping students find affordable rooms in suitable areas. Targeted at university and college students in Vietnam.
• Phòng trọ công nhân (Worker Housing Search) Specialized search on mogi.vn for factory worker housing near industrial zones, targeting laborers in major industrial areas. Targeted at industrial zone workers seeking proximity to workplaces.
• Tìm văn phòng công chứng (Notary Office Locator) Directory of notary offices on mogi.vn to help buyers and sellers locate certified notary services for property transactions. Targeted at property buyers and sellers completing transactions.
• Văn phòng giao dịch (Transaction Offices) Physical office locations of Công Ty Cổ Phần Định Anh in Ho Chi Minh City (67/3 Lý Long Tường, Tân Hưng) and Hanoi (38 Cửa Đông, Hoàn Kiếm) offering in-person listing registration and related transaction services. Targeted at property buyers, sellers, and agents needing in-person support.
• Tra cứu thông tin sáp nhập (Administrative Merger Lookup) Reference tool on mogi.vn allowing users to look up information about administrative mergers of districts and wards in Vietnam. Targeted at property buyers verifying administrative boundaries.

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• THEBANK.VNcoreTechnology or IntegrationMogi has integrated THEBANK.VN's banking services into its platform to help property buyers compare and select suitable banks for home loans. The partnership provides value to Mogi users who need financing assistance when purchasing property through the platform.

Scale indicators1 record

Regional players

• 99.co: Singapore-headquartered residential property marketplace expanding across Southeast Asia. Comparable to Mogi as a listing-led marketplace with agent tools and content-driven SEO, but focused on Singapore and Indonesia rather than Vietnam.
• Dot Property: Southeast Asian real estate portal network operating country-specific sites across the region including Vietnam. Comparable to Mogi in residential listing marketplace model and agent lead generation, but with broader geographic reach.
• PropertyGuru: Leading Southeast Asian property portal with an active Vietnamese site (propertyguru.com.vn). Comparable to Mogi in marketplace model and agent monetization, but operates regionally across Singapore, Malaysia, Thailand, Indonesia and Vietnam with greater scale.

Direct peers

• Batdongsan.com.vn: Vietnam's largest dedicated real estate listing portal covering sale, rent and project listings nationwide. Directly comparable to Mogi as a residential property marketplace targeting the same Vietnamese buyer, renter and agent audiences with overlapping monetization.
• Chotot: Vietnamese horizontal classifieds platform with a large real estate vertical alongside vehicles, jobs and consumer goods. Comparable to Mogi as a competing destination for property listings, agents and renters in Vietnam with a similar free-to-consumer / paid-promotion model.
• Muaban.net: Vietnamese classifieds portal explicitly linked from Mogi's footer as a partner, covering real estate alongside other verticals. Comparable as a competing marketplace for property listings and agents within Vietnam.

Broad incumbents

• Zillow: Largest US residential real estate marketplace with agent advertising, mortgages and home valuation tools. Comparable to Mogi in business model (agent subscriptions, content, neighborhood data) but operates at vastly larger scale in a different geography.
• Realestate.com.au: Australia's largest residential property portal with agent subscriptions, project marketing and home-loan referrals. Comparable to Mogi in marketplace structure and monetization mix, but operating as an incumbent in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/VietnamMogi
• YouTubeyoutube.com/MogiVNchannel
• Facebookfacebook.com/mogivietnam
• LinkedInlinkedin.com/company/mogivietnam
• Instagraminstagram.com/mogivietnam
• TikToktiktok.com/@mogi.official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mogi