Moja Coffee

What Moja Coffee does

Moja Coffee is a privately held, founder-owned specialty coffee roaster headquartered in North Vancouver, British Columbia, operating under co-founders Doug Finley and Andrew Wentzel since 2003/2004. The company roasts on a single handmade Joper roaster acquired in 2012 from Porto, Portugal, with a 30-kilogram batch capacity, and focuses primarily on single-origin coffees from Colombia, Nicaragua, Guatemala, and Sumatra, complemented by limited-edition Lab Series releases (e.g., Kenya Kaliluni, Brazil Jaguara), selective espresso blends, a single-origin instant coffee SKU, and ancillary brewing equipment (Aeropress, Chemex, V60, filters). The name 'Moja' is Swahili for 'one,' chosen to reflect a belief in showcasing individual growing regions; founders personally conduct origin research trips and barista training.

The business operates a multi-channel go-to-market model: direct-to-consumer e-commerce (shop.mojacoffee.com) shipping across British Columbia and Canada, two physical café locations (the Rupert Street roastery/café since 2008 and a second café on Commercial Drive opened in 2024), wholesale partnerships with foodservice operators such as Thomas Haas, Vancouver Convention Centre, Capilano Suspension Bridge, and Whitebark Cafe in Banff, and retail grocery distribution through Whole Foods, Stong's, and Fresh Street Markets. Wholesale services are bundled with coffee consultation, barista training, quality control, and technical support. Unit pricing spans $10 (instant coffee) to $17+ (Lab Series) with brewing equipment from $7 (filters) to $48 (Chemex), and free shipping above $70 on online orders.

The organization runs on a six-person team with no external institutional investors, no disclosed funding rounds, and founder-retained ownership and control. Competitive positioning rests on origin-direct sourcing, small-batch roasting consistency, a 20-year Vancouver brand presence, and an integrated café/wholesale/retail distribution footprint rather than scale, technology differentiation, or AI capabilities. The single 30 kg roaster and absence of external capital constrain aggressive scaling, making Moja a lifestyle-scale specialty operator with stable but modest growth capacity.

Name

Moja Coffee

Legal name

Moja Coffee

Website

https://mojacoffee.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Moja Coffee is a privately held specialty coffee roaster in North Vancouver, BC, founded in 2004, that roasts single-origin coffees on a 30 kg Joper roaster and sells through two cafés, e-commerce, wholesale, and grocery retail across Canada.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Espresso Bars & Coffee Bars (THAFADAD), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

Keywords

• Specialty coffee roasting
• Single origin coffee
• Wholesale coffee supply
• Small batch roasting
• Brewing equipment retail

Headquarters

HQ city

North Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Coffee Sales: Direct sales of freshly roasted coffee beans to consumers through e-commerce (shop.mojacoffee.com) and two cafe locations. Offers single-origin coffees, espresso blends, and seasonal offerings including Lab Series.
2. Wholesale Coffee Supply: Supply of freshly roasted coffee to businesses including coffee shops, restaurants, offices, and organizations. Services include coffee consultation, barista training, quality control, and technical support.
3. Equipment and Merchandise Sales: Sales of brewing equipment including AeroPress, Chemex, V60 drippers, filters, kettles, scales, and grinders. Also includes Moja branded merchandise.
4. Retail Distribution: Distribution through grocery retail partners including Whole Foods, Stong's, and Fresh Street Markets throughout British Columbia.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Moja Coffee is a premium coffee roaster that sources single-origin and specialty coffee beans from growing regions worldwide, roasting them in small batches on a handmade Joper roaster in North Vancouver, British Columbia. The company sells roasted coffee, instant coffee, brewing equipment, and merchandise through two company-owned cafes, a Canada-wide e-commerce store, wholesale partnerships with businesses, and retail grocery distribution.

Product overview

Moja Coffee is a premium coffee roasting company operating as a unified coffee product and service offering. The core products include Single Origin Coffee (Colombia, Nicaragua, Guatemala, Sumatra), the limited-edition Lab Series, and Espresso Blends. The company also offers Instant Coffee and Merchandise. On the service side, Moja provides Wholesale Coffee Supply to businesses with consultation, barista training, and technical support services. The company operates two cafe locations in North Vancouver (Rupert Street headquarters and Commercial Drive) and serves retail customers through online ordering across Canada. Moja roasts exclusively on their Joper roaster (30kg capacity, handmade in Porto Portugal) in small batches.

Differentiator

Problem solved

Functional benefit

Brands

• Lab Series: Limited edition single origin coffee series featuring unique tasting profiles, including offerings like Kenya Kaliluni (Citrus, Plum, Bright & Juicy) and Brazil Jaguara (Tropical, Caramel, Pineapple).
• Moja Instant Coffee

Products and services

• Single Origin Coffee Premium single-origin coffee offerings from growing regions including Colombia, Nicaragua, Guatemala, and Sumatra, roasted in small batches on the Joper roaster to preserve individual regional taste profiles. Sold to retail consumers via the Moja online store and cafes, and to wholesale accounts.
• Lab Series
• Espresso Blends
• Moja Instant Coffee
• Aeropress
• Chemex Classic 8-cup
• Aeropress Filters
• Wholesale Coffee Service

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Bjorn BarbakeryminorOthersBakery partnership that provides freshly baked pastries for Moja cafes. The partnership offers sweet treats including croissants and other pastries as an addition to coffee orders.
• Thaas ChocolatesminorOthersChocolate supplier that keeps Moja's pastry shelves stocked with delicious, flaky, butter-filled treats for their cafes.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Revolver Coffee: Vancouver specialty coffee roaster with a flagship cafe and direct trade sourcing. Comparable to Moja as a small-batch, single-origin-focused local roaster competing for the same wholesale and cafe customers.
• Modus Coffee Roasters: Vancouver-based specialty roaster serving wholesale and café customers. Comparable to Moja as a BC-rooted single-origin roaster competing for the same wholesale accounts.
• Pallet Coffee Roasters: Vancouver specialty roaster with multiple cafes and wholesale accounts. Comparable to Moja in scale, geography, and bakery/cafe partnerships.
• JJ Bean Coffee Roasters: Vancouver-based specialty coffee roaster operating a roastery and multiple cafe locations across BC. Directly comparable to Moja in geography, single-origin focus, and roastery-cafe hybrid model.
• Phil & Sebastian Coffee Roasters: Canadian specialty coffee roaster based in Calgary with direct trade relationships and wholesale distribution. Comparable to Moja in single-origin focus, direct sourcing, and small-batch roasting philosophy.
• Equator Coffees: Specialty coffee roaster with cafes and direct trade sourcing. Comparable to Moja in single-origin focus, cafe-retail integrations, and direct relationships with growers.
• 49th Parallel Coffee Roasters: BC-based specialty coffee roaster with wholesale and retail distribution. Closely comparable to Moja in single-origin focus, BC grocery distribution, and direct trade sourcing.

Broad incumbents

• Kicking Horse Coffee: Large Canadian specialty coffee roaster owned by Lavazza, with national grocery distribution. Comparable to Moja as a Canadian coffee brand in similar grocery channels, but at much larger scale.
• Tim Hortons: Canada's largest coffee QSR chain with mass-market grocery coffee products. Comparable as a competitor for share-of-stomach in Canadian coffee, but at vastly different scale and price points.

Regional players

• Matchstick Coffee Roasters: Vancouver-origin specialty roaster that expanded to multiple BC locations and Toronto. Comparable to Moja in roastery-cafe model and single-origin focus, but with a larger footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mojacoffee
• Facebookfacebook.com/MojaCoffeeRoasters
• Instagraminstagram.com/mojacoffee
• LinkedInlinkedin.com/company/moja-coffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moja Coffee