MojeDílna.cz

What MojeDílna.cz does

MojeDílna.cz is the trading name of AMNproTrade s.r.o., a privately held Czech e-commerce company headquartered in Brno-Jih, Jihomoravský kraj. It sells professional automotive tools and workshop equipment to two parallel customer bases: individual mechanics and DIY consumers purchasing at retail, and professional autoservice and tire-service businesses (autoservisy and pneuservisy) purchasing through a dedicated wholesale (Velkoobchod) channel that requires a Czech company identification number (IČO). The company distributes a multi-brand catalog that includes Bosch, Hazet, Facom, Wera, Jonnesway, and KNIPEX, spanning categories such as engine timing tools, brake service equipment, diagnostic testers (OBD2, compression, multimeters), specialized wrenches, hydraulic and pneumatic equipment, vehicle lifts, workshop furniture, torque wrenches, and consumables.

The business operates an omnichannel distribution model: a Shoptet-hosted online storefront (cdn.myshoptet.com logo asset) serves as the primary sales channel with same-day dispatch for orders placed before 15:00, 90-day returns, a customer loyalty (bonus) program, and gift vouchers, complemented by a physical retail showroom in Brno where customers can view and purchase products in person. Social login is offered via Facebook, Google, and Seznam. Marketing relies on the e-commerce site's category depth, an email newsletter, and a blog with seasonal advice and tool-selection guides.

Revenue mechanics are entirely transactional: one-time unit purchases priced in Czech Koruna, with both VAT-inclusive and ex-VAT prices displayed, and separate wholesale pricing tiers for IČO-verified business buyers. The company ships within the Czech Republic and to Slovakia, with 6 employees and no disclosed external investors, funding history, or parent organization. No proprietary technology, patents, certifications, or AI/ML capabilities are disclosed.

Name

MojeDílna.cz

Legal name

AMNproTrade s.r.o.

Website

https://mojedilna.cz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MojeDílna.cz (AMNproTrade s.r.o.) is a Czech e-commerce retailer of professional automotive tools and workshop equipment, serving autoservisy, pneuservisy, professional workshops, and DIY mechanics across the Czech Republic and Slovakia via its online store and Brno showroom.

Ownership category

akta.pro rank

Product category

Automotive Tools and Workshop Equipment

NAICS

Automotive Parts and Accessories Retailers (441330), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto & Home Supply Stores (5531), Wholesale-Motor Vehicle Supplies & New Parts (5013), Cutlery, Handtools & General Hardware (3420), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

akta.pro secondary industries

Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ), Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB), Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• Automotive workshop tools
• Tire service equipment
• Vehicle diagnostic testers
• Professional hand tools
• Workshop furniture supplies

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Retail E-commerce: Primary revenue from selling automotive tools, workshop equipment, tire service equipment, and related products directly to customers through online storefront. Products are sold at retail prices with VAT (DPH) and wholesale prices for business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

MojeDílna.cz sells professional automotive workshop tools and equipment online and through a physical showroom in Brno, Czech Republic. The product range covers specialized tools for auto repair shops (engine timing tools, brake service tools, diagnostic equipment), complete tire service equipment (wheel balancers, tire changers, TPMS sensors), workshop furniture, hydraulic and pneumatic tools, vehicle lifts, torque wrenches, power tools, consumables, and car cosmetics. Customers include professional auto repair shops, tire service centers, workshops, and individual DIY mechanics, with separate retail and wholesale (Velkoobchod) pricing for business buyers holding a Czech IČO.

Product overview

MojeDílna.cz is an e-commerce platform offering a comprehensive portfolio of professional automotive workshop equipment and tools. The core offering centers on specialized repair tools for auto repair shops (autoservisní nářadí) including engine timing tools, brake service equipment, diagnostic testers, and specialized wrenches for alternators, lambda sensors, and cylinder heads. Supporting this are major product lines for tire service equipment (pneuservisní vybavení) with wheel balancers and changers, workshop equipment including hydraulic presses and lifts, torque wrenches for precise fastening, and pneumatic/air tools with compressors. The platform also offers general hand tools, consumables, car cosmetics, and power tools. Products are sold across major categories: Autoservisy (workshop tools), Pneuservisy (tire service), Vybavení dílny (workshop equipment), Nářadí (tools), Vzduchotechnika (pneumatics), and Spotřební materiál (consumables). The company distributes products from brands including Bosch, Hazet, Facom, Wera, Jonnesway, KNIPEX, and others.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• FACOM: Facom is a Stanley Black & Decker-owned premium hand-tools brand widely used in European professional workshops — comparable as a premium upstream brand whose tools are sold through retail channels like MojeDílna.cz.
• KNIPEX: KNIPEX is a major German pliers and hand-tool manufacturer distributed through industrial and online channels; comparable because it supplies several specialty-tool SKUs that compete with or sit alongside MojeDílna.cz's hand-tool offering.
• HAZET: Hazet is a leading German premium hand-tool and automotive specialty-tool manufacturer sold both direct and through distributors like MojeDílna.cz; comparable as an established incumbent brand whose product portfolio anchors MojeDílna.cz's premium assortment.

Regional players

• Conrad Electronic: Conrad Electronic is a European specialist retailer of tools, workshop equipment, diagnostics and technical supplies operating webshops across multiple countries; comparable as an omnichannel tools-and-diagnostics retailer that competes for MojeDílna.cz's professional and DIY tool buyers in Central Europe.
• Allegro: Allegro operates the leading general marketplace in Czechia (allegro.cz) carrying automotive parts, workshop tools and accessories from third-party sellers — comparable as a regional e-commerce destination competing for the same Czech buyers of automotive tools and parts.
• Hornbach (Czechia): Hornbach runs a Czech DIY/workshop tools and equipment retail operation with both stores and webshop; comparable as a regional omnichannel competitor in hand tools, power tools and workshop equipment that overlaps part of MojeDílna.cz's individual-mechanic and DIY customer segment.

Direct peers

• KS Tools: KS Tools is a German specialist manufacturer and distributor of professional automotive specialty tools (timing, brake, engine, bodywork) sold through its own channels and resellers — directly comparable as a specialist automotive-tools vendor whose SKUs overlap heavily with MojeDílna.cz's autoservis catalog.
• Würth: Würth is the dominant European B2B supplier of workshop consumables, hand tools, and automotive repair equipment to professional auto repair shops — directly comparable to MojeDílna.cz's professional workshops and autoservis target segments with an established catalog and B2B sales motion.
• AUTODOC: AUTODOC is Europe's largest online retailer of automotive spare parts and accessories, including workshop and tire-service tools, serving both consumers and small workshops across many European markets — directly comparable as an e-commerce-led specialist in the same product category MojeDílna.cz operates in.
• BGS technic: BGS technic is a German-based specialist in automotive specialty tools and workshop equipment sold via its own webshop and distributors — closely comparable to MojeDílna.cz in product depth across engine, brake, tire and bodywork tools for the professional repair trade.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mojedilnacz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MojeDílna.cz