Mojo Guitar Teachers

What Mojo Guitar Teachers does

Mojo Guitar Teachers is a privately held, founder-owned music education business founded in 2011 and headquartered in Fyshwick, Australian Capital Territory, operating across Canberra and Queanbeyan. The company delivers private one-on-one instruction in guitar, bass, ukulele, and drums to students of all ages, supplemented by a Rock School holiday program for children aged 10-17 and a B2B school-channel program delivering curriculum-based lessons at 15+ Canberra primary and secondary institutions. Lessons are priced at $46 per 30-minute studio session (or $51 mobile/home) on a pay-as-you-go basis, with a roster of 20+ teachers holding Working with Vulnerable People credentials and Public Liability Insurance.

The underlying "product" is human-delivered music instruction supported by a proprietary teaching framework called The Mojo Method, developed by founder Cam from his touring and performance experience and codified into printed ($29.99) and digital ($9.99) instructional editions linked to a YouTube video library. The firm distributes across four parallel channels — two physical studios (Fyshwick at the Dairy Road Precinct and Queanbeyan at Cassidy's Arcade), mobile lessons delivered to homes and offices, online video lessons, and the school-channel B2B program — with marketing primarily through the company website, Instagram, Facebook, and word-of-mouth referrals.

The business is run by founder Cam (technical/methodology lead) and co-founder Daniel (operations), with no institutional investors, no funding rounds, and no disclosed revenue. Commercial activity is a mix of recurring private tuition (subscription-like weekly cadence), one-time program fees (Rock School), B2B professional services fees (school contracts), and packaged product sales (Mojo Method editions, Tab Book, gift cards). Geographic expansion beyond the Canberra/Queanbeyan corridor is not evident; growth to date has been organic and regional.

Name

Mojo Guitar Teachers

Legal name

Mojo Guitar Teachers

Website

https://mojoguitarteachers.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Mojo Guitar Teachers is a Canberra-based, founder-owned music school founded in 2011, offering private guitar, bass, ukulele, and drums lessons, a Rock School holiday program, and a B2B school-channel program serving hundreds of individual students and 15+ Canberra schools across two studios and mobile/online delivery.

Ownership category

akta.pro rank

Product category

Music Education Services

NAICS

Fine Arts Schools (61161)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Private Music Lessons (Instrumental) (EDAMANAA)

akta.pro secondary industries

Music Instruction (Instrumental & Vocal) (EDAMAAAE), Performance Coaching & Competition Preparation (Auditions, Recitals) (EDAMANAL), Music (Instruments, Voice, Music Theory) (EDAAAGAC)

Keywords

• Music education services
• Guitar instruction
• Private music lessons
• Instrument tutoring
• Music school services

Headquarters

HQ city

Fyshwick

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Private Music Lessons: Recurring revenue from private 1:1 music lessons for guitar, bass, ukulele, and drums. Lessons are typically weekly, charged per session. Studio lessons start at $46 for 30 minutes; home lessons add $5 mobile fee.
2. Rock School Holiday Programs: School holiday program where kids aged 10-17 learn to play in bands, write songs, and perform. One-time fee per program session.
3. School Lessons Program: B2B revenue from teaching guitar lessons at primary and secondary schools throughout Canberra.
4. Educational Products: Sale of educational books and materials including The Mojo Method (printed $29.99, digital $9.99) and Mojo Tab Book (digital). Also sells gift cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Mojo Guitar Teachers operates a private music school delivering one-on-one lessons in guitar, bass, ukulele, and drums to students of all ages, delivered at two studios (Fyshwick and Queanbeyan), in students' homes/offices, online, and through an institutional school lessons program. The school also runs a Rock School holiday program where students aged 10-17 form bands, write songs, and perform, and sells proprietary teaching materials (The Mojo Method) developed by the founder.

Product overview

Mojo Guitar Teachers operates as a music education school offering private one-on-one lessons in guitar, bass, ukulele, and drums, complemented by a Rock School holiday program for young musicians aged 10-17. The company also provides educational materials including The Mojo Method (available in printed and digital versions) and the Mojo Tab Book, along with gift cards for lessons. Lessons are delivered at their two studio locations, at client homes/offices, online, and at various Canberra schools through their school lessons program.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Music Lessons One-on-one music lessons for guitar, bass, ukulele, and drums available to students of all ages, with each lesson tailored to the individual student's preferences and musical styles. Delivered at studios in Fyshwick and Queanbeyan, at students' homes or offices, or online.
• Rock School Holiday Program A school holiday program where kids aged 10-17 are grouped into bands, taught to play together, write a song, and perform on stage. Delivered as a one-time program session per school holiday.
• School Lessons Program Curriculum-based guitar lessons delivered on-site at primary and secondary schools throughout Canberra, including named schools such as Alfred Deakin High School, Garran Primary School, Duffy Primary School, Hawker Primary School, Mother Teresa Primary School, Melrose High School, and others. Sold as a B2B service to educational institutions.
• The Mojo Method (Printed Version) A beginner guitar learning method developed by founder Cam, packaged as a wire-bound printed book with embedded links to instructional YouTube videos. Sold for $29.99 and delivered within Australia.
• The Mojo Method (Digital Version) Digital downloadable version of the proprietary beginner guitar learning method with embedded links to instructional YouTube videos throughout. Sold for $9.99.
• Mojo Tab Book (Printed Version) Blank tab pages designed for students and teachers to keep track of songs they are playing. Pages can be removed as individual sheets or kept as a bound collection.
• Mojo Tab Book (Digital Version) Digital downloadable blank tab pages that students and teachers can print to track songs they are playing.

Quantifiable outcome

• Students develop confidence and performance skills through Rock School programs

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• ScreenCraftminorOthersCo-located in the same building (Dairy Road Precinct, Building 3.3) in Fyshwick. Not a formal business partnership but a tenant relationship in a creative business precinct.
• KeepCominorOthersCo-located in the same building (Dairy Road Precinct, Building 3.3) in Fyshwick. Not a formal business partnership but a tenant relationship in a creative business precinct.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• School of Rock: Large US-based music school franchise offering private lessons and group performance programs (including a 'Rock 101' / 'Performance' model for kids) across guitar, bass, drums, keys, and vocals. Comparable to Mojo because of the same core model — private instrumental lessons plus ensemble/performance programs — though operating at vastly greater scale and primarily in North America.

Direct peers

• ArtistWorks: Online music school offering video-based lessons from professional musicians across guitar, bass, drums, and other instruments via subscription and exchange formats. Comparable to Mojo's online lesson offering and the use of working-musician instructors delivering structured instrumental curricula.
• Lessonface: Online platform for booking live video lessons with vetted music teachers across instruments including guitar, bass, drums, and ukulele. Comparable to Mojo's online private lesson channel and its emphasis on working-musician instructors.
• TakeLessons: Online marketplace that connects students with local and online music tutors for private lessons across instruments including guitar, bass, and drums. Directly comparable to Mojo's private 1:1 lesson business model, including home/online delivery and tutor-matching mechanics.
• Yousician: Subscription-based app and online platform that teaches guitar, bass, ukulele, and other instruments via interactive lessons. Direct competitor to Mojo's instrumental-lesson core offering from a digital/online channel; targets beginner and intermediate self-directed learners globally and competes on price and convenience.
• TrueFire: Online guitar and bass education platform offering structured video courses from professional guitarists. Comparable to Mojo's instrumental (guitar/bass) focus and the use of branded teaching methodology with remote delivery.
• Fender Play: Fender's online subscription guitar (and bass/ukulele) lesson platform with structured curricula and instructor-led video content. Comparable to Mojo's private guitar-lesson core product, particularly the digital/online delivery channel and use of a branded teaching curriculum.

Regional players

• Australian Institute of Music: Australia's primary tertiary music institution offering diploma and degree programs in contemporary music, including guitar, bass, and drums, plus short courses. Comparable to Mojo as an Australian-region music education provider but serves a higher-education/credentialing segment rather than private lessons and school programs.

Market position

Strengths4 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mojoguitarteachers
• Instagraminstagram.com/mojoguitarteachers
• LinkedInlinkedin.com/company/mojo-guitar-teachers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mojo Guitar Teachers