Monart Destination Spa

What Monart Destination Spa does

Monart Destination Spa is an Irish five-star destination spa located on a 100-plus acre woodland estate in Enniscorthy, County Wexford, approximately 1.5 hours from Dublin Airport. The property comprises 68 deluxe rooms plus two luxury suites housed in an 18th-century Georgian house originally built in 1740, alongside an award-winning Thermal Suite featuring nine distinct heating and cooling experiences (Salt Grotto, Infra-Red Pro, Outdoor Log Cabin Sauna, Caldarium, Sanarium, Aromatic Steam Room, Finnish Sauna, Kneippe Cure Pool, and a 55-square-metre Hydrotherapy Pool). Supporting amenities include a Michelin- and Bridgestone-recommended restaurant, Garden Lounge, Afternoon Tea service, Spa Café, scheduled wellness classes (yoga, stretch and relax), and woodland gardens designed by Chelsea Flower Show gold medalist Mary Reynolds. The spa is adults-only, positioning it as a sanctuary for couples and solo wellness travellers.

The core offering is a multi-revenue destination experience rather than accommodation alone. Revenue is generated through 1-to-3-night accommodation packages, à la carte spa treatments using Pevonia and Image Skincare lines, day-spa programmes (Sunday through Friday only), multiple dining outlets, and a retail store offering the proprietary Monart Life Collection alongside third-party skincare brands. Pricing is package-based and quote-driven, with gift vouchers providing a no-expiry referral channel redeemable across Griffin Group sister properties. Distribution is direct-to-consumer via the company's own booking system (powered by netaffinity), phone reservations, and email inquiry.

The company is privately held and operates as a subsidiary of the Griffin Group, an Irish diversified hospitality conglomerate that also owns Hotel Kilkenny and Ferrycarrig Hotel. Monart employs 68 staff, holds multiple international awards (Condé Nast Runner-up Best Spa Retreat Worldwide, Forbes top 10 destinations, TripAdvisor top 1% of hotels worldwide, Irish Tatler Best Destination Spa multiple years, Irish Independent Readers' Choice Best Spa in Ireland for eight consecutive years), and has implemented substantial sustainability infrastructure including a 500-kilowatt solar farm, biomass heating, water management systems reducing daily consumption by nearly 30,000 litres over five years, and 2,500 trees planted under the 100 Million Tree initiative. The property is a member of the Green Hospitality Programme.

Name

Monart Destination Spa

Legal name

Monart Destination Spa

Website

https://monart.ie

Company type

Private

Founded year

1740

Operating status

Operating

Headcount range

51–100 employees

Short description

Monart Destination Spa is Ireland's only five-star destination spa, offering 68 deluxe rooms, two luxury suites, a nine-room thermal suite, spa treatments, fine dining, and wellness classes on a 100-acre woodland estate in Enniscorthy, County Wexford, serving affluent adults seeking couples retreats and solo wellness journeys.

Ownership category

akta.pro rank

Product category

Luxury Destination Spa & Wellness Hospitality

NAICS

Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Destination Spas & Spa Resorts (HSALAFAC), Day Spas (HSALAFAA), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Luxury destination spa
• Wellness retreat hospitality
• Thermal spa experiences
• Spa accommodation packages
• Fine dining spa resort

Headquarters

HQ city

Enniscorthy

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Accommodation: Overnight stays in 68 deluxe rooms or luxury suites in the 18th-century Monart House. Packages include various durations (1-3 nights) with breakfast, dinner, spa access, and treatments.
2. Spa Treatments: Individual treatments including massages, facials, body treatments, and signature experiences. Treatments are booked separately from accommodation packages.
3. Dining Revenue: Fine dining restaurant (Michelin and Bridgestone Guide recommended), Garden Lounge, Afternoon Tea service, and Spa Café. Guests include both resident and day spa visitors.
4. Retail Products: Monart Life Collection (candles, diffusers, teas, hampers, blankets) and professional skincare products (Pevonia and Image skincare lines) sold through the online store.
5. Gift Vouchers: Gift cards redeemable for accommodation, day spa, treatments, lunch, dinner, afternoon tea, or residential stays. No expiry date. Valid at Griffin Group properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Monart Destination Spa operates Ireland's only 5-star adults-only destination spa, offering overnight stays in 68 deluxe rooms and two historic Georgian suites, an award-winning Thermal Suite with nine heating and cooling experiences, professional spa treatments using Pevonia and Image skincare lines, fine dining (Michelin and Bridgestone recommended), wellness classes, and ancillary retail. Revenue is generated through packaged stays, day spa programmes, individual treatments, dining, gift vouchers, and the Monart Life Collection of home products.

Product overview

Monart Destination Spa is Ireland's only 5-star destination spa offering a comprehensive wellness experience. The core offering comprises accommodation (68 deluxe rooms and 2 luxury suites in an 18th-century Georgian house), the award-winning Thermal Suite with nine unique thermal experiences, and diverse spa treatments using Pevonia and Image Skincare products. Dining options include the Michelin-recommended Monart Restaurant, Garden Lounge, Afternoon Tea service, and Spa Café. The spa offers various overnight packages (1-3 nights) and day spa experiences, complemented by wellness classes. Additional revenue streams include a Monart Life Collection of home products (candles, diffusers, teas, blankets, hampers) and retail skincare products from Pevonia and Image brands. Gift vouchers with no expiry date are also available.

Differentiator

Problem solved

Functional benefit

Products and services

• Deluxe Rooms Accommodation 68 spacious deluxe rooms with private balconies or terraces overlooking woodland, elegant furnishings, and luxurious large bathrooms for resident guests.
• 18th Century Monart House Luxury Suites Two refurbished luxury suites in the original Georgian Monart House featuring antique four-poster beds, private lounge areas, and bathrooms with free-standing baths overlooking the Irish countryside.
• Thermal Suite Award-winning thermal area featuring nine unique thermal experiences including Salt Grotto, Infra-Red Pro, Outdoor Log Cabin Sauna, Sanarium, Aromatic Steam Room, Finnish Sauna, Caldarium, Kneippe Cure Pool, and a 55-square-metre Hydrotherapy Pool.
• Spa Treatments Traditional and contemporary spa treatments including the Signature Monart Experience, Swedish Massage, Deep Tissue Massage, Hot Stone Therapy, and facials using Pevonia and Image Skincare products.
• Overnight Spa Packages Multi-night accommodation packages including 2 Night Getaway Bed & Breakfast, 2 Nights B&B and 1 Dinner, 1 Night Getaway, Midweek Monart Escape, Sunday Night Special, Monart Midweek Haven, The Ultimate Monart Escape (1 or 2 nights), and a Luxurious 3 Night Midweek Break.
• Day Spa Experience Day programmes for non-resident guests including Thermal Suite access, wellness classes, gym, and Spa Café with a light health-focused lunch, available Sunday through Friday only.
• Monart Restaurant Fine dining restaurant recommended by the Michelin and Bridgestone guides, featuring seasonal Irish produce sourced locally from Wexford and South-East suppliers.
• Afternoon Tea Service Timeless afternoon tea tradition served in the 18th-century Monart House, featuring delicate pastries, freshly baked scones, and finger sandwiches.
• Gift Vouchers Gift cards redeemable for accommodation, day spa, lunch, dinner, afternoon tea, or residential treatments with no expiry date, valid at Monart and other Griffin Group properties.
• Monart Life Collection Exclusive branded home products including candles, diffusers, teas (Relax, Revive, Detox, Decaf Berry), tealight holders, blankets, and luxury hampers sold through the online store.
• Wellness Classes Scheduled fitness and wellness activities including Stretch & Relax and Yoga classes offered to resident and day spa guests.

Quantifiable outcome

• 20% reduction in energy consumption and CO2 emissions through energy management systems
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Griffin GroupcoreOthersMonart Destination Spa is part of the Griffin Group hospitality portfolio. The Griffin Group has developed and implemented a 10-year sustainability plan, owns multiple hotels including Hotel Kilkenny and Ferrycarrig Hotel, and provides centralized support for operations, sustainability initiatives, and property management.
• Cullen’s Fruit & VegetablesminorOthersLocal artisan food supplier based in Gorey, Wexford. Primary fruit and vegetable supplier for Monart's dining facilities.
• Green Hill Fruit FarmminorOthersLocal artisan food supplier based in Davidstown, providing fresh produce for Monart's restaurant.
• Millstream SeafoodsminorOthersLocal seafood supplier based in Caim, providing fresh fish and seafood for Monart's dining facilities.
• Staffords ButchersminorOthersAward-winning butchers based in Enniscorthy, supplying premium meats including Irish beef for Monart's restaurant.
• Mary Regan Organic PoultryminorOthersLocal organic poultry supplier based in Caim, providing quality poultry products for Monart's kitchen.
• Killowen Dairy FoodsminorOthersLocal dairy supplier based in Enniscorthy, providing dairy products for Monart's dining facilities.
• Ballycross Apple FarmminorOthersLocal supplier based in Wexford, providing apple products for Monart's kitchen and dining.
• Wild Irish GameminorOthersLocal game supplier based in Wicklow, providing wild game products for Monart's restaurant.
• Fortune's PotatoesminorOthersLocal potato supplier based in Kilmore, Co. Wexford, operated by Johnny and Chris Fortune. Supplying potatoes for 20 years, grown using temperature-controlled storage at 8.8 degrees.
• The Green Hospitality ProgrammecoreOthersMonart is a member of the only Irish environmental certification standard for the hospitality sector. The programme is aligned with UN Sustainable Development Goals, Global Sustainable Tourism Council Criteria, EU Ecolabel, and Sustainability Hospitality Alliance Hotel Carbon, Water and Waste Measurement methodologies.
• 100 Million Tree initiativeminorOthersMonart has joined the 100 Million Tree initiative that will see the Griffin Group create a carbon sink of over 136 tonnes per annum in the next 4 years.

Scale indicators9 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Cliff House Hotel: Five-star Relais & Châteaux hotel in Ardmore, Co. Waterford with destination spa and Michelin-starred restaurant. Comparable five-star Irish coastal property competing for premium wellness and dining guests.
• Parknasilla Resort & Spa: Kerry-based four-star-plus resort with spa, woodland walks, and estuary setting. Comparable Irish countryside spa-resort concept with a similar focus on scenic natural environment and wellness stays.
• Farnham Estate Spa & Golf Resort: Cavan-based luxury spa and golf resort with a destination spa, hotel, and wellness programmes. Comparable four-star-plus Irish countryside property competing for the same wellness-break and spa-weekend demand pool.
• Lough Eske Castle: Five-star castle hotel in Donegal with destination spa, fine dining (Cedars Restaurant), and countryside estate setting. Comparable Irish heritage-luxury-spa property targeting couples and wellness breaks.
• Aghadoe Heights Hotel & Spa: Five-star Killarney hotel with destination spa, lake views, and fine dining. Comparable Irish five-star spa property competing for couples' and wellness leisure breaks.
• Powerscourt Hotel Resort & Spa: Five-star resort in County Wicklow combining luxury accommodation, a destination spa (ESPA at Powerscourt), and fine dining. Direct competitor for Irish five-star spa weekends, particularly for Dublin and east-coast weekend breaks.
• Galgorm Resort (Galgorm Collection): Northern Ireland's leading destination spa resort with a Thermal Spa Village featuring multiple bathing and thermal experiences on a riverside estate. Closest like-for-like competitor to Monart in the Ireland/UK destination spa category, sharing the adult-focused thermal-suite-led positioning.

Broad incumbents

• Ashford Castle: Iconic Cong, Co. Mayo luxury castle hotel with spa, fine dining, and estate activities. Competes for high-spend international luxury travellers seeking heritage Irish properties with wellness and dining components.
• Adare Manor: Ireland's flagship luxury resort and heritage property with spa, golf, and fine dining. Competes for high-end Irish leisure and international luxury guests at the top of the rate ladder, with broader amenity mix than Monart.
• The K Club: Five-star Kildare resort with spa, two championship golf courses, and multiple restaurants. Competes for high-end Irish leisure breaks, particularly Dublin catchment weekend demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/monart-destination-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monart Destination Spa