MONAT Gratitude

What MONAT Gratitude does

MONAT Gratitude is a 501(c)(3) nonprofit foundation founded in 2014 by MONAT Global and formally established as a tax-exempt organization in Florida in 2019. It operates an e-commerce storefront on Shopify selling branded apparel (sweatshirts, hoodies, t-shirts, shorts), accessories (hats, beanies), and personal care items (body balms, body oil gift sets) priced between $15 and $69, with 100% of net profits from sales directed to foundation programs. The foundation also accepts direct monetary donations through a DonorPerfect-powered portal.

Its core programs include a grants program for youth education in arts, music, sports, and entrepreneurship (with more than $800,000 USD deployed to 40+ nonprofit recipients across the USA, Canada, Australia, the UK, Poland, Lithuania, and Spain, and a stated $1 million goal); the Gratitude Ambassador volunteer network with structured leadership and annual recruitment cycles; the Chairman's Award recognition program; and the annual Toys for Joy holiday campaign, which collected and donated more than 12,500 toys across 10+ countries in 2024. The organization maintains seven employees and a principal office in Doral, Florida, and ships internationally to 50+ countries via Shopify.

The business model is a hybrid nonprofit structure: earned revenue from product sales (channeled to programs), unrestricted donations from the public (also directed to programs), and an implicit operating-expense subsidy from parent company MONAT Global that covers all management and general expenses. There is no proprietary technology stack; the foundation runs on a standard Shopify storefront plus a third-party donation portal, and its distribution leverages MONAT Global's existing international direct-sales footprint for community mobilization and shipping reach.

Name

MONAT Gratitude

Legal name

MONAT Gratitude, Inc.

Website

https://monatgratitude.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

MONAT Gratitude is a 501(c)(3) nonprofit foundation (Doral, Florida) founded by MONAT Global in 2014, selling branded apparel and personal care items via Shopify and accepting donations to fund youth education grants, volunteer ambassador programs, and the annual Toys for Joy holiday campaign across 10+ countries.

Ownership category

akta.pro rank

Product category

Nonprofit Charitable Foundation Services

NAICS

Grantmaking Foundations (813211), Other Grantmaking and Giving Services (813219)

SIC

Services-Social Services (8300)

akta.pro primary industry

Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

akta.pro secondary industries

International Grantmaking & Development Foundations (BPAGAKAH), Scholarship & Fellowship Foundations and Trusts (EDADAHAC)

Keywords

• Nonprofit charitable foundation
• Youth education grants
• Charitable apparel e-commerce
• Community giving programs
• Direct donation fundraising

Headquarters

HQ city

Doral

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. E-commerce Product Sales: The organization sells apparel and accessories (sweatshirts, t-shirts, hats, balm sets, hoodies, shorts) through its Shopify e-commerce platform. 100% of net profits from all product sales support MONAT Gratitude Foundation programs and partners focused on youth education, children, and families.
2. Donations: The organization accepts monetary donations directly from the public. These donations, combined with MONAT Global's contributions to cover all management and general expenses, directly fund MONAT Gratitude Foundation programs focused on youth, education, and families.

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

MONAT Gratitude is a 501(c)(3) nonprofit foundation that sells branded apparel, accessories, and personal care products through its own Shopify e-commerce storefront, with 100% of net profits directed to its charitable programs. It also accepts direct public donations via an online portal, and deploys the resulting funds through its Grants Program to registered nonprofits working in youth arts, music, entrepreneurship, and athletics education. MONAT Global, its parent company, covers all management and general expenses so that public contributions reach programs without overhead deductions.

Product overview

MONAT Gratitude operates as a charitable e-commerce platform that sells apparel and personal care products, with 100% of net profits supporting the MONAT Gratitude Foundation's youth education programs. The product portfolio includes apparel items (sweatshirts, t-shirts, hoodies, shorts), accessories (hats, beanies), and personal care products (body balms, body oils). The offerings are organized into categories for Women, Men, Kids, and Accessories, with some bundled as Sets. The product line emphasizes gratitude-themed messaging and serves as a mechanism for charitable giving rather than a traditional software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Gratitude Ombre Sweatshirt A crewneck sweatshirt made from a 53% cotton and 47% polyester blend, featuring an ombre design; part of the MONAT Gratitude apparel collection with net profits supporting the foundation's youth education programs.
• Gratitude Starts with You Repeating Gray Tshirt A repeating-pattern gray t-shirt featuring 'Gratitude Starts with You' messaging; sold on the MONAT Gratitude storefront to fund youth education programs.
• Gratitude Starts with You Light Blue Tshirt A light blue t-shirt featuring 'Gratitude Starts with You' messaging; part of the foundation's branded apparel line.
• Gratitude Lilac Be a Light Racerback A lilac-colored racerback top with 'Be a Light' messaging; women's apparel in the foundation's gratitude-themed collection.
• Gratitude Stay Grateful Black V-Neck Tee A black V-neck t-shirt featuring 'Stay Grateful' messaging; part of the foundation's gratitude-themed apparel collection.
• Grateful Relaxed Fit Short Relaxed fit shorts with an oversized silhouette (size down for smaller fit), distressed details, and drawstring at the waist; part of the foundation's apparel collection.
• Gratitude Definition Ivory Unisex Tee An ivory-colored unisex t-shirt with gratitude definition messaging; part of the foundation's apparel collection.
• Grateful Oversized Hoodie An oversized hoodie made from soft French Terry fabric with distressed details; part of the foundation's gratitude apparel line.
• Always Grateful Junior Tee - White A white junior t-shirt for kids featuring 'Always Grateful' messaging; part of the foundation's kids apparel collection.
• Gratitude Starts with You Black Hat with Purple Tag A black hat with purple tag featuring 'Gratitude Starts with You' messaging; part of the foundation's accessories collection.
• Gratitude Beanie A branded gratitude beanie; part of the foundation's accessories collection.
• Yellow Gratitude Hat A yellow hat featuring gratitude messaging; part of the foundation's accessories collection.
• Blue Gratitude Hat A blue hat featuring gratitude messaging; part of the foundation's accessories collection.
• More Than a Balm Set A multipurpose balm set infused with REJUVENIQE S and shea butter that hydrates skin and hair, helps moisturize cuticles, tames flyaways, and grooms brows; scented with vivid fruits and flowers. Part of the foundation's personal care Sets collection.
• More Than a Glow by MONAT (Body Oil Gift Set) A gift set including More Than a Glow by MONAT Body Oil that nourishes and hydrates skin for a soft, radiant finish, plus an exclusive MONAT Cosmetic Bag; part of the foundation's personal care Sets collection.
• MONAT Gratitude Grants Program A grantmaking program that provides funding to registered nonprofit organizations working in youth arts, music, entrepreneurship, and athletics, with more than $800,000 USD invested to date across 40+ recipient organizations in the USA, Canada, Australia, UK, Poland, Lithuania, and Spain, and a stated goal of exceeding $1 million USD.
• Gratitude Ambassadors Program An exclusive volunteer community liaison program where selected community leaders serve as bridges between the foundation and local communities across the globe, with annual applications and one-year service terms, led by team captains.
• Online Donation Program Online donation program via DonorPerfect-powered portal that accepts direct public monetary contributions to fund the foundation's youth education, children, and families programs, with 100% of public donations going directly to programs because MONAT Global covers all management and general expenses.
• Toys for Joy Holiday Campaign An annual holiday toy collection and donation campaign held during Gratitude Week (December 5-12, 2024) that mobilizes MONAT's global community across more than 10 countries to collect and donate toys to shelters, schools, and churches, having collected 12,500+ toys in 2024.

Quantifiable outcome

• More than $800,000 USD invested in grants to support youth education programs globally
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Shelters, Schools, and Churches (Toys for Joy)minorOthersVarious local organizations including shelters, schools, and churches partner with MONAT Gratitude to receive toy donations for children in their communities during the annual Toys for Joy holiday campaign.
• Grant Recipient Nonprofit OrganizationscoreOthersThe foundation provides grants to registered nonprofit organizations working in youth arts, music, entrepreneurship, and athletics. Recipients include organizations in USA, Canada, Australia, UK, Poland, Lithuania, and Spain. Over $800,000 USD has been invested through this program with a goal of $1 million USD.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bombas: Apparel brand donating one item for every item purchased, with a focus on community impact and homelessness. Operates a similar 'purchase drives donation' e-commerce model.
• Newman's Own: Iconic cause-commerce brand where 100% of profits (after taxes) are donated to charity. Closely mirrors MONAT Gratitude's 'profits to foundation' model and parent-subsidiary foundation structure.
• TOMS: One-for-One cause-commerce footwear and apparel brand that donates products or grants to communities in need. Shares the same marketplace mechanism of tying consumer purchases to charitable impact.
• Boys & Girls Clubs of America: Direct youth-services nonprofit that partners with corporate donors and runs grant programs for youth education and extracurricular activities — the very mission MONAT Gratitude funds.
• United Way Worldwide: Federated giving organization that funds a broad network of nonprofits. MONAT Gratitude's grantmaking to 40+ nonprofits across multiple countries parallels United Way's regranting and capacity-building model.

Emerging players

• Better World Books: Online retailer where every purchase funds literacy nonprofit grants. Closely comparable e-commerce-to-charity mechanism, though operating in books rather than apparel.

Broad incumbents

• Patagonia (1% for the Planet): Outdoor apparel company that donates 1% of sales to environmental nonprofits and has transferred ownership to a trust dedicated to fighting climate change. A well-known scale-stage comparable for cause-driven commerce.
• Make-A-Wish Foundation: Major children-focused nonprofit that runs cause-marketing merchandise and corporate partnerships. Comparable in donor base, child-focused mission, and brand-driven fundraising model.
• Susan G. Komen: Large nonprofit foundation distributing grants and running cause-marketing campaigns (e.g., Race for the Cure). Comparable scale-stage grantmaking foundation with consumer product/partnership revenue.
• Warby Parker: Founded on a 'Buy a Pair, Give a Pair' model. While now a larger, broader eyewear retailer, its original cause-commerce structure is highly comparable to MONAT Gratitude's purchase-for-purpose model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/monatgratitudefoundation
• LinkedInlinkedin.com/company/monat-gratitude

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MONAT Gratitude