MONA - Mission des Offices de tourisme Nouvelle-Aquitaine

What MONA - Mission des Offices de tourisme Nouvelle-Aquitaine does

MONA (Mission des Offices de tourisme Nouvelle-Aquitaine, recently rebranded to Mission des Organismes de Tourisme de Nouvelle-Aquitaine) is a French non-profit association (loi 1901) acting as the official regional mission body for institutional tourism organizations across the Nouvelle-Aquitaine region. Founded in 2017 and headquartered in Bègles near Bordeaux, MONA coordinates a network comprising 145 tourism offices, 11 departmental tourism agencies and committees, 1 regional tourism committee, 14 territorial institutions, and Regional Natural Parks, collectively representing approximately 2,000 tourism professionals. With a core staff of 21, the organization delivers professionalization, training, resources, and network coordination services to its public-sector members.

MONA's core products include the Catalogue de professionnalisation (a Dendreo-powered training catalog covering accessibility, digital skills, sustainable tourism, and management), the MONA Extranet for partner access, Mona Learning e-learning modules, the La Tribu des Savoirs collaborative knowledge platform, the MONAnecdote Métier podcast, and the MONATOUR network encounter program. The technology infrastructure is built on WordPress CMS for the public website (monatourisme.fr), the Dendreo platform for training catalog and extranet management, Google Analytics for web analytics, and integrates with sector tools including Tourinsoft/Sirtaqui, Elloha, and Matomo. Hosting is provided by OVH. The organization is GDPR (RGPD) compliant but currently non-conformant with the RGAA accessibility framework, with a 2025-2028 remediation plan in place.

The business model is public mission funding: MONA is financed by regional and territorial authorities (including AFDAS-supported training financing) and provides services to network members without commercial pricing. The go-to-market motion is community-led, relying on direct network engagement, in-person events, clubs and working groups, newsletters (MONA Infos), and self-serve digital platforms. There is no disclosed commercial revenue, no equity funding rounds, and no parent company; MONA operates as an independent regional association under the leadership of President Nicolas Martin.

Name

MONA - Mission des Offices de tourisme Nouvelle-Aquitaine

Legal name

MONA Mission des offices de tourisme de la Nouvelle-Aquitaine

Website

https://monatourisme.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

French non-profit association (loi 1901) coordinating a mandated regional network of 145 tourism offices, 11 departmental agencies, and 14 territorial institutions across Nouvelle-Aquitaine, delivering professionalization, training, and resources to approximately 2,000 tourism professionals under public mission funding.

Ownership category

akta.pro rank

Headquarters

HQ city

Bègles

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public Mission Funding: MONA operates as a public mission funded by regional and territorial authorities to support the professionalization of tourism institutions across Nouvelle-Aquitaine

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MONA coordinates and delivers professionalization, training, and resource-sharing services for a publicly mandated network of 145 tourism offices, 11 departmental tourism agencies/committees, 1 regional tourism committee, and 14 territorial institutions across Nouvelle-Aquitaine, serving roughly 2,000 professionals. Its core offerings include the Catalogue de professionnalisation (training catalog) and the partner-facing Extranet, both powered by the Dendreo platform, alongside collaborative platforms (La Tribu des Savoirs, MONA Learning, Repair) and network events (MONATOUR, NADOT).

Product overview

MONA (Mission des Organismes de Tourisme de Nouvelle-Aquitaine) is a network organization serving as the mission for tourism organizations in the Nouvelle-Aquitaine region. Rather than a single product, MONA offers an ecosystem of interconnected services including the Dendreo-powered training catalog (Catalogue de professionnalisation) for professional development, an extranet portal for partner access, collaborative knowledge-sharing platforms (La Tribu des Savoirs), and network coordination services. The organization supports approximately 2000 professionals across 145 tourist offices, 11 agencies/committees, and 14 territorial institutions, providing resources, training, and professionalization actions to strengthen sustainable tourism across the region.

Differentiator

Problem solved

Functional benefit

Brands

• Mona Learning: Digital learning platform for professional development
• MONAnecdote Métier
• MONATOUR
• NADOT
• Dendreo
• La Tribu des Savoirs

Products and services

• MONA Extranet

Quantifiable outcome

• 23 Duos completed in 2025 for Duo Day inclusion program
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Repair AppminorStrategic or Co-development PartnerDigital tool partner referenced on MONA's website for additional professional resources
• La Tribu des SavoirsminorStrategic or Co-development PartnerKnowledge sharing platform partner for professional development resources
• SARL SCOP LaëtiscoreImplementation/ SI/ Consulting PartnerDesign, development, and co-conception agency for MONA's website accessibility improvements and digital transformation (2024-2025)
• OVHcoreTechnology or IntegrationWeb hosting provider for monatourisme.fr website infrastructure
• Google AnalyticscoreTechnology or IntegrationWeb analytics tool for measuring site traffic and visitor behavior
• AFDAScoreStrategic or Co-development PartnerOPCO (Skills Operator) for financing training programs in tourism organizations
• Tourisme Lab Nouvelle-AquitainecoreStrategic or Co-development PartnerInnovation lab partnership for tourism innovation and prospective initiatives

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Office de Tourisme et des Congrès de Paris: The Paris tourism office, a flagship member of the French tourism office network. While not a network coordinator like MONA, it is the largest and most resource-rich member office, and is therefore a key reference point for the network's professionalization agenda.
• Comité Régional du Tourisme de Nouvelle-Aquitaine: The regional tourism committee for Nouvelle-Aquitaine itself, which is both a member of MONA's network and a parallel regional tourism body. It is the closest in-region peer, focused on destination promotion and regional strategy rather than office professionalization.
• CRT Provence-Alpes-Côte d'Azur: The Provence-Alpes-Côte d'Azur regional tourism committee, comparable in scope and function to the CRT of Nouvelle-Aquitaine. It represents the same kind of regional-level tourism governance that MONA's network members ultimately answer to.
• Tourisme Bretagne: The regional tourism development organization for Brittany, performing a destination-marketing and coordination role comparable to MONA's but in a different French region. It is the most analogous regional peer outside Nouvelle-Aquitaine.

Broad incumbents

• Atout France: The national tourism development agency for France, responsible for promoting France as a destination and supporting tourism professionals. Atout France is a broader incumbent that funds and complements regional bodies like MONA, with an overlapping mandate around professionalization and quality standards.

Direct peers

• ADN Tourisme: France's national federation of tourism offices (formerly FNODT), serving as the umbrella professional association for Offices de Tourisme across all French regions. ADN Tourisme plays the same federation-and-professionalization role MONA plays, but at the national level rather than for a single region.

Others

• ANCV (Agence Nationale des Chèques-Vacances): France's national vacation voucher agency, which sits at the intersection of public tourism policy and the French tourism ecosystem. ANCV is adjacent rather than directly competitive, but operates in the same institutional-public tourism support space and serves as a potential partner or model for funding mechanisms.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mona-mission-des-offices-de-tourisme-nouvelle-aquitaine

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MONA - Mission des Offices de tourisme Nouvelle-Aquitaine