Mondobrico

What Mondobrico does

Mondobrico is a privately held Italian omnichannel retailer operating under the MondoBrico and Centro Fai Da Te names. Founded in 2006, it primarily serves individual DIY consumers undertaking home repair, renovation, gardening, and maintenance projects; professional tradespeople and pet owners are additional customer segments. The catalog spans approximately 25 categories, including hardware, work tools, building materials, electrical and plumbing products, paints, heating and air-conditioning equipment, garden machinery and furniture, and pet supplies. Prices are shown for individual products, but no broader pricing policy is publicly disclosed.

Its revenue model is one-time product sales through both physical retail stores and an owned e-commerce website, with home delivery and in-store pickup. The core disclosed technology is the e-commerce platform, which supports product browsing and purchasing but has no disclosed proprietary features, mobile app, or public API. Mondobrico also uses a DIY advice blog, email newsletters, Facebook, Instagram, Telegram, and printed promotional flyers to distribute advice, updates, and promotions. Revenue, GMV, ownership, management, and store-count data are not disclosed, so the scale and economics of the chain cannot be independently quantified from the available information.

Name

Mondobrico

Legal name

Mondobrico

Website

https://mondobrico.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Mondobrico is a private Italian omnichannel DIY retailer serving consumers, professional tradespeople, and pet owners through physical Centro Fai Da Te stores, an e-commerce site, home delivery, and in-store pickup.

Ownership category

akta.pro rank

Headquarters

HQ city

Spinetta Marengo, Al

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail and E-commerce Sales: Traditional retail sales through physical store locations combined with online e-commerce sales. Revenue generated from one-time product transactions across multiple categories including DIY, gardening, pet supplies, and home improvement.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Mondobrico is an Italian DIY retail chain (Centro Fai Da Te) that sells tools, hardware, building materials, garden equipment, home furnishings, heating fuels, electrical and plumbing supplies, paints, personal protective equipment, and pet supplies through physical retail stores and an e-commerce website. The business serves both DIY consumers and professional tradespeople with home delivery and in-store pickup across roughly 25 product categories.

Product overview

Mondobrico is an Italian DIY retail chain ("Centro Fai Da Te") operating since 2006. The company offers a comprehensive portfolio of approximately 25 product categories spanning garden equipment (tractors, trimmers, hedge cutters, brushcutters), home and garden furniture, electrical products (home automation, lighting, wiring), plumbing and heating solutions, hardware supplies, building materials, personal protective equipment, paints and coatings, and leisure items (barbecues, bicycles, pools). Best-selling product lines include TOYOTOMI and SAVICHEM heating fuels, and garden machinery from Sandrigarden, Bosch, Worx, and Hyundai. The business model centers on physical retail stores complemented by e-commerce operations, providing products for both professional tradespeople and DIY consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Amici del Cuore (Pet Products)
• Arredo Giardino (Garden Furniture)
• Casa e Arredo (Home & Furniture)
• Climatizzazione (Air Conditioning)
• Edilizia (Building Materials)
• Elettrico (Electrical)
• Ferramenta (Hardware)
• Idraulica (Plumbing)
• Legno (Wood)
• Orto e Giardino (Garden & Vegetable Garden)
• Protezione Individuale (Personal Protective Equipment)
• Riscaldamento (Heating)
• Tempo Libero (Leisure)
• Utensili da Lavoro (Work Tools)
• Vernici (Paints)
• BricoBlog DIY Advice Section
• Centro Fai Da Te (Retail Brand)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• OBI Italia: German-headquartered DIY chain operating multiple stores across Italy. Carries a full DIY assortment — tools, garden, building materials, home goods — directly competing with Mondobrico for the same Italian DIY and professional customer base.
• Bauhaus Italia: European-headquartered DIY / home improvement chain with Italian locations. Carries tools, garden, building materials, and home goods that closely mirror Mondobrico's offering.
• Brico Io: Italian DIY / bricolage retail chain with physical stores and e-commerce. Overlaps with Mondobrico on DIY assortment, target customer, and omnichannel positioning within the Italian market.
• Leroy Merlin Italia: Italy's largest DIY / home improvement retail chain, part of the French Adeo Group. Operates large-format stores plus e-commerce with a full DIY, garden, plumbing, electrical, and home goods assortment — the most direct competitor to Mondobrico's positioning.
• Bricocenter: Italian DIY / home improvement retail chain with multiple stores across Italy, part of the MaxiDi group. Sells tools, garden equipment, plumbing, electrical, and home goods — directly comparable assortment, geography, and customer to Mondobrico.
• Bricoman Italia: Italian pro-oriented DIY / construction materials retailer, also part of the Adeo Group. Serves both professional tradespeople and DIY consumers with heavy/building materials — a highly comparable vertical to Mondobrico's assortment and customer mix.

Broad incumbents

• Kingfisher: UK-headquartered home improvement group (parent of B&Q, Screwfix, and formerly Castorama). Operates broadly across European DIY retail with multiple banners, comparable to Mondobrico's vertical at materially greater scale.
• Adeo Group: Parent company of Leroy Merlin and Bricoman. Adeo is one of Europe's largest home improvement distributors and a broader incumbent operating multiple banners in the same DIY / home improvement space as Mondobrico.
• Amazon Italia: Broad e-commerce incumbent that has aggressively expanded its DIY, tools, and home improvement categories in Italy. Competes with Mondobrico for online DIY spend across tools, hardware, garden, and home goods.

Emerging players

• ManoMano: Online-only European marketplace specializing in DIY, home improvement, and garden products. Targets the same Italian DIY consumer Mondobrico serves but via a pure e-commerce marketplace model — an emerging channel competitor to Mondobrico's online operation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mondobrico
• Instagraminstagram.com/mondobrico
• LinkedInlinkedin.com/company/mondobrico

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mondobrico