Monier Rufing Componance

What Monier Rufing Componance does

BMI Deutschland is the German operating entity of BMI Group (formerly Braas Monier Building Group), headquartered in Oberursel (Taunus), Germany, that manufactures and distributes complete roofing and building envelope systems under a portfolio of wholly-owned sub-brands: BRAAS (steep roofs — clay tiles, concrete roof stones), icopal and VEDAG (bitumen membranes with 175+ years of heritage), WOLFIN (plastic waterproofing membranes, 60-year heritage), and Klöber (roof accessories). The company is described as one of the leading providers of steep and flat roof systems in Germany and operates commercially across 27 European countries plus South Africa, India, Indonesia, and Malaysia.

The product portfolio is organized into four system categories — steep roof systems, flat roof systems, building waterproofing (terraces, balconies, kitchens, bathrooms, earth-contacting components), and traffic structures (bridges, park decks). Products are sold as coordinated systems where individual components (tiles, membranes, insulation, solar) are designed to interoperate. Differentiated offerings include the new BRAAS surface formula achieving DGNB Quality Level 4 certification, the Aerlox technology used in Tegalit premium tiles, a 30-year SystemGarantie (now extended to rain safety), and integrated photovoltaic/solar thermal systems. Supporting services include PlanMaster (digital roof measurement), SystemFinder (flat roof configuration tool), BMI ProjektService (commercial project support across all phases), and BMI Akademie (training from apprentice to master, plus commercial decision-makers and architects).

The business model is multi-channel product sales: field sales (Außendienst) for direct support, a SystemPartner network providing trade installers with consulting, training, and VIP event access, a dedicated ProjektService for commercial specifiers (architects, planners, engineers, energy consultants), and digital self-service (sample ordering, PlanMaster, SystemFinder). Four primary customer segments are targeted — private builders, commercial property owners, planners/architects, and roofing trade — with revenue generated primarily through one-time product/system sales supplemented by professional services and training. Pricing is not publicly disclosed.

Name

Monier Rufing Componance

Legal name

BMI Deutschland

Website

https://monier.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

BMI Deutschland manufactures and distributes complete roofing and building envelope systems — steep roofs, flat roofs, waterproofing, and traffic structures — under the BRAAS, icopal, VEDAG, WOLFIN, and Klöber brands, serving private homeowners, commercial property owners, architects, and roofing trade across Germany and broader Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Oberursel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Roof System Products: Sale of complete roof systems including steep roof products (roof tiles, roof stones), flat roof systems (bitumen membranes, plastic membranes), building waterproofing, and traffic engineering products. All products are sold as coordinated systems with perfectly matched individual components.
2. Professional Services and Training: BMI Akademie offers training and event programs for tradespeople, from apprentices to masters, as well as for decision-makers in trade and roofing, architects and planners. ProjektService provides qualified consulting on roof projects for commercial property owners and project participants.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

BMI Deutschland manufactures and supplies complete roof systems, including steep roof (roof tiles and roof stones) and flat roof (bitumen and plastic membranes, liquid waterproofing) solutions, building waterproofing, and traffic engineering systems. Products are sold as integrated systems where all individual components are perfectly coordinated. The portfolio is complemented by digital tools (PlanMaster, SystemFinder), a project service for commercial clients, and the BMI Akademie training academy.

Product overview

BMI Deutschland (part of the BMI Group) operates as a multi-brand platform offering comprehensive roofing and building envelope solutions. The core portfolio spans four system categories — Steildachsysteme (steep roofs), Flachdachsysteme (flat roofs), Bauwerksabdichtung (building waterproofing), and Verkehrsbauwerke (traffic structures) — marketed primarily through its sub-brands BRAAS, icopal, Klöber, VEDAG, and WOLFIN. The product range itself includes individual components (Dachziegel roof tiles, Dachsteine roof stones, Bitumenbahnen bitumen membranes, Kunststoffbahnen plastic membranes, Flüssigabdichtung liquid waterproofing) as well as complete Gründach (green roof) and Solaranlagen (solar/PV) systems. These are available both as standalone products and as fully coordinated system packages, supplemented by digital tools (BMI PlanMaster for digital roof measurement, BMI SystemFinder for flat roof configuration), project services (BMI ProjektService for commercial properties), professional development (BMI Akademie), and a partner program (BMI SystemPartner). The company also provides technical services such as wind load calculation, snow load calculation, and sample ordering, all designed to support the planning and execution of roofing projects from concept through completion.

Differentiator

Problem solved

Functional benefit

Brands

• BRAAS: Steildach-Marke mit Fokus auf Qualität, Service und Langlebigkeit
• icopal
• VEDAG
• WOLFIN
• Klöber

Products and services

• Dachziegel (Roof Tiles)
• Dachsteine (Roof Stones)
• Bitumenbahnen (Bitumen Membranes)
• Kunststoffbahnen (Plastic Membranes)
• Flüssigabdichtung (Liquid Waterproofing)
• Gründachaufbauten (Green Roof Systems)
• Solaranlagen (Solar/PV Systems)
• Steildachsysteme (Steep Roof Systems)
• Flachdachsysteme (Flat Roof Systems)
• Bauwerksabdichtung (Building Waterproofing)
• Verkehrsbauwerke (Traffic Structures)
• BMI PlanMaster
• BMI SystemFinder
• BMI ProjektService
• BMI Akademie

Quantifiable outcome

• 30-year warranty on BRAAS roof tiles and rain safety of roof systems
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Carlisle Construction Materials: US-based manufacturer of EPDM, TPO, and PVC single-ply roofing membranes and accessories. Directly comparable to BMI's WOLFIN and VEDAG bitumen/plastic membrane businesses, with a strong commercial flat roof focus.
• Renolit Group: European manufacturer of synthetic membranes for roofing, waterproofing, and civil engineering applications. Directly comparable to WOLFIN's plastic membrane business and to BMI's traffic structures / civil engineering waterproofing segment.
• Paul Bauder GmbH & Co. KG: German family-owned manufacturer of flat roof and steep roof systems, waterproofing membranes, and insulation. Closest German direct competitor to BMI with overlapping flat roof and waterproofing offerings and similar target customers.
• IKO Industries: Canadian global manufacturer of bitumen roofing membranes, shingles, and waterproofing systems. Comparable to BMI's VEDAG and icopal bitumen businesses and BRAAS steep roof products, with similar product breadth and commercial focus.

Broad incumbents

• Wienerberger: Austrian-headquartered global leader in clay building materials including roof tiles, bricks, and pavers. Direct overlap with BMI's BRAAS steep roof tile business and broader building envelope portfolio, with similar European geographic footprint.
• GAF Materials: North America's largest roofing manufacturer (part of Standard Industries, sibling to BMI). Comparable across steep roof shingles, flat roof systems, and integrated commercial roofing offerings, providing a useful cross-market benchmark.
• Saint-Gobain: Global building materials giant with roofing, insulation, and waterproofing products through its CertainTeed roofing subsidiary. Comparable as a broad incumbent offering integrated building envelope solutions across multiple product categories and geographies.
• Holcim (formerly LafargeHolcim): Swiss-headquartered global building materials giant with roofing, insulation, and building envelope offerings. Broad incumbent that competes with BMI in commercial flat roof and integrated building solutions.

Emerging players

• Knauf Insulation: Global insulation and building envelope solutions provider with adjacent roofing and waterproofing offerings. Comparable as a system-based player in flat roof build-ups where BMI offers integrated insulation and waterproofing.

Others

• BMI Group (parent): The pan-European parent group of BMI Deutschland, owned by Standard Industries, operating the same brand portfolio across multiple geographies. Relevant as the controlling entity and for cross-country benchmarking of operating performance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/monier-rufing-componance

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monier Rufing Componance