MON JARDIN - Fertinature

What MON JARDIN - Fertinature does

MON JARDIN is a French family-owned distributor of agricultural and garden products, founded in 1937 and headquartered in Saint-Victor, Auvergne-Rhône-Alpes, France. The company operates across four product categories: seeds (potato plants including proprietary varieties ALIENOR and DOLWEN de Bretagne, vegetable bulbs, lawn grasses, and fodder crops under the Fertinature brand); garden products (fertilizers, soil amendments, mulches, plant care, pest control); garden equipment (Matabi electric and manual sprayers, plasticulture, EN1860-2-compliant charcoal); and animal feed and hygiene (Granimal's poultry mixes, Animal's dog food, DYNAVENA horse feeds, Prestige and Protect cat food, wild bird feed, and Saniterpen hygiene products). Operations center on a 3,500 m² warehouse with three packaging lines and cold-storage chambers, integrated into the FERTINATURE national distribution network (created 2011), which links five conditioning and storage sites across France for short-circuit logistics.

The business model is a hybrid B2B/B2C physical-goods distributor. Revenue is generated through one-time sales of catalog items priced by quote for business customers and via the online catalog (mon-jardin.fr) for individual gardeners. Commercial reach is delivered through two attachés commerciaux (Ludivine Gaucher, Stéphane Girard) supported by an assistante commerciale, alongside the FERTINATURE network's shared sales force. Customer segments are horizontal and diversified: amateur and professional gardeners, poultry and small animal breeders, pet owners, equestrian facilities, and B2B garden centers and agricultural cooperatives. The company markets itself on 40+ years of expertise, central-France logistics positioning, BIO/UAB-certified organic selection, and responsive customer service.

The company is a privately held SAS with registered capital of €120,000, was acquired by Jean Marc Vandewiele in May 2021 from retiring owners Michel and Brigitte Conrairie, and has 12 employees. Operating geographies are limited to France, with no disclosed AI/ML capabilities, no funding rounds, and no international expansion signals. Core technology is limited to packaging, conditioning, and a website catalog — there is no proprietary software platform or data product.

Name

MON JARDIN - Fertinature

Legal name

MON JARDIN

Website

https://mon-jardin.fr

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

MON JARDIN - Fertinature is a French family-founded distributor (est. 1937) of seeds, garden products, equipment, and animal feed, serving amateur gardeners, breeders, and B2B garden centers across France through the FERTINATURE national network of five sites.

Ownership category

akta.pro rank

Product category

Gardening and Agricultural Supplies Distribution

NAICS

Potato Farming (111211), Farm Machinery and Equipment Manufacturing (333111), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Agricultural Services (700), Agricultural Production-Crops (100)

akta.pro primary industry

Starch Potato Farming (Industrial Potatoes) (AFAGAEAC)

akta.pro secondary industry

Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)

Keywords

• Garden seed distribution
• Agricultural supplies
• Animal feed products
• Gardening equipment retail
• Organic farming inputs

Headquarters

HQ city

Saint-Victor

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Seed Sales: Sale of potato seeds, vegetable bulbs, grass seeds, and fodder crops to professional and amateur gardeners
2. Garden Products: Sale of fertilizers, soil amendments, mulches, plant care products, insecticides, and rodent repellents
3. Garden Equipment: Sale of sprayers, plasticulture products, and charcoal for garden and outdoor use
4. Animal Feed and Care: Sale of complete animal feeds for poultry, dogs, cats, horses, birds, and small animals, plus hygiene and litter products

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

MON JARDIN is a French distributor and packager of seeds (potato plants, vegetable bulbs, lawn grasses, fodder crops), garden products (fertilizers, soil amendments, mulches, plant care, pest control), garden equipment (sprayers, plasticulture, charcoal), and animal feed and hygiene products (poultry, dog, cat, horse, and wild bird nutrition). The company operates as a SAS, packages products across 3 packaging lines, and distributes through the Fertinature network of 5 conditioning and storage sites across France to serve both amateur gardeners and professional distributors.

Product overview

MON JARDIN is a French agricultural and garden products distributor offering four main product categories: Seeds (potato plants, vegetable bulbs, lawn grasses, fodder crops under the Fertinature brand), Garden Products (fertilizers, growing media, mulches, plant care, pest control), Garden Equipment (sprayers including Matabi electric and manual models, plasticsulture, charcoal), and Animal Feed & Hygiene (poultry feeds under Granimal's brand, economical dog food under Animal's brand, premium cat food, horse feed under DYNAVENA, wild bird seeds, and litter/hygiene products). The company operates as part of the Fertinature distribution network created in 2011, supplying both amateur gardeners and professionals through a network of 5 packaging and storage sites across France.

Differentiator

Problem solved

Functional benefit

Brands

• Fertinature: Marque proposant une gamme complète de produits pour le jardinier amateur ou expérimenté, incluant plants de pommes de terre, bulbes potagers, engrais verts, fourragères et soins des plantes UAB.
• Granimal's
• Animal's

Products and services

• Semences (Seeds) Seeds category covering potato plants (including proprietary Fertinature varieties ALIENOR and DOLWEN de Bretagne), asparagus, vegetable bulbs (garlic, onion, shallot, exotic and medieval varieties), lawn grasses, green manures, and fodder crops, offered in pack sizes from 25 plants to 25 kg for amateur and professional gardeners.
• Produits de Jardin (Garden Products) Garden products including organic and conventional fertilizers (Bovisol, Hipposol, Fulgosol, Engrais Potager 6/3/9, Tourteau de Ricin, Corne Broyée, Lithothamne), soil amendments, growing media (Floragard brand), specialty soils (orchid, cactus, citrus, universal), mulches (hemp, chestnut, miscanthus, cocoa shells, colored wood chips), liquid and granular fertilizers, natural plant care decoctions (prêle, ail, savon noir), and pest control (insecticides, slug pellets, pheromone traps, stink bug traps, mole repellents).
• Equipements du Jardin (Garden Equipment) Garden equipment including Matabi electric sprayers (E7, E10, E15, E15 LTC, Evolution LTC with lithium batteries and USB-C charging), manual sprayers (Matabi Evolution 7, Greencity 2, Super Green 12, DOM.1000 Multicolor, Sélecta 2), plasticulture products, and charcoal (purified charcoal and briquettes compliant with EN1860-2 standard).
• Alimentation et Hygiène Animale (Animal Feed and Hygiene) Animal feed and hygiene products covering poultry mixes (Granimal's Mélange Basse Cour, Pondeuse Standard, Pondeuse Premium, Volaille Ornement, Pondeuse BIO), dog food (Animal's Maintenance 25/8 and Haute Énergie 32/14), cat food (Prestige Kitten/Adult Multi/Adult Dinde/Sterilized/Large Breed and Protect Urinary/Obesity/Digest), DYNAVENA horse feed (Senior, Fib&Fib, Foaly, Élevage, Cubes, Muesli, Fibra, Avesne Fibre, Bloc Algues, Mash), wild bird seed (striped sunflower, peeled peanut, decorticated sunflower, canary, parrot, large parakeet, exotic, fat balls), cereals and seeds (wheat, crushed corn, rice broken, pigeon feed, dwarf rabbit feed), nutritional supplements (Coquilles Huîtres, Bloc Madox, Poulettine, Amiponte, Amicuivre, Amipoux, Amivers, Amitamine, Amipic, Amirespir), and Saniterpen hygiene products (Viractif disinfectant, insecticide powder, detergent, odor destroyer).
• Sélection BIO et UAB (Organic and UAB Certified Selection) Curated selection of organic and UAB (Utilisable en Agriculture Biologique) certified products including guano marin, terre de diatomée, organic fertilizers, BIO-compliant potting soils, organic plant care products, Pondeuse BIO feed, and natural solutions for sustainable gardening, supporting organic farming transitions.
• Fertinature Brand Seeds & Plants Proprietary Fertinature brand seeds and plants offering potato plants (including ALIENOR and DOLWEN de Bretagne varieties), vegetable bulbs (garlic, onion, shallot from single bulbs to 25 kg sacks), exotic and medieval varieties, green manures (Phacélie, Moutarde, 200 g to 5 kg), fodder crops (Rave d'Auvergne, Luzerne, prairie mixtures including Rapido), and UAB-compliant preventive plant care for the vegetable garden, for amateur gardeners and professional maraîchers.
• Granimal's Poultry Feed Range Granimal's sub-brand offering complete poultry mixes for backyard poultry (basse-cour) farming, including standard and premium laying hen mixtures and ornamental poultry feeds.
• Animal's Dog Food Range Animal's sub-brand offering economical complete dog food formulas including Maintenance 25/8 (adult dog maintenance) and Haute Énergie 32/14 (high-energy adult dog), without colorants or preservatives, distributed in 20 kg packs.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Aulicourt-Plant (Aulicourt Plants)coreStrategic or Co-development Partner · 1 January 2012Aulicourt-Plant, a producer from Northern France, joined Fertinature in 2012, expanding the network's production capabilities and seed supply chain.
• FertinaturecoreStrategic or Co-development Partner · 1 January 2011Fertinature is a national distribution network created in 2011, uniting Mon Jardin with 4 other companies (CERCLEUX, CPA SERRE, CAZENAVE, CERCLEUX Jardin). The network enables short-circuit logistics with 5 conditioning and storage sites across France, shared sales force, and joint product development including proprietary seed varieties.
• HZPCminorOthersSeed supplier partner specializing in potato varieties
• GERMICOPAminorOthersSeed supplier partner specializing in potato varieties
• EUROPLANTminorOthersSeed supplier partner specializing in potato varieties
• BARENBRUGminorOthersGrass seed supplier partner
• DYNAVENAminorOthersHorse feed supplier providing products including Senior, Fib&Fib, Foaly, Elevage, Cubes, Muesli, Fibra, Avesne Fibre, Bloc Algues, and Mash formulations
• MATABIminorOthersSprayer equipment supplier providing electric and manual sprayer products including E7, E10, E15, and Evolution models
• SANITERPENminorOthersAnimal hygiene and disinfectant product supplier including Viractif, Saniterpen insecticide powder, detergent, and odor destroyer products
• FLORAGARDminorOthersGrowing media and substrate supplier providing potting soils and growing media under their brand

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Jardiland: Jardiland is one of France's largest garden-center chains carrying seeds, fertilizers, garden equipment and animal nutrition. Comparable to Mon Jardin as a one-stop garden and animal-feed retailer for French households, though at significantly larger retail scale.
• Truffaut: Truffaut is a major French garden-center chain selling seeds, fertilizers, equipment and pet products to amateur gardeners. Comparable as both target French amateur gardeners with multi-category garden assortments, though Truffaut operates a large retail-store footprint versus Mon Jardin's distribution-led model.
• HZPC: HZPC is a Dutch global leader in potato breeding and seed potato trade. Already a supplier to Mon Jardin; comparable because HZPC operates in the same French potato-seed value chain but at vastly larger international scale as a breeder-exporter rather than a regional distributor.
• Vilmorin & Cie (Limagrain): Vilmorin is one of the world's largest seed companies, with a long-standing French heritage in vegetable, field crop and potato genetics. Comparable to Mon Jardin as both distribute seeds (including potato) in France, but Vilmorin operates at vastly greater scale and as a breeder rather than a regional distributor.

Direct peers

• Graines Voltz: Graines Voltz is a French B2B distributor of seeds, young plants and花卉 products serving gardeners, growers and distributors. Highly comparable to Mon Jardin given overlap in seed distribution, B2B garden-center channel, and broad product portfolio spanning flowers, vegetables and ornamentals.
• Ferme de Sainte-Marthe: Ferme de Sainte-Marthe is a French distributor specializing in organic and heirloom vegetable, herb and flower seeds for amateur gardeners. Comparable to Mon Jardin's organic-certified seed assortment and amateur-gardener B2C channel under similar BIO/UAB positioning.
• CPA Serre: CPA Serre is a co-founder of the Fertinature distribution network alongside Mon Jardin, CPA Serre shares logistics, sales force and short-circuit distribution of agricultural inputs across France. The most structurally comparable peer given shared Fertinature network membership and overlapping product lines.
• Kokopelli Semences: Kokopelli is a French seed distributor focused on organic, biodynamic and heirloom varieties for amateur gardeners. Directly comparable to Mon Jardin's BIO/UAB-certified seed lines and amateur gardener target segment.
• Cazenave (Fertinature partner): Cazenave is a co-founding member of the Fertinature network alongside Mon Jardin. Comparable as a regional French agricultural-inputs distributor operating under the same shared distribution and sales infrastructure.

Others

• GERMICOPA: GERMICOPA is a French potato variety breeder and seed supplier, already a partner of Mon Jardin. Comparable because both operate in the French potato-seed supply chain, but Germicopa is an upstream breeder-supplier rather than a downstream distributor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mon-jardin-fertinature

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MON JARDIN - Fertinature