What Monkey Tree Holiday Park does

Monkey Tree Holiday Park is a privately held, family-owned holiday park founded in 1980 and operating on a 56-acre site between Newquay and Perranporth in Cornwall, United Kingdom. The business serves UK families with a vertically integrated hospitality offering spanning self-catering holiday homes (eight models across budget to luxury tiers), touring and camping pitches (six categories from serviced grass to ultra-deluxe with private facilities), seasonal pitches and caravan storage, group rallies, and a cluster of on-park facilities including the Palm Bay heated outdoor pool, adventure golf, kids' clubs, playgrounds, arcade, multiple food and beverage venues, and an on-site supermarket. Distribution is direct-to-consumer via the company's own booking engine (GemaPark), phone, email, and Eventbrite for festival day tickets, with no third-party reseller channel.

Revenue is generated through per-booking holiday home and pitch rentals (one-time transactions), recurring seasonal pitch and caravan storage subscriptions, on-park food and beverage and arcade spending, day passes and party packages, and ticketed event revenue from the annual Cornwall Tribute Festival and themed weekends. Pricing is tiered by accommodation type, season, and booking window, with deposits of £99-£250, flexible monthly payment plans, and a 31-week seasonal pitch product at approximately £140 per week. The marketing mix relies on the company website, an active organic social presence across Facebook, Instagram, YouTube and TikTok, email newsletters, third-party validation from the AA 5 Star Gold Award (92% quality score) and Cornwall Tourism Awards, and word-of-mouth from a multi-generational returning guest base. Underlying technology is a brochure-style website with third-party booking system rather than proprietary technology; there are no disclosed AI/ML capabilities.

Name

Monkey Tree Holiday Park

Legal name

Monkey Tree

Website

https://monkeytreeholidaypark.co.uk

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Monkey Tree Holiday Park is a family-owned, 56-acre holiday park near Newquay, Cornwall, operating since 1980. It serves UK families with self-catering holiday homes, touring and camping pitches, seasonal pitches, on-site F&B, entertainment facilities, and the annual Cornwall Tribute Festival.

Ownership category

akta.pro rank

Product category

Holiday Park Accommodation

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Holiday park accommodation
• Caravan and camping pitches
• Holiday home sales
• UK family holidays
• Cornwall leisure park

Headquarters

HQ city

Newquay

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Holiday Home Rentals: Self-catering static caravan/holiday home rentals providing accommodation for families. Units range from budget options (Piran from £189) to premium models (Whipsiderry from £340). Each holiday home sleeps up to 8 people with 3 bedrooms. Revenue is generated per booking with prices varying by unit type, season, and dates.
2. Touring and Camping Pitches: Pitches for tents, touring caravans, motorhomes, and RVs. Options range from basic serviced pitches (from £73) to ultra deluxe pitches with private facilities (from £232). Revenue is per booking based on pitch type and duration.
3. Seasonal Pitches: Seasonal pitch rentals from mid-March to early November (31 weeks). Prices start from £4,500 plus £250 refundable security deposit, with electricity at 28p per kWh. Allows families to have a base at the park for the entire season.
4. Caravan Storage: Year-round secure on-park storage for caravans. Storage starts from £145 per quarter, with a £50 siting fee each time the van is moved and a £100 refundable deposit.
5. Food and Beverage: On-park food and beverage venues including The Beach Club (restaurant/bar), Summer Nights Bar & Food Court, Chips Ahoy! fish bar, Riccardo's Pizza, and Palm Bay Beach Bar. Revenue from food and drink sales to park guests and day visitors.
6. Day Passes and Entry: Day visitor passes providing access to park facilities including Palm Bay pool, play areas, adventure golf, and arcade. Pricing varies throughout the season. Also includes Splash & Slice party packages at £25 per child.
7. Events and Festival Tickets: Cornwall Tribute Festival and other themed events generate revenue through festival camping pitches, holiday home bookings tied to events, glamping (yurts), VIP packages, and day tickets via Eventbrite. Festival camping packages include festival tickets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Monkey Tree Holiday Park is a family-run holiday park in Cornwall, UK, providing self-catering holiday accommodation. Its core offerings include holiday homes available for sale and hire, touring and camping pitches, and seasonal pitches, supported by on-site leisure facilities for family holidaymakers.

Product overview

Monkey Tree Holiday Park is a multi-award-winning, family-run holiday park offering diverse accommodation options and extensive on-site facilities. The core product portfolio consists of Holiday Homes (8 models: Piran, Towan, Porth, Holywell, Bedruthan, Watergate, Harlyn, Whipsiderry) and Touring & Camping Pitches (6 types: Serviced, Premium, Super, Super Deluxe, Ultra Deluxe, Extra Large), plus Seasonal Pitches & Storage and Rallies & Events services. On-site facilities include Palm Bay heated swimming pool, Monkey Tree Kids Club, Mini Monkeys soft play, adventure playgrounds, Castaway Cove adventure golf, sports court, arcade, and a food & beverage cluster (The Beach Club, Summer Nights Bar, Chips Ahoy! fish bar, Palm Bay Beach Bar, Riccardo's Pizza, and on-site supermarket). The entertainment programme features Funky Monkey mascot character and the annual Cornwall Tribute Festival. Day passes and party packages are available as add-on services.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Homes (for sale) Static holiday homes sold to owners for use at the Monkey Tree Holiday Park in Cornwall, providing a privately owned base for family holidays.
• Holiday Homes (for hire) Self-catering holiday home rentals available to visiting families and leisure guests at the Cornwall park.
• Touring and Camping Pitches Pitches for touring caravans, motorhomes, and tents, offered to holidaymakers seeking flexible short-stay or longer camping accommodation.
• Seasonal Pitches Longer-term seasonal pitches for touring caravans, allowing guests to keep their unit on site for the duration of a season.
• On-site Leisure Facilities On-site leisure amenities for guests of the holiday park, supporting family holiday stays.

Quantifiable outcome

• 92% quality score achieved in AA inspection for 5 Star Gold Award
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Parkdean Resorts: UK's largest holiday park operator by number of parks (around 66 parks). Competes directly with Monkey Tree for family holiday bookings and operates scaled parks with comparable amenity programmes.
• Haven Holidays: UK's largest holiday park operator with around 40+ parks nationwide. Broad incumbent that competes with Monkey Tree for UK family staycation demand and sets the benchmark for entertainment-led family park experiences.
• Center Parcs UK: Premium UK short-break destination operator with forest villages offering family accommodation, indoor pools, and activity programming. Competes with Monkey Tree for UK family short-break discretionary spend, though positioned at a higher price point.

Direct peers

• Newperran Holiday Park: Cornish holiday park near Newquay/Perranporth offering holiday homes and touring pitches. Closest geographic competitor to Monkey Tree with overlapping family segment and similar accommodation/facility model.
• Hendra Holiday Park: Direct local competitor also based near Newquay, Cornwall. Offers holiday homes, touring/camping pitches, and on-park facilities for families, competing head-to-head with Monkey Tree in the same catchment.
• John Fowler Holidays: Family-run UK holiday park operator with multiple parks across Devon, Cornwall, and Somerset. Comparable mid-sized operator with similar family-focused positioning, entertainment programmes, and accommodation mix.
• Crantock Bay Holiday Park: Cornish holiday park near Newquay offering family accommodation, pitches, and on-site amenities. Directly comparable mid-sized independent park competing in the same North Cornwall catchment.
• Newquay Holiday Park: Holiday park in Newquay offering holiday homes and touring pitches with family facilities, located in the same Cornish destination market as Monkey Tree with overlapping customer segments.
• Shorefield Holidays: Family-owned holiday park group operating parks in Dorset, Hampshire, and Devon. Comparable mid-sized UK operator with similar product mix (holiday homes, touring pitches, entertainment, F&B) and family-run heritage.
• Trecco Bay Holiday Park: Large-scale family holiday park in South Wales operated by Parkdean Resorts. Closest comparable in terms of family-oriented amenities, entertainment programming, and mixed holiday home/touring pitch offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MonkeyTreeHolidayParkCornwall
• Facebookfacebook.com/monkeytreeholidaypark
• Instagraminstagram.com/monkeytreeholidaypark
• TikToktiktok.com/@monkeytreeholidaypark
• LinkedInlinkedin.com/company/monkey-tree-holiday-park

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monkey Tree Holiday Park