What Shorefield Holidays does

Shorefield Holidays Limited is a family-owned UK holiday park operator established in 1958 and headquartered in Milford-on-Sea, Hampshire. The company operates eight holiday parks across Dorset and Hampshire on England's South Coast, in proximity to the New Forest National Park and the Jurassic Coast. Its portfolio includes Shorefield Country Park (the flagship), Oakdene Forest Park, Forest Edge Holiday Park, Swanage Coastal Park, Wilksworth Caravan Park, Merley Court Holiday Park, Lytton Lawn Touring Park, and Jubilee Gardens. Shorefield employs 101-250 people and is recognized as one of the largest holiday companies on the South Coast, with award recognition including the British Travel Awards, TripAdvisor Certificate of Excellence, and inclusion on the Solent 250 Leading Companies list.

The core offering is self-catering holiday accommodation for short-term rental, spanning static caravans, luxury lodges, treehouses, houses, cottages, shepherd huts, and touring/camping/glamping pitches, complemented by on-park amenities such as pools, entertainment, dining, and the Go Active activity program. A second revenue line is holiday home ownership, where Shorefield sells static caravans, luxury lodges, and pre-owned units, and also operates Merley Court, a residential park home community for residents aged 45 and over. Ancillary revenues include annual site fees from owners, on-park entertainment and food and beverage, and a Buy to Let scheme in which Shorefield manages subletting for 15 peak weeks per year.

Commercially, Shorefield runs a direct-to-consumer model: bookings flow through its shorefield.co.uk website, phone reservations, and WhatsApp, with no third-party OTA dependency disclosed. Holiday home sales are supported by a dedicated 7-day-a-week Ownership Team handling on-park viewings, FCA-approved finance, and part-exchange. Two loyalty programs — the Privilege Club (for guests with 5+ stays in 5 years) and the Ambassador Club (for owners) — drive repeat business. The company is privately held with no institutional or public-market funding, and no acquisitions, divestitures, or leadership changes are disclosed in the source data; Andrew Bowden is identified as Director and data controller.

Name

Shorefield Holidays

Legal name

Shorefield Holidays Limited

Website

https://shorefield.co.uk

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

101–250 employees

Short description

Shorefield Holidays is a family-owned UK operator of eight holiday parks in Dorset and Hampshire, offering self-catering caravans, lodges, treehouses, and touring pitches for rent alongside holiday home ownership and a Buy to Let scheme.

Ownership category

akta.pro rank

Product category

Holiday Parks & Self-Catering Accommodation

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

RV Parks & Motorhome Resorts (THAMAJAA)

akta.pro secondary industries

Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF), Beachfront & Lakefront Homes (THAMAAAF), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Holiday park accommodation
• Caravan and lodge rentals
• Holiday home ownership
• UK staycation parks
• Touring and camping pitches

Headquarters

HQ city

Milford On Sea

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Holiday Accommodation Rentals: Self-catering holiday rentals including caravans, lodges, houses, cottages, and treehouses across 8 parks in Dorset and Hampshire. Revenue generated from nightly and weekly rental rates.
2. Holiday Home Sales: Sale of static caravans, luxury lodges, and pre-owned holiday homes to consumers for ownership. Also includes residential park homes at Merley Court. Revenue from one-time property sales.
3. Touring and Camping Pitches: Touring, camping, and glamping pitch rentals including tent pitches, motorhome pitches, and touring caravan pitches. Revenue from nightly pitch fees.
4. Site Fees: Annual site fees charged to holiday home owners for pitch rental at parks. Includes subletting options where Shorefield manages lettings for 15 peak weeks per year.
5. On-Park Activities and Entertainment: Revenue from Go Active activity sessions, entertainment shows, dining at on-park restaurants and bars, and activities such as escape rooms.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Shorefield Holidays operates eight holiday parks across Dorset and Hampshire on the South Coast of England, renting self-catering accommodation including caravans, lodges, treehouses, houses, cottages, and touring/camping pitches. The company also sells static caravans, luxury lodges, pre-owned holiday homes, and residential park homes, alongside on-park entertainment, activities, and annual site fees for owners.

Product overview

Shorefield Holidays operates a portfolio of eight holiday parks across Dorset and Hampshire (South Coast, UK), offering self-catering holiday accommodation for rent and holiday home ownership for purchase. Accommodation types include caravans, lodges (with hot tubs on selected units), luxury treehouses, houses and cottages, shepherd huts, S Pod one-bed units, and touring/camping pitches. The company also sells holiday homes (static caravans, lodges, pre-owned units) and residential park homes at Merley Court. Entertainment and activities including live shows, pools, Go Active sessions, and escape rooms are available at select parks. A rewards program (Privilege Club) and Ambassador Club for owners provide customer loyalty benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Caravan Holidays Self-catering static caravan holidays available at Shorefield Country Park, Oakdene Forest Park, Swanage Coastal Park, Forest Edge Holiday Park, and Wilksworth Caravan Park. Units range from standard to premium with features such as decking, hot tubs on selected units, free Wi-Fi, pet-friendly options, all beds made, Freeview TV, and central heating; from £180 per stay.
• Lodge Holidays Luxury lodge accommodation with spacious living areas, up to five bedrooms, decked areas, BBQ stands, and Superior/Signature hot tub options. Available at Shorefield, Oakdene, Swanage, Forest Edge, and Merley Court parks; from £366 per stay.
• Treehouse Holidays Luxury treehouse accommodation at Shorefield Country Park including Silvertree House, Coppertree House, The Shrubbery, and The Spinney. Features private gated grounds, outdoor hot tubs, pizza ovens, underfloor heating, and fully fitted kitchens. Sleeps 2–6 guests; from £554 per stay. Awarded Beautiful South Accommodation of the Year 2021/22.
• Houses and Cottages Luxury holiday houses and cottages at Shorefield, Forest Edge, and Wilksworth parks including Lavender House, Wisteria House, Tudor Rose House, The Burrow, and Honeysuckle Cottage. Features include private Wi-Fi, hot tubs (selected), gas BBQs, pizza ovens, Nespresso machines, Hypnos beds, towels, Freeview TVs in all bedrooms, games rooms (selected), and private gardens; from £572 per stay.
• Touring, Camping and Glamping Award-winning touring, camping, and glamping pitches across three locations including Lytton Lawn Touring Park. Includes tent pitches, motorhome/campervan pitches, touring caravan pitches, trailer tent/folding camper pitches, shepherd huts, and S Pod one-bed accommodation; from £17 per night.
• Accessible Holidays Wheelchair accessible and disabled-friendly accommodation including accessible 'Serene' caravans at Shorefield Country Park and Oakdene Forest Park, and a wheelchair accessible 'Select+' lodge at Shorefield Country Park.
• Holiday Home Ownership Sale of static caravans, luxury lodges, pre-owned holiday homes, and residential park homes for holiday home ownership across six locations in Dorset and Hampshire. Static caravans from £59,995, luxury lodges from £149,995, pre-loved homes from £39,995, and residential park homes at Merley Court from £289,995. FCA-approved finance options, part-exchange programs, and a Try Before You Buy program (£49) are available.

Quantifiable outcome

• Celebrating 68 years of business
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hoseasons: UK's largest holiday accommodation distribution platform and an Awaze brand. Distributes competing holiday park inventory and awards Shorefield — a significant distribution partner and indirect competitor.
• Center Parcs UK: UK forest village operator offering self-catering lodges, on-park activities, and entertainment. Competes for Shorefield's family and couples guests at premium price points, though at larger village scale.
• Bourne Leisure (Haven & Warner): Owner of Haven (UK seaside holiday parks) and Warner Leisure Hotels. PE-backed national operator that competes head-to-head with Shorefield for UK family staycation demand at much larger scale.

Direct peers

• Away Resorts: Multi-park UK holiday operator with parks in similar coastal/forest settings. Competes for the same family and couples segments across caravan, lodge, and glamping accommodations.
• Verdant Leisure: Family-owned UK holiday park operator with multiple parks offering self-catering caravans, lodges, and touring. Closely comparable business model and target customer to Shorefield.
• Parkdean Resorts: UK's largest holiday park operator with ~66 parks. Direct competitor for UK family caravan/lodge holidays, overlapping South Coast presence, and similarly diversified across rentals, ownership, and touring.
• Forest Holidays: UK operator of luxury cabin and lodge breaks in forest locations. Direct competitor for Shorefield's premium lodge and treehouse product targeting couples and special-occasion guests.
• Lovat Parks: UK holiday park group operating multiple parks with caravan, lodge, and touring offerings. Comparable business model spanning holiday rentals and ownership sales.

Regional players

• John Fowler Holidays: Family-run South West UK holiday park operator with caravan, lodge, and touring accommodations. Comparable in scale, family ownership, and regional South Coast / West Country positioning.
• Bridge House Holiday Park: Independent family-run South Coast UK holiday park. Closely comparable in scale, ownership profile, and product mix — competing for the same regional customer base as Shorefield.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ShorefieldHols
• Facebookfacebook.com/shorefieldholidays
• LinkedInlinkedin.com/company/shorefield-holidays-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shorefield Holidays