Montana Liquor Store

What Montana Liquor Store does

Montana Liquor (operating as Montana Liquor Inc) is a privately held retailer of distilled spirits headquartered in Billings, Montana. The company runs a single physical storefront at 1019 1st Ave North and operates a consumer-facing e-commerce storefront built on Lightspeed at montanaliquor.com, with stated shipping reach across all 50 US states. As of 2025 the business is in an active grand opening period for its online channel, supported by a 10% promotional code (MTLAUNCH10).

The product assortment is narrow and tightly curated around Montana-made craft spirits. Four SKUs are listed: Undammed Thief Creek Straight Bourbon ($51.00), Undammed Shields River Single Malt ($92.25), Lolo Creek Dist Pink Lemonade Vodka ($35.75), and Lolo Creek Distillery Peached ($47.25), all in 750ml format. The store's positioning is provenance-driven, aggregating spirits from regional Montana distilleries (Undammed and Lolo Creek Distillery) into a single DTC channel that overcomes the limited distribution typically faced by small craft producers.

The business model is a hybrid direct-to-consumer/physical-retail operation. Revenue is generated through one-time transactional bottle sales with unit pricing in the $35-$92 range before discounts. The customer base is described as individual adult consumers purchasing for personal consumption or gifting, with a horizontal segmentation approach. The company is privately held with no disclosed parent, no funding rounds, no executive team information, no headcount beyond the stated 6 employees, and no disclosed revenue. The underlying technology is a Lightspeed-hosted e-commerce site with no proprietary features, AI capabilities, applications, or public API.

Name

Montana Liquor Store

Legal name

Montana Liquor Inc

Website

https://montanaliquor.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Montana Liquor is a privately held, 6-employee spirits retailer based in Billings, MT, operating a physical storefront and a Lightspeed-powered DTC e-commerce site that ships Montana-made craft spirits (bourbon, single malt, flavored vodka) to all 50 US states.

Ownership category

akta.pro rank

Product category

Specialty Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)

akta.pro secondary industry

Liquor Stores (Off-Premise Spirits Retail) (CRANABAA)

Keywords

• Craft spirits retail
• Montana-made whiskey
• Online liquor store
• Bourbon and vodka
• Spirits e-commerce

Headquarters

HQ city

Billings

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Spirits Product Sales: Direct retail sales of Montana-made distilled spirits including bourbon, single malt whiskey, vodka, and flavored spirits. Revenue generated through one-time transactional purchases via e-commerce and physical retail storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Montana Liquor Store (Montana Liquor Inc) is a retailer of Montana-made distilled spirits, operating a physical storefront in Billings, MT and an e-commerce site shipping to all 50 states. The product assortment includes straight bourbon, single malt whiskey, vodka, and flavored spirits sourced from Montana craft distilleries such as Undammed and Lolo Creek Distillery.

Product overview

Montana Liquor is an online spirits retailer specializing in Montana-made alcoholic beverages, offering a curated selection of bourbons, whiskeys, vodkas, and flavored spirits from Montana distilleries. The store operates as an e-commerce platform with nationwide shipping to all 50 states, featuring products from Montana producers including Undammed (Thief Creek Bourbon, Shields River Single Malt) and Lolo Creek Distillery (Pink Lemonade Vodka, Peached spirit). The product portfolio spans straight bourbon, single malt whiskey, and flavored vodkas.

Differentiator

Problem solved

Functional benefit

Products and services

• Undammed Thief Creek Straight Bourbon 750ML Montana-made straight bourbon whiskey from Undammed's Thief Creek line, presented in 750ml bottles, sold to adult consumers for personal consumption or gifting.
• Undammed Shields River Single Malt 750ML Single malt whiskey distilled by Undammed from Shields River, Montana, in 750ml format, sold to adult consumers.
• Lolo Creek Dist Pink Lemonade Vodka 750ML Pink lemonade-flavored vodka produced by Lolo Creek Distillery in Montana, sold in 750ml bottles to adult consumers.
• Lolo Creek Distillery Peached 750ML Peach-flavored spirit from Lolo Creek Distillery in Montana, sold in 750ml bottles to adult consumers.
• Montana Liquor Online Store E-commerce storefront offering curated Montana-made spirits for nationwide shipping to adult consumers, powered by the Lightspeed platform.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• UndammedcoreOthersMontana craft distillery whose products (Thief Creek Straight Bourbon and Shields River Single Malt) are featured and sold through Montana Liquor's platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wine.com: Large online wine and spirits retailer shipping to most U.S. states. Comparable online alcohol retail model with nationwide shipping, but much broader catalog than Montana Liquor.
• Drizly: Leading online alcohol marketplace delivering beer, wine, and spirits to consumers. Comparable as a DTC alcohol e-commerce operator, though broader and on-demand rather than curated regional.
• ReserveBar: Online premium spirits retailer offering curated bottles and gifting nationwide. Directly comparable to Montana Liquor's model of selling curated, often craft/regional spirits via DTC e-commerce.
• Flaviar: Spirits discovery club and online retailer focused on craft and premium spirits with tasting boxes and curated drops. Comparable to Montana Liquor's curated craft spirits positioning.
• Caskers: Online spirits retailer specializing in craft and hard-to-find American whiskeys, rums, and other spirits. Comparable to Montana Liquor's curated craft-distillery focus and DTC model.
• Minibar Delivery: Online alcohol delivery platform for wine, beer, and spirits. Comparable DTC alcohol e-commerce motion, though positioned more for on-demand convenience than curation.

Broad incumbents

• Total Wine & More: Largest U.S. independent liquor retailer with omnichannel stores and online ordering. Comparable retail model and breadth, but much larger and broader than Montana Liquor's niche.
• Spec's Wine, Spirits & Finer Foods: Multi-state liquor retailer with physical stores and online ordering. Comparable beer/wine/spirits retail model, but at much greater scale and broader assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/montana-liquor-store

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montana Liquor Store