monotaro.id

Name

monotaro.id

Website

https://monotaro.id

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of industrial tools, office supplies, and equipment to businesses through the monotaro.id online marketplace. Revenue generated through product transactions with features like payment terms (Tempo/Termin) for enterprise customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

monotaro.id is an Indonesian B2B e-commerce platform that sells industrial tools, MRO equipment, safety gear, office supplies (ATK), automotive parts, laboratory instruments, and building materials through its own online storefront. It aggregates more than 7,000,000 products from 18,600+ brands across 16 main categories with 890,000+ ready-stock items, and supports Indonesian business procurement with payment terms (Tempo/Termin), tax invoices (Faktur Pajak), blanket orders, online quotation, multi-user login, and an online approval workflow.

Product overview

Monotaro.id is an Indonesian B2B e-commerce platform specializing in industrial tools and office supplies. The platform offers over 7,000,000 products from 18,600+ brands with 890,000+ ready stock items across 16 main product categories including work safety equipment (K3), packaging and logistics, cleaning supplies, cutting and grinding tools, measuring instruments, hand/pneumatic/electric tools, chemicals and adhesives, laboratory equipment, mechanical components, fasteners, electrical tools, automotive supplies, office supplies, kitchen/HORECA equipment, building materials, and AC/pipe supplies. The platform operates as a marketplace connecting industrial buyers with suppliers, featuring enterprise features like Product Advisor for recommendations, Product Comparison, Online Quotation, Credit Term Payments (TOP), Tax Invoice generation, Blanket Orders, Online Approval Systems, Multiple Login access, and Pick-up Services.

Differentiator

Problem solved

Functional benefit

Brands

• Brand Monotaro: Private brand line under the Monotaro platform offering industrial tools and equipment products.

Products and services

• Keselamatan Kerja (K3), Perlindungan Diri & Kesehatan (Occupational Safety, PPE & Health) Occupational safety and health (K3) equipment for Indonesian businesses and industrial facilities, including work gloves, masks, safety glasses, safety shoes, work clothes, safety tools, safety signs, health products, and first aid supplies.
• Pengepakan, Plester & Logistik (Packaging, Tape & Logistics) Packaging, plaster/tape, and logistics products for warehouses, shipping, and storage operations, including stretch film, strapping bands, cardboard binders, tape dispensers, packing tape, masking tape, cloth tape, transport and storage products, steel cables, tripods, and hoists.
• Alat & Kebutuhan Kebersihan (Cleaning Tools & Supplies) Cleaning tools and janitorial supplies for offices, factories, and facilities, including brooms, dustpans, cleaning brushes, detergents, hand-washing products, bathroom supplies, plastic bags, garbage bags, wiping cloths, paper towels, tissue, liquid absorbents, and hygienic sanitation products.
• Batu Potong Mesin & Gerinda (Cutting Stones & Grinding Machines) Cutting stones and grinding machines for fabrication and metalworking, including cutting tools, drill bits, taps and dies, milling cutters, grinding wheels, abrasive hands, circular saws, cutting machines, and saws.
• Alat Ukur (Measuring Instruments) Precision measuring instruments for industrial QA and machining, including calipers, micrometers (analog/digital, internal/external), magnetic tools, rulers, angle measures, spirit levels, scales, dial gauges, thickness gauges, filler gauges, hardness testers, surface plates, and angle plates.
• Perkakas Tangan, Pneumatik & Listrik (Hand, Pneumatic & Power Tools) Hand tools, pneumatic tools, and electric/power tools for industrial, workshop, and agricultural use, including tool sets, wrenches, socket wrenches, screwdrivers, pliers, hammers, pipe tools, torque wrenches, electric and wireless power tools, generators, saw machines, pneumatic grinders/polishers/drills/peelers, and agricultural/plantation supplies.
• Bahan Kimia, Lem (Perekat) & Pengelasan (Chemicals, Adhesives & Welding) Industrial chemicals, adhesives, and welding materials for manufacturing and maintenance, including spray bottles, oils, lubricants, industrial cleaners, inspection/defect-detection liquids, grease, industrial adhesives, sealants, putties, welding electrodes, welding wires, welding machines, torches, and agricultural chemicals/fertilizers/seeds/bulbs.

Quantifiable outcome

• 7,000,000+ products available from 18,600+ brands
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fastenal: Large global industrial and construction supplies distributor with a hybrid e-commerce and physical fulfillment model; relevant for B2B procurement and industrial supplies benchmarking.
• Alibaba.com: Global B2B marketplace with significant Indonesian buyer activity for industrial and office supplies; competes on selection and price rather than local B2B-specific features.
• Grainger: Global industrial MRO distributor with deep catalog and B2B e-commerce; represents the scaled, mature model that monotaro.id's Japanese parent is replicating in Indonesia.
• MSC Industrial: US-based industrial MRO distributor with a large e-commerce platform and broad product assortment; a benchmark for catalog breadth, B2B tooling, and recurring procurement in the industrial supply category.

Direct peers

• Ralali: Indonesian B2B e-commerce marketplace focused on industrial and business supplies, directly overlapping with monotaro.id's industrial MRO and office supply category.
• Indotrading: Indonesia's largest B2B marketplace connecting industrial buyers and suppliers; comparable product breadth, B2B customer base, and Indonesian geographic focus to monotaro.id.
• Kawan Lama Group (Kawan Lama Solution): Long-established Indonesian industrial tools, MRO, and office supplies distributor with growing digital channels; competes head-on with monotaro.id in the same product categories and customer segments.

Emerging players

• Tokopedia: Indonesia's largest consumer e-commerce platform, increasingly active in B2B and industrial categories; an emerging competitive threat to specialized B2B players like monotaro.id.
• Bukalapak: Indonesian e-commerce platform with a B2B/marketplace vertical (BukaBantuan, Mitra) that increasingly serves SME procurement needs adjacent to monotaro.id's target customers.

Regional players

• MR.DIY: ASEAN variety retailer carrying tools, hardware, and household supplies with a physical-first model; overlaps with monotaro.id on product categories but targets walk-in retail rather than B2B procurement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/monotaroid

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about monotaro.id