Habitat for Humanity of Monroe County

What Habitat for Humanity of Monroe County does

Habitat for Humanity of Monroe County is a 501(c)(3) nonprofit affordable housing organization founded in 1988 and headquartered in Bloomington, Indiana, with 43 staff and a 16-person Board of Directors. Its mission is to expand affordable housing solutions for low-income families in Monroe County by partnering with them to build and purchase homes. The core program is a homeownership pathway that qualifies families earning 35%-80% of Area Median Income based on housing need, ability to pay an affordable mortgage, and willingness to contribute 250 sweat-equity hours per adult household member. The organization has built 66 homes since 1988, has begun construction on its 250th home, and operates three purpose-built neighborhoods: Cedar Chase (46 families, started 2008), Trail View (34 families, started 2014), and Osage Place (69 families total across two phases, started 2021 with Phase 2 launched August 2024). More than 890 people, including 510 children, have been served through the program.

The business model is a hybrid of nonprofit fundraising and recycled mortgage economics. Revenue streams include individual donations, monthly giving ($20-$200/month tiers), corporate house sponsorships ($10,000 to $120,000 across five tiers), Indiana's 50% Attainable Homeownership Tax Credit program, the Women+ Build annual campaign (37 homes, $3.5M raised since 2001), school chapter fundraisers (BHSN, BHSS, IU), and a Kroger community rewards program. A wholly-owned ReStore retail subsidiary at 850 S. Auto Mall Road sells donated construction materials and home goods at discount and has contributed more than $1 million in home sponsorships since 2013. Mortgage payments from homeowners are recycled into future construction. The organization relies on approximately 17,500 volunteer hours annually (valued at $525,000), formal partnerships with corporate sponsors (Whirlpool, IU Credit Union, First Financial Bank, Curry Auto Center, Cook Medical, Hoosier Energy, Novo Nordisk), and Global Village sister-affiliate relationships with Habitat for Humanity chapters in Uganda and El Salvador.

Operational footprint is single-county: all activity is in Monroe County, Indiana, with the headquarters at 213 E. Kirkwood Avenue. The technology stack is standard for a mid-sized nonprofit: Classy for online donations, Constant Contact for email, Civic Champs for volunteer scheduling, Vonigo for donation pickup logistics, Double the Donation for matching gifts, and Facebook/Instagram for community engagement. There is no proprietary technology, no AI/ML capability, and no patents or trademarks. Recent material events include the May 2025 tornado that destroyed two warehouses of materials and ReStore overstock (mitigated by a May 2026 Curry Auto Center vehicle donation) and a July 2026 house fire in Osage Place that displaced a Habitat family. The organization is governed independently, is not venture-backed, and operates autonomously within the global Habitat for Humanity network.

Name

Habitat for Humanity of Monroe County

Legal name

Habitat for Humanity of Monroe County, Inc.

Website

https://monroecountyhabitat.org

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Habitat for Humanity of Monroe County is a 501(c)(3) nonprofit founded in 1988 in Bloomington, Indiana, that builds affordable homes for low-income families (35%-80% AMI) through volunteer labor, corporate sponsorships, a retail ReStore, and recycled mortgage payments, serving Monroe County exclusively.

Ownership category

akta.pro rank

Product category

Nonprofit Affordable Housing Services

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industries

Public & Affordable Housing Programs (Subsidies, Vouchers, Public Housing) (BPAIANAA), Housing Rehabilitation, Weatherization & Home Repair Grant/Loan Programs (FSALAKAJ)

Keywords

• Affordable housing construction
• Nonprofit homebuilding services
• Community housing development
• Volunteer construction programs
• Discount home goods resale

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: Individual donations, corporate sponsorships, house sponsorships ranging from $10,000 to $120,000, monthly giving programs, and employer matching gifts. Donations are recycled through the organization as homeowners pay back affordable mortgages, reinvesting in future builds.
2. ReStore Retail Operations: Habitat ReStore sells donated construction and home improvement items at discount prices. Since 2013, ReStore has sponsored at least 16 homes totaling over $1 million. Revenue from sales goes directly toward supporting future Habitat homeowners.
3. Homeowner Mortgage Payments: Houses are sold to future homeowners with affordable mortgages. Monthly payments include principal and escrow for taxes and insurance. Payments are recycled to build additional affordable homes.
4. Grocery Card Programs: Kroger grocery card program generates 3-5% of grocery spending donated to Habitat, providing approximately $600-800 per year.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Habitat for Humanity of Monroe County builds and sells affordable single-family homes to qualifying low-income families in Monroe County, Indiana. Families contribute 250 hours of sweat equity per adult, attend homeownership education, and finance purchases through affordable 15-year mortgages. The organization operates the ReStore, a retail home improvement store that resells donated furniture, appliances, and building materials to generate revenue for home construction.

Product overview

Habitat for Humanity of Monroe County is a nonprofit affordable housing organization offering a suite of programs centered around homeownership. The core offering is the Homeownership Program, which qualifies families through need, ability to pay, and partnership criteria, supported by sweat equity requirements and financial education. Complementary programs include the ReStore retail operation (which generates construction funding through discounted building material sales), volunteer build opportunities, and the Women+ Build annual construction blitz. Additional services include multiple donation mechanisms (online, monthly, sponsorships, IRA rollovers, vehicle donations), the More Than Houses annual fundraising event, and Global Partnerships with international Habitat affiliates. The organization primarily serves Monroe County, Indiana, with three neighborhoods developed: Cedar Chase (46 homes since 2008), Trail View (34 homes since 2014), and Osage Place (69 homes total across two phases started 2021).

Differentiator

Problem solved

Functional benefit

Brands

• ReStore: A retail home improvement store that sells donated construction materials, furniture, and appliances to fund affordable housing construction. Located at 850 S. Auto Mall Road, Bloomington, IN 47401.
• Women+ Build

Products and services

• Homeownership Program Affordable homeownership pathway for families earning 35%–80% of Area Median Income in Monroe County, Indiana. Qualifying families complete 250 hours of sweat equity per adult, attend financial literacy and home maintenance courses, and purchase Energy Star-standard homes at assessed value via 15-year affordable mortgages with no prepayment penalties.
• ReStore Retail Physical retail store at 850 S. Auto Mall Road, Bloomington, IN selling donated furniture, appliances, building materials, and home goods at discount prices. Accepts donations of usable items, offers free pickup for large items, and channels proceeds into Habitat home construction.
• Volunteer Build Opportunities

Quantifiable outcome

• 890+ people served including 510 children since 1988
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

16 partnerships are on record, tiered core, major and minor.

• Curry Auto CentercoreGTM or Marketing Partner · 4 May 2026Donated support for purchase of two Chevrolet Silverado EV trucks to replace vehicles destroyed in May 2025 tornado. Critical partnership supporting daily construction operations, hauling materials and tools to build sites.
• Whirlpool CorporationmajorGTM or Marketing Partner · 1 January 2024Corporate partnership with IU Kelley School of Business supporting Habitat's mission through product donations and community engagement.
• IU Credit UnionmajorGTM or Marketing Partner · 1 January 2024Community partner and sponsor supporting Habitat's affordable housing mission in Monroe County.
• First Financial BankmajorGTM or Marketing Partner · 1 January 2024Corporate sponsor supporting Habitat's homeownership programs and events.
• Regional Opportunity Initiative and Regional Economic Acceleration and Development InitiativemajorGTM or Marketing Partner · 1 January 2024Regional economic development partners supporting affordable housing expansion in Monroe County.
• BHSN Habitat for Humanity Campus ChaptercoreGTM or Marketing Partner · 1 January 2024High school chapter founded 1998, official since 2000. One of strongest chapters nationally, co-sponsoring a house nearly every year. Raised $7,200 in 2024-2025 school year.
• BHSS Habitat for Humanity Campus ChaptercoreGTM or Marketing Partner · 1 January 2024High school chapter that has grown exponentially. Raised $7,500 in 2024-2025 through bake sales, Dine & Donates, and Hype for Habitat fundraiser.
• IU Habitat for Humanity ChaptercoreGTM or Marketing Partner · 1 January 2024Indiana University chapter founded 1990. Co-sponsored first house in 2016-2017. Raised over $2,600 in 2024-2025 for affordable housing support.
• Habitat for Humanity UgandaminorStrategic or Co-development PartnerGlobal Village sister affiliate relationship supporting poverty housing elimination in Uganda through volunteer trips and undesignated funds.
• Habitat for Humanity El SalvadorminorStrategic or Co-development PartnerGlobal Village sister affiliate relationship supporting poverty housing elimination in El Salvador through volunteer trips and funds.
• Kilroy'sminorGTM or Marketing PartnerPlatinum level Breaking Bread Club member donating lunch for construction volunteers quarterly.
• Jimmy John'sminorGTM or Marketing PartnerPlatinum level Breaking Bread Club member donating lunch for construction volunteers quarterly.
• Texas RoadhouseminorGTM or Marketing PartnerPlatinum level Breaking Bread Club member donating lunch for construction volunteers quarterly.
• Master RentalminorGTM or Marketing PartnerSponsor and supporter of Women+ Build 2026 kickoff event, providing venue and refreshments.
• KrogerminorGTM or Marketing PartnerGrocery card program where 3-5% of shopping is donated to Habitat. Kroger Plus card enrollment generates $600-800 annually for the organization.
• FC Tucker (Brian Thompson, REALTOR)minorGTM or Marketing Partner2024 sponsor and partner supporting Habitat's affordable housing mission.

Scale indicators9 records

Recent moves10 records

Expansion highlights5 records

Emerging players

• Goodwill Industries International: Operates a comparable nonprofit retail model selling donated goods to fund mission-driven programs. While Goodwill's mission focuses on workforce development rather than housing, the retail fundraising approach parallels Habitat's ReStore model and represents a peer in the social enterprise retail space.

Broad incumbents

• Habitat for Humanity International: The global parent network of which Monroe County Habitat is an autonomous affiliate. Operates the worldwide ReStore brand and provides branding, training, and Global Village programs (including sister affiliate relationships in Uganda and El Salvador referenced in the data).
• The Salvation Army: Operates thrift retail stores to fund social services, comparable to the ReStore model. Also provides direct housing assistance programs in many markets, making it a peer in both the affordable housing and nonprofit retail fundraising spaces.
• Enterprise Community Partners: National nonprofit focused on affordable housing development and community development finance. Operates at larger scale than Habitat affiliates but addresses the same housing affordability challenges through nonprofit channels.
• Volunteers of America: National nonprofit providing affordable housing and supportive services, including development of affordable rental and homeownership opportunities. Comparable mission and volunteer-driven service model, though broader in scope.
• Local Initiatives Support Corporation (LISC): National community development financial institution supporting affordable housing and neighborhood revitalization. Provides capital and technical assistance to local nonprofits working on affordable housing, including potential funding source for Habitat affiliates.

Direct peers

• Rebuilding Together: National nonprofit focused on affordable housing through rehabilitation and repair of homes for low-income families. Comparable volunteer-driven construction model and similar mission to provide safe, affordable housing, though focused on rehabilitation rather than new builds.
• Habitat for Humanity of Greater Indianapolis: A nearby Indiana Habitat affiliate operating under the same model—volunteer-built affordable homes, ReStore retail operations, and similar sponsorship programs. Most directly comparable peer given identical organizational structure and geographic proximity within Indiana.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xfacebook.com/mchabitatwomenbuild
• Facebookfacebook.com/monroecountyhabitat
• Instagraminstagram.com/habitatmonroeco
• LinkedInlinkedin.com/company/habitat-for-humanity-of-monroe-county

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habitat for Humanity of Monroe County