Touroperator Montana

What Touroperator Montana does

Touroperator Montana is a privately held Belgian tour operator founded in 1990 and headquartered in Oelegem, Belgium. The company sells customized travel packages to nine destinations across North America and Latin America (Canada, USA, Cuba, Colombia, Costa Rica, Mexico, Nicaragua, Panama, and Peru), serving Belgian consumers seeking personalized international travel. It employs eight people and operates under Belgian tour-operator license A7167.

Montana distributes through three core service formats: Maatwerk (fully custom itineraries built in consultation with the customer), Classic Tours (pre-designed roundtrip itineraries bookable as-is or modifiable), and Groepsreizen (group tours with fixed departure dates). The company also offers a digital travel application for smartphone/tablet use offline abroad and acts as a referral partner for VAB travel insurance products. Its technology footprint is limited to a Wix-hosted website, organic social channels (Facebook, Instagram, Twitter, LinkedIn), and the customer-facing travel app; no proprietary booking platform, API, or AI features are disclosed.

The business model is sales-led direct-to-consumer: customers request quotes via website, email, or phone and work with in-house advisors to assemble bespoke packages. Pricing is not publicly listed and is quote-based, with a disclosed reference point of approximately €1,667-€2,053 per person for a 16-night Cuba classic tour. Revenue is not publicly disclosed; the company has no parent, no PE/VC backing, no funding rounds, and no disclosed enterprise or B2B accounts.

Name

Touroperator Montana

Legal name

Touroperator Montana

Website

https://montana.be

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Touroperator Montana is a Belgian tour operator founded in 1990 that designs and sells customized travel packages to nine destinations in North and Latin America, serving Belgian consumers through direct consultation and a single Oelegem-based office.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (56152), Tour Operators (561520)

akta.pro primary industry

Multi-Country/Regional Circuit Tour Operators (THAKADAK)

akta.pro secondary industries

Luxury Multi-Day Tour Operators (THAKADAE), Adventure & Expedition Multi-Day Tour Operators (THAKADAD)

Keywords

• Custom travel packages
• Americas tour operator
• Group travel tours
• Travel itinerary planning
• Latin America holidays

Headquarters

HQ city

Oelegem

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Custom Travel Packages: Montana designs and sells customized travel packages to North America and Latin America. Customers work with advisors to create tailor-made itineraries based on their preferences and budget. The company also offers pre-designed 'Classic Tours' that can be booked as-is or modified.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Montana is a Belgian tour operator that designs, sells, and books customized travel packages to North and Latin America, including bespoke itineraries (Maatwerk), pre-designed Classic Tours, and fixed-departure group tours. The company also provides a digital travel application with offline access and refers customers to partner travel insurance products.

Product overview

Touroperator Montana is a Belgian travel company offering a portfolio of travel services centered around custom and package tours to international destinations. The core offerings include Montana Classic Tours (pre-designed itineraries), Custom Tours/Maatwerk (bespoke travel planning), and Group Tours/Groepsreizen (guided group travel with fixed departures). The company specializes in destinations including Canada, USA, Cuba, Colombia, Costa Rica, Mexico, Nicaragua, Panama, and Peru. Supporting services include a digital travel application with offline functionality and travel insurance products offered through VAB partnership. Montana positions itself on 30+ years of experience, 24/7 destination support, detailed documentation, and customized travel planning tailored to customer preferences and budgets.

Differentiator

Problem solved

Functional benefit

Brands

• Montana Classic Tours: Pre-designed roundtrip tours showcasing the best locations of each destination country
• Montana Deluxe Tours

Products and services

• Custom Tours (Maatwerk) Bespoke travel planning service in which Montana works with customers to design personalized dream trips according to their preferences and budget, leveraging 30+ years of Americas travel experience. Targeted at Belgian travelers seeking a fully tailored itinerary.
• Montana Classic Tours Pre-designed round-trip itineraries showcasing the best locations of each destination country. Customers can book these tours as-is or use them as inspiration for custom travel planning. Targeted at Belgian travelers who want a ready-made but high-quality itinerary.
• Group Tours (Groepsreizen) Guided group round-trips with fixed departure dates for travelers who prefer exploring a destination with a group. Targeted at Belgian travelers who enjoy scheduled group departures.
• Canada Tours Specialized tours to Canada including West Canada (Rocky Mountains, Vancouver Island, Jasper, Banff), East Canada (Ottawa, Toronto, Montreal, Quebec City, Niagara Falls), ski trips to Whistler, and road trip itineraries. Targeted at Belgian travelers interested in Canadian nature, cities, and skiing.
• USA Tours Tours to the United States covering American destinations for both snow and sun holidays. Targeted at Belgian travelers seeking US holidays.
• Cuba Tours Tours to Cuba including Authentic West Cuba and Portrait of Cuba itineraries, plus group travel options such as Cuba Ambiente. Targeted at Belgian travelers seeking Cuban cultural and beach experiences.
• Colombia Tours Tours to Colombia including the 18-day Magisch Colombia round-trip covering Bogota, Medellin, Cartagena, Armenia, and Santa Marta. Targeted at Belgian travelers interested in Colombian culture and nature.
• Costa Rica Tours Tours to Costa Rica including the 12-day Costa Rica Classic round-trip covering San Jose, Tortuguero, La Fortuna, Monteverde, and Manuel Antonio. Targeted at Belgian travelers interested in Costa Rican nature and eco-tourism.
• Mexico Tours Tours to Mexico including the 14-day Impressie van Mexico round-trip, covering Yucatan, Baja California, Central Mexico, and historical sites from Maya, Zapotec, and Aztec civilizations. Targeted at Belgian travelers interested in Mexican culture, beaches, and history.
• Nicaragua Tours Tours to Nicaragua featuring highlights of the country's beaches, volcanoes, and culture. Targeted at Belgian travelers interested in off-the-beaten-path Central American destinations.
• Panama Tours Tours to Panama featuring the Panama Canal, natural areas, beaches, San Blas islands, and combined travel options with Costa Rica. Targeted at Belgian travelers interested in Panama's canal, nature, and islands.
• Peru Tours Tours to Peru featuring Inca ruins including Machu Picchu, colonial cities, Andes mountains, Titicaca Lake, Colca Canyon, and Ballestas islands. Targeted at Belgian travelers interested in Peruvian culture, history, and nature.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• VABcoreChannel Partner/ Reseller/ DistributorVAB is a Belgian roadside assistance and insurance company. Montana refers customers to VAB for travel insurance products including cancellation insurance, assistance packages, temporary travel insurance, vacation packages, and multipacks. Montana acts as a referral partner for VAB insurance products.
• VVR (Vereniging van Reisondernemingen)minorOthersVVR is the Belgian Association of Travel Operators. Montana is a member of VVR, which provides consumer protection and industry representation for travel companies in Belgium. Membership indicates compliance with industry standards.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Sunsnacks Holidays: Sunsnacks is a Belgian tour operator specializing in long-haul sun destinations, including Cuba, Mexico, and the Dominican Republic. Its overlap with Montana in Cuba and Mexico beach/culture tours and shared Belgian customer base make it a direct peer.
• Vrij Uit: Vrij Uit is a Belgian tour operator offering roundtrips and group travel to worldwide destinations including the Americas. Its classic round-trips and group departures parallel Montana's Classic Tours and Groepsreizen formats.
• Joker Reizen: Joker Reizen is a Belgian tour operator focused on adventure, nature, and cultural travel worldwide with a cooperative ethos. Its emphasis on small-scale, thematic, multi-country itineraries and Belgian customer base directly mirrors Montana's positioning in the Americas.
• 333 Travel: 333 Travel is a Belgian tour operator specializing in tailormade, multi-country trips to long-haul destinations including the Americas. Its custom and small-group travel focus, Belgian market, and similar destination mix make it a close direct comparable to Montana.
• Sawadee: Sawadee is a Belgian tour operator specializing in long-haul, adventure, and small-group travel to Asia, Africa, and the Americas. Like Montana, it is a founder-led Belgian specialist with curated itineraries serving Belgian travelers seeking experiences beyond mass-market packages.
• Travelhome: Travelhome is a Belgian tour operator offering custom-designed trips across the Americas and other long-haul regions. Its bespoke Brazil, USA, and Latin America tailor-made offerings and overlapping Belgium-based customer base position it as a direct competitor.

Broad incumbents

• TUI Belgium: TUI Belgium is the largest tour operator in Belgium, offering mass-market package holidays across Europe and long-haul destinations. As a broad incumbent, it competes with Montana on general Americas travel but at very different price points and service levels.
• Nouvelles Frontières Belgium: Nouvelles Frontières is a long-standing French-Belgian tour operator offering custom and group travel to long-haul destinations including the Americas. Its broader portfolio and scale make it a broad incumbent that overlaps with Montana's bespoke Americas offerings.
• Traveldeal.be: Traveldeal is a Belgian online travel agency offering discount and package deals on long-haul city trips and sun holidays. While it overlaps with Montana's destinations, it competes primarily on price in a mass-market segment rather than bespoke itineraries.

Regional players

• Beins Travel & Tours: Beins is a Belgian travel agency specializing in tours to Cuba and Latin America. Its overlapping destination focus and similar Belgian customer base make it a regional peer, though its footprint is more concentrated on Cuba than Montana's broader Americas portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MontanaTourop
• Facebookfacebook.com/about
• LinkedInlinkedin.com/company/touroperator-montana

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Touroperator Montana