Montana Pro Audio

What Montana Pro Audio does

Montana Pro Audio, LLC is a full-service professional audio, video, and lighting (AVL) company founded in 2011 and headquartered in Butte, Montana, with additional offices in Helena and Missoula. The company operates across five interconnected service lines: Installation Services (AVL system design and integration for permanent venues), Production Services (live event production for concerts, corporate events, festivals, and community events), Equipment Rental (audio, video, lighting, and backline equipment with technical support), Backline Equipment (musical instruments and amplifiers for performers), and Equipment Sales (authorized distribution of leading AVL brands). Its customer base spans five verticals — houses of worship, municipalities and commercial buildings, theaters and performing arts centers, medical and educational facilities, and live events — with documented installations at the Cathedral of St. Helena, Lewis & Clark Library, West Side Theater, and Dillon Rodeo.

The underlying technology stack is conventional AVL hardware: professionally specified audio, video, lighting, rigging, staging, and drapery systems from premium manufacturers including d&b audiotechnik, Martin Audio, LEA Professional, RCF, Shure, QSC, Yamaha, and Sennheiser. There is no proprietary software platform, no AI/ML component, and no digital product; the company's value-add is its engineering know-how, project management, and field crews. The company advertises "over 50 years of combined experience" and recurring training through manufacturer partnerships, positioning technical expertise as the primary differentiator.

Revenue is generated through a mix of one-time equipment sales (distribution margin), project-based installation services (design, integration, education, ongoing service), and event-based production services (rentals + day-of-event labor). Pricing is quote-based and not publicly disclosed; financing is offered for equipment purchases and installations. The go-to-market is sales-led, executed through a technical sales team, three physical locations including pro shops in Missoula and Butte, shipping throughout the region, and community/nonprofit partnerships. The company is founder/management-owned with no disclosed external investment and operates exclusively within Montana and the broader Pacific Northwest.

Name

Montana Pro Audio

Legal name

Montana Pro Audio, LLC

Website

https://montanaproaudio.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Montana Pro Audio is a full-service professional audio, video, and lighting integration and production company based in Montana, serving houses of worship, municipalities, theaters, educational facilities, and live-event clients across the Pacific Northwest with five integrated service lines spanning sales, rental, backline, installation, and event production.

Ownership category

akta.pro rank

Product category

Professional Audio, Video, and Lighting (AVL) Services

NAICS

Motion Picture and Sound Recording Industries (512)

akta.pro primary industry

Backline & Musical Instrument Rentals (Concert/Performance Support) (THAHAEAL)

akta.pro secondary industries

Corporate Event Production & AV Services (HSACADAB), Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF), Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD), Classroom AV Systems Integration (Projectors, Displays, Sound, Control) (EDAEAHAC)

Keywords

• Professional audio services
• AVL system installation
• Live event production
• Equipment rental services
• Backline equipment supply

Headquarters

HQ city

Butte

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: Montana Pro Audio is a distributor for many leading equipment manufacturers. The company offers sales solutions for audio, video, lighting, entertainment rigging, staging, and drapery. They have pro shops in Missoula and Butte stocked with consumables like gels, fog, and tape, and offer shipping to customers throughout the region.
2. Equipment Rental: Professional audio, video, lighting and backline equipment is available for rent. The company provides technical support and training on equipment use during events.
3. Production Services: Full production services including audio systems, lighting, staging, and video production for concerts, corporate events, festivals, and community events. The company boasts over 50 years of combined experience.
4. Installation Services: AVL (Audio, Video, Lighting) system integration services including design, installation, education, and ongoing service/maintenance for houses of worship, theaters, municipal buildings, and medical/educational facilities.
5. Backline Equipment: Montana Pro Audio is Montana's pro backline company, providing guitars, bass guitars, amplifiers, drums, percussion, keyboards, organs, pianos, and DJ equipment for artists and performances.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Montana Pro Audio is a full-service professional audio, video, and lighting (AVL) company providing AVL system installation and integration for permanent venues (houses of worship, municipalities, theaters, medical and educational facilities), live event production services (concerts, corporate events, festivals, community events), professional audio/video/lighting equipment rental with training, backline musical instrument supply for performers, and authorized distributor sales of leading AVL equipment brands. The company operates from three Montana locations (Butte, Helena, Missoula) and serves clients throughout Montana and the Pacific Northwest.

Product overview

Montana Pro Audio is a full-service professional audio, video, and lighting installation and production services company operating as a single unified service offering. The company provides four interconnected service lines: Installation Services (system design and AVL integration for various venues), Production Services (live event production with audio, lighting, staging, and video), Equipment Rental (short-term equipment rentals with training and support), and Backline Equipment (musical instruments and amplifiers for performers). Additionally, they operate as a distributor for professional equipment manufacturers through their Equipment Sales division, with pro shops in Missoula and Butte. The company has operated for over 13 years, serving clients throughout Montana and the Pacific Northwest.

Differentiator

Problem solved

Functional benefit

Products and services

• Installation Services Professional audio, video, and lighting (AVL) system installation and integration for houses of worship, municipalities, commercial buildings, theaters, performing arts centers, and medical/educational facilities. Includes system design, installation, education, and ongoing service/maintenance.
• Production Services Full live event production services including audio systems, lighting, staging, and video production for concerts, corporate events, festivals, and community events. Backed by 50+ years of combined team experience.
• Equipment Rental Rental of professional audio, video, lighting, and backline equipment with technical support and on-site training services for events.
• Backline Equipment Professional backline equipment including guitars, bass guitars, amplifiers, drums, percussion, keyboards, organs, pianos, and DJ equipment provided to artists and performers for live performances.
• Equipment Sales Distribution and sales of professional audio, video, lighting, entertainment rigging, staging, and drapery products from leading manufacturers. Includes pro shops in Missoula and Butte stocked with consumables (gels, fog, tape) and shipping to customers throughout the region. Financing available for new and used equipment and installations.

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• d&b audiotechnikcoreTechnology or Integration · 1 September 2024Featured project partner for the Cathedral of St. Helena audio upgrade installation. Montana Pro Audio installs and supports d&b audiotechnik sound systems for houses of worship and other venues.
• Martin AudiocoreTechnology or Integration · 1 March 2021Martin Audio solutions installed at Lewis & Clark Library for public address paging system. Montana Pro Audio is an authorized dealer/installer for Martin Audio products.

Scale indicators3 records

Recent moves4 records

Expansion highlights12 records

Direct peers

• NLFX (National Lighting & FX): US-based professional lighting and event production rental company serving concerts, tours, and corporate events. Comparable in pro lighting and event production focus, though more specialized than Montana Pro Audio's full-service model.
• Colorado Sound: Colorado-based pro audio, video, lighting, and backline rental and production company serving concerts, festivals, and corporate events. Closely aligned regional peer with similar service mix and backline offerings.
• LD Systems: Texas-based full-service AVL production, rental, and integration company serving concerts, corporate events, and installations. Highly comparable in business model (production + rental + integration + sales) and mid-market positioning, though operating at larger scale.
• Brown Note Productions: Colorado-based concert production, AV rental, and integration company serving the Rocky Mountain region. Highly comparable regional peer in business model (production, rental, integration, sales) and mountain-state market.
• Morris Light & Sound: Tennessee-based audio, lighting, video, and backline rental and production company serving tours, festivals, and corporate events. Comparable full-service production and rental model, particularly strong on backline.

Broad incumbents

• PRG (Production Resource Group): Global provider of entertainment and event production solutions including audio, video, lighting, and rigging. Overlaps with Montana Pro Audio across concert and corporate event production, but operates at vastly larger scale with national and international reach.
• Encore (formerly PSAV): Largest provider of event technology and production services for hotels, venues, and corporate meetings globally. Overlaps with Montana Pro Audio on AVL production for corporate events, but at much larger scale and venue-partnered model.
• Solotech: Canadian-headquartered AVL production and integration company with US operations across entertainment and corporate markets. Comparable service mix (audio, video, lighting, rigging), with broader geographic footprint and larger event portfolio.
• Clair Brothers: Major US-based audio production and integration company serving tours, festivals, and installed sound. Comparable to Montana Pro Audio in pro audio services, but operates at much larger touring and integration scale.

Regional players

• Onyx Audio Visual: Pacific Northwest AV integration and event services company serving hotels, venues, and corporate clients. Comparable integration and event production services, with primary overlap in the Pacific Northwest market that Montana Pro Audio targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/montana-pro-audio

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montana Pro Audio