Cantina Montelliana e dei Colli Asolani

What Cantina Montelliana e dei Colli Asolani does

Cantina Montelliana e dei Colli Asolani is an Italian agricultural cooperative founded in 1957 by 32 winegrowers in Montebelluna, Veneto, and now aggregates nearly 400 member growers cultivating vineyards across 18 municipalities within the Asolo Prosecco DOCG hillside appellation at 100–370 metres elevation. The cooperative aggregates small, fragmented holdings — averaging approximately two hectares per grower — and operates as the only cooperative fully rooted within the DOCG, positioning itself as the organized collective voice of the denomination.

The cooperative processes member grapes through two independent production lines: Line 1 handles still, semi-sparkling, and sparkling wines for small-batch flexibility, while Line 2 is dedicated to the Martinotti/Charmat method for sparkling wines with automated control of temperature, pressure, and maturation, including isobaric filtration. Its commercial portfolio spans Asolo Prosecco Superiore DOCG (including a '57' commemorative Extra Dry and a Millesimato), Prosecco DOC Treviso (including the 'Meliora' Millesimato), still whites such as Pinot Grigio delle Venezie and Chardonnay IGT Veneto, and reds under Montello e Colli Asolani DOC and Montello Rosso DOCG.

Revenue is generated through bottled-wine sales across four channels: direct-to-consumer at the Bottega del Prosecco retail shop in Montebelluna, HORECA (hotels, restaurants, cafés), specialist wine shops and wine bars, and large-scale retail (GDO). Since 2010 the winery has run on a 200 kW on-site photovoltaic system, and since 2018 it has maintained a 4-hectare experimental PIWI vineyard (Souvignier Gris, Bronner) to reduce phytosanitary treatments. Pricing is handled through direct inquiry rather than public disclosure, consistent with a trade-oriented B2B/B2C mix rather than published-list e-commerce.

Name

Cantina Montelliana e dei Colli Asolani

Legal name

Cantina Montelliana e dei Colli Asolani

Website

https://montelliana.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Cantina Montelliana e dei Colli Asolani is an Italian agricultural cooperative founded in 1957 that aggregates nearly 400 growers within the Asolo Prosecco DOCG appellation, producing and bottling sparkling, semi-sparkling, still white, and red wines for direct retail, HORECA, wine shops, and large-scale retail distribution in Italy.

Ownership category

akta.pro rank

Product category

Sparkling Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Prosecco wine production
• Sparkling wine cooperative
• Italian appellation wines
• Wine distribution wholesale
• Wine retail shop

Headquarters

HQ city

MONTEBELLUNA, TV

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wine Sales (Bottled Products): Cantina Montelliana is an agricultural cooperative that processes grapes from its ~400 member growers and sells wine under its own Montelliana label. The company moved to direct bottling at the end of the 1970s, enabling it to enter the market under its own name. Revenue is generated through the sale of bottled wines spanning sparkling, semi-sparkling, still white, and still red categories. Products include Asolo Prosecco Superiore DOCG, Prosecco DOC Treviso, Montello e Colli Asolani DOC, Montello Rosso DOCG, and various IGT wines.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Cantina Montelliana e dei Colli Asolani is an Italian agricultural cooperative that aggregates grapes from nearly 400 member growers and produces, bottles and sells wines under the Montelliana label. The portfolio spans sparkling wines (Asolo Prosecco Superiore DOCG, Prosecco DOC Treviso), semi-sparkling frizzante wines, still whites (Asolo Prosecco DOCG fermo, Pinot Grigio DOC Delle Venezie, Chardonnay IGT Veneto) and reds (Cabernet Sauvignon DOC Montello Asolo, Cabernet DOC Venezia, Merlot DOC Montello Asolo), distributed through its Bottega del Prosecco retail shop, HORECA, wine shops and large-scale retail channels.

Differentiator

Problem solved

Functional benefit

Products and services

• "57" Asolo Prosecco Superiore DOCG Spumante Extra Dry Sparkling wine (Spumante Extra Dry) made from Glera grapes grown within the Asolo Prosecco Superiore DOCG denomination, bottled under the Montelliana label; targeted at consumers, HORECA and wine shops seeking premium appellation Prosecco.
• Asolo Prosecco Superiore DOCG Spumante Extra Dry Millesimato Vintage-dated sparkling wine (Spumante Extra Dry Millesimato) under the Asolo Prosecco Superiore DOCG appellation, bottled under the Montelliana label for premium on-trade and retail channels.
• "Meliora" Prosecco DOC Treviso Spumante Extra Dry Millesimato Premium vintage sparkling wine (Spumante Extra Dry Millesimato) from the "Meliora" range under the Prosecco DOC Treviso appellation, bottled under the Montelliana label.
• Asolo Prosecco DOCG Frizzante Spago Semi-sparkling wine (Frizzante) with string closure, produced under the Asolo Prosecco DOCG appellation and bottled under the Montelliana label.
• Asolo Prosecco DOCG Frizzante Tappo Fungo Semi-sparkling wine (Frizzante) with mushroom cork closure, produced under the Asolo Prosecco DOCG appellation and bottled under the Montelliana label.
• Prosecco DOC Treviso Frizzante Spago Semi-sparkling wine (Frizzante) with string closure, produced under the Prosecco DOC Treviso appellation and bottled under the Montelliana label.
• Asolo Prosecco DOCG (Still) Still white wine produced under the Asolo Prosecco DOCG appellation, bottled under the Montelliana label for consumers, HORECA and specialist retail.
• Pinot Grigio DOC Delle Venezie Still white Pinot Grigio under the Delle Venezie DOC appellation, bottled under the Montelliana label.
• Chardonnay IGT Veneto Still white Chardonnay bottled under the Montelliana label under the Veneto IGT designation.
• Cabernet Sauvignon DOC Montello Asolo Still red Cabernet Sauvignon bottled under the Montelliana label under the Montello e Colli Asolani DOC appellation.
• Cabernet DOC Venezia

Quantifiable outcome

• Asolo Prosecco DOCG wines are noted for their elegance, restraint, less sweetness, more tension, and greater salinity compared to other Prosecco areas, with floral and citrus aromas, smooth palate, and crisp persistent finish.
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves11 records

Expansion highlights4 records

Broad incumbents

• Mionetto: Major Prosecco brand now part of Henkell Freixenet, with very broad international distribution. Comparable core product (Prosecco) but significantly larger scale and broader portfolio than Cantina Montelliana.
• Casa Vinicola Botter: Large Italian wine producer/exporter with significant Prosecco and Veneto wine presence. Comparable product categories and distribution channels but broader portfolio and larger scale.
• Zonin1821: One of Italy's largest privately held wine groups, producing Prosecco and a wide range of Italian wines across multiple regions. Overlapping Prosecco and Veneto sparkling portfolio but operates as a broad incumbent across many categories.

Direct peers

• Cielo e Terra: Italian wine cooperative producing Prosecco and Veneto wines with significant retail and export penetration. Comparable cooperative governance model and overlapping Prosecco-focused product range.
• Cantine Riunite & Civ: Large Italian wine cooperative (GIV) producing Prosecco and other wines with broad retail presence. Comparable cooperative structure aggregating many growers and comparable Prosecco product offering.
• La Marca Prosecco: Italian Prosecco producer specializing in Prosecco DOC Treviso, with broad domestic and export distribution. Highly comparable as a Prosecco-focused producer with overlapping SKU portfolio (Prosecco DOC, sparkling, still white).
• Val d'Oca: Prosecco cooperative (Cantina Produttori di Valdobbiadene) producing Prosecco Superiore DOCG. Comparable cooperative structure and direct overlap on Prosecco DOCG production.
• Bottega SpA: Italian winery known for Prosecco and other Veneto sparkling wines, with strong export presence and own-brand bottling. Comparable product mix (Prosecco, sparkling), comparable direct and distribution channels.
• Le Colture: Family-run winery producing Asolo Prosecco DOCG and other sparkling wines within the same Valdobbiadene/Asolo hillside area. Directly comparable as a small-to-mid Asolo Prosecco DOCG producer targeting premium sparkling.
• Viticoltori Ponte: Italian Prosecco-focused wine cooperative with strong export footprint, comparable grower aggregation model and overlapping Prosecco DOC/DOCG product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cantina-sociale-montelliana-e-dei-colli-asolani

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cantina Montelliana e dei Colli Asolani