Montenegro Stars Hotel Group

What Montenegro Stars Hotel Group does

Montenegro Stars Hotel Group (legal entity: Hotels Group Montenegro Stars d.o.o. Budva) is a privately held Montenegrin hotel management company founded in 2003 and headquartered in Bečići on the Budva Riviera. It operates three wholly-owned hotel properties: the flagship 5-star Splendid Conference & SPA Resort (opened 2006 as the first 5-star hotel on the eastern Adriatic coast, with 322 rooms plus suites and Montenegro's largest conference center hosting up to 800 attendees), the 4-star Montenegro Beach Resort (with 200+ staff and all-inclusive packages), and the 5-star Sea Star Hotel. A fourth property, Montis Mountain Resort by Splendid (5*, 236 units, conference capacity for 400), is under development in northern Montenegro.

The group's commercial model combines room accommodation revenue with diversified F&B (multiple buffet and à la carte restaurants including Mediterranean and Asian venues, beach and pool bars), spa and wellness (Splendid SPA), MICE/events (corporate conferences, weddings, galas), sports (tennis, padel, volleyball, fitness), and ancillary services (Kids World animation, pet-friendly accommodations). Pricing is predominantly nightly-stay-based with bundled half-board, full-board, and all-inclusive options; ancillary services use unit pricing (e.g., padel court rentals at €28-60 per session, dog fees at €25-35 per night). Go-to-market is multi-channel: direct bookings via book.montenegrostars.com and call center (+382 33 773 777), supplemented by OTAs (Kayak and others), travel agents, tour operators, DMC partner Meridian DMC for transfers and excursions, and the Meeting Broker RFP platform for MICE leads. The technology stack is conventional (PHOBS booking engine, standard hotel management systems, Glovo for one F&B extension), with all properties certified under Green Key sustainability standards. The group serves leisure travelers (families, couples, individuals), corporate/MICE clients, and wedding/celebration parties, with no disclosed revenue figures and no external institutional or parent-company ownership identified.

Name

Montenegro Stars Hotel Group

Legal name

Hotels Group Montenegro Stars d.o.o. Budva

Website

https://montenegrostars.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Montenegro Stars Hotel Group is a privately held Montenegrin hotel operator founded in 2003, running three wholly-owned beachfront hotels on the Budva Riviera (including the flagship 5-star Splendid Conference & SPA Resort) and developing a fourth mountain resort, serving leisure, MICE, and wedding guests.

Ownership category

akta.pro rank

Product category

Luxury Hotels and Resorts

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Large-Scale Headquarters Convention Hotels (THAGALAH), Hotel & Resort Restaurants (THAFACAH), Resort Convention Hotels (THAGALAC)

Keywords

• Hotel and resort operations
• Beachfront accommodation services
• Conference and event venues
• Spa and wellness services
• Hospitality booking and distribution

Headquarters

HQ city

Budva

HQ country

Montenegro

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Accommodation: Room rentals across luxury hotels including Superior rooms, Junior Suites, Family Suites, Wellness Suites, Penthouse, and Presidential Suite. Revenue based on nightly rates with seasonal pricing.
2. Food and Beverage: Multiple restaurants and bars including buffet restaurants, à la carte restaurants, beach bars, pool bars, lobby bars, and specialty venues (Promenada Asian restaurant, La Bussola Mediterranean restaurant). Includes all-inclusive packages.
3. Conference and Events: MICE facilities with the largest conference center in Montenegro hosting up to 800 participants. Multiple meeting rooms and event spaces for corporate events, weddings, and galas.
4. Spa and Wellness: Splendid SPA center with indoor pools, saunas, steam rooms, fitness area, massages and beauty treatments. Wellness suites and specialized spa services.
5. Pet-Friendly Services: Dog accommodation services with fees ranging from €25-35 per dog per day depending on season.
6. Sports and Recreation: Tennis court, padel courts (JUBO), volleyball court, indoor sports premises, shuffleboard. Court rentals and instructor services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Montenegro Stars Hotel Group operates upper-scale hotel and resort properties in Montenegro, primarily on the Budva Riviera. Its sellable offerings include accommodation, restaurants and bars, spa and wellness services, sports facilities, conference and event services, weddings and celebrations, and pet-friendly stays.

Product overview

Montenegro Stars Hotel Group operates a portfolio of four hotel properties in Montenegro: the flagship 5-star Splendid Conference & Spa Resort (opened 2006), the 4-star Montenegro Beach Resort, the 5-star Sea Star Hotel, and the upcoming Montis Mountain Resort by Splendid (5-star). The portfolio spans beachfront resorts on the Budva Riviera and a planned mountain property in northern Montenegro. Key ancillary offerings include the Splendid SPA wellness center, conference and events services with venues for up to 800 attendees, wedding planning, Kids World children's program, and sport and recreation facilities.

Differentiator

Problem solved

Functional benefit

Brands

• SPLENDID SPA: Spa and wellness center operated within the Splendid Conference & SPA Resort, offering massages, beauty treatments, indoor pools, saunas, steam bath, and fitness area.

Products and services

• Splendid Conference & Spa Resort A 5-star luxury resort in Bečići on the Budva Riviera, offering accommodation, direct beach access, restaurants and bars, spa and wellness facilities, conference services, sports, a kids club, and concierge services for leisure and event guests.
• Montenegro Beach Resort A 4-star beachfront hotel in Bečići offering accommodation, private beach access, buffet and à la carte dining, bars, pools, wellness services, children's facilities, meeting rooms, and all-inclusive packages for leisure travelers and groups.
• Sea Star Hotel A 5-star hotel operating under the Montenegro Stars Hotel Group brand, providing luxury accommodation and hotel services to individual and group guests.
• Splendid SPA A spa and wellness service at Splendid Resort providing indoor pools, saunas, a steam bath, relaxation areas, experience showers, a fitness area, massages, and beauty treatments for resort and wellness guests.
• Conference & Events Conference and event services for corporate groups and other organizers, including Sala Dinastija at Splendid for up to 800 guests theatre-style, smaller meeting rooms, accommodation, dining, and event support.
• Weddings & Celebrations Wedding and celebration planning at Splendid and Montenegro Beach Resort, including venue selection, host and guest accommodation, VIP transfers, room decoration, entertainment programs, and event management.
• Sport & Recreation Sports and recreation services featuring a hard tennis court, two JUBO padel courts, a volleyball court, an indoor gym, shuffleboard, court rentals, and instructor services for hotel guests and recreational users.

Quantifiable outcome

• Largest conference center in Montenegro with capacity for 800+ attendees
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Meridian DMCcoreStrategic or Co-development PartnerDMC agency handling transfers and excursions for hotel guests. Contact: +382 32 323 448 / +382 32 323 446. Provides airport transfers from Tivat, Podgorica, and Dubrovnik airports.
• Green Key FoundationcoreStrategic or Co-development PartnerEnvironmental certification body. All Montenegro Stars properties have received Green Key certification for sustainable tourism practices.
• NVO Zeleni TalasminorStrategic or Co-development PartnerEnvironmental NGO partner for sustainability initiatives and community awareness programs.
• JP Čistoća PodgoricaminorOthersMunicipal utility company partnering for waste management and recycling initiatives.
• Eko Modus BudvaminorOthersLocal environmental organization for sustainability collaboration in the Budva region.
• Centar za reciklažu NikšićminorOthersRecycling center partner for waste processing and recycling programs.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hyatt Hotels Corporation: Global luxury hotel operator with Park Hyatt and Hyatt Regency flags. Comparable insofar as global luxury chains increasingly expand into secondary Adriatic destinations, presenting both competitive threat and potential partnership/flagging opportunity for Montenegro Stars.
• Iberostar Hotels & Resorts: Spanish-headquartered global hospitality group with extensive beach-resort portfolio in the Mediterranean. Comparable as a broad incumbent in Mediterranean luxury and family beach-resort operations, with experience in all-inclusive packages similar to Montenegro Beach Resort's offering.

Regional players

• Valamar Riviera: Croatian-listed hospitality group operating premium resorts and family hotels across Croatia and the Adriatic. Comparable as a multi-property 4–5-star resort operator with extensive F&B, MICE, and spa offerings targeting European leisure and family travelers.
• Falkensteiner Hotels & Residences: Austrian-headquartered hospitality group with a strong Adriatic footprint (Croatia, Italy, Montenegro). Comparable as a multi-property 4–5-star resort operator with master-brand recognition across the eastern Adriatic, although its primary geography is broader than Montenegro Stars.
• Sunčani Hvar: Croatian hotel company operating luxury properties on the island of Hvar, including The Palace Hvar and Riva Hvar. Comparable as a luxury Adriatic resort operator targeting high-end European and international leisure travelers.
• Maistra Hospitality Group: Istria-based hospitality group operating hotels, resorts, and camps under brands like Hotel & Village Sol Garden Istra and Valamar. Comparable as a multi-property Adriatic resort operator with strong MICE and family-leisure positioning.
• B Boutique Hotel / Hotel Casa del Mare: Montenegro boutique hotel operators in Kotor and surrounding coastal towns. Comparable in product (luxury Adriatic small-property hospitality) and target market (high-end leisure travelers in Montenegro), though at smaller scale than Montenegro Stars' resort cluster.

Direct peers

• Aman Sveti Stefan: Iconic luxury resort on Montenegro's Adriatic coast, operating as a high-end heritage resort. Directly comparable in product (luxury beachfront resort), customer base (ultra-high-net-worth leisure), and geography (Montenegro Adriatic).
• Regent Porto Montenegro: Luxury 5-star hotel in Tivat, Montenegro, directly comparable as another premium full-service resort in Montenegro's small luxury segment. Competes for the same high-end leisure, MICE, and superyacht clientele on the Adriatic coast.
• Dukley Hotels & Resorts: Budva-based luxury hotel group operating the 5-star Dukley Hotel and Dukley Garden and several branded residences on the Budva Riviera. Head-to-head competitor in the same micro-market as Montenegro Stars' Bečići cluster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/montenegro-stars-hotel-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montenegro Stars Hotel Group