Maistra Hospitality Group

Name

Maistra Hospitality Group

Legal name

MAISTRA d.d.

Website

https://maistra.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Hotel & Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Resort Convention Hotels (THAGALAC), Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Hotel management services
• Hospitality operations
• Hotel accommodations
• Camping resorts
• Conference event venues

Headquarters

HQ city

Rovinj

HQ country

Croatia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Accommodation: Core revenue from hotels, resorts, and campsites across 35+ properties in Rovinj, Vrsar, Zagreb, and Dubrovnik. Includes hotel rooms, resort units, apartments, campsites with pitches, mobile homes, and glamping tents.
2. Food & Beverage: Restaurants, bars, and dining experiences across properties including fine dining at Cap Aureo, Wine Vault, Tekka by Lone, and other on-site restaurants and cafes.
3. Spa & Wellness Services: Wellness and spa treatments using Mediterranean plant-based products and luxury beauty products, including saunas, swimming pools, and relaxation zones.
4. Events & Conferences: Conference halls and meeting spaces for corporate events, plus wedding venues and catering services at luxury properties.
5. Experiences & Activities: Curated experiences including yacht charters, balloon rides, truffle hunting, wine tastings, diving, cycling tours, and other recreational activities.
6. MaiStar Rewards Club Points Redemption: Points-based loyalty program where members collect points through stays and redeem for rewards, upgrades, and exclusive benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels8 records

Core offering

Maistra Hospitality Group operates 35+ hotels, resorts, and campsites across four Croatian destinations (Rovinj, Vrsar, Zagreb, Dubrovnik) organized under four brands: Maistra Collection (luxury), Maistra Select (premium seafront), Maistra Camping (outdoor), and City Vibes (urban). The core offering is accommodation supplemented by on-site restaurants and bars, spa and wellness facilities, meetings and events venues (including weddings), and curated experiences such as yacht charters, truffle hunting, wine tastings, balloon rides, and diving. The MaiStar Rewards Club loyalty program and a mobile app support direct distribution with best-price guarantees.

Product overview

Maistra Hospitality Group is a leading Croatian hotel company (part of Adris Group) operating a diverse portfolio of 35+ hotels, resorts, and campsites across four main brands. The brand portfolio includes Maistra Collection (luxury premium hotels in Rovinj), Maistra Select (seafront hotels and resorts in Istria and Dubrovnik), Maistra Camping (nature campsites in Istria), and City Vibes (urban hotels in Zagreb). The company also offers the MaiStar Rewards Club loyalty program with four membership tiers, a mobile app for iOS and Android, curated experiences (dining, adventure, yachts), and comprehensive meetings & events services. Properties span Rovinj, Vrsar, Zagreb, and Dubrovnik destinations.

Differentiator

Problem solved

Functional benefit

Brands

• Maistra Collection: Luxury and premium hotels in Rovinj including Grand Park Hotel Rovinj, Hotel Monte Mulini, Hotel Lone, Hotel Adriatic, and Hotel Eden
• Maistra Select
• Maistra Camping
• City Vibes
• MaiStar Rewards Club
• Events

Products and services

• Hotels

Quantifiable outcome

• Up to 20% discount for bookings made directly on maistra.com
• +1 more outcomes

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• HUP-ZAGREB d.d.coreStrategic or Co-development PartnerJoint controller of the MaiStar Rewards Club loyalty program and co-operator of properties in Zagreb and Dubrovnik regions. Manages Hotel International, Hotel Zonar Zagreb, Stellar Boutique Modules, Hotel Mlini, Hotel Astarea, and villa/apartment properties in Mlini and Srebreno. Joint venture partner under business cooperation agreement.
• Phobs d.o.o.coreTechnology or IntegrationProvides PHOBS booking system for online reservation management and processing of direct bookings through maistra.com.
• HRS International (Opera)coreTechnology or IntegrationProvides Opera guest database system for property management and guest record management across Maistra properties.
• AmadeuscoreChannel Partner/ Reseller/ DistributorGDS distribution partner enabling travel agents worldwide to book Maistra properties. Property codes: PUYGRA (Grand Park Hotel Rovinj), PUY150 (Hotel Monte Mulini), ZAG636 (Zonar Zagreb), ZAGHOT (Hotel International).
• WorldspancoreChannel Partner/ Reseller/ DistributorGDS distribution partner (now part of Sabre). Property codes: PUYGR, 3150, ZAG36, ZAGHO.
• SabrecoreChannel Partner/ Reseller/ DistributorGDS distribution partner enabling travel agent bookings. Property codes: 382169, 2375, 602452, 613122.
• GalileocoreChannel Partner/ Reseller/ DistributorGDS distribution partner (now part of Travelport). Property codes: F8231, 6510, H7191, 44733.
• Travel WebminorChannel Partner/ Reseller/ DistributorGDS partner for property codes 10599 (Grand Park Hotel Rovinj), LW3150 (Hotel Monte Mulini).
• PegasusminorChannel Partner/ Reseller/ DistributorGDS partner for Hotel International (code 49366) and other properties.
• DHISCOminorChannel Partner/ Reseller/ DistributorGDS partner (now part of Sabre) for direct hotel distribution connectivity.
• Leading Hotels of the WorldminorStrategic or Co-development PartnerLuxury hotel consortium membership for select properties, providing marketing and distribution support through the Leading Hotels of the World network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hilton Worldwide: Global hotel group with Hilton, Conrad, and Curio Collection properties in Croatia (e.g., Dubrovnik, Split). Competes in the same luxury leisure and corporate meetings space with a global loyalty base.
• Accor Hotels: Global hospitality group operating luxury, premium, and midscale brands (Fairmont, Sofitel, Pullman, Novotel) with selective presence in Croatian destinations. Comparable broader incumbent competing for international leisure travellers.
• Marriott International: Global hotel incumbent operating luxury and premium brands (Ritz-Carlton, St. Regis, Marriott, Sheraton) in Dubrovnik and Zagreb. Competes for the same upper-tier leisure and corporate demand with a global loyalty programme.
• IHG Hotels & Resorts: Global hotel group with luxury and premium brands (InterContinental, Hotel Indigo, Crowne Plaza) in Croatia. Competes for meetings/conference demand and upper-tier leisure guests with a global loyalty programme.

Direct peers

• Aminess Hotels & Resorts: Croatian hotel group operating multiple properties in Istria (Novigrad, Porec area) and on the Peljesac peninsula. Comparable mid-tier resort and camping portfolio along the same Adriatic coast.
• Valamar Riviera: Croatia's largest hotel company, publicly listed on the Zagreb Stock Exchange, operating a multi-brand portfolio of resorts, hotels, and campsites across Istria, Kvarner, and Dubrovnik. Most directly comparable peer by geography, scale, and multi-brand resort strategy.
• Liburnia Riviera Hoteli: Croatian hotel company based in Opatija, Kvarner coast, operating heritage and resort hotels. Comparable domestic peer serving the northern Adriatic leisure market.
• Plava Laguna: Istria-based Croatian hospitality group operating hotels, resorts, and campsites in Porec and Umag. Direct competitor sharing the Istria geography and family/camping segments.
• Sunčani Hvar: Croatian hotel company operating properties on Hvar island. Comparable domestic peer with a coastal resort portfolio and similar leisure/cruise-segment exposure.

Regional players

• Falkensteiner Hotels: Austrian-headquartered family-run hotel group with multiple resort and family hotels across the Adriatic (Croatia, Italy) and the Alps. Comparable by family/leisure resort positioning and overlapping Croatian footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/posaomaistra

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maistra Hospitality Group