Monterey Touring Vehicles; Classic Car Tours & Experiences
- Company typePrivate
- Founded2018
- HeadquartersMonterey, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Monterey Touring Vehicles; Classic Car Tours & Experiences does
Monterey Touring Vehicles is a privately held, woman-owned classic car rental and touring experience company founded in 2018 by Heather in Monterey, California. It operates the only known classic car rental fleet on California's Central Coast, with 35+ vintage vehicles spanning the 1930s through the 2000s, drawn from marques such as Chevrolet, Pontiac, Porsche, Ford, Cadillac, Mercedes-Benz, BMW, Jaguar, and Rolls Royce. The company runs from two Monterey locations — a headquarters at 2228 Del Monte Ave and a Downtown Hub at 230 Alvarado Street — and is supported by approximately five employees plus a dedicated Business Development Director for corporate accounts. Its business is not a technology business; operations are built on standard vehicle maintenance, curated route maps, optional pre-recorded audio tours, and a self-service booking layer via The Flybook platform on its website. There is no proprietary software stack, no app, and no AI-driven components disclosed.
Monetization is entirely transactional and tourism-driven. Core revenue streams include hourly and daily classic car rentals (starting at $389 for 2 hours and $435 for premium vehicles, with the Rolls Royce Chauffeur Experience priced at $999 for 2 hours), guided wine tours ($750 per couple for 5 hours), chauffeur services ($100–$175/hour), delivery/pickup fees ($100+ per direction), and gift certificates ($299–$999). A 50% deposit is collected at booking with the balance due seven days prior; cancellations more than seven days out incur a $49 fee. Pricing is unit-based with no subscription or recurring component, and ancillary fees (audio tours, international driver insurance at $99+) layer on top.
The go-to-market model is hybrid: a product-led online booking flow serves walk-in leisure tourists, while a direct sales motion — anchored by a Business Development Director (Erin Sollecito) — handles corporate team-building, weddings, and group bookings. Distribution is exclusively direct-to-consumer through the website, phone, and in-person inquiries, with no third-party resellers. The company supplements rentals with experience-based products including a recurring Drive-In Movie Series at its warehouse venue, an annual Monterey Car Week Cruise-In, road rallies, and a Scenic Sip wine tour partnered with four local wineries (De Tierra Vineyards, Bernardus, Corral Wine Co., Twisted Roots). Marketing is concentrated on Instagram, a blog optimized for local SEO, an email newsletter, and partnerships with the Monterey and Carmel Chambers of Commerce and Weathertech Raceway Laguna Seca.
Monterey Touring Vehicles; Classic Car Tours & Experiences firmographics
Firmographics- Name
- Monterey Touring Vehicles; Classic Car Tours & Experiences
- Legal name
- Monterey Touring Vehicles
- Website
- https://montereytouringvehicles.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Monterey Touring Vehicles; Classic Car Tours & Experiences industry classification
Industry- Product category
- Classic Car Rental & Touring Services
- NAICS
- Passenger Car Rental (532111), Recreational Goods Rental (532284), Limousine Service (48532)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Exotic Classic & Vintage Car Rentals (THADAMAF)
- akta.pro secondary industries
- Luxury Self-Drive Touring Packages (THADAMAI), Chauffeur-Driven Car Rental (With Driver) (THADAAAG)
Keywords
Where Monterey Touring Vehicles; Classic Car Tours & Experiences is headquartered
LocationHeadquarters
- HQ city
- Monterey
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Monterey Touring Vehicles; Classic Car Tours & Experiences business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Classic Car Rentals: Hourly and daily rental fees for classic and vintage vehicles. Base 2-hour minimum rentals with additional hour charges. Full-day rates available for extended experiences.
- Guided Wine Tours: Chauffeured wine tour experiences at $750 per couple for 5 hours, including visits to boutique tasting rooms. Additional hourly charges for extended tours.
- Gift Certificates: Custom gift certificates for classic car experiences, starting at $299 for 2-hour rentals up to $999 for full-day experiences.
- Ancillary Services: Chauffeur services ($100-175/hour), delivery/pickup fees ($100+ per direction), audio tour add-ons, and insurance fees for international drivers ($99+).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 2-Hour Coastal Cruise |
| Unit Pricing | Pay-as-you-go | 4-Hour Big Sur Road Trip |
| Unit Pricing | One time/ perpetual license | Gift Certificates |
| Unit Pricing | Pay-as-you-go | Scenic Sip Wine Tour |
| Unit Pricing | Pay-as-you-go | Premium Vehicles |
| Unit Pricing | Pay-as-you-go | Rolls Royce Chauffeur Experience |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Monterey Touring Vehicles; Classic Car Tours & Experiences product offering
Product offeringCore offering
Monterey Touring Vehicles operates a fleet of over 35 classic and vintage automobiles (spanning the 1930s to 2000s) available for hourly and daily rental along California's Central Coast, including Monterey, Carmel, Pebble Beach, and Big Sur. Customers book self-guided driving tours with optional chauffeur services, audio narration, and curated routes, alongside packaged experiences for weddings, corporate team-building, and private guided wine tours to boutique Monterey wineries.
Product overview
Monterey Touring Vehicles operates as a classic car rental and touring experience company offering a fleet of over 35 vintage automobiles for rent along California's Central Coast. The core product is the classic car rental service, which customers use for self-guided coastal tours or with add-on experiences like audio guides and chauffeur services. The company offers structured tour products including 2-hour coastal cruises and 4-hour Big Sur road trips, plus specialized services for weddings, corporate events, and private wine tours. Additional offerings include Road Rallies, Drive-In Movie events during Monterey Car Week, and gift certificates. The business model combines vehicle rentals with experience-based tourism services, with pricing ranging from hourly rates ($389-$435 for 2 hours) to full-day rentals and curated tour packages.
Differentiator
Problem solved
Functional benefit
Products and services
- Classic Car Rentals Hourly and daily rental of vintage and classic cars (1930s through 2000s) for self-guided tours along the Monterey Peninsula, Big Sur, Carmel, and Pacific Grove. Open to tourists and locals seeking distinctive driving experiences.
- 2-Hour Classic Cruise on the Coast A 2-hour self-guided driving tour starting at $389 covering Monterey, Pacific Grove, Pebble Beach, and Carmel, including route map with optional audio tour add-on.
- 4-Hour Majestic Big Sur Road Trip A 4-hour self-guided driving tour from $589 extending along Highway 1 to Big Sur via Pacific Grove, Pebble Beach, and Carmel, with a custom Big Sur route map.
- Wedding & Special Event Car Rental
Quantifiable outcome
- 100+ positive reviews with 4.9-star average rating
Companies that use Monterey Touring Vehicles; Classic Car Tours & Experiences
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Monterey Touring Vehicles; Classic Car Tours & Experiences technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Monterey Touring Vehicles; Classic Car Tours & Experiences partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Weathertech Raceway Laguna SecacoreCorporate partnership providing potential access to the world-famous racetrack for corporate events and group experiences. Unique differentiator for corporate team-building activities.
- Monterey Chamber of CommerceminorLocal business association membership for community involvement and networking.
- Carmel Chamber of CommerceminorLocal business association membership for community involvement and networking.
- Monterey Wedding EventminorWedding industry partnership for referral business and event coordination.
- De Tierra VineyardsminorPartner winery featured on Scenic Sip wine tour with curated tastings.
- BernardusminorPartner winery featured on Scenic Sip wine tour with curated tastings.
- Corral Wine Co.minorPartner winery featured on Scenic Sip wine tour with curated tastings.
- Twisted RootsminorPartner winery featured on Scenic Sip wine tour with curated tastings.
Scale indicators6 records
Recent moves6 records
Expansion highlights3 records
Monterey Touring Vehicles; Classic Car Tours & Experiences competitors and assessment
Company assessmentEmerging players
- Dream Exotics: Emerging exotic car rental platform offering premium vehicles for rental in select U.S. tourism markets. Comparable because it offers self-drive exotic and specialty vehicle rentals to leisure customers, though with a broader rather than classic-only focus.
- Classic Auto Revival: Niche classic and vintage car rental company in select tourism markets. Comparable because it offers similar self-guided classic car rental experiences for tourists, though typically in fewer markets and with smaller fleets than MTV.
Broad incumbents
- Enterprise Exotic Car Rental: Enterprise's specialty rental division for exotic and luxury vehicles. Comparable because it offers premium self-drive rentals (Corvettes, Porsches, Mercedes) to consumers and corporate clients, though from airport/urban locations rather than tourist destinations.
- Turo: Peer-to-peer car-sharing marketplace with thousands of classic and exotic vehicles listed. Comparable because it enables private owners to rent classic/vintage cars to consumers, directly competing with MTV's self-drive classic car experience for budget-conscious tourists.
- Sixt Luxury Car Rental: Major European-headquartered rental company offering luxury and exotic car rentals globally. Comparable because they serve the same premium self-drive rental customer segment with high-end vehicles, though at much larger scale and broader geographic footprint.
- Hertz Adrenaline Collection: Hertz's specialty rental tier featuring exotic and premium vehicles. Comparable because it offers self-drive exotic car rentals (Corvettes, Porsches, similar marques to MTV's fleet) to leisure and special-occasion customers, though distributed nationally rather than concentrated in one micro-market.
Regional players
- Monterey Bay Whale Watch: Regional Monterey experience operator offering nature-based tourism activities. Comparable because it serves the same Monterey Peninsula tourist customer base seeking premium, memorable experiences tied to the local coastal geography.
- Coastal Luxury Car Rental: Regional exotic and luxury car rental operator serving Southern California tourism markets. Comparable because it offers premium self-drive rental experiences to coastal tourists, but operates in a different geographic territory (LA/Malibu) than Monterey Touring Vehicles.
- Carrara's Bella Vista Limousine: Regional wedding and special event transportation operator in California. Comparable because it offers chauffeured premium vehicles for weddings and events, competing partially with MTV's wedding chauffeur service offering.
Others
- Monterey County Convention & Visitors Bureau: Tourism marketing partner for the Monterey region. Comparable because it serves as a marketing channel and destination awareness driver for Monterey tourism experiences like MTV, with overlapping customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Monterey Touring Vehicles; Classic Car Tours & Experiences social profiles
Digital presenceMonterey Touring Vehicles; Classic Car Tours & Experiences financial estimates
Financial estimateRevenue estimate
Valuation estimate
Monterey Touring Vehicles; Classic Car Tours & Experiences leadership team
Management profileNumber of profiles
Profiles2 records
Monterey Touring Vehicles; Classic Car Tours & Experiences funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Monterey Touring Vehicles; Classic Car Tours & Experiences M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Monterey Touring Vehicles; Classic Car Tours & Experiences
What does Monterey Touring Vehicles; Classic Car Tours & Experiences do?
Monterey Touring Vehicles operates a fleet of over 35 classic and vintage automobiles (spanning the 1930s to 2000s) available for hourly and daily rental along California's Central Coast, including Monterey, Carmel, Pebble Beach, and Big Sur. Customers book self-guided driving tours with optional chauffeur services, audio narration, and curated routes, alongside packaged experiences for weddings, corporate team-building, and private guided wine tours to boutique Monterey wineries.
Is Monterey Touring Vehicles; Classic Car Tours & Experiences a public or private company?
Monterey Touring Vehicles; Classic Car Tours & Experiences is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Monterey Touring Vehicles; Classic Car Tours & Experiences founded?
Monterey Touring Vehicles; Classic Car Tours & Experiences was founded in 2018. It employs 1 to 10 people.
Where is Monterey Touring Vehicles; Classic Car Tours & Experiences based?
Monterey Touring Vehicles; Classic Car Tours & Experiences is headquartered in Monterey, United States, in the North America region.
How does Monterey Touring Vehicles; Classic Car Tours & Experiences make money?
Four revenue lines are on record. Classic Car Rentals are the primary driver. The others are guided Wine Tours, gift Certificates and ancillary Services.
Who are Monterey Touring Vehicles; Classic Car Tours & Experiences's main competitors?
Emerging players on record are Dream Exotics and Classic Auto Revival. Broad incumbents are Enterprise Exotic Car Rental, Turo, Sixt Luxury Car Rental and Hertz Adrenaline Collection. Regional players are Monterey Bay Whale Watch, Coastal Luxury Car Rental and Carrara's Bella Vista Limousine. Monterey County Convention & Visitors Bureau is listed as an others.
Does Monterey Touring Vehicles; Classic Car Tours & Experiences have an API?
No public API is recorded for Monterey Touring Vehicles; Classic Car Tours & Experiences.
What industry is Monterey Touring Vehicles; Classic Car Tours & Experiences in?
Monterey Touring Vehicles; Classic Car Tours & Experiences's product category is Classic Car Rental & Touring Services. Its primary akta.pro industry code is THADAMAF, Exotic Classic & Vintage Car Rentals, with a secondary code of THADAMAI, Luxury Self-Drive Touring Packages. Its NAICS code is 532111 and its SIC code is 7510.