Town of Monument

What Town of Monument does

The Monument is a government-owned multi-venue entertainment and convention complex operated by the City of Rapid City, South Dakota. Originally opened in 1977 as The Rushmore Plaza Civic Center following the devastating 1972 Rapid City flood, the facility spans approximately 500,000 square feet under one roof and comprises five core venues: Summit Arena (250,000 sq ft, opened Fall 2021 at a $130 million build cost), Ice Arena (opened 2008, home of the Rapid City Rush ECHL professional hockey team), Fine Arts Theatre (1,700 seats, acoustic design for Broadway and concerts), Barnett Fieldhouse (34,500 sq ft), and Rushmore Hall (40,300 sq ft exhibit space), supplemented by 23 meeting rooms, a 15,200 sq ft ballroom, and over 4,200 complimentary parking spaces. The complex serves approximately 1 million guests annually across 700+ events.

Revenue is generated through five primary streams: ticket sales (hockey, rodeos, concerts, Broadway shows), concessions and food & beverage delivered through in-house partner Peak Hospitality, venue rentals for conventions, trade shows, banquets, and weddings, premium seating products (Club LIV, Altitude by BHFCU, Elkhorn Ridge Theatre Boxes, Ice Arena Suites) sold via multi-year Personal Seat Licenses, and sponsorship/advertising with founding partners including Monument Health, Coca-Cola Bottling Company High Country, BHFCU, Bluepeak, and Quality Brands. Tickets are distributed through the themonument.live website, four on-site Bluepeak Ticket Offices, phone sales, and an Ellsworth Air Force Base outlet, with digital delivery via Apple Wallet and Google Pay.

The venue targets four primary customer segments: general public and tourists seeking entertainment in the Black Hills region, corporate and convention clients requiring large-scale event space, social event hosts planning weddings and milestone celebrations, and youth/high school athletics (notably high school rodeo). Anchor content includes the Rapid City Rush ECHL hockey team and Rodeo Rapid City, the latter a six-time PRCA Large Indoor Rodeo of the Year winner (including 2024, 2023, 2021, and 2020). A 2012 economic impact study documented over $60 million in regional impact, with material increases expected following the 2021 Summit Arena opening.

Name

Town of Monument

Legal name

The Monument

Website

https://monumentpd.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

The Monument is a government-owned, multi-venue entertainment and convention complex in Rapid City, South Dakota, serving approximately 1 million guests annually across 700+ events including hockey, rodeos, concerts, Broadway shows, and conventions, with no direct private competitors at this scale in the region.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue and Convention Center

NAICS

Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

Keywords

• Live entertainment venue
• Convention center services
• Sports arena hosting
• Premium seating hospitality
• Event catering services

Headquarters

HQ city

Rapid City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales for hockey games, rodeos, concerts, Broadway shows, and other events. Tickets sold online, at box office, by phone, and through Ellsworth Air Force Base outlet.
2. Concessions & Food & Beverage: Food and beverage sales through Peak Hospitality, including concession stands, catering services for banquets and events, and mobile coffee/beverage stands during events. Serves nearly 1 million guests annually over 700+ events.
3. Venue Rental & Event Hosting: Rental fees for conventions, trade shows, banquets, weddings, and corporate events. Includes 15,200 sq ft ballroom space, 40,300 sq ft exhibit hall, 23 meeting rooms, and multiple venue spaces.
4. Premium Seating & Personal Seat Licenses: Revenue from premium seating options including Club LIV, Altitude by BHFCU, Elkhorn Ridge Theatre Boxes, and Ice Arena Suites. Personal Seat Licenses provide rights to purchase event tickets before general public.
5. Sponsorships & Advertising: Partnership agreements with founding partners and sponsors including Monument Health, Coca-Cola, BHFCU, Bluepeak, and others who receive naming rights, signage, and marketing benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

The Monument operates a multi-venue entertainment complex spanning nearly 500,000 square feet in Rapid City, South Dakota, hosting hockey games, rodeos, concerts, Broadway shows, conventions, trade shows, banquets, weddings, and community events. The facility includes Summit Arena, Ice Arena (home to Rapid City Rush ECHL hockey team), Fine Arts Theatre, Barnett Fieldhouse, and Rushmore Hall, supported by in-house Peak Hospitality catering and a mobile ticketing platform with Apple Wallet and Google Pay integration.

Product overview

The Monument is a multi-venue entertainment complex and convention center in Rapid City, South Dakota, comprising approximately 500,000 square feet of space under one roof. The facility operates several distinct venue products: Summit Arena (250,000 sq ft multi-purpose arena), Ice Arena (permanent ice rink for hockey), Fine Arts Theatre (1,700-seat Broadway-style theater), Barnett Fieldhouse (34,500 sq ft athletic/trade show space), and Rushmore Hall (40,300 sq ft exhibit hall). Premium seating products include Club LIV, Altitude by BHFCU, and Elkhorn Ridge Theatre Boxes in Summit Arena, plus Ice Arena Suites. Supporting services include Peak Hospitality catering, mobile ticketing via Apple Wallet/Google Pay integration, and event hosting for concerts, rodeos, hockey, Broadway shows, and conventions. The venue hosts the Rapid City Rush ECHL hockey team and Rodeo Rapid City as anchor events.

Differentiator

Problem solved

Functional benefit

Products and services

• Summit Arena
• Ice Arena
• Fine Arts Theatre
• Barnett Fieldhouse (Don Barnett Fieldhouse)
• Rushmore Hall
• Club LIV Premium Seating
• Altitude by BHFCU Premium Seating
• Elkhorn Ridge Theatre Boxes
• Ice Arena Suites
• Peak Hospitality Catering
• Mobile Ticketing
• Rapid City Rush ECHL Hockey
• Rodeo Rapid City

Quantifiable outcome

• Nearly 1 million guests served annually across 700+ events
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Monument HealthflagshipGTM or Marketing PartnerFounding Partner of The Monument. Monument Health sponsors Special Rodeo events for individuals with disabilities and other health-related community events. Provides healthcare brand visibility at major venue events.
• Coca-Cola Bottling Company - High CountryflagshipGTM or Marketing PartnerFounding Partner and exclusive beverage provider for The Monument. Receives prominent branding placement throughout the venue including on concessions stands.
• Black Hills Federal Credit Union (BHFCU)coreGTM or Marketing PartnerNaming sponsor for ALTITUDE premium seating experience in Summit Arena. Provides financial services branding and exclusive offers to credit union members attending events.
• BluepeakcoreGTM or Marketing PartnerInternet provider and official ticket office naming sponsor for The Monument. Bluepeak Ticket Offices throughout the venue provide ticketing services with their brand identity.
• Elkhorn Ridge ResortcoreGTM or Marketing PartnerSponsor for Elkhorn Ridge Theatre Boxes premium seating experience in Summit Arena. Real estate/resort brand association with luxury venue experience.
• LIV HospitalitycoreGTM or Marketing PartnerSponsor for Club LIV premium seating experience at Summit Arena. Hospitality brand association with upscale entertainment venue experience.
• Anheuser-Busch (Bud Light)minorGTM or Marketing PartnerBeverage partner providing beer products for events. Receives product placement and branding at concession stands and bars.
• Quality BrandsflagshipGTM or Marketing PartnerFounding Partner providing beverage and spirits products for events. Receives prominent placement at bars and events throughout the venue.
• Peak HospitalitycoreImplementation/ SI/ Consulting PartnerIn-house catering company handling all food and beverage operations including concessions, banquets, catering for events, and mobile coffee/beverage stands. Full-service culinary operations managed by this partner.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ASM Global: Largest venue management and hospitality company globally, operating hundreds of arenas, stadiums, and convention centers including many municipal facilities. Relevant as the broad incumbent that competes for venue-management contracts and shapes industry operating standards.

Direct peers

• Budweiser Events Center: Multi-purpose arena and conference center in Loveland, Colorado, hosting ECHL hockey (Colorado Avalanche affiliate), concerts, and equine/rodeo events. Comparable in ECHL anchor tenant and mixed event programming.
• Broadmoor World Arena: Multi-purpose arena located on the Broadmoor resort campus in Colorado Springs, hosting hockey, concerts, and family shows. Comparable as a regional arena with adjacent convention/resort economics.
• Fargodome: Multi-purpose arena and convention facility in Fargo, North Dakota, hosting concerts, sporting events, and trade shows. Comparable in regional scope, municipal ownership, and event-driven revenue model.
• Casper Events Center: Multi-purpose arena and convention facility in Casper, Wyoming, hosting concerts, PRCA rodeo, and regional sporting events. Directly comparable in scale, regional isolation, and rodeo/hockey/concert mix.
• Ford Center: Multi-purpose arena in Evansville, Indiana, home to ECHL hockey (Evansville Thunderbolts) and a regional concert/convention calendar. Comparable on ECHL hockey anchor and mid-market regional arena economics.
• Bismarck Event Center: Multi-purpose civic center in Bismarck, ND, hosting concerts, conventions, hockey, and rodeos in a comparably-sized regional market. Directly comparable in scope (arena + convention hall), ownership type (municipal), and anchor event mix.
• Tyson Events Center: Multi-purpose arena in Sioux City, Iowa, that hosts ECHL hockey (Sioux City Musketeers), concerts, and conventions. Closely comparable in ECHL anchor tenant model and regional civic-center profile.
• Allen County War Memorial Coliseum: Multi-purpose arena and expo center in Fort Wayne, Indiana, that hosts ECHL hockey (Fort Wayne Komets) alongside concerts, conventions, and trade shows. Closely comparable on ECHL anchor + expo hall structure.
• Denny Sanford PREMIER Center: Larger multi-purpose arena and convention complex in Sioux Falls, South Dakota. The Monument's primary in-state competitor for top touring acts, conventions, and consumer event spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheMonumentRC
• Instagraminstagram.com/themonumentrc
• TikToktiktok.com/@themonumentrc
• LinkedInlinkedin.com/company/town-of-monument

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Town of Monument