MooGoo Skin Care

What MooGoo Skin Care does

MooGoo Skin Care is a privately held, family-owned Australian natural skincare company founded around 2005 and headquartered in Burleigh Heads, Queensland. It formulates and sells skin, hair, body, baby, dental, and pet care products built around edible-quality natural ingredients and free-from formulations (no paraffin, parabens, phenoxyethanol, SLS, or silicones). Core technical differentiators include Vitamin B12-based creams for eczema and scalp conditions registered on the Australian Register of Therapeutic Goods (AUSTL 457186, 457188, 335464, 196727, 196715), a fluoride-free hydroxyapatite and theobromine dental line (Moothpaste), and anti-ageing actives such as Argireline Amplified peptides, bakuchiol, and slow-release retinol. The portfolio also extends to a sub-brand, Dr Zoo, which adapts the natural formulation platform to pet skin and fur care.

The business operates a hybrid go-to-market combining direct-to-consumer e-commerce across nine country-specific websites (Australia, New Zealand, United Kingdom, Ireland, Europe, United States, Canada, Malaysia) with wholesale distribution through hundreds of pharmacies, health food stores, and pet supply retailers, plus a flagship MooGoo Central retail store in Burleigh Heads. Pricing is unit-based across entry, mid, and premium tiers (AUD $7.50 to $44.90), supported by free shipping over $50, AfterPay, bundle SKUs (Eczema & Psoriasis SOS Trio, Dental Care Duo), 2.5L refill pouches, and a loyalty program. Marketing is content-led via an educational blog, a skin quiz, a 15%-off newsletter acquisition hook, and social channels (Facebook, Instagram, TikTok, YouTube). Primary customer segments are individuals with sensitive skin and dermatological conditions and families with babies and children, with secondary segments of health-conscious consumers and pet owners.

Name

MooGoo Skin Care

Legal name

MooGoo Skin Care

Website

https://moogoo.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

MooGoo Skin Care is a family-owned Australian natural skincare company that formulates and sells free-from skin, hair, body, baby, dental, and pet care products across nine country-specific D2C websites and pharmacy and health-food wholesale channels, targeting individuals with sensitive skin, families with children, and pet owners.

Ownership category

akta.pro rank

Product category

Natural Skincare and Personal Care

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Pet and Pet Supplies Retailers (45991)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF), Eye & Lip Skincare (CRABAAAC), Deodorants & Antiperspirants (CRADANAA), Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC)

Keywords

• Natural skincare products
• Sensitive skin care
• Eczema treatment creams
• Fluoride-free toothpaste
• Pet skin care

Headquarters

HQ city

Australia

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (D2C E-commerce): Direct-to-consumer online sales through moogoo.com.au website with shopping cart functionality, free shipping over $50, and Buy Now Pay Later options
2. Retail Distribution: Wholesale distribution through pharmacies, health food stores, and pet supply retailers across Australia and internationally

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

MooGoo Skin Care manufactures and sells a range of natural, edible-quality skin, hair, body, baby, dental, and pet care products under its own brand and the Dr Zoo pet care sub-brand. The company sells direct-to-consumer via its own e-commerce websites across nine countries and distributes through pharmacy, health food, and pet supply retailers. Core product categories include eczema and psoriasis creams, anti-dandruff shampoos, peptide-based anti-ageing serums, fluoride-free toothpaste, and SLS-free cleansers formulated without paraffin, parabens, or phenoxyethanol.

Product overview

MooGoo Skin Care is an Australian-made natural skincare brand offering a comprehensive portfolio of skincare, hair care, body care, baby care, dental care, and pet care products. The core product lines include: facial care products (cleansers, serums, moisturisers, eye treatments), hair care (shampoos, conditioners, scalp treatments for dandruff and sensitivity), body care (body oils, cleansers, deodorants), specialised treatments (eczema, psoriasis, anti-ageing products with peptides and retinol), and a complete dental care range (toothpaste, mouthwash). The company also operates a pet care sub-brand called Dr Zoo, which extends the natural formulation expertise to pet skin and fur care products. Key differentiators include natural ingredients, cruelty-free formulations, SLS-free and silicone-free products, and dermatologically tested claims. The brand offers various sizes including bulk refill pouches for sustainability and value-conscious consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Dr Zoo: Natural skin and fur care products for pets, launched after customers reported positive results using MooGoo products on their animals. 100% Australian made and family owned.

Products and services

• 3-in-1 Peptide Eye Serum Eye serum that brightens, tightens, smooths and refreshes tired eyes using Vitamin C, Copper Tri-Peptide, Argireline Amplified and Vitamin K to brighten dark circles, reduce fine lines and wrinkles, and diminish under-eye puffiness. Aimed at adults seeking natural anti-ageing eye care.
• Pink Flake Free Anti-Dandruff Shampoo Gentle SLS-free anti-dandruff shampoo with Vitamin B12 to fight dandruff and soothe itchy, flaky scalp. Aimed at consumers with dandruff and sensitive scalps.
• Milk Shampoo Sensitive scalp-friendly shampoo for itchy heads using an SLS-free formula. Aimed at consumers with sensitive scalps and scalps prone to irritation.
• Milk Wash Creamy hydrating cleanser for dry skin using a soap- and SLS-free formula. Aimed at adults and children with dry, sensitive skin.
• Creamy Hydrating Face Cleanser Gentle hyaluronic acid face cleanser for soft, hydrated skin. Aimed at consumers with dry or dehydrated facial skin.
• Scalp Repair Cream Cream that relieves itchy and inflamed skin around the scalp, ears, and hairline, formulated with olive oil and coconut oil for seborrheic dermatitis and psoriasis. Registered as AUSTL 457186 on the Australian Register of Therapeutic Goods. Aimed at adults with seborrheic dermatitis or scalp psoriasis.
• Amplified Anti-Ageing Peptide Active Serum Anti-ageing serum with Argireline that improves skin firmness, elasticity, and fine lines, claimed to be 50x more potent than regular Argireline. Aimed at adults seeking anti-ageing facial care.
• Night Restoration Cream Collagen-boosting and firming night cream with hyaluronic acid and lactic acid. Aimed at adults targeting ageing and skin firmness overnight.
• Skin Hero Hydrating Body Oil Body oil with six nourishing oils to instantly replenish, soften, and hydrate dry skin in a lightweight, fast-absorbing formula ideal for pregnancy and postpartum skincare. Aimed at adults with dry skin, including pregnant and postpartum users.
• Moothpaste (Peppermint - Fluoride Free) Natural hydroxyapatite toothpaste that remineralises and whitens teeth with a fluoride-free formula combining calcium hydroxyapatite and theobromine for cavity prevention. Aimed at adults seeking natural oral care.
• Moothpaste Sensitive - Fluoride Free Natural hydroxyapatite and arginine toothpaste for sensitive teeth with a fluoride-free formula safe for kids. Aimed at consumers with sensitive teeth and parents of children.
• Moothwash Spearmint Alcohol- and fluoride-free mouthwash that is naturally antibacterial for healthy gums and fresh breath. Aimed at adults seeking natural oral care.
• Pink Eczema Cream Breakthrough soothing and regenerating Vitamin B12 cream for ongoing eczema flare-ups. Registered as AUSTL 457188 on the Australian Register of Therapeutic Goods. Aimed at adults and children with eczema.
• Eczema & Psoriasis Cream Soothing anti-inflammatory cream to relieve itchy, irritated skin caused by eczema and mild psoriasis. Registered as AUSTL 335464 on the Australian Register of Therapeutic Goods. Aimed at adults with eczema and mild psoriasis.
• Eczema & Psoriasis Cream with Marshmallow, Elderberry & More Soothing anti-inflammatory cream with marshmallow, elderberry, and other natural ingredients for dry, sore eczema- and psoriasis-prone skin. Registered as AUSTL 196727 on the Australian Register of Therapeutic Goods. Aimed at adults with eczema and psoriasis.
• Baby Eczema & Psoriasis Cream Baby eczema and psoriasis cream that relieves itchy, irritated, and inflamed skin caused by mild eczema, dermatitis, and mild psoriasis. Aimed at parents of infants and young children.
• Baby Scalp Repair Cream Cream that relieves itchy and inflamed skin around the scalp, ears, hairline, eyes, and side of nose for babies. Registered as AUSTL 196715 on the Australian Register of Therapeutic Goods. Aimed at parents of infants with cradle cap and scalp irritation.
• Ultra Gentle Ceramide Cleanser Cleanser for eczema-prone and hypersensitive skin formulated with ceramides to strengthen the skin barrier. Aimed at consumers with eczema-prone or hypersensitive skin.
• Fresh Cream Deodorant (Sensitive & Fragrance-Free) Gentle aluminium-free deodorant with no baking soda or fragrance for long-lasting odour protection. Aimed at consumers with sensitive skin seeking natural deodorant.
• Kids Moothpaste (Strawberries & Cream) Gentle kids toothpaste in strawberries and cream flavour using a fluoride-free formula safe for kids and safe if swallowed. Aimed at parents of young children.
• Protein Shot Leave-In Conditioner Silicone-free leave-in conditioner to protect and hydrate hair ends, encourage hair growth, and prevent split ends. Aimed at consumers with dry or damaged hair seeking silicone-free conditioning.
• Baby Gentle Shampoo Tear-free shampoo for sensitive scalps and skin in a mild formula for newborns and children. Aimed at parents of newborns and young children.
• Hyaluronic Acid and Niacinamide Active Serum Hydrating face serum with Vitamin B3 (niacinamide) for fine lines, oil regulation, and moisture retention. Aimed at adults with dehydrated, oily, or ageing-prone skin.
• Retinol Anti-Ageing Active Serum Slow-release Vitamin A serum targeting ageing, acne, and hyperpigmentation. Aimed at adults seeking clinical-grade anti-ageing and acne treatment.
• Bakuchiol Anti-Ageing Active Serum Plant-based anti-ageing serum with bakuchiol as a natural retinol alternative for boosting collagen and skin rejuvenation. Aimed at adults seeking natural retinol-free anti-ageing alternatives.
• Reusable Under-Eye Patches 100% hypoallergenic silicone under-eye patches designed to lock in moisture and hydration from skincare and eye serum. Aimed at adults seeking enhanced absorption of eye serums.
• Gentle Foaming Face Cleanser Non-clogging SLS-free cleanser to combat congestion, prevent breakouts, and clear skin. Aimed at adults with acne-prone or congested skin.
• Oil Cleansing Method Oil-based face wash for dry or breakout-prone skin that removes makeup and sunscreen without stripping natural oils. Aimed at adults seeking gentle makeup removal and facial cleansing.
• Gentle Exfoliating Micro Powder Non-abrasive salicylic acid exfoliant with rice bran powder, gentle on sensitive skin. Aimed at adults with sensitive skin seeking mild exfoliation.
• Dr Zoo Natural Sensitive Shampoo Natural pet shampoo with aloe vera and rice bran formula. Aimed at pet owners seeking gentle, natural shampoo for dogs and cats with sensitive skin.
• Dr Zoo Scratch Cream Calming balm with Vitamin E and oatmeal for itchy, sensitive skin and scratchy areas on pets. Aimed at pet owners managing pets with itchy or allergic skin.
• Dr Zoo Natural Zinc-Free Sun Cream Zinc-free sun protection with Vitamin E and green tea extract for pink noses and tummies on pets. Aimed at owners of pink-nosed or sun-sensitive pets.
• https://moogoo.com.au/cdn/shop/files/DZ-Leave_in_Conditioner_50g_Key_Benefit_300x.png Leave-in conditioner with coconut oil and milk protein to detangle, condition, and freshen pet fur. Aimed at pet owners seeking natural conditioning for dogs and cats.
• Dr Zoo Nose & Paw Butter Protective butter for pet noses and paws in a handy stick applicator. Aimed at pet owners treating crusty noses and itchy paws on dogs.
• Dr Zoo Natural Dry Shampoo Dry shampoo for pets for grooming between baths. Aimed at pet owners seeking natural waterless grooming options.

Quantifiable outcome

• Products rated 4.6-5.0 stars with thousands of verified customer reviews
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• RSPCA QueenslandminorStrategic or Co-development PartnerDr Zoo (MooGoo's pet care brand) is an RSPCA Queensland supported product, indicating a charitable partnership for animal welfare

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aesop: Australian luxury natural skincare brand (now owned by L'Oréal) with botanical ingredient focus and premium positioning. Comparable to MooGoo through Australian natural heritage and sensitive-skin formulations, though positioned at a meaningfully higher price tier.
• Natio: Family-owned Australian skincare and cosmetics brand with aromatherapy and natural ingredient positioning. Comparable to MooGoo in Australian heritage, mass-market natural positioning, and pharmacy/health-food channel distribution.
• Sukin: Australian natural skincare brand offering facial care, body care, and haircare products free from harsh chemicals. Sukin is MooGoo's closest direct peer: same Australian origin, similar natural positioning, comparable price points, and overlapping sensitive-skin target demographic.
• Dr. Roebuck's: Australian natural skincare brand founded by a doctor, focused on sensitive skin and baby care with minimalist formulations. Closely comparable to MooGoo in Australian origin, doctor-founded positioning, sensitive-skin focus, and natural ingredient ethos.

Broad incumbents

• Cetaphil (Galderma): Global dermatologist-recommended sensitive skincare brand owned by Galderma. Directly competes with MooGoo in the sensitive skin and eczema categories with massive global distribution, dermatologist relationships, and marketing budgets that dwarf MooGoo's reach.
• CeraVe (L'Oréal): L'Oréal-owned skincare brand built around ceramides and barrier repair for sensitive and eczema-prone skin. Highly comparable therapeutic-grade positioning competing for the same pharmacy shelf space and consumer occasion as MooGoo, with substantially greater resources.
• Ego Pharmaceuticals (QV Skincare): Australian dermatological skincare manufacturer behind the QV Skincare range, with extensive pharmacy distribution across sensitive skin, eczema, and dermatitis. Highly comparable as a fellow Australian dermocosmetic manufacturer with therapeutic-grade positioning competing in the same sensitive-skin category.
• Aveeno (Johnson & Johnson): Johnson & Johnson skincare brand using colloidal oatmeal and natural active ingredients for sensitive skin and eczema. Overlaps with MooGoo's natural-ingredient, sensitive-skin, and eczema positioning while operating at far greater scale globally.
• The Ordinary (DECIEM): Clinical skincare brand offering ingredient-focused serums and actives (now part of Estée Lauder). Comparable to MooGoo through transparent ingredient storytelling, serum-heavy product mix, and direct-to-consumer orientation, though positioned at lower price points.

Emerging players

• Dermcare (Pet Health): Australian veterinary dermatology company producing pet skin care products including shampoos and topical treatments. Comparable to MooGoo's Dr Zoo sub-brand as a pet dermatology player, though Dermcare is primarily vet-channel rather than D2C.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKi02pPVHTjlwZSmir79qmQ
• Facebookfacebook.com/moogooskincareaustralia
• Instagraminstagram.com/moogooskincare
• TikToktiktok.com/@moogooskincare
• LinkedInlinkedin.com/company/moogoo-eu-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MooGoo Skin Care