MOOLOOLAH RIVER FISHERIES PTY LTD

What MOOLOOLAH RIVER FISHERIES PTY LTD does

Mooloolah River Fisheries Pty Ltd is an Australian wholesale foodservice distributor headquartered in Mooloolaba, Queensland, operating as a wholly-owned subsidiary of Superior Food Group Pty Ltd. The company distributes seafood, meat, dairy, frozen foods, dry goods, beverages, cleaning supplies, and packaging to trade customers through 17 branches covering every Australian state and territory. Its customer base spans Quick Service Restaurant chains (Hungry Jack's, Domino's, Subway, Carl's Jr., Baskin-Robbins, Mrs. Fields, Cinnabon), corporate foodservice operators (Compass Group, Sodexo, TEEG, Catering Industries, RFG, CIVEO, The Coffee Club), healthcare facilities (Health Purchasing Victoria), and traditional restaurants, cafes, schools, and universities.

The core product range is anchored by proprietary MRF-branded seafood (barramundi, squid, whiting, calamari, mud crab) alongside battered and crumbed fish, frozen potatoes from major brands (Farm Frites, Lamb Weston, McCain, Lutosa, Mydibel, Safries, Big Country), chilled food, and ancillary foodservice categories. Customer engagement is conducted through dedicated account managers, scheduled branch delivery days, prepaid or credit trade accounts, an online ordering portal for registered trade customers, and the SAVE Rewards loyalty program. Pricing is quote-based and not publicly disclosed.

The business model is classic wholesale foodservice distribution: revenue is generated through product sales to trade customers at negotiated pricing, with the parent Superior Food Group operating since 1992. Distribution is asset-intensive, relying on a national cold-chain branch network for next-day or scheduled delivery rather than proprietary technology platforms; no AI, software products, or APIs are disclosed in the source material.

Name

MOOLOOLAH RIVER FISHERIES PTY LTD

Legal name

Superior Food Group Pty Ltd

Website

https://mooloolahfish.com.au

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Mooloolah River Fisheries Pty Ltd is an Australian wholesale foodservice distributor and subsidiary of Superior Food Group, supplying seafood, meat, frozen goods, beverages, and packaging to QSR chains, corporate caterers, healthcare, and hospitality operators through 17 national branches.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

NAICS

Fish and Seafood Merchant Wholesalers (42446)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Seafood Wholesale (Fresh & Frozen) (AFAIADAD)

akta.pro secondary industry

Shellfish Wholesale (Crustaceans & Mollusks) (AFAIADAF)

Keywords

• Wholesale foodservice distribution
• Commercial seafood supply
• Frozen food wholesale
• Trade account grocery
• Foodservice logistics Australia

Headquarters

HQ city

Mooloolaba

HQ country

Australia

HQ region

Oceania

Offices17 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Foodservice Distribution: Operates as a wholesale foodservice distributor selling seafood, meat, dairy, frozen foods, dry goods, beverages, cleaning supplies, and packaging to trade customers including restaurants, cafes, QSR chains, and corporate foodservice operators. Revenue generated through product sales with optional credit terms for approved trade accounts.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Mooloolah River Fisheries is a wholesale foodservice distributor that supplies fresh and frozen seafood, meat and smallgoods, dairy, frozen foods, dry goods, beverages, cleaning supplies, and packaging to trade customers. It operates through a national network of 17 branches across Australia, serving restaurants, cafes, QSR chains, corporate caterers, schools, healthcare, and aged-care facilities under the Superior Food Group umbrella.

Product overview

Mooloolah River Fisheries Pty Ltd operates as a wholesale seafood and food service distribution business under the Superior Food Group umbrella. The company offers a comprehensive range of fresh, chilled, and frozen seafood products alongside broader food service supplies including meat, dairy, dry goods, beverages, cleaning, and packaging products. Their core product lines include proprietary MRF-branded seafood (barramundi, squid, whiting, calamari, crab), battered and crumbed fish products, frozen potatoes from major brands, and general food service categories. The company also operates the SAVE Rewards loyalty program for trade customers. Products are distributed through multiple branches across Australia with both retail and wholesale channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Seafood Product Range
• Mooloolah River Fisheries (MRF) House-Branded Seafood
• Battered and Crumbed Fish
• Frozen Potatoes and Fries
• Chilled Food Range
• Beverages
• Frozen Food Range
• Smallgoods and Meat
• Dry Food and Packaging
• Cleaning Supplies
• SAVE Rewards Loyalty Program

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Superior Food Group Pty LtdcoreOthersMooloolah River Fisheries is a part of Superior Food Group Pty Ltd (ABN 15 607 519 737). Superior Food Group is the parent company controlling the wholesale foodservice distribution operations including Mooloolah River Fisheries and other branches across Australia. Superior Food Services has been operating since 1992 as an award-winning national foodservice distributor.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Top Cut Foods: Australian foodservice distributor specializing in protein (meat, poultry, seafood) for QSR, restaurants, and retail. Comparable in seafood specialization, QSR customer focus, and protein-led category leadership to MRF's seafood-anchored proposition.
• PFD Food Services: One of Australia's largest national broadline foodservice distributors, supplying restaurants, QSR chains, hotels, and institutional kitchens across the country. Directly comparable in customer segments, multi-branch distribution model, and product breadth to MRF/Superior Food Group.
• Beak & Johnston: Australian seafood wholesaler and distributor supplying fresh and frozen seafood to restaurants, retailers, and foodservice operators. Directly comparable as a seafood-specialist wholesale distributor serving similar trade customers.
• Bidfood Australia: Australian arm of the global Bidfood group, a major foodservice distributor serving QSR, hospitality, and institutional customers with broad frozen, chilled, dry, and seafood ranges. Closely comparable in scale, customer mix, and broadline product portfolio.
• Countrywide Foodservice: Australian broadline foodservice distributor supplying restaurants, cafes, hotels, and clubs with frozen, chilled, dry, and beverage products. Direct peer in foodservice distribution category with national reach and overlapping QSR/institutional customer base.

Broad incumbents

• Metcash: Major Australian grocery and food wholesaler (IGA, Campbells, Foodland supply) with national distribution capability. Overlaps in wholesale food distribution to trade customers but operates at much larger scale across grocery retail supply.

Emerging players

• Simon Johnson Premium Foods: Premium foodservice supplier in Australia focused on high-quality ingredients for chefs and restaurants. Comparable trade-customer base and broadline foodservice distribution, though positioned in a more premium category than MRF.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mooloolah-river-fisheries-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOOLOOLAH RIVER FISHERIES PTY LTD