What MoonLook does

MoonLook is a privately-held, founder-led innovation consulting agency founded in 2014 by Nelly Wandji, a former luxury retail executive with European heritage brands. Headquartered in Paris with a pan-African operational footprint spanning Nigeria, Botswana, Togo, Cameroon, Ghana, and Benin, the company provides brand strategy, creative direction, market insights, and consulting services to African heritage brands, emerging creative entrepreneurs, and corporate clients in fashion, design, beauty, and lifestyle sectors.

The company organizes its work across four service divisions: Agency (branding, insights, strategies, consulting), Academy (digital classes, acceleration, mentoring, and coaching programs), Publications (data and research content), and Studio (creative direction and visual identity work). Underpinning the Academy are institutional programs delivered in partnership with French cultural institutions, including Lagos x Paris (with the French Institute of Nigeria), Création Botswana (with the French Embassy of Botswana), and Création Togo (with the French Institute of Togo). The company has collaborated with more than 150 creatives over a decade, executed 30+ exhibitions and productions, and operates the MoonHive community platform as an ecosystem connective layer.

MoonLook's business model is professional services-based with multiple revenue streams: direct B2B agency consulting and Studio engagements, Academy programs that appear largely funded by institutional partners, and Publications/research offerings. The company is bootstrapped with no disclosed external funding, employs approximately 7 people directly, and relies on a network model for capacity. Its go-to-market is multi-channel: community-led through MoonHive, event-driven through exhibitions and design weeks, channel-partner via French institutional programs, and direct sales to corporate clients.

Name

MoonLook

Legal name

MoonLook

Website

https://moonlook.africa

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

MoonLook is a Paris-based, founder-led innovation consulting agency founded in 2014 that provides brand strategy, Academy educational programs, and creative direction services to African heritage brands, creative entrepreneurs, and corporate clients across fashion, design, beauty, and lifestyle sectors.

Ownership category

akta.pro rank

Product category

Brand Consulting Services

NAICS

Management, Scientific, and Technical Consulting Services (5416), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Brand consulting services
• Creative agency services
• Fashion brand development
• Heritage brand strategy
• African creative industries

Headquarters

HQ city

Africa (Pan-African)

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Agency/Consulting Services: Brand strategy, insights, consulting, and operations management services for corporate clients, institutions, emerging brands, and creative entrepreneurs. Services include branding, creative direction, market research, and go-to-market strategy development.
2. Academy Programs: Educational programs including digital classes (100% Digital Class on Building African Heritage Brand), acceleration programs (Lagos x Paris), and mentoring/coaching programs (Création Botswana, Création Togo). Programs may be free (supported by institutional partners) or fee-based.
3. Studio Services: Branding and visual identity services including brand revamps, graphic universe development, website creation, and visual campaign production for clients like Eki Kéré and Lakelle.
4. Publications: Data, research, and insights publications for founders, executives, institutions, and investors about African creative spaces and brands. The company conducts research studies like 'Transforming Heritage into Wealth' in partnership with Kasi Insight.

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

MoonLook is an innovation consulting agency for the development and international promotion of African heritage brands. It sells branding, insights, strategy and consulting services, creative direction (Studio), educational programs (Academy), and research publications to corporate clients, institutions, emerging brands, and creative entrepreneurs across Africa and France.

Product overview

MoonLook is an innovation consulting agency organized around four core service divisions: Agency (branding, insights, strategies, and consulting), Academy (educational programs including digital classes and acceleration programs), Publications (research and insights content), and Studio (creative direction services). The company operates programs including Lagos x Paris (Nigerian fashion accelerator), Création Botswana, and Création Togo, alongside project work such as Festival Africana and crafts workshops. Their portfolio includes brand revamp case studies for clients like Eki Kéré and Lakelle. The agency serves corporate clients, emerging brands, and creative entrepreneurs in fashion, design, beauty, and lifestyle sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Agency Insights, strategies and consulting services for African heritage brands, covering market understanding, product development, go-to-market strategy, talent development, and competitive positioning. Designed for corporate clients, institutions and emerging brands navigating competitive markets.
• Studio Creative direction and branding/operations management services, from developing a brand's creative signature and brand guidelines to visual campaigns, ecommerce imagery, websites, and loyalty programs for clients undergoing brand revamps.
• Academy Educational programs including digital classes (100% Digital Class on Building an African Heritage Brand), acceleration programs (Lagos x Paris), mentoring programs (Création Botswana), and coaching programs (Création Togo) that equip creative entrepreneurs and SMEs with industry insights, expert connections and practical skills.
• Publications Data, research and insights publications covering business opportunities in African creative spaces and brands, targeted at founders, executives, institutions and investors. Includes the 'Transforming Heritage into Wealth' research study produced with Kasi Insight.
• Lagos x Paris (Création Nigeria) African fashion and design acceleration program for Nigerian brands, providing coaching, mentoring, masterclasses, and events to strengthen competitiveness and facilitate commercial relations with France.
• Création Botswana Fashion entrepreneurship mentoring program supporting 28 talented entrepreneurs in Botswana with training, mentoring, free masterclasses by international experts, and events showcasing creativity.
• Création Togo Coaching program strengthening Togolese fashion brands for global competitiveness through mentoring, free masterclasses, and expert connections to facilitate commercial relations with France.
• 100% Digital Class: Building an African Heritage Brand Self-serve online educational class teaching creative entrepreneurs and SMEs how to build an African heritage brand, accessible via the MoonLook Academy website.

Quantifiable outcome

• Collaborated with 150+ creatives generating 7 figures revenue
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, key and supporting.

• French Institute of NigeriacoreStrategic or Co-development PartnerMoonLook collaborated with LAGO54 founder Emmanuelle Courrèges to build the Lagos x Paris accelerator program. MoonLook serves as jury, mentor and consultant, focusing on branding and selective distribution education. The program strengthens Nigerian fashion and design brands through accelerator training, mentoring, masterclasses, and events.
• French Embassy of BotswanacoreStrategic or Co-development PartnerMoonLook serves as mentor and consultant for Création Botswana, a fashion entrepreneurship development program supporting 28 entrepreneurs. Partnership focuses on branding and selective distribution education, connecting experts, brands and industry stakeholders between Botswana, Southern Africa, France and beyond.
• French Institute of TogocoreStrategic or Co-development PartnerMoonLook contributed strategic aspects and built the curriculum around branding and selective distribution for the Création Togo program. The program strengthens Togolese fashion brands through mentoring, free masterclasses, and expert connections to facilitate commercial relations with France.
• Kasi InsightkeyStrategic or Co-development PartnerPartnership with Africa's leading decision intelligence company for the 'Transforming Heritage into Wealth' research study. Study focuses on Fashion, Design & contemporary crafts, and Beauty & Cosmetics sectors to understand challenges and identify actionable solutions for African creative industries.
• Festival Africana / Demeatria BoccellakeyStrategic or Co-development PartnerMoonLook curated designers for Festival Africana, a virtual global celebration of African style, beauty, design and culture bridging African creative space with Pittsburgh. MoonLook built production teams and coordinated content promotion for brands.
• Art & ExceptionsupportingStrategic or Co-development PartnerCollaboration for Foumban craftsmanship & design workshop. Art & Exception is a non-profit initiative for preserving and promoting contemporary crafts, with MoonLook contributing to creative capacity building among artisans through a one-week workshop and restitution exhibition.
• Fashion AfricanasupportingStrategic or Co-development PartnerFestival Africana was initiated by Demeatria Boccella of Fashion Africana, who has shared African creativity from an American and diaspora perspective for over two decades.

Scale indicators5 records

Recent moves13 records

Expansion highlights5 records

Regional players

• Lagos Fashion Week: Nigeria's leading fashion platform and event showcasing African designers. Comparable as a West African fashion ecosystem player connecting designers to international buyers; MoonLook partners with Lagos Fashion Week's sister ecosystem through Lagos x Paris.

Direct peers

• Design Indaba: South Africa-based creative platform hosting Africa's leading design conference, festival, and creative agency work. Comparable to MoonLook's events-driven GTM, exhibition curation, and thought leadership across African design sectors, with broader geographic reach.
• The Folklore Group: B2B commerce and brand agency that connects global retailers and brands with African and African-inspired designers and manufacturers. Directly comparable to MoonLook's mission of building African heritage brands for international markets, with overlapping customer base of emerging African designers and global brand clients.
• Africa Fashion Foundation: Non-profit foundation supporting African fashion designers through education, mentorship, and international market access. Comparable to MoonLook's Academy and accelerator offerings (Lagos x Paris, Création programs) targeting the same emerging African designer customer segment.

Broad incumbents

• Edun: LVMH-owned fashion brand founded to promote trade and sustainable development in Africa. Comparable as an established African-heritage brand player, but operates as a brand owner rather than as an agency serving many brands like MoonLook.
• LVMH: Global luxury conglomerate with multiple African-focused initiatives (including Edun, Rihanna's Fenty). Comparable as a deep-pocketed incumbent whose African creative ambitions create partnership and competition dynamics for boutique agencies like MoonLook.

Others

• Kasi Insight: Africa's leading decision intelligence company and MoonLook's named research partner on the 'Transforming Heritage into Wealth' study. Comparable as an ecosystem enabler providing the data/insights backbone that supports MoonLook's Publications offering.

Emerging players

• Atelier Ndoki: Creative studio working with African artisans and brands on product development and international distribution. Comparable as a smaller-scale creative agency serving African heritage brands with similar Studio/branding services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/moonlook

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoonLook