Edun
Edun is a New York-based fashion retailer founded in 2005 that offers a range of designer clothing products to consumers. The company operates as a private, for-profit business with a workforce of 51-100 employees.
- Company typePrivate
- Founded2005
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Edun does
Edun is a fashion retailer founded in 2005 and headquartered in New York, United States. According to the available firmographic record, the company offers a range of designer clothing products to consumers, operating as a private, for-profit business. Its public-facing presence is anchored at edun.com, indicating a direct-to-consumer component alongside any offline retail activity that is not detailed in the input data.
Edun's core offering is designer apparel, suggesting a positioning in the premium or specialty segment of fashion retail rather than mass-market. The company employs 51-100 people, placing it in the small-to-mid-sized specialty retailer category. No information is available regarding its pricing structure, distribution channels (wholesale vs. DTC), geographic markets beyond the US headquarters, customer segmentation, supplier base, or technology stack. The input also lacks any detail on funding history, ownership, subsidiaries, leadership team, or recent strategic actions.
The absence of corroborating operational data — including revenue, customer counts, product-level information, partnerships, and competitive positioning — means any deeper characterization of Edun's business model, unit economics, or growth dynamics cannot be supported by the provided evidence. The description above is limited strictly to what the firmographic record supports.
Edun firmographics
Firmographics- Name
- Edun
- Website
- https://edun.com
- Company type
- Private
- Founded year
- 2005
- Headcount range
- 51–100 employees
- Short description
- Edun is a New York-based fashion retailer founded in 2005 that offers a range of designer clothing products to consumers. The company operates as a private, for-profit business with a workforce of 51-100 employees.
- Ownership category
- akta.pro rank
Where Edun is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Edun business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Edun product offering
Product offeringCore offering
Edun is a fashion brand and store that designs and sells a range of designer clothing products. The company offers ready-to-wear apparel and accessories marketed under its own brand to consumers seeking contemporary designer fashion.
Differentiator
Problem solved
Functional benefit
Products and services
- Designer Clothing Collection A range of designer clothing products offered by Edun under its own fashion brand, targeting consumers seeking contemporary fashion apparel.
Companies that use Edun
Customer profileIdeal customer profiles1 record
Edun technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Edun competitors and assessment
Company assessmentDirect peers
- Everlane: DTC apparel brand built on ethical-sourcing and radical-transparency narratives. Closely mirrors Edun's positioning as an independently designed apparel label marketing ethics and traceability to consumers via its own e-commerce site.
- Reformation: Los Angeles-based designer fashion brand focused on sustainable, trend-driven women's clothing sold DTC and through select wholesale. Directly comparable to Edun as an independent designer apparel label with a sustainability/ethical-sourcing positioning aimed at style-conscious consumers.
- Mara Hoffman: Independent U.S. designer label known for sustainable, statement women's ready-to-wear and resort. Comparable to Edun as a privately held, sustainability-led designer fashion brand operating at similar scale.
- Eileen Fisher: Independent U.S. designer womenswear brand with a long-standing sustainability and minimal-waste ethos. Closely comparable to Edun in target customer, sustainable-positioning, and DTC-plus-wholesale designer apparel model.
- Alice + Olivia: New York-based contemporary designer fashion brand selling women's apparel and accessories through DTC, wholesale, and its own boutiques. Comparable to Edun as a NYC-headquartered designer fashion retailer targeting a similar contemporary customer.
- Veronica Beard: U.S. contemporary designer brand offering women's apparel through DTC e-commerce, own boutiques, and wholesale. Comparable to Edun as a U.S.-based independent designer fashion retailer with multi-channel distribution.
Regional players
- Sandro: Paris-based contemporary designer fashion brand with strong U.S. wholesale and DTC presence. Comparable to Edun in contemporary-designer apparel category and customer overlap, though headquartered and primarily operated out of Europe.
Broad incumbents
- Stella McCartney: Global luxury designer fashion house with sustainability at the core of its brand identity. A broader incumbent comparable to Edun in ethical/sustainable designer apparel, operating at higher price points and global scale.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat1 record
Key risks4 records
Key highlights4 records
Customer concentration
Edun social profiles
Digital presenceEdun financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edun leadership team
Management profileNumber of profiles
Edun funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edun M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edun
What does Edun do?
Edun is a fashion brand and store that designs and sells a range of designer clothing products. The company offers ready-to-wear apparel and accessories marketed under its own brand to consumers seeking contemporary designer fashion.
When was Edun founded?
Edun was founded in 2005. It employs 51 to 100 people.
Where is Edun based?
Edun is headquartered in New York, United States, in the North America region.
Who are Edun's main competitors?
Direct peers on record are Everlane, Reformation, Mara Hoffman, Eileen Fisher, Alice + Olivia and Veronica Beard. Sandro is listed as a regional player. Stella McCartney is listed as a broad incumbent.
Does Edun have an API?
No public API is recorded for Edun.