What Moon Palace // motion design does

Moon Palace is a freelance motion design studio operated as a sole proprietorship (entrepreneur individuel) by Alexandre Soubrier in Paris, France. Founded in 2009, the business provides motion design and artistic direction services to brands, communications agencies, corporate marketing teams, and production studios — including explainer videos, artistic videos, awareness campaigns, educational content, promotional films, music video clips, DOOH animations, and video mapping installations. The studio cites 100+ completed projects and a 98% self-reported client satisfaction rate over 15 years of operation, with named customers spanning insurance (Direct Assurance), wine/agriculture (La Maison des Vins de Cheverny), and music (Titio Rubatelli). Soubrier positions Moon Palace around a contemplative, watercolor-led aesthetic differentiated from fast-paced commodity production, anchored by a brand identity referencing the moon as a mythological symbol and Paul Auster's novel of wandering.

The core production stack is built on Adobe After Effects, supplemented by Cinema 4D, Illustrator, Photoshop, and Blender, with a specialization in Lottie/web animation via the Bodymovin JSON export workflow that supports SVG, Canvas, and HTML rendering across web, iOS, Android, and React Native. Beyond the service business, Moon Palace operates two productized assets: Supergraph, a proprietary After Effects plugin for generating animated charts from CSV data (sold via Gumroad), and the Exquises Esquisses podcast (45 episodes, 150,000+ listens), which features interviews with illustrators, animators, and film directors including Benjamin Renner, Rémi Chayé, Rebecca Dautremer, and Hervé Tullet.

The business model combines project-based professional services revenue (per-project, quote-based, no published rate card) with a small digital product revenue stream from Supergraph plugin sales. Distribution is direct-to-consumer via the Moon Palace website, with marketing driven by content (blog, podcast), organic social (LinkedIn, Behance, Instagram), and community engagement (Motion Café, Motion Designers Francophone Discord). The firm operates with no external funding, no parent company, and full founder ownership; the offering is geographically anchored in France but the website and English-language testimonials suggest some outreach to global English-speaking markets (UK, USA).

Name

Moon Palace // motion design

Legal name

Alexandre Soubrier

Website

https://moonpalace.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Moon Palace is a Paris-based freelance motion design studio operated by Alexandre Soubrier, serving brands, agencies, and production studios with explainer videos, artistic animations, DOOH content, video mapping, and the Supergraph After Effects plugin.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Motion Design Project Services: Project-based freelance motion design services including explainer videos, artistic videos, awareness campaigns, educational content, DOOH animations, promotional films, music video clips, and video mapping installations. Revenue is generated per project with no recurring or subscription component for clients.
2. Plugin Sales (Supergraph): Sale of the proprietary Supergraph plugin for After Effects via Gumroad platform, enabling motion designers to create animated charts from CSV data. This represents a digital product revenue stream distinct from service work.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Moon Palace is a freelance motion design studio offering bespoke animation and artistic direction services for brands and agencies, including artistic videos, educational/explainer videos, awareness campaigns, promotional films, music video clips, DOOH animations, and video mapping installations. The studio also develops and sells Supergraph, a proprietary After Effects plugin for automated chart and graph animation from CSV data.

Product overview

Moon Palace // motion design is a freelance motion design studio operated by Alexandre Soubrier in Paris. The core offering consists of motion design services for video production including artistic videos, educational/explainer videos, awareness videos, and promotional content. The portfolio includes a proprietary After Effects plugin called Supergraph for automated chart generation, and a podcast called Exquises Esquisses featuring interviews with creative professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Exquises Esquisses: A French podcast featuring interviews with inspired and inspiring artists, illustrators, animators, animated film directors, musicians and authors. Started as a desire for interviews and encounters, now with 45 episodes, 2 years of interviews, and over 150,000 listens.
• Supergraph

Products and services

• Motion Design Services Bespoke motion design and artistic direction services for brands, agencies, and corporate clients, covering artistic videos, explainer videos, awareness campaigns, educational content, promotional films, music video clips, DOOH animations, and video mapping installations. Delivered as custom quote-based projects using After Effects, Cinema 4D, Lottie/Bodymovin, and complementary Adobe tools.
• Supergraph (After Effects Plugin) A proprietary After Effects plugin developed by Alexandre Soubrier that imports CSV files to automatically generate animated stock market charts and graphs, with dynamic data updates during animation playback. Sold as a one-time digital license via Gumroad to motion designers and animators working in After Effects.

Quantifiable outcome

• 98% client satisfaction rate
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Gunner: Boutique motion design and animation studio serving brand, agency, and entertainment clients. Highly comparable in focus on artistic direction, narrative-driven animation, and premium positioning for global brand work.
• Buck: Award-winning motion design and creative studio producing brand films, title sequences, commercials, and interactive experiences for global brands. Directly comparable to Moon Palace in craft focus (motion design, animation, brand storytelling) at a much larger scale.
• Hype: Independent motion design and animation studio producing brand content, commercials, and music videos. Directly comparable in boutique scale, artistic direction focus, and motion graphics craft for brand and music clients.
• Nexus Studios: Animation and interactive studio producing commercials, short films, and immersive experiences. Comparable in craft-driven motion design, brand storytelling, and use of 2D/3D/CG techniques for premium clients.
• Already Been Chewed: Animation and motion design studio producing brand films, explainers, and music videos. Highly comparable in artistic animation services, music video clip work, and brand-driven motion graphics.
• Tendril: Motion design and animation studio producing commercials, brand films, and visual experiences. Direct peer in motion graphics craft, advertising-focused client base, and emphasis on artistic differentiation.
• Giant Ant: Animation and motion design studio producing commercials, short-form content, and brand storytelling work. Comparable artistic sensibility, similar range of motion design and 2D/3D animation services for brand clients.
• Block & Tackle: Boutique motion design studio working across advertising, broadcast, and digital content. Directly comparable in scale, project-based service model, and emphasis on distinctive creative direction.
• Ordinary Folk: Independent animation and motion design studio known for distinctive artistic style and storytelling. Compares closely to Moon Palace's boutique, craft-led, narrative-oriented positioning in the brand animation space.

Broad incumbents

• The Mill: Global creative production and VFX powerhouse offering motion design, CG, and post-production for advertising and entertainment. Comparable motion design capability but at far broader scale and across many service lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/moon-palace
• Instagraminstagram.com/motionalex

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moon Palace // motion design