Ordinary Folk
Ordinary Folk is a Vancouver-based motion design and animation studio founded in 2019, producing custom animated content for enterprise, startup, and nonprofit clients. The 8-person team delivers 2D/3D explainers, brand manifestos, product launches, and event openers using After Effects and Cinema 4D.
- Company typePrivate
- Founded2019
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Ordinary Folk does
Ordinary Folk is a Vancouver-based motion design and animation studio founded in 2019 that produces custom animated content for enterprise clients, startups, and nonprofit organizations. The studio delivers animated explainers, brand manifestos, product launch videos, event openers, logo animations, and title sequences using a multi-style animation toolkit spanning 2D, 3D, character, cel, vector, hand-drawn, and shapes-based techniques, executed primarily in After Effects and Cinema 4D alongside Cavalry and Spline. Its portfolio includes work for Google (Gemini 2024 launch, Google Doodle 2025, Search On 2020), Webflow, BibleProject, TED, SAP, Volvo, Twilio, The Trade Desk, Elastic, CNN, and others, demonstrating cross-vertical reach across technology, faith-based, automotive, media, and web3 sectors.
The studio operates a project-based professional services model with custom-quoted engagements and no public pricing. Distribution is entirely direct-to-client via email ([email protected] for general, [email protected] for new business, [email protected] for collaborators), supported by portfolio-driven inbound marketing through the website, Behance, Instagram, YouTube, and Vimeo. The core team of 8 specialists is augmented by a curated international collaborator network spanning 6+ countries. As a supplementary offering, the studio operates a public 'Play' page distributing free After Effects project files, custom JavaScript scripts (gridRig, pathWiggler, shapeRig), and animation rigs, building community goodwill within the motion design ecosystem.
The business is privately held and founder-owned by Jorge R. Canedo E. (Owner & Creative Director), with Stefan Green serving as Executive Producer. No external institutional investment, funding rounds, or ownership changes have been disclosed since the 2019 founding. The studio has no parent company, no subsidiaries, no disclosed revenue, and operates from a single headquarters at 3488 Commercial St., Vancouver, BC.
Ordinary Folk firmographics
Firmographics- Name
- Ordinary Folk
- Legal name
- Ordinary Folk
- Website
- https://ordinaryfolk.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ordinary Folk is a Vancouver-based motion design and animation studio founded in 2019, producing custom animated content for enterprise, startup, and nonprofit clients. The 8-person team delivers 2D/3D explainers, brand manifestos, product launches, and event openers using After Effects and Cinema 4D.
- Ownership category
- akta.pro rank
Ordinary Folk industry classification
Industry- Product category
- Motion Design and Animation Services
- NAICS
- Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Adult Animation Production (MPADACAK)
Keywords
Where Ordinary Folk is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Ordinary Folk business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Project-based animation and motion design services: Ordinary Folk operates as a professional motion design studio, taking on commissioned animation projects for clients including animated explainers, brand manifestos, product launches, event openers, and logo animations. Revenue is generated on a per-project basis through direct client engagements, with no public pricing — all engagements appear to be quote-based.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based engagement — no tiered pricing published |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Ordinary Folk product offering
Product offeringCore offering
Ordinary Folk is a motion design and animation studio that produces custom animated content for clients, including animated explainers, brand manifestos, product launches, event openers, logo animations, and title sequences. The studio works across 2D, 3D, character, vector/cut-out, hand-drawn, and shapes-based animation styles, collaborating directly with client decision-makers through bespoke project engagements. As a supplementary offering, it shares free After Effects project files, snippets, rigs, and JavaScript scripts via its Play page.
Product overview
Ordinary Folk operates as a motion design and animation studio offering custom animation services rather than a software product company. The core offering consists of motion design and animation production for clients including Google, Webflow, BibleProject, Twilio, SAP, and others, delivering animated explainers, brand manifestos, product launches, event openers, and logo animations. The studio's portfolio includes 2D, 3D, character, and shapes-based animation work spanning technology, religious, automotive, and marketing sectors. As a supplementary offering, the studio shares free project files, After Effects snippets, rigs, and JavaScript scripts (JSX) from completed projects through their Play page, allowing the creative community to learn from and reuse their techniques. The company also produces self-promotional reels including the 2019 Ordinary Folk Intro and the 2023 Reel II celebrating their fourth anniversary.
Differentiator
Problem solved
Functional benefit
Products and services
- Motion Design and Animation Services Custom motion design and animation production services for clients, including animated explainers, brand manifestos, product launches, event openers, logo animations, and title sequences. The studio collaborates closely with clients across 2D, 3D, character, vector/cut-out, hand-drawn, and shapes-based animation styles.
- Free After Effects Project Files and Rigs (Play Page) Freely distributed After Effects project files, snippets, custom rigs, and JavaScript automation scripts that motion designers can download and use. Includes tools such as gridRig for grid animations, pathWiggler for path point randomization, and shapeRig for shape layer path control.
- Free JavaScript Scripts (JSX) for After Effects JavaScript-based automation scripts for After Effects that automate common animation tasks. The included scripts are gridRig (grid animations), pathWiggler (path point randomization), and shapeRig (shape layer path control).
Companies that use Ordinary Folk
Customer profileNamed customers26 records
Segments1 record
Ideal customer profiles3 records
Ordinary Folk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ordinary Folk partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Edithouse Film WorksminorCollaborated with Edithouse Film Works on the Volvo 360c Concept project, where Ordinary Folk produced animation and Edithouse handled production.
- Colours & ShapesminorPartnership with creative studio Colours & Shapes for TED projects — Colours & Shapes produced and directed while Ordinary Folk created animation and visuals.
- Good Fortune CollectiveminorGood Fortune Collective acted as agency on the ABUS 'Keep On Riding' commercial, commissioning Ordinary Folk for the animation work.
- Han Saglam (CryptoCubes)minorIndividual client Han Saglam commissioned Ordinary Folk to create the CryptoCubes animated promotional piece for his collection of 256 unique 3D NFT artworks.
- CHiEENminorCHiEEN produced the Lark Magic Share project; Ordinary Folk directed and created the animation.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Ordinary Folk competitors and assessment
Company assessmentDirect peers
- Golden Wolf: London-based animation studio specialized in stylized character-driven 2D and 3D animation for brand and entertainment clients. Strongly comparable on style range, character animation emphasis, and project-typology overlap with OF.
- Block & Tackle: Boutique LA-based motion design and animation studio with similar team size and project typology (explainer, brand, product work). Shared craft-led positioning with tech, NGO, and premium consumer brand clients.
- Giant Ant: Toronto-based boutique animation and motion design studio of similar scale. Giant Ant produces short-form animated commercial and brand content for tech and consumer clients using 2D and 3D hybrid techniques — directly overlapping with OF's service offering, client type, and stylistic palette.
- Tendril Studio: Brazilian-Canadian hybrid studio producing animation, motion design, and CGI for brand and entertainment clients. Multi-style hybrid animation and shared bilingual creative talent pool make Tendril a strong comparable on production model and craft positioning.
- Oddfellows: Portland-based motion design and animation studio serving brand and tech clients with hand-crafted 2D/3D narrative spots. Comparable scope (animated explainers, brand films, product launches) and similar boutique-pricing positioning to OF.
- Lobo: Brazil-based animation and motion design studio producing short-form animated films and brand content across 2D, 3D, and mixed techniques. Closely comparable on craft positioning, multi-style capability, and enterprise/commercial client mix.
- Belief Agency: Los Angeles motion design and creative studio producing animated commercials, brand films, and content for tech, sports, and entertainment clients. Direct competitor for boutique enterprise branded-animation engagements.
- Not To Scale: London-based boutique animation studio producing stylistically diverse 2D/3D animated content for brand campaigns, product launches, and editorial clients. Closely comparable boutique-services model and visual style range.
Broad incumbents
- Brand New School: Long-established NYC/LA motion graphics and design studio serving global advertising and brand clients. Larger incumbent in the same enterprise motion design category, often bidding for the same RFPs as OF.
- Buck: Los Angeles-based, large-scale animation and design studio working with Netflix, Apple, Google, and global brands. Buck is OF's scaled-up analogue and demonstrates the category ceiling — a credible acquisition or growth trajectory target for a successful boutique like OF.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ordinary Folk social profiles
Digital presenceOrdinary Folk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ordinary Folk leadership team
Management profileNumber of profiles
Profiles1 record
Ordinary Folk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ordinary Folk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ordinary Folk
What does Ordinary Folk do?
Ordinary Folk is a motion design and animation studio that produces custom animated content for clients, including animated explainers, brand manifestos, product launches, event openers, logo animations, and title sequences. The studio works across 2D, 3D, character, vector/cut-out, hand-drawn, and shapes-based animation styles, collaborating directly with client decision-makers through bespoke project engagements. As a supplementary offering, it shares free After Effects project files, snippets, rigs, and JavaScript scripts via its Play page.
Is Ordinary Folk a public or private company?
Ordinary Folk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ordinary Folk founded?
Ordinary Folk was founded in 2019. It employs 1 to 10 people.
Where is Ordinary Folk based?
Ordinary Folk is headquartered in Vancouver, Canada, in the North America region.
How does Ordinary Folk make money?
One revenue line is on record: project-based animation and motion design services.
Who are Ordinary Folk's main competitors?
Direct peers on record are Golden Wolf, Block & Tackle, Giant Ant, Tendril Studio, Oddfellows, Lobo, Belief Agency and Not To Scale. Broad incumbents are Brand New School and Buck.
Does Ordinary Folk have an API?
No public API is recorded for Ordinary Folk.
What industry is Ordinary Folk in?
Ordinary Folk's product category is Motion Design and Animation Services. Its primary akta.pro industry code is MPADACAK, Adult Animation Production. Its NAICS code is 711 and its SIC code is 7900.