Moore Education

What Moore Education does

Moore Education (legal entity: Moore Educational Pty Ltd) is a family-operated Australian business founded in 1998 that holds a 27-year authorized reseller partnership with LEGO Education, distributing the LEGO Education Learning System to schools across Australia. Its core product portfolio spans robotics platforms (SPIKE Essential for Grades F-4, SPIKE Prime for Grades 5-8), the 2025-launched Computer Science & AI kits for Grades 3-6 and 7-9, and Science kits across three age bands (5+, 8+, 11+), all aligned to the Australian Curriculum (ACARA). The portfolio is complemented by the STEM Learning Centre in Docklands, Victoria (on-site school excursions), virtual incursions (STEM Learning Labs, Master Builder Labs), the MAKER on LOAN lending program, LEGO Green City Build events, and free virtual teacher training included with purchases.

The underlying technology consists of LEGO Education's hardware (programmable hubs, sensors, motors, Technic elements) paired with the SPIKE App and Coding Canvas supporting icon-based, word-block (Scratch-based), and Python programming, plus 30 ACARA-aligned lessons per Computer Science & AI kit and 40+ enquiry-based lessons per Science kit. Moore Education does not develop the technology itself but adds a curriculum, distribution, and service wrapper around it.

The business model combines hardware resale with service-layer revenue. Schools purchase classroom packs ranging from approximately A$475 to A$8,130 ex GST (volume discounts and price-match guarantees offered), while activity programs and virtual incursions are priced per session (A$500-A$800 ex GST) with set kits retained by schools. Free virtual teacher professional development is bundled with hardware purchases to drive adoption. Go-to-market is sales-led and direct-to-school via an e-commerce website, a 1800 phone line, email sales, and Calendly-based virtual consultations, all restricted to Australian delivery addresses only. The company employs approximately 11 people and operates with no external funding, parent company, or public-market listing.

Name

Moore Education

Legal name

Moore Educational Pty Ltd

Website

https://mooreed.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Moore Education is a family-operated Australian authorized LEGO Education reseller distributing robotics, science, and computer science kits along with ACARA-aligned curriculum, virtual incursions, and teacher training to Australian K-12 schools.

Ownership category

akta.pro rank

Product category

STEM Educational Resources and Services

NAICS

Educational Support Services (61171), Educational Services (611), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

LEGO / Block-Based Robotics Programs (EDAMADAD)

akta.pro secondary industries

STEM & Educational Toys Distribution (CRAOAMAF), Robotics Kits, Parts & Lab Equipment Providers (Education-Focused) (EDAMADAN), Teacher Training & Curriculum Providers (Robotics/Maker Education) (EDAMADAM)

Keywords

• STEM education resources
• LEGO Education products
• Teacher training services
• Educational robotics kits
• School STEM programs

Headquarters

HQ city

Airport West, Victoria

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hardware Product Sales: Sale of LEGO Education robotics, science, and learning kits to Australian schools. Products include classroom packs, accessories, and replacement parts. One-time purchase model with volume discounts available.
2. Teacher Training Services: Virtual professional development sessions for teachers using LEGO Education resources. Training provided free to Moore Educational customers to support implementation of STEM programs.
3. Activity Programs: School excursions to STEM Learning Centre, virtual incursions, and Maker on Loan programs. Fees charged for experiential learning activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Moore Education is the authorized Australian reseller of LEGO Education, supplying hands-on STEM/STEAM learning kits (robotics, coding, science) and ACARA-aligned curriculum to Australian schools from early learning through secondary level. The company complements product sales with virtual teacher training, school excursions at its Docklands STEM Learning Centre, virtual incursions, and the MAKER on LOAN program.

Product overview

Moore Education is a family-operated business with 27 years of partnership with LEGO Education, supplying LEGO Education resources to Australian schools. The product portfolio centers on LEGO Education's Learning System, a unified STEM/STEAM solution comprising robotics platforms (SPIKE Essential for Early Years/Primary, SPIKE Prime for Middle/Secondary), Computer Science & AI learning solutions, and Science kits across three age bands (5+, 8+, 11+). These core products are complemented by complementary offerings including teacher training services, school excursions to the STEM Learning Centre, virtual incursions (STEM Learning Labs, Master Builder Labs), and the MAKER on LOAN program. Classroom packs and bundle configurations (STEM Prime, STEAM Essential) combine multiple products for comprehensive solutions. The company also offers novelty LEGO-branded items.

Differentiator

Problem solved

Functional benefit

Products and services

• LEGO Education Computer Science & AI 8+ (45521) Computer Science and AI learning solution for Grades 3-6 (ages 8+) for 4 students, comprising 321 LEGO bricks, a double motor and connection card, with 30 ACARA-aligned lessons and a Coding Canvas supporting icon- and word-block coding.
• LEGO Education Computer Science & AI 11+ (45522) Computer Science and AI learning solution for Grades 7-9 (ages 11+) for 4 students, comprising 379 LEGO bricks, double and single motors, a colour sensor, controller and connection cards, with 30 ACARA-aligned lessons for developing digital literacy skills.
• LEGO Education SPIKE Essential Early Years STEAM learning solution for Grades F-4 with 449 LEGO Technic elements, 2 small motors, colour sensor, light matrix, and small hub, offering 100+ hours of ACARA-aligned lessons progressing from icon coding to word-block coding based on Scratch.
• LEGO Education SPIKE Prime Complete STEM learning tool for Middle Years (Grades 5-9) with 528 LEGO Technic elements including sensors and motors, progressing from Scratch-based to Python programming across 6 ACARA-aligned curriculum units covering data science, engineering and computer science.
• LEGO Education Science 11+ Science learning solution for Grades 5-8 (ages 11+) connecting students to Physical, Biological, Earth and Space Sciences, comprising 424 LEGO bricks, motors, colour sensor, controller, and 40 ACARA-aligned enquiry-based science lessons.
• LEGO Education Science 8+ Science learning solution for Grades 3-4 covering Physical, Biological, Earth and Space Sciences, comprising 335 LEGO bricks, connection cards, and 40+ ACARA-aligned enquiry-based science lessons.
• LEGO Education Science 5+ Science learning solution for Grades F-2 covering Physical, Biological, Earth and Space Sciences, comprising 277 LEGO bricks and 40 ACARA-aligned enquiry-based science lessons.
• LEGO Education Coding Express & App Creative coding solution for early learning (Preschool to Grade 2) introducing early coding concepts through hands-on play with LEGO DUPLO bricks and a connected train hub, including 8 curriculum-aligned lessons.
• LEGO Education DUPLO STEAM Park Early learning solution for Preschool to Grade 2 with 295 LEGO DUPLO bricks that builds understanding of gears, motion, measurement, and collaborative problem-solving through creative play.
• LEGO Education Let's Build Wellbeing Wellbeing solution for 12 students that supports social and emotional skill development through collaborative LEGO building activities, including DUPLO Build Me Emotions, brick sets and building plates.
• MAKER on LOAN Program Loan program lending LEGO Technic elements and MAKER activities for Grades F-2 (Incredible Inventions) and Grades 3-7 (Crazy Contraptions), suitable for 16-24 students with 4 large tubs of building elements and 10 PDF MAKER activities; two-week rental at $800 ex GST plus freight.
• STEM Learning Labs Virtual STEM programs including Mechanical Toys (Grade F-2), Get into Gears (Grade 3-6) and Build Code Learn (Grade 5-6) using LEGO Education SPIKE Prime and Scratch-based coding, with kits delivered to the school for facilitated sessions.
• Master Builder Labs Virtual programs including Master DUPLO Builders (Grade F-2) and Master LEGO Builders, with 28 LEGO packs retained by the school for continued playful learning after the session.
• LEGO Green City Build Event Event program providing LEGO bricks and base plates for over 100 participants to construct and rebuild structures, designed for schools or community events.
• Virtual Teacher Training Free virtual teacher professional learning sessions covering SPIKE Prime, SPIKE Essential, Computer Science & AI, and Science training, designed to help teachers run engaging STEM programs with LEGO Education resources.
• School Excursions On-site STEM learning experiences at the STEM Learning Centre in Docklands, Victoria, for Grades Prep-2, 3-4 and 5-8 with hands-on activities including robotics, mechanical toys and coding workshops.
• LEGO Education SPIKE Prime & Expansion Set Combined SPIKE Prime (45678) and Expansion Set (45681) with 1,103 LEGO Technic elements, sensors, motors and large wheels for advanced robotics and competition preparation.
• LEGO Education STEM Prime for Middle Years Combined SPIKE Prime (45678) and BricQ Motion Prime (45400) bundle for Middle Years, combining robotics with forces and motion experiments.
• LEGO Education STEAM Essential Combined SPIKE Essential (45345) and BricQ Motion Essential (45401) bundle for Grades 1-4 providing STEAM learning combining robotics and physical science.

Quantifiable outcome

• 100+ Hours of Learning per product set
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

One partnership is on record.

• LEGO EducationcoreChannel Partner/ Reseller/ DistributorMoore Educational is an authorized LEGO Education reseller in Australia, celebrating a 27-year partnership. They distribute LEGO Education robotics, science, and learning products to Australian schools, including SPIKE Prime, SPIKE Essential, Computer Science & AI kits, and Science kits. The partnership includes access to curriculum resources, teacher training materials, and exclusive reseller status.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Pitsco Education: US-based STEM education supplier offering robotics kits, classroom curricula, and teacher resources to K-12 schools. Comparable to Moore Education in product category (hands-on STEM kits + curriculum) but operates at much larger scale across the US market.
• LEGO Education (direct): The manufacturer of Moore Education's entire product line, operating its own global direct-to-school sales channels, curriculum, and teacher training. Comparable as the underlying product creator and increasingly a potential disintermediator of reseller channels like Moore Education's.

Direct peers

• Spectrum Education: Australia-based school supplies distributor offering educational resources and STEM products to K-12 institutions. Comparable to Moore Education as a domestic school-focused supplier operating in the same Australian procurement channels and budget cycles.
• ETA hand2mind: US-based authorized LEGO Education reseller and hands-on STEM learning distributor serving K-12 schools. Closely comparable as a long-standing LEGO Education channel partner providing curriculum, kits, and teacher resources to schools in another geography.
• Modern Teaching Aids: Australia-based educational supplies distributor serving schools with STEM, arts, and classroom resources. Directly comparable to Moore Education as another domestic school-focused distributor with a multi-channel sales approach and a long operating history.
• STEMfinity: US-based online STEM education marketplace and distributor carrying robotics, coding, and maker products (including LEGO Education) for K-12 schools. Directly comparable to Moore Education as a STEM/robotics distributor with an e-commerce-led model serving schools.
• Eduscape (Canada): Canada-based authorized LEGO Education distributor serving Canadian K-12 schools with kits, curriculum, and teacher training. Directly comparable to Moore Education as a country-specific LEGO Education channel partner with curriculum-aligned school offerings.

Regional players

• Scorptec Computers: Australian retailer of educational technology, computing, and STEM products including robotics and classroom devices. Comparable as an Australian B2B/B2C seller of STEM technology to schools and educators, though with broader consumer/computing focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/moore-education

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moore Education