MOOR END ACADEMIES TRUST

What MOOR END ACADEMIES TRUST does

Moor End Academy is a publicly funded secondary school serving pupils aged 11-16, located in Crosland Moor, Huddersfield, West Yorkshire, England. The academy operates as a single non-selective institution within the South Pennine Academies Trust, with a Published Admission Number of 210 per year group and total capacity of 1,050 pupils. It serves a highly deprived community — 17.13% of pupils reside in the worst 10% most deprived areas nationally and 75.46% in the worst 10-30% — yet delivers outcomes materially above national averages, including a 2025 Provisional Attainment 8 score of 45.75 (national 45.92), an Estimated Progress 8 score of 0.36 (national -0.03), and a NEET rate of just 1% (national 7%).

The academy's core product is mainstream secondary education following the National Curriculum with GCSE preparation, augmented by a suite of specialist provisions: an Additionally Resourced Provision for Visual Impairment (12 permanent places plus outreach to ~80 pupils across Kirklees), SEND support across four categories of need (17.6% of pupils), an EAL Intervention Programme, a Personalised Learning Centre, an Achieve Group for EHCP pupils, and a Carnegie Gold-standard mental health and wellbeing service. Technology stack comprises Office365, Arbor student information system, Sparx Learning, Seneca Learning, and Frog VLE — all third-party, no proprietary systems. The academy is a research partner with Anna Freud National Centre/UCL on the DfE's Education for Wellbeing programme and the University of Huddersfield on the Kindness Project.

The business model is publicly funded via per-pupil funding from the Education and Skills Funding Agency, supplemented by Pupil Premium and high-needs top-up grants for the VI ARP. Revenue is governed by UK government funding formulas, not commercial pricing. Distribution is through the Kirklees Local Authority coordinated admissions process via the Kirklees Parent Portal, with oversubscription criteria favoring looked-after children, siblings, Beaumont Primary pupils, then catchment residents. The academy is governed by a Local Academy Board under the South Pennine Academies Trust; Lisa Fathers is Chair of Trustees. Notable staff include Principal Mrs N Carman, Assistant Principal (Inclusion/SENDCo) Helen Edwards, and VI Lead Teacher Laura Foden (BPhil-qualified). The academy is recognised as a World Class School and won Pearson Secondary School of the Year 2025.

Name

MOOR END ACADEMIES TRUST

Legal name

Moor End Academy

Website

https://moorend.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Moor End Academy is a publicly funded secondary school in Huddersfield, UK, serving 1,050 pupils aged 11-16 within the South Pennine Academies Trust, with mainstream GCSE provision plus specialist Visual Impairment, SEND, EAL, and mental health services.

Ownership category

akta.pro rank

Headquarters

HQ city

Huddersfield

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Education Funding: Publicly funded secondary school operating as part of South Pennine Academies Trust. Receives government funding per pupil through the Education and Skills Funding Agency. Additional funding streams include Pupil Premium Grant for disadvantaged students and specialized funding for Visual Impairment Additionally Resourced Provision.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Moor End Academy is a publicly funded UK secondary school academy providing full-time education for pupils aged 11-16, following the National Curriculum with a focus on GCSE qualifications and preparation for further education or employment. It operates as part of South Pennine Academies Trust and delivers mainstream secondary education alongside specialist support services including an Additionally Resourced Provision for Visual Impairment, SEND support, EAL intervention, mental health and wellbeing services, careers guidance, and targeted provisions for pupils with complex needs.

Product overview

Moor End Academy is a secondary school providing mainstream education for pupils aged 11-16, with a Published Admission Number of 210. The academy operates as part of South Pennine Academies Trust and offers a comprehensive curriculum alongside specialist support services. These include an Additionally Resourced Provision for Visual Impairment (12 permanent places plus outreach), SEND Support Services across four areas of need, EAL Intervention Programme, Mental Health and Wellbeing Services (Carnegie Centre of Excellence gold award holder), CEIAG careers guidance, Personalised Learning Centre for complex needs, and the Achieve Group for EHCP pupils. The school uses Frog VLE as its virtual learning environment alongside Office365, Arbor student information system, Sparx Learning, and Seneca Learning platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Mainstream Secondary Education Comprehensive secondary school education for pupils aged 11-16 following the National Curriculum, with a focus on GCSE qualifications. Published Admission Number of 210 for Year 7 entry at age 11, total capacity of 1050 pupils. Non-selective, mixed-ability intake serving the local Crosland Moor and Huddersfield community.
• Additionally Resourced Provision for Visual Impairment Specialist unit hosting 12 permanent places for secondary-aged pupils with severe or profound visual impairment, providing modified large print, Braille resources, tactile diagrams, specialist technology, low vision aids, mobility training, and habilitation support. Also delivers outreach service to approximately 80 pupils with visual impairment across Kirklees mainstream schools, with referrals via Ophthalmology and SENDCos.
• SEND Support Services Special Educational Needs and Disabilities support covering Cognition & Learning (46.5%), Speech Language & Communication (17.8%), Social Emotional & Mental Health (20.5%), and Physical & Sensory (14.6%) needs. Supporting 185 pupils (17.6% of school population), including 48 EHCP pupils and 137 SEND Support pupils, with qualified teachers, ETAs, and specialist partners such as Chatterbug.
• EAL Intervention Programme English as an Additional Language support for pupils not yet competent in English, including induction, assessment, individual and small group sessions, bilingual dictionaries, and heritage language GCSE preparation.
• Mental Health and Wellbeing Services Pastoral care including trained Mental Health First Aiders, emotional literacy support, Carnegie Centre of Excellence gold award, NHS Mental Health Support Team access, emotional wellbeing programmes, and partnerships with the Anna Freud National Centre for Children and Families.
• Careers Education and Guidance (CEIAG) Careers fair, college assemblies, university visits, taster days, 1:1 interviews with independent careers advisors from C&K Careers, and support with college applications and post-16 destinations. Supports 95% of pupils to progress to education, employment, or training.
• Personalised Learning Centre Internal provision for pupils with significant complex learning needs, social and emotional needs, or medical needs, offering bespoke intervention packages delivered via virtual methods.
• Achieve Group Discrete group for pupils with EHCPs for complex physical, sensory and cognitive difficulties, following a bespoke primary-style curriculum with focus on holistic development and preparation for adulthood.

Quantifiable outcome

• Progress 8 Score: 0.36 (vs national -0.03)
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• Kirklees CollegecoreStrategic or Co-development PartnerVocational education pathway partner. Moor End students attend taster days across multiple Kirklees College sites including Brunel Construction, Engineering Centre, Animal Centre, and main campus. College delivers assemblies to Year 10 students and attends careers fair.
• Greenhead CollegecoreStrategic or Co-development PartnerA-Level pathway destination. Consistently receives Moor End Academy leavers. College representatives attend careers fair and parents evenings.
• Huddersfield New CollegecoreStrategic or Co-development PartnerVocational and A-Level destination partner with increased enrollment from Moor End students in recent years. College attends careers fair.
• ArborcoreTechnology or IntegrationStudent information management system used for parent portal, fee payments, and staff administration. Secure platform for school operations.
• Sparx LearningsupportingTechnology or IntegrationLearning platform provided to pupils for homework and revision support. Part of quick links for student access.
• Seneca LearningsupportingTechnology or IntegrationPupil learning platform for homework and revision. Available as quick link for student access.
• University of HuddersfieldsupportingStrategic or Co-development PartnerResearch and career pathway partner. University conducts Kindness Project with academy, measuring impact of kindness curriculum on pupil wellbeing and academic success. Led by Dr Mira Yaneva.
• Anna Freud National Centre for Children and Families / UCLcoreStrategic or Co-development PartnerOfficial Research Partner in Education for Wellbeing programme commissioned by Department for Education. Investigating impact of five innovative approaches to promote pupil wellbeing. Part of largest UK research trial of its kind.
• NHS Mental Health Support Team (MHST)coreStrategic or Co-development PartnerPart of NHS Trailblazer Programme (Kirklees selected as one of 25 areas). Academy has fortnightly meetings with Mental Health Practitioner to discuss pupils for early intervention and support. Referrals to CAMHS when needed.
• ChatterbugsupportingStrategic or Co-development PartnerSpeech and language therapy service providing assessment, individualised programmes, staff modelling sessions, and targeted specialist therapy for pupils with SLCN.
• C&K CareerscoreStrategic or Co-development PartnerCareers information, advice and guidance services for young people. Advisor attends annual reviews from Year 9 onwards and parents evenings to support post-16 transitions.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Harris Federation: Major UK multi-academy trust running primary and secondary academies nationally. Comparable trust operating model with track record of strong disadvantaged-pupil outcomes.
• E-ACT: Large national multi-academy trust operating multiple secondary academies across England. Comparable UK academy trust operating model with emphasis on inclusion.
• Oasis Community Learning: Large multi-academy trust operating secondary academies nationally with emphasis on inclusion and community engagement. Comparable trust structure and operating footprint.
• Dixons Academies Trust: High-performing northern multi-academy trust known for strong disadvantaged-pupil outcomes and multiple World Class School accreditations. Comparable outcomes focus and demographic mission.

Direct peers

• Park Lane Academy: Sister secondary academy within South Pennine Academies Trust, serving similar Kirklees demographics. Direct operational peer under the same trust structure.
• South Pennine Academies Trust: Parent multi-academy trust that owns Moor End Academy and operates sister schools Park Lane Academy and Waterhead Academy. Same trust governance, funding model, and operational footprint.
• Waterhead Academy: Sister secondary academy within South Pennine Academies Trust in Oldham, Greater Manchester. Same trust operating model with comparable demographic and inclusion profile.

Regional players

• Greenhead College: A-Level destination partner that consistently receives Moor End leavers. Operates in Kirklees/Huddersfield serving the same feeder demographic for post-16 education.
• Huddersfield New College: Vocational and A-Level destination for Moor End students with rising enrollment. Operates in Huddersfield serving an overlapping pupil base post-16.
• Kirklees College: Vocational pathway partner offering taster days across construction, engineering, and animal care sites. Operates across Kirklees serving similar demographic for further education.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/moor-end-academies-trust

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOOR END ACADEMIES TRUST