Moor Hall Restaurant with Rooms
Moor Hall Restaurant with Rooms is a three Michelin Star fine dining establishment in West Lancashire operating a tasting-menu restaurant, fourteen luxury bedrooms, and a one Michelin Star sister restaurant. It serves affluent diners and luxury travelers through direct reservations and exclusive events.
- Company typePrivate
- Founded2017
- HeadquartersAughton, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Moor Hall Restaurant with Rooms does
Moor Hall Restaurant with Rooms operates a fine dining hospitality group from a Grade II* listed sixteenth-century manor house in Aughton, West Lancashire, set on five acres of gardens. The group comprises a three Michelin Star flagship restaurant, a one Michelin Star sister restaurant called The Barn at Moor Hall, and fourteen luxury guest rooms across the Main House, Gatehouse, and Garden buildings. It serves affluent food enthusiasts, luxury travelers seeking integrated dining-and-stay experiences, and special-occasion diners through a direct-to-consumer reservation model, a managed waiting list, private events, and 12-month gift vouchers, with no third-party distribution.
The culinary offering centers on Modern British tasting menus priced at £155 per person for lunch and £285 for the Provenance dinner menu, complemented by optional wine pairings — Prestige at £165, Rarity at £325, and an alcohol-free vintage-tea pairing at £85 — plus a 12.5% discretionary service charge and a 50% booking deposit. Accommodation ranges from £275 per night for Gatehouse rooms to over £500 per night for premium Garden rooms, all on a bed-and-breakfast basis. Ingredient supply is anchored by an on-site five-acre kitchen garden supplemented by an on-site charcuterie operation, bread bakery, micro-dairy, and a dedicated Cheese Room featuring British and Irish farmhouse cheeses. Supplier relationships with Lancashire producers and partners such as Wellocks reinforce the provenance-led sourcing model.
Revenue is generated across five streams: restaurant covers, room stays, The Barn covers, private dining events (including a £650-per-person Burns Night collaboration with The Macallan limited to ten seats), and gift vouchers. Distribution is exclusively direct via the company's own website, an in-house booking platform, phone reservations, and a waiting list managed by the reservations team. Marketing relies on earned media (handled by Tonic Comms), industry awards, and word-of-mouth rather than paid acquisition. The company is privately held by Andy and Tracey Bell in partnership with Chef Patron Mark Birchall; no institutional investors or external funding have been disclosed.
Moor Hall Restaurant with Rooms firmographics
Firmographics- Name
- Moor Hall Restaurant with Rooms
- Legal name
- Moor Hall Restaurant Limited
- Website
- https://moorhall.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moor Hall Restaurant with Rooms is a three Michelin Star fine dining establishment in West Lancashire operating a tasting-menu restaurant, fourteen luxury bedrooms, and a one Michelin Star sister restaurant. It serves affluent diners and luxury travelers through direct reservations and exclusive events.
- Ownership category
- akta.pro rank
Moor Hall Restaurant with Rooms industry classification
Industry- Product category
- Fine Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Fine Dining Restaurants (THAFACAA)
- akta.pro secondary industries
- Chef’s Table & Tasting Menu Restaurants (THAFACAG), Hotel & Resort Restaurants (THAFACAH), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)
Keywords
Where Moor Hall Restaurant with Rooms is headquartered
LocationHeadquarters
- HQ city
- Aughton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Moor Hall Restaurant with Rooms business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Fine Dining Restaurant: Three-Michelin-star restaurant serving tasting menus (£155 and £285 per person) with optional wine pairings. Also offers Lunch Menu and Provenance Menu options. Revenue from cover charges, food sales, and beverage service including prestige and rarity wine pairings.
- Luxury Accommodation: Fourteen en-suite bedrooms across Main House (5 rooms), Gatehouse (2 rooms), and Garden rooms (7 rooms), priced from £275 to £500+ per night including bed and breakfast.
- The Barn Restaurant: Michelin-starred sister restaurant offering a simpler, more accessible menu with relaxed atmosphere. Features outdoor terrace dining and children's menus.
- Private Events: Exclusive private dining experiences such as the Burns Night event with The Macallan at £650 per person, and Atelier Hearth private dining room available for hire.
- Gift Vouchers: Gift vouchers valid for 12 months, redeemable at both Moor Hall and The Barn restaurants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Provenance Tasting Menu (Dinner) |
| One time/ perpetual license | Pay-as-you-go | Standard Tasting Menu (Lunch only) |
| One time/ perpetual license | Pay-as-you-go | Prestige Wine Pairing |
| One time/ perpetual license | Pay-as-you-go | Rarity Wine Pairing |
| One time/ perpetual license | Pay-as-you-go | Alcohol-Free Pairing |
| Unit Pricing | Multi-year contract | Garden Rooms (Melilot, Anise Hyssop) |
| Unit Pricing | Multi-year contract | Garden Rooms (Sea Buckthorn, Sweet Cicely, Oxalis, Borage, Woodruff) |
| Unit Pricing | Multi-year contract | Main House Rooms (Mulberry) |
| Unit Pricing | Multi-year contract | Main House Rooms (Damson, Bramble, Bilberry) |
| Unit Pricing | Multi-year contract | Main House Room (Rosehip) |
| Unit Pricing | Multi-year contract | Gatehouse Rooms (Elderberry, Medlar) |
| One time/ perpetual license | Pay-as-you-go | Burns Night Private Dining Event |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Moor Hall Restaurant with Rooms product offering
Product offeringCore offering
Moor Hall Restaurant with Rooms operates a three-Michelin-star fine dining restaurant in Aughton, West Lancashire, serving multi-course tasting menus (£155 lunch; £285 dinner) inspired by produce from its five-acre on-site kitchen gardens. The estate also offers fourteen luxury en-suite bedrooms, the one-Michelin-star sister restaurant The Barn at Moor Hall, private dining in Atelier Hearth, curated wine pairings, a Cheese Room experience, and gift vouchers.
Product overview
Moor Hall Restaurant with Rooms operates as a fine dining hospitality group comprising a three Michelin Star restaurant (Moor Hall Restaurant), a one Michelin Star sister restaurant (The Barn at Moor Hall), and fourteen luxury guest rooms across three distinctive settings. The offering is anchored by Mark Birchall's produce-led Modern British cuisine, with menus inspired by ingredients grown in the estate's five-acre gardens. Additional offerings include private dining in Atelier Hearth, a Cheese Room experience, curated wine pairings, gift vouchers, and an online shop.
Differentiator
Problem solved
Functional benefit
Products and services
- Moor Hall Restaurant Three Michelin Star, Michelin Green Star, and Five AA Rosettes fine dining restaurant in Aughton, West Lancashire, serving Modern British cuisine through tasting menus inspired by produce grown in the restaurant's five-acre gardens.
- The Barn at Moor Hall One Michelin Star sister restaurant to Moor Hall, offering a simpler but refined menu with the same passion and attention to detail, set in a characterful converted barn with garden and terrace seating.
- Moor Hall Rooms and Suites Fourteen en-suite bedrooms across three locations: five in the historic Main House, two in the Gatehouse, and seven Garden rooms in the grounds, priced from £275 to £500+ per night including bed and breakfast.
- Atelier Hearth Private Dining Exclusive private dining room at Moor Hall offering curated multi-course tasting menus with wine pairings, available for intimate celebrations and special events.
- The Barn Terrace Outdoor Dining Outdoor terrace dining at The Barn at Moor Hall, weather permitting, with extended service hours and walk-in availability for drinks.
- Gift Vouchers Gift vouchers valid for 12 months from purchase date, redeemable at both Moor Hall Restaurant and The Barn at Moor Hall.
- Moor Hall Online Shop E-commerce shop selling Moor Hall products and merchandise.
Quantifiable outcome
- No. 1 restaurant in UK - Harden's Top 100 Best UK Restaurants 2026
- +2 more outcomes
Companies that use Moor Hall Restaurant with Rooms
Customer profileSegments4 records
Ideal customer profiles8 records
Moor Hall Restaurant with Rooms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Moor Hall Restaurant with Rooms partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- The MacallanminorPartnership for exclusive Burns Night celebration event in January 2026. The Macallan Brand Ambassador hosted the event featuring rare whiskies paired with Mark Birchall's five-course menu. Limited to 10 seats at £650 per person with bespoke cocktails and limited-edition gifts.
- WellockscoreOne of the UK's most respected ingredient suppliers. Hosted the Wellocks Chef & Producer Show featuring Mark Birchall demo. The partnership supports Moor Hall's philosophy of working with passionate producers and farmers to source the finest seasonal ingredients.
Scale indicators10 records
Recent moves4 records
Expansion highlights5 records
Moor Hall Restaurant with Rooms competitors and assessment
Company assessmentDirect peers
- Ynyshir Restaurant and Rooms: Welsh restaurant with Michelin recognition offering tasting menus and accommodation. Comparable destination fine dining model with on-site rooms in the UK regions.
- The Fat Duck: Three Michelin star restaurant in Bray, UK, led by Heston Blumenthal. Direct peer as another UK-based 3 Michelin star destination restaurant combining fine dining with on-site accommodation experience.
- Le Manoir aux Quat'Saisons: Two Michelin star restaurant with hotel in Oxfordshire, led by Raymond Blanc. Directly comparable luxury hotel-restaurant concept combining destination fine dining with high-end accommodation in a historic English setting.
- Restaurant Sat Bains: Two Michelin star restaurant with rooms in Nottingham. Comparable UK destination fine dining venue combining Michelin-starred cuisine with luxury accommodation.
- The Waterside Inn: Three Michelin star restaurant in Bray, UK, run by the Roux family. Comparable as a UK destination 3 Michelin star fine dining establishment with Michelin-recognized heritage.
- Gravetye Manor: Luxury country house hotel in West Sussex with Michelin-starred dining. Comparable as a heritage property combining luxury accommodation with award-winning restaurant and on-site gardens.
- L'Enclume: Two Michelin star restaurant in Cartmel, Cumbria, led by Simon Rogan. Comparable as a destination fine dining restaurant in northern England with strong farm-to-table philosophy and Rooms at L'Enclume offering luxury accommodation.
- Hambleton Hall: Luxury hotel and Michelin-starred restaurant in Rutland, England. Comparable as a destination luxury property combining high-end accommodation with award-winning fine dining in a country house setting.
Broad incumbents
- The Connaught: Iconic London luxury hotel with Michelin-starred dining by Hélène Darroze. Comparable as a luxury hotel-restaurant operation, though broader in scope and located in a major urban center rather than a regional destination.
- Belmond Le Manoir: International luxury hospitality group operating destination properties including Le Manoir aux Quat'Saisons. Belmond represents a broader luxury hospitality incumbent with comparable destination restaurant-with-rooms formats.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Moor Hall Restaurant with Rooms social profiles
Digital presenceMoor Hall Restaurant with Rooms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moor Hall Restaurant with Rooms leadership team
Management profileNumber of profiles
Profiles1 record
Moor Hall Restaurant with Rooms subsidiaries and ownership
Company hierarchySubsidiaries1 record
Moor Hall Restaurant with Rooms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moor Hall Restaurant with Rooms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moor Hall Restaurant with Rooms
What does Moor Hall Restaurant with Rooms do?
Moor Hall Restaurant with Rooms operates a three-Michelin-star fine dining restaurant in Aughton, West Lancashire, serving multi-course tasting menus (£155 lunch; £285 dinner) inspired by produce from its five-acre on-site kitchen gardens. The estate also offers fourteen luxury en-suite bedrooms, the one-Michelin-star sister restaurant The Barn at Moor Hall, private dining in Atelier Hearth, curated wine pairings, a Cheese Room experience, and gift vouchers.
Is Moor Hall Restaurant with Rooms a public or private company?
Moor Hall Restaurant with Rooms is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moor Hall Restaurant with Rooms founded?
Moor Hall Restaurant with Rooms was founded in 2017. It employs 11 to 50 people.
Where is Moor Hall Restaurant with Rooms based?
Moor Hall Restaurant with Rooms is headquartered in Aughton, United Kingdom, in the Europe region.
How does Moor Hall Restaurant with Rooms make money?
Five revenue lines are on record. Fine Dining Restaurant is the primary driver. The others are luxury Accommodation, the Barn Restaurant, private Events and gift Vouchers.
Who are Moor Hall Restaurant with Rooms's main competitors?
Direct peers on record are Ynyshir Restaurant and Rooms, The Fat Duck, Le Manoir aux Quat'Saisons, Restaurant Sat Bains, The Waterside Inn, Gravetye Manor, L'Enclume and Hambleton Hall. Broad incumbents are The Connaught and Belmond Le Manoir.
Does Moor Hall Restaurant with Rooms have an API?
No public API is recorded for Moor Hall Restaurant with Rooms.
What industry is Moor Hall Restaurant with Rooms in?
Moor Hall Restaurant with Rooms's product category is Fine Dining Restaurants. Its primary akta.pro industry code is THAFACAA, Fine Dining Restaurants, with a secondary code of THAFACAG, Chef’s Table & Tasting Menu Restaurants. Its NAICS code is 722511 and its SIC code is 7011.