MOORHEAD YOUTH HOCKEY ASS

Name

MOORHEAD YOUTH HOCKEY ASS

Legal name

Moorhead Youth Hockey Association

Website

https://moorheadyouthhockey.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth Amateur Hockey Programs

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Recreational & Intramural Sports Programs (MPAKACAG), Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE)

Keywords

• Youth hockey programs
• Amateur ice hockey
• Youth sports leagues
• Hockey registration
• Community hockey association

Headquarters

HQ city

Moorhead

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Membership Registration Fees: Annual registration fees for youth hockey participation across age divisions (Tots through 15U). Includes a $500 volunteer check requirement as part of registration.
2. Equipment and Gear Sales: Equipment fitting services and gear sales for Tots, Mites, and 8U divisions, provided at the Cullen Hockey Center after parent meetings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MYHA delivers structured youth hockey programs across age divisions from Tots through Bantam/15U, offering both in-house recreational play and competitive travel team formats. The association operates two ice facilities (Cullen Hockey Center and Moorhead Sports Center), provides equipment fitting and gear sales for beginners, and accesses LiveBarn streaming for remote game viewing.

Product overview

Moorhead Youth Hockey Association operates a multi-tiered youth hockey program offering age-differentiated leagues (Tots, Mites, 8U, Squirts/10U, Peewee/12U, Bantam/15U) through both in-house and travel team formats. The organization manages hockey operations across two primary facilities: the Cullen Hockey Center and the Moorhead Sports Center. Programs include free introduction events for new participants, mandatory parent meetings with equipment fittings, and seasonal scheduling coordinated through SportsEngine's platform. The association also publishes event calendars, rules and regulations, and maintains YouTube channels for game recordings and team channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Hockey Programs (Tots, Mites, 8U, Squirts/10U, Peewee/12U, Bantam/15U) Age-based youth hockey programs for children ranging from tots through 15U, offering both in-house recreational and travel team options for skill development and competitive play.
• Cullen Hockey Center Primary ice arena facility used for home games, practices, equipment fittings, and league events, operated in partnership with MYHA.
• Moorhead Sports Center Secondary sports facility used for home games and practices, accessible via the new high school's athletic entrance.
• Try Hockey Free Events Entry-level program allowing new participants to experience hockey at no cost, with registration and event details available on the MYHA website.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• FM Hockey Officials AssociationminorOthersFM Hockey Officials Association recruits and trains referees for youth and adult hockey games in the area. They register officials through USA Hockey membership. MYHA benefits from having trained officials for games.
• SportsEnginecoreTechnology or IntegrationSportsEngine provides the Sports Relationship Management (SRM) software platform that powers the MYHA website and registration system. This is the core infrastructure for all online operations, registration, and member communications.

Recent moves6 records

Expansion highlights4 records

Others

• LiveBarn: Live game streaming partner at the Cullen Hockey Center. Provides member-facing video infrastructure and is a complementary service to MYHA's programming rather than a competitor.
• SportsEngine: Core technology platform provider powering MYHA's registration, website, and member communications. Ecosystem enabler rather than a competitor, but a critical operational dependency for the organization.

Direct peers

• Edina Youth Hockey Association: Established Minnesota-based community youth hockey association operating a comparable Tots-through-Bantam age-tiered structure. Comparable in operating model, programming, and reliance on volunteer-driven operations.
• Fargo Youth Hockey: Geographically adjacent community youth hockey organization in Fargo, ND, serving the same Red River Valley region. Operates a comparable age-tiered structure and shares officiating resources via FM Hockey Officials Association.

Regional players

• Moorhead Parks & Recreation: Municipal recreation provider in Moorhead offering alternative youth sports and recreation programming. Represents competing use of family recreation dollars and time within the same local market.
• Moorhead Spuds: Local high school athletics program in Moorhead. Represents downstream competition for the same youth athletes and feeder pipeline that MYHA develops, plus competing demand for school facility ice time.
• Moorhead Soccer Club: Competing community youth sports organization in Moorhead, MN. Represents direct competition for the same youth recreation time and family sports budget that MYHA targets.

Broad incumbents

• Minnesota Hockey: State affiliate of USA Hockey governing amateur hockey in Minnesota. Sets district structure, tournament pathways, and player development standards that MYHA participates in as an association member.
• USA Hockey: National governing body for ice hockey in the U.S. and the umbrella organization under which MYHA-affiliated referees and travel teams are registered. Provides the structural framework and standards MYHA operates within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/moorhead-youth-hockey-ass

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOORHEAD YOUTH HOCKEY ASS