LiveBarn
LiveBarn operates the largest live and on-demand streaming network for youth and amateur sports across North America, broadcasting from over 4,000 venues via patented automated cameras and AI-powered analytics, serving families, players, coaches, and venue owners.
- Company typePrivate
- Founded2015
- HeadquartersRochester, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What LiveBarn does
LiveBarn operates the largest installed network of automated live-streaming cameras in youth and amateur sports across North America, with coverage in 49 US states and 10 Canadian provinces through 2,170+ venue partners and 4,000+ venues, including 22 NHL practice facilities. The company's core technology is a patented automated camera system that detects on-surface activity and streams games and practices without venue staff operation; streams are accessible via web, iOS, Android, and tvOS apps with live and 30-day on-demand playback. LiveBarn serves four customer segments: families and fans who cannot attend games in person, players who want video for self-improvement and college recruitment, coaches who use footage for player development and opponent scouting, and venue owners who receive the installation at zero cost in exchange for revenue share.
The business model combines recurring subscription revenue (Basic and Premium tiers allowing one and two simultaneous device streams respectively), transactional revenue from Player Analysis purchases at $14.95 per game per player, and venue revenue share. A key product layer is AI-powered hockey analytics delivered through a technology partnership with Sportlogiq, which powers the Player Analysis Hub (over 10,000 analyzed games) and provides goal highlights, player spotlight videos, time-on-ice metrics, and ice position heat maps. Complementary features include Live Tagging (in-venue real-time highlight capture with auto-emailed clips), My Highlights, and three acquired brands: GameOnStream (Ontario hockey streaming), BeTheBeast (basketball and volleyball recruiting), and MNHockey.TV (Minnesota high school hockey). Distribution occurs primarily through self-serve web and app store sign-up, supplemented by venue-issued promotional codes (10% discount) and exclusive league-level partnerships with GTHL, OMHA, NOHA, Alliance Hockey, Hockey Quebec, OHF, and others.
In March 2026, GTCR acquired LiveBarn for over $400 million through its newly formed Ascent Sports Group subsidiary, on estimated revenues of approximately $80 million annually. Concurrent with the transaction, founder Farrel Miller stepped down as CEO and joined the Ascent board, while COO Raymond Giroux assumed the CEO role. Existing investor Ares Management retained its position, and prior investor Susquehanna Growth Equity (which led a 2021 round) exited or remained in the capital structure. The company is headquartered in Montreal, Quebec, with an additional operational presence in Rochester, New York.
LiveBarn firmographics
Firmographics- Name
- LiveBarn
- Legal name
- LiveBarn Inc.
- Website
- https://livebarn.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LiveBarn operates the largest live and on-demand streaming network for youth and amateur sports across North America, broadcasting from over 4,000 venues via patented automated cameras and AI-powered analytics, serving families, players, coaches, and venue owners.
- Ownership category
- akta.pro rank
LiveBarn industry classification
Industry- Product category
- Sports Streaming and Video Analytics
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Sports Live Streaming Platforms (MPACACAF)
- akta.pro secondary industries
- Live Streaming & Webcasting Platforms (BPAMAJAB), Live Sports Pay-Per-View (PPV) & Event Streaming (MPAKAOAE)
Keywords
Where LiveBarn is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LiveBarn business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Revenue: Monthly and annual subscription plans (Basic and Premium tiers) with automatic recurring billing. Subscriptions are non-refundable and auto-renew until canceled. Promotional codes from affiliated venues provide discounts.
- Player Analysis: One-time purchase of game breakdowns at $14.95 per game per player. Includes Goal Highlights, Player Spotlight Video, Time on Ice Metrics, and Ice Position Heat Maps. Completed within 3 hours of order submission.
- Venue Revenue Share: Venue owners receive revenue share from LiveBarn's installation of cameras at their facilities at zero cost. Venues benefit from monetization of their events through the fully automated turn-key solution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Plan - Single device access |
| Subscription | Annual | Basic Plan - Annual |
| Subscription | Monthly | Premium Plan - Multi-device access |
| Subscription | Annual | Premium Plan - Annual |
| Unit Pricing | Pay-as-you-go | Player Analysis - Per Game Breakdown |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
LiveBarn product offering
Product offeringCore offering
LiveBarn operates a subscription streaming platform that delivers live and on-demand video broadcasts of youth and amateur sports from a network of 2,170+ venues across North America using proprietary automated camera systems. Subscribers (families, players, coaches) access content through web, iOS, Android, and tvOS apps, with add-on capabilities including AI-powered Player Analysis (Sportlogiq-powered), Live Tagging for in-venue highlights, and venue revenue-share partnerships that install cameras for free at sports facilities.
Product overview
LiveBarn is a multi-platform streaming service for youth and amateur sports that operates a network of automated cameras at venues across North America. The core offering combines live streaming and on-demand video accessible via web, mobile apps (iOS, Android), and TV apps (tvOS/Apple TV). The product portfolio includes core streaming infrastructure plus add-on features and acquired brands: Live Tagging (real-time highlight capture), Player Analysis and Player Analysis Hub (AI-powered performance analytics powered by Sportlogiq's computer vision technology), Basic and Premium subscription tiers, and subsidiary platforms GameOnStream (Ontario hockey streaming), BeTheBeast (basketball/volleyball recruiting), and MNHockey.TV (Minnesota high school hockey). Revenue is generated through subscription plans, per-game player analysis purchases ($14.95), venue revenue sharing, and venue discount promotional codes. The company operates across 49 U.S. states and 10 Canadian provinces with partnerships including 22 NHL practice facilities.
Differentiator
Problem solved
Functional benefit
Brands
- GameOnStream: The leading platform for Ontario, Canada - Ontario's largest hockey streaming network, now fully integrated with LiveBarn.
- BeTheBeast
- MNHockey.TV
Products and services
- LiveBarn Core Streaming Platform Live and on-demand video streaming platform for youth and amateur sports, broadcasting from 2,170+ venues across North America via web, iOS, Android, and tvOS applications. Available to subscribing families, players, coaches, and fans.
- Live Tagging Real-time in-venue feature that lets users tag up to 25 plays per event while watching live, capturing 30-second clips (previous 30 seconds plus next 10 seconds) that are automatically emailed after the event.
- Player Analysis AI-powered hockey performance analysis service powered by Sportlogiq, providing per-game breakdowns for individual skaters that include Goal Highlights, Player Spotlight Video with individual shifts, Time on Ice Metrics, and Ice Position Heat Maps. Priced at $14.95 per game per player, no subscription required. Currently available for ice hockey players excluding goalies.
- Player Analysis Hub Searchable library of Sportlogiq-analyzed hockey games where users can search by date, venue, or team to find and order individual game breakdowns. Contains over 10,000 analyzed games and is accessible without an active LiveBarn subscription.
- My Highlights Feature allowing subscribers to manage, organize, and share their saved video highlights and clipped moments from LiveBarn recordings.
- GameOnStream Ontario's largest hockey streaming network providing coverage across 3,500+ sport facilities and 400+ rinks in Ontario, Canada. Now fully integrated with LiveBarn as a wholly-owned subsidiary.
- BeTheBeast Live streaming and recruiting service focused on basketball and volleyball. Provides integrated solutions for facilities that increase recruiting activity and improve tournament viewing, with a profile-centric app allowing players to share highlight videos and academic achievements.
- MNHockey.TV Complete streaming, coaching, and marketing solution for Minnesota High School hockey and selected tournaments. Provides live high school games along with coaching and player development tools for Minnesota hockey fans.
Quantifiable outcome
- Stream from over 2,170 venue partners across 49 US states and 10 Canadian provinces
- +2 more outcomes
Companies that use LiveBarn
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
LiveBarn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature5 records
LiveBarn partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- SportlogiqcoreAI-driven ice hockey analytics partnership. Sportlogiq's computer vision and machine learning technology powers LiveBarn's Player Analysis feature, providing game breakdowns including Goal Highlights, Player Spotlight Video, Time on Ice Metrics, and Ice Position Heat Maps. LiveBarn Player Analysis Hub has over 10,000 analyzed games.
- GTHL (Greater Toronto Hockey League)coreLeague partner with exclusive streaming arrangements. Some venues have surfaces marked 'LEAGUE PARTNER GAMES ONLY' where only scheduled league games are broadcast. Content sharing from GTHL events is subject to league rules and policies.
- OMHA (Ontario Minor Hockey Association)coreOntario Minor Hockey Association league partner for exclusive streaming of association games.
- Hockey QuebeccorePartnership with Hockey Quebec for streaming amateur hockey events in Quebec. Announced in May 2024.
- OHF (Ontario Hockey Federation)corePartnership to stream the 2026 OHF Championships. Expanding streaming capabilities for Ontario Hockey Federation events.
- Ontario Sledge Hockey Association (OSHA)minorPartnership for video streaming of sledge hockey events, announced June 2026. Expanding into para-sports streaming.
- NOHA (Northern Ontario Hockey Association)coreOntario league partner for streaming northern Ontario hockey games.
- Alliance HockeycoreMinor Hockey Alliance league partner for Ontario streaming.
- MHL (Mississauga Hockey League)coreOntario league partner for Mississauga hockey streaming.
- NYHL (North York Hockey League)coreOntario league partner for North York hockey streaming.
- HEO (Hockey Eastern Ontario)coreOntario league partner for Eastern Ontario hockey streaming.
- NHL Practice Facilities (22 teams)corePartnerships with 22 NHL teams' practice facilities including Dallas Stars (Children's Health StarCenter), NY Islanders (Northwell Health Ice Center), LA Kings (Toyota Sports Performance Center), Pittsburgh Penguins (UPMC Lemieux Sports Complex), San Jose Sharks (Oakland Ice Center), St. Louis Blues (Centene Community Ice), and others. Provides streaming at NHL-caliber venues.
- GameOnStreamcoreLeading Ontario streaming platform fully integrated with LiveBarn. Ontario's largest hockey streaming network with 3500+ facilities and 400+ rinks. All GameOnStream facilities now exclusively on LiveBarn.
- BeTheBeastminorLive streaming and recruiting service focused on basketball and volleyball. Offers integrated solution for facilities increasing recruiting activity and improving tournament viewing. Profile-centered app allows players to update information and share highlights.
- MNHockey.TVminorComplete solution for streaming, coaching, and marketing for Minnesota High School hockey and selected tournaments. Best destination for Minnesota hockey fans to find live high school matches along with coaching and player development tools.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
LiveBarn competitors and assessment
Company assessmentDirect peers
- Hudl: Hudl is the dominant youth and amateur sports video platform in North America, offering game footage, highlights, and coaching analytics tools to teams, players, and families — directly comparable to LiveBarn's core subscription streaming + AI analysis offering.
- Veo Technologies: Veo sells AI-powered automated camera systems to amateur sports clubs that auto-record and stream games — the same core technology thesis as LiveBarn's patented automated streaming system, serving youth and amateur clubs globally.
- NFHS Network: NFHS Network is the official high school sports streaming service in the US, broadcasting amateur events on a subscription basis — overlapping heavily with LiveBarn's youth/amateur sports streaming focus and family/parent buyer persona.
- BallerTV: BallerTV streams youth and amateur basketball and volleyball tournaments on a subscription and event-pass basis via automated cameras at venues — highly comparable to LiveBarn's venue-installed automation model across youth sports.
- Krossover: Krossover offers youth and amateur sports video breakdown and analytics tools for coaches and players — a comparable product layer to LiveBarn's AI Player Analysis powered by Sportlogiq.
- Trace (TraceMojo): Trace provides automated game filming and replay for youth sports, with an automated camera + highlights model very similar to LiveBarn's Pano/Auto stream modes and Live Tagging workflow.
Emerging players
- Pixellot: Pixellot provides AI-automated sports production and broadcasting systems to leagues, clubs, and broadcasters — overlapping with LiveBarn's automated camera architecture and emerging as a competitive threat in venue automation.
Broad incumbents
- SportsEngine Play (NBC Sports Next): SportsEngine, owned by NBC Sports Next, is a broader youth sports management and streaming platform — overlapping in streaming and league tooling, but operating as a larger multi-product incumbent rather than a streaming specialist.
- ESPN+: ESPN+ is the subscription sports OTT service from Disney/ESPN with a much broader pro-sports slate, but it competes for the same parent/sports-family wallet share that LiveBarn targets for amateur hockey viewing.
Others
- Sportlogiq: Sportlogiq is LiveBarn's AI analytics partner for the Player Analysis product, but operates as an independent ice hockey analytics vendor to leagues, broadcasters, and teams — adjacent ecosystem participant rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LiveBarn social profiles
Digital presenceLiveBarn compliance and trust
Trust signalCompliance3 records
LiveBarn financial estimates
Financial estimateRevenue estimate
Valuation estimate
LiveBarn leadership team
Management profileNumber of profiles
Profiles3 records
LiveBarn subsidiaries and ownership
Company hierarchySubsidiaries3 records
LiveBarn funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LiveBarn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LiveBarn
What does LiveBarn do?
LiveBarn operates a subscription streaming platform that delivers live and on-demand video broadcasts of youth and amateur sports from a network of 2,170+ venues across North America using proprietary automated camera systems. Subscribers (families, players, coaches) access content through web, iOS, Android, and tvOS apps, with add-on capabilities including AI-powered Player Analysis (Sportlogiq-powered), Live Tagging for in-venue highlights, and venue revenue-share partnerships that install cameras for free at sports facilities.
Is LiveBarn a public or private company?
LiveBarn is a private company. It is classified as private equity controlled and is currently operating.
When was LiveBarn founded?
LiveBarn was founded in 2015. It employs 11 to 50 people.
Where is LiveBarn based?
LiveBarn is headquartered in Rochester, United States, in the North America region.
How does LiveBarn make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are player Analysis and venue Revenue Share.
Who are LiveBarn's main competitors?
Direct peers on record are Hudl, Veo Technologies, NFHS Network, BallerTV, Krossover and Trace (TraceMojo). Pixellot is listed as an emerging player. Broad incumbents are SportsEngine Play (NBC Sports Next) and ESPN+. Sportlogiq is listed as an others.
Does LiveBarn have an API?
No public API is recorded for LiveBarn.
What industry is LiveBarn in?
LiveBarn's product category is Sports Streaming and Video Analytics. Its primary akta.pro industry code is MPACACAF, Sports Live Streaming Platforms, with a secondary code of BPAMAJAB, Live Streaming & Webcasting Platforms. Its NAICS code is 51621 and its SIC code is 4841.