CONCEPTstore
Moosario (operated by CONCEPTstore under legal entity Moosa Rio) is an Indian direct-to-consumer e-commerce brand selling premium bags and shirts via moosario.in and a 150+ partner dealer/distributor network across 18+ states.
- Company typePrivate
- Founded2016
- HeadquartersBengaluru, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What CONCEPTstore does
CONCEPTstore operates Moosario, an Indian direct-to-consumer e-commerce brand of premium bags and shirts headquartered in Bengaluru, Karnataka, and registered under the legal entity Moosa Rio. Founded in 2016, the company sells through its WordPress-based website moosario.in and a growing dealer/distributor network across India. Its catalog spans backpacks, duffel bags, laptop bags, messenger bags, tote bags, and shirts/activewear, priced roughly ₹500–₹4,000 with free shipping above ₹2,000 and a 30-day return policy. The technology stack is a standard WordPress storefront with no proprietary platform layer or AI/ML components; analytics and ad targeting run on Google Analytics and Meta Pixel.
CONCEPTstore firmographics
Firmographics- Name
- CONCEPTstore
- Legal name
- Moosa Rio
- Website
- https://moosario.in
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moosario (operated by CONCEPTstore under legal entity Moosa Rio) is an Indian direct-to-consumer e-commerce brand selling premium bags and shirts via moosario.in and a 150+ partner dealer/distributor network across 18+ states.
- Ownership category
- akta.pro rank
CONCEPTstore industry classification
Industry- Product category
- Premium Bags and Apparel
- NAICS
- Luggage and Leather Goods Retailers (458320)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Backpacks & Travel Bags (CRAAAJAB)
- akta.pro secondary industries
- Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Handbags & Purses (CRAAAJAA)
Keywords
Where CONCEPTstore is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
CONCEPTstore business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: Direct-to-consumer sales of premium bags and shirts through their e-commerce website, with products sold at various price points ranging from approximately ₹500 to ₹4,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Free shipping threshold |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
CONCEPTstore product offering
Product offeringCore offering
CONCEPTstore, operating as Moosario/Moosa Rio, designs, brands, and sells premium bags and shirts directly to consumers through its e-commerce website moosario.in. The range spans backpacks, duffel bags, laptop bags, messenger bags, tote bags, shirts, and activewear such as hoodies, with corporate customization available for gifting and merchandise via dealer and distributor partners across India.
Differentiator
Problem solved
Functional benefit
Products and services
- Backpacks Premium backpacks designed for work, college, and travel, featuring padded laptop compartments, organizer pockets, and ergonomic straps for individual consumers and corporate clients.
- Duffel Bags Versatile duffel bags suitable for weekend trips, business travel, and gym sessions, sold to individual consumers through moosario.in and to dealers/distributors at wholesale.
- Laptop Bags Dedicated laptop bags with padded compartments and organized storage targeted at working professionals carrying devices for daily commutes and business travel.
- Tote Bags and Messenger Bags Casual tote bags and messenger bags marketed for everyday carry, office commutes, and as gifting items, sold to individual consumers through the D2C website.
- Shirts Casual shirts sold as part of the Moosario premium apparel range to individual consumers via the e-commerce website.
- Activewear (Hoodies) Activewear including hoodies sold under the Sports collection for everyday and gym use to individual consumers via moosario.in.
- Corporate Customization (Heat Transfer, Screen Printing, Embroidery) Branding service for corporate clients that adds logos to Moosario bags via heat transfer, screen printing, or embroidery for use in corporate gifting, team merchandise, and promotional events.
- Dealer / Distributor Partnership Program Channel partnership program offering exclusive territorial rights, bulk order pricing, and consistent inventory restocking for dealers and distributors reselling Moosario bags in metro and tier-2 Indian cities.
Quantifiable outcome
- 7-day return policy ensures customer satisfaction
- +1 more outcomes
Companies that use CONCEPTstore
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
CONCEPTstore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CONCEPTstore partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Blue DartminorCourier and delivery partner used for order fulfillment and shipping to customers across India.
- DelhiveryminorCourier and delivery partner used for order fulfillment and shipping to customers across India.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
CONCEPTstore competitors and assessment
Company assessmentBroad incumbents
- Lavie (Bagzone Lifestyle): Large Indian handbag and accessories brand with extensive offline and online retail; overlaps on handbags, totes, and clutches at similar accessible-premium price points.
- Wildcraft: Established Indian outdoor and backpack brand with a much larger multi-category assortment; overlaps on backpacks, duffels, and travel bags sold through both D2C and retail.
- Skybags (VIP Industries): Mass-market Indian luggage and backpack brand from VIP Industries; competes on backpacks, duffels, and laptop bags at similar price points with much wider distribution.
- Safari Bags: Long-standing Indian luggage and backpack manufacturer with broad retail and online distribution; overlaps in backpacks, duffels, and laptop bags at mass-to-mid price points.
- Samsonite (India): Global premium luggage leader with significant India retail and D2C presence; competes on premium positioning and travel bags, though at higher price points.
- American Tourister (India): Global mass-market luggage brand with a large India presence across backpacks, duffels, and travel cases; comparable in product mix and price tier.
Emerging players
- The Bear House: Indian D2C apparel and accessories brand selling shirts and bags online; comparable in DTC motion, premium positioning, and bundling of bags with apparel like Moosario's bag-and-shirt offer.
Direct peers
- Mokobara: India-based premium direct-to-consumer bag and travel brand targeting professionals and frequent travelers — directly comparable in product category, price band, and DTC GTM motion.
- Da Milano: India-based premium leather goods and handbag retailer with branded stores and online sales; comparable in leather bag positioning, price band, and premium Indian customer.
- Caprese: Indian premium handbag and accessories brand selling totes, clutches, and small leather goods; comparable in women's accessory range and D2C retail motion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
CONCEPTstore social profiles
Digital presenceCONCEPTstore financial estimates
Financial estimateRevenue estimate
Valuation estimate
CONCEPTstore leadership team
Management profileNumber of profiles
CONCEPTstore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CONCEPTstore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CONCEPTstore
What does CONCEPTstore do?
CONCEPTstore, operating as Moosario/Moosa Rio, designs, brands, and sells premium bags and shirts directly to consumers through its e-commerce website moosario.in. The range spans backpacks, duffel bags, laptop bags, messenger bags, tote bags, shirts, and activewear such as hoodies, with corporate customization available for gifting and merchandise via dealer and distributor partners across India.
Is CONCEPTstore a public or private company?
CONCEPTstore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CONCEPTstore founded?
CONCEPTstore was founded in 2016. It employs 11 to 50 people.
Where is CONCEPTstore based?
CONCEPTstore is headquartered in Bengaluru, India, in the Asia region.
How does CONCEPTstore make money?
One revenue line is on record: direct Product Sales.
Who are CONCEPTstore's main competitors?
Broad incumbents on record are Lavie (Bagzone Lifestyle), Wildcraft, Skybags (VIP Industries), Safari Bags, Samsonite (India) and American Tourister (India). The Bear House is listed as an emerging player. Direct peers are Mokobara, Da Milano and Caprese.
Does CONCEPTstore have an API?
No public API is recorded for CONCEPTstore.
What industry is CONCEPTstore in?
CONCEPTstore's product category is Premium Bags and Apparel. Its primary akta.pro industry code is CRAAAJAB, Backpacks & Travel Bags, with a secondary code of CRAMAAAI, Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail. Its NAICS code is 458320 and its SIC code is 5600.