Moov

What Moov does

Moov-Tech S.r.l. is an Italian mobility technology company founded in 2023 and headquartered in Rome, with additional offices in Milan and Turin. The company operates an integrated mobility ecosystem across three pillars: Flee, a direct-to-consumer brand offering flexible long-term car rental via driveflee.com; Moov Platform, a modular Platform-as-a-Service (PaaS) solution with configurable modules spanning advisory, fleet management, risk management and insurance, telematics, lead management and customer care, marketing, and billing and payment; and Moov-Insurance, an in-house Managing General Agent (MGA) that designs embedded insurance programs in partnership with major insurance carriers. The group consolidated its operating subsidiary Moov-Drive into Moov-Tech on December 31, 2024, leaving Moov-Tech as the parent entity of the group.

The underlying technology stack combines a modular orchestration platform built on serverless infrastructure (GCP and AWS Step Functions) with private LLM deployments using Modal and vLLM for zero-shot document classification, computer vision pipelines for document intake, and Playwright-based browser automation for back-office form processing. Telematics data is integrated from partners such as Targa Telematics to support usage- and behavior-based insurance pricing. AI/ML capabilities are applied to operational automation, document classification, and risk modeling, but the core revenue engines remain rental fees, insurance commissions, and PaaS licensing.

Moov generates revenue from three primary streams: monthly vehicle rental fees under the Flee brand (usage-based pricing), commissions on insurance premiums written through the Moov-Insurance MGA (both B2C and B2B2C), and platform licensing and module activation fees from enterprise partners adopting the PaaS. Distribution combines a self-serve digital channel for consumers (driveflee.com), a direct enterprise sales team for fleet operators and corporate accounts, and a partner and distribution network for embedded B2B2C mobility offerings. Pricing models are usage- and behavior-linked, with the recently launched Flee Care (May 2025) extending into bundled personal mobility protection covering rental vehicles and family-owned cars and two-wheelers under a single monthly fee.

Name

Moov

Legal name

Moov - Tech S.r.l

Website

https://moov-group.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Moov-Tech S.r.l. is an Italian mobility technology company operating a modular PaaS platform that powers its Flee flexible car rental brand and Moov-Insurance MGA, serving consumers, enterprise fleet operators, and distribution partners through usage-based pricing and embedded insurance.

Ownership category

akta.pro rank

Product category

Mobility Platform Technology

NAICS

Passenger Car Leasing (532112), Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Insurance Agents, Brokers & Service (6411), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Mobility-as-a-Service / Car Sharing & Pool Fleet (Passenger Vehicles) (TLABAAAI)

akta.pro secondary industries

OEM / Captive Car Subscription Programs (THADACAA), Corporate Vehicle Subscription & Flexible Access Programs (TLABALAH), Mobility Aggregation & Booking (Multi-Provider Marketplace) Platforms (THADALAB)

Keywords

• Flexible car rental
• Mobility platform
• Usage-based insurance
• Platform as a service
• Fleet insurance solutions

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flexible Long-Term Car Rental (Flee): Moov directly engages with the market under the Flee brand, offering innovative flexible long-term car rental. Revenue is generated from vehicle rental fees, with pricing models based on consumption and behavior patterns. Flee Care protection packages provide additional bundled coverage.
2. Embedded Insurance (Moov-Insurance MGA): Moov-Insurance operates as an MGA (Managing General Agent) specializing in insurance solutions for mobility. Works with insurance partners to design and manage specific insurance programs. Revenue comes from commissions on insurance premiums written. Also insures large vehicle fleets (B2B) and provides collective insurance solutions in a B2B2C model.
3. Platform as a Service (PaaS): Modular mobility platform offered to enterprise clients and partners for customized mobility projects. Revenue generated from platform licensing and module activation fees for partners implementing their own mobility solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Moov builds and operates a modular Platform-as-a-Service (PaaS) for the mobility sector, combining an orchestration technology platform, embedded insurance products (via Moov-Insurance MGA), and a direct-to-consumer flexible long-term car rental service under the Flee brand. The company sells the platform to enterprise clients and partners for customized mobility projects, distributes Flee insurance and rental directly to consumers in Italy, and provides fleet and collective insurance solutions to B2B clients.

Product overview

Moov is an Italian mobility technology company offering a multi-product portfolio consisting of: (1) Flee - a direct-to-consumer mobility ecosystem brand for innovative flexible long-term car rental; (2) Flee Care - a personal mobility protection package; (3) Moov Platform (PaaS) - a modular platform with configurable modules for Advisory, Fleet Management, Risk Management & Insurance, Telematics, Lead Management & Customer Care, Marketing, and Billing & Payment; (4) Insurance Solutions - embedded protection systems created with major insurance partners; (5) Moov-Tech - the group's technology leader; and (6) Moov-Insurance - the MGA subsidiary specializing in mobility insurance. The platform supports both direct market engagement under the Flee brand and B2B partner empowerment through the PaaS model.

Differentiator

Problem solved

Functional benefit

Brands

• Flee: Innovative flexible long-term car rental service and main mobility ecosystem that adapts to every journey, owned by Moov-Tech.

Products and services

• Flee Direct-to-consumer flexible long-term car rental service operating in Italy via driveflee.com, offering usage-based and pay-per-use pricing with a focus on sustainable vehicles (electric and hybrid).
• Flee Care Personal mobility protection package from Flee that bundles rental cars with family-owned vehicles (including two-wheelers) under a single monthly payment fee.
• Moov Platform (PaaS) Modular Platform-as-a-Service that lets enterprise clients and partners activate one or more modules (advisory, fleet management, risk management & insurance, telematics, lead management & customer care, marketing, billing & payment) as a plug-and-play end-to-end mobility solution that integrates into existing business processes or third-party applications.
• Moov-Insurance (MGA Insurance Programs)

Quantifiable outcome

• Manual 20-hour form-filling process reduced to approximately 15 minutes through Playwright and AWS serverless automation
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Fondazione HealminorOthersMoov supports the Heal Foundation's charitable taxi service by providing free Flee vehicles to transport children and families to medical facilities for cancer treatments. Flee also offers customers the option to donate €0.01 per kilometer traveled to Heal's ASTRO-NETS project for training young neurosurgeons. Moov has donated three cars to the foundation.
• Generali ItaliacoreStrategic or Co-development PartnerAndrea Bonaschi, Head of Business Development & Strategic Partnerships at Generali Italia, appeared as a guest on Moov(er)Time Season 2024 to discuss the future of insurance distribution models and telematics in mobility. The two companies collaborate on embedded insurance solutions for Moov's mobility ecosystem.
• Targa TelematicscoreTechnology or IntegrationAlberto Falcione, Vice President of Targa Telematics, appeared as a guest on Moov(er)Time Season 2024 to discuss telematics and data's role in transforming mobility. Targa Telematics provides telematics capabilities integrated into Moov's mobility platform.
• AccenturecoreStrategic or Co-development PartnerFabio Frisa, Managing Director of Accenture, appeared on Moov(er)Time to discuss how integrated ecosystems are changing business and consumer interactions with mobility, and the role of data and pricing models in this shifting landscape.
• Bain & CompanyminorStrategic or Co-development PartnerGianluca Di Loreto, Partner at Bain & Company and automotive expert, appeared on Moov(er)Time 2024 and 2026 to discuss electric mobility, decarbonization, and the evolution of the automotive market. Co-hosted the 2026 Season premiere on decarbonization.
• PwCminorStrategic or Co-development PartnerPaolo Guglielminetti, Partner and Global Railways & Roads Leader at PwC, appeared on Moov(er)Time 2024 to discuss new business models emerging in the mobility sector and how market players are redefining the industry.
• LUISS Business SchoolminorStrategic or Co-development PartnerFabio Orecchini, Director of the Osservatorio Auto e Mobilità at LUISS Business School, appeared on Moov(er)Time 2024 to discuss AI's impact on mobility, European regulation, AI Act, and the integration of AI in Smart Cities.
• Confartigianato ImpreseminorStrategic or Co-development PartnerAndrea Scalia, Responsabile Settore Innovazione, Reti e Progetti di Coesione at Confartigianato Imprese, will appear as a guest on Moov(er)Time 2026 Episode 04 discussing Open Innovation and building strategic partnerships that create value.
• LegambienteminorStrategic or Co-development PartnerMirko Laurenti from Legambiente appeared on Moov(er)Time 2026 Episode 02 discussing urban mobility and quality of life, examining how mobility affects wellbeing, stress, and daily life quality.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Virtuo: European car subscription and on-demand rental startup operating in France, the UK, Spain, Germany, Belgium and Italy. Closest pan-European peer to Flee on the flexible long-term car rental product.
• Bipicar: Italian all-inclusive car subscription startup offering flexible monthly subscriptions on a curated fleet. Most direct head-to-head to Flee in the Italian market with a similar D2C subscription pricing model and target customer.

Broad incumbents

• Leasys: Stellantis-owned Italian long-term rental, subscription and mobility brand offering short- and long-term car rental across Europe. Closest incumbent to Moov's Flee product given overlapping customer base, dealer-backed fleet and substantially larger balance sheet.
• Sixt: German-headquartered global car rental and mobility provider with a growing subscription product (Sixt+). Overlaps with Moov on long-term flexible rental and mobility-as-a-service ambition, but at vastly larger scale.
• ALD Automotive: Société Générale-owned global fleet management and long-term rental company with strong presence in Italy. Comparable on the B2B fleet-leasing side of Moov's offering, with far larger scale and international reach.
• Arval: BNP Paribas-owned full-service vehicle leasing and fleet management company operating across Europe. Comparable as a large incumbent in long-term vehicle leasing with corporate mobility programs analogous to Moov's B2B ambitions.

Emerging players

• Prima Assicurazioni: Italian digital-first insurtech using telematics-based pricing for auto policies. Comparable on the Italian insurtech side of Moov-Insurance's value proposition, particularly the usage-/behavior-based pricing angle.
• Eletricar: Italian electric-car subscription and rental startup focused exclusively on EVs. Comparable to Flee on the sustainability narrative and electric-fleet pay-per-use positioning within the Italian market.
• Targa Telematics: Italian telematics and connected-mobility platform serving fleet operators, rental companies and insurance providers. Comparable as a technology partner/competitor overlapping with Moov's telematics and insurance modules.

Regional players

• Cooltra: Spanish-origin two-wheeler (scooter and e-bike) sharing and leasing operator with an established presence in Italy. Comparable as a regional MaaS / sustainable mobility operator targeting European urban markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/group-moov

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moov