Moovin Festival

What Moovin Festival does

Moovin Festival is an independent boutique music festival founded in 2014 and operated by a small team of approximately 9 people, headquartered in Manchester with the event venue located at Whitebottom Farm in Etherow Country Park, Compstall, Stockport, UK. The company organises a single annual 3-day music festival held in mid-June at a fixed countryside site featuring five named stages (The Barn, The Udder One, Mini Moo, Tent on the Hill, and The Last Resort) plus supporting venues including The Bus bar and the Fire Pit. Programming is eclectic, spanning bass, funk, soul, reggae, house and drum & bass, with a track record of booking internationally recognised artists such as Orbital, Groove Armada, De La Soul, Basement Jaxx, Laurent Garnier, Leftfield, Ezra Collective, Moodymann, Soul II Soul and 808 State. The festival is deliberately capacity-constrained to preserve intimacy and a counter-cultural, anti-VIP atmosphere, and has achieved sell-out status in recent years.

The core product offering comprises weekend tickets (priced at £135 in 2025) and limited day tickets, with on-site camping included for weekend ticket-holders. Revenue is diversified across multiple add-on streams: bell tent glamping in 4m and 5m configurations (£310-£465+BF), motorhome pitches (£50-£80), parking (£15-£25), shuttle bus passes (£2.50 weekend), merchandise, on-site F&B commissions from a curated vendor set, and paid wellness services including sauna sessions (£10/30 min), yoga, gong baths and sound healing. Distribution operates through the festival's own website (built on the Fatsoma platform) plus third-party ticketing partners Fatsoma, Skiddle (offering payment plans via £20+BF deposit), and Ticketline. The festival has pursued sustainability initiatives including zero-waste-to-landfill operations and a single-use plastic-free zone, and maintains charitable partnerships with Cheshire Wildlife Trust and Eat Well MCR.

Moovin is a privately held, bootstrapped business with no disclosed institutional investors, parent company, or external funding. The company generates revenue solely from the annual event and ancillary on-site services, and runs as a direct-to-consumer operation with multi-channel marketing across Instagram, Facebook, X, email, SoundCloud (Moovin Mix Series), and Spotify (Moovers & Shakers playlists). The 2020 event was cancelled due to COVID-19, highlighting single-event revenue concentration; subsequent years through 2026 reflect continued annual operation with lineup-driven ticket cycles.

Name

Moovin Festival

Legal name

Moovin Festival

Website

https://moovinfestival.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Moovin Festival is an independent boutique music festival in the UK, held annually over 3 days at Whitebottom Farm in Stockport. It serves UK festival-goers with eclectic music programming across 5 stages, limited-capacity camping, glamping, food vendors, and wellness experiences.

Ownership category

akta.pro rank

Headquarters

HQ city

Compstall, Stockport

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Festival Ticket Sales: Primary revenue stream from weekend and day tickets. Weekend tickets priced at £135. Day tickets available at limited quantities. Payment plan options through Skiddle (£20+ BF deposit).
2. Camping and Glamping: Revenue from camping pitches (included with weekend tickets), bell tent rentals (4m from £310, 5m from £465), and motorhome passes (£50-£80).
3. Parking and Shuttle Services: Festival car park at £15/day or £25/weekend. Shuttle bus at £2.50 unlimited weekend. Motorhome parking passes.
4. Food and Beverage Commissions: Vendor commissions from on-site caterers including Tibetan Kitchen, D&X Caribbean, Man BBQ, Cheshire Ice Cream Co, and others. Bars open midday to 2am.
5. Merchandise: On-site merch stall selling Moovin merchandise including water bottles (£8) and other branded items.
6. Wellness and Holistic Services: Sauna sessions (£10 for 30 minutes), yoga classes, gong baths, and spa treatments. Phone charging services for a fee.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Moovin Festival is an independent, boutique, 3-day outdoor music festival held annually at Whitebottom Farm in Etherow Country Park, Compstall, Stockport, near Manchester, UK. It offers five stages of eclectic, multi-genre live music programming alongside on-site camping, glamping, parking, shuttle services, food and beverage vendors, and merchandise. Sold primarily to individual attendees through ticket purchases and ancillary on-site spend.

Product overview

Moovin Festival is an independent boutique music festival offering a single unified event experience held annually at Whitebottom Farm in Etherow Country Park, Stockport. The festival's core product is its multi-stage music festival (5 stages: The Barn, The Udder One, Mini Moo, Tent on the Hill, and The Last Resort) featuring eclectic lineups of bass, funk, soul, reggae, house, and D&B. The festival offers tiered ticket products including weekend passes (£135) and day tickets, with accommodation add-ons including general camping, bell tent glamping (4m and 5m options), and motorhome pitches. Additional paid offerings include shuttle bus service (£2.50 weekend pass) and parking (£15-25). The festival experience is enhanced by complimentary holistic activities (yoga, gong baths, sauna sessions), walkabout performers (Moovin Marvels), diverse food and drink vendors, and entertainment venues like The Bus bar and Fire Pit. Sub-brands include the Moovers & Shakers Spotify playlist and Moovin Mix Series audio recordings.

Differentiator

Problem solved

Functional benefit

Products and services

• Moovin Festival weekend ticket General admission access to the full 3-day Moovin Festival at Whitebottom Farm, Stockport, including access to five stages of live music programming. Sold to individual festival attendees.
• Camping pass On-site tent camping accommodation for the duration of the festival at Whitebottom Farm, sold as an add-on to weekend tickets.
• Glamping upgrade Premium pre-pitched glamping accommodation on-site for festival attendees seeking upgraded comfort during the festival weekend.
• Festival parking pass On-site parking pass for attendees driving to the festival at Whitebottom Farm, Etherow Country Park, Stockport.
• Festival shuttle service Shuttle transportation service connecting festival attendees to and from the Whitebottom Farm festival site.
• VIP / Hospitality ticket Premium ticket tier offering enhanced viewing, hospitality benefits, and an upgraded festival experience at Moovin Festival.
• On-site food and beverage vendors Curated selection of food and drink vendors operating on-site at the festival, providing attendee catering and generating commission revenue for the festival.
• Festival merchandise Branded event merchandise (apparel and souvenirs) sold to festival attendees on-site and online.

Quantifiable outcome

• Complete sell-out in recent years despite deliberately limited capacity
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Cheshire Wildlife TrustcoreStrategic or Co-development PartnerLong-standing charitable partnership since the festival began. Cheshire Wildlife Trust looks after the nature and wildlife in Etherow Country Park where the festival is held. Festival donates to support their conservation work in the area.
• Eat Well MCRcoreStrategic or Co-development PartnerLocal Manchester non-profit providing meals to people facing difficulties. They provide around 2000 meals per month to families in temporary accommodation, women in sheltered accommodation, and those experiencing food poverty. Moovin offers £1 donation opportunities at food traders and drink token purchases during festival.
• Justin Eagleton ArtistminorOthersRenowned Mancunian artist who creates hand-drawn festival artwork. 'Working with the Moovin Festival team to create a piece of artwork that not only represents the festival but also the heart & soul I know all the team put into this beautiful event' - Justin Eagleton
• FatsomacoreTechnology or IntegrationTicketing platform partner that built and hosts the Moovin Festival website. Also serves as primary ticket seller alongside official site. 'Built by Fatsoma' credit on footer.
• SkiddlecoreChannel Partner/ Reseller/ DistributorThird-party ticketing partner offering payment plan options for customers ('just £20+ BF deposit'). Provides installment payment functionality for ticket purchases.
• TicketlineminorChannel Partner/ Reseller/ DistributorAdditional ticketing distribution partner for Moovin Festival tickets.
• Tibetan KitchenminorOthersFestival food vendor specializing in Himalayan cuisine including momo dumplings, curries, and fair-trade organic teas. 'Ethically sourced natural ingredients' and 'sustainable approach to catering'.
• D&X CaribbeanminorOthersFestival food vendor opened May 2023, specializing in authentic Caribbean cuisine including jerk chicken, curried goat, plantains, and rice and peas.
• Man BBQminorOthersFestival food vendor serving Aberdeen Angus Smash Burgers crafted from premium beef reared on Whitebottom Farm itself. 'Crispy, juicy, and packed with flavor' smash burgers on brioche buns.
• Cheshire Ice Cream CominorOthersFamily business producing handmade ice cream with vegan options available. Local Cheshire vendor.
• SVED (Sauna)minorOthersSauna experience provider offering 30-minute sessions (£10) with communal sauna and cold plunge facilities positioned in campsite by the river.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Customer concentration

• Xx.com/moovinfestival
• Facebookfacebook.com/moovinevent
• Instagraminstagram.com/moovinfestival
• LinkedInlinkedin.com/company/moovinfestival

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moovin Festival