Moov'up Coworking

Name

Moov'up Coworking

Legal name

Moov'up Coworking

Website

https://moovup.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Coworking and Flexible Workspace Services

NAICS

Lessors of Nonresidential Buildings (except Miniwarehouses) (531120), Facilities Support Services (561210)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Hybrid Work Enablement & Desk/Room Booking Operations (BPABAFAH)

akta.pro secondary industry

Space & Occupancy Services (Move/Add/Change, Seating, Wayfinding) (IMAIALAF)

Keywords

• Flexible workspace services
• Private office rental
• Meeting room rental
• Virtual office services
• Coworking space operator

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Private Office Rental: Monthly rental of fully furnished private offices ranging from 2 to 20+ seats. All-inclusive pricing covering internet, utilities, cleaning, reception, and maintenance.
2. Meeting Room Rental: Hourly, half-day, or full-day rental of equipped meeting rooms. No contract required. Includes AV equipment, Wi-Fi, coffee, and reception service.
3. Training Room Rental: Rental of flexible-format training space (up to 25 people) with projector, sound system, and multiple layout configurations.
4. Virtual Office Services: Annual subscription for commercial/fiscal address in Savassi, including mail handling and digitalization. Offered in monthly (R$97) or annual upfront (R$924) plans.
5. Built to Suit Office: Custom-designed and built office spaces with all-inclusive monthly pricing. No CAPEX required from client. Project-based revenue with recurring operational fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Moov'up Coworking rents flexible workspace out of two units in the Savassi district of Belo Horizonte. Its portfolio covers fully furnished private offices (2-20+ seats) on all-inclusive monthly subscriptions, hourly meeting room rentals, a 25-seat training room, an annual virtual office service (commercial/fiscal address with mail digitization), and Built to Suit custom-designed offices delivered in 60-90 days. Pricing bundles internet, utilities, cleaning, reception, and 24/7 access into a single invoice, with no guarantor requirement and 48-hour move-in.

Product overview

Moov'up Coworking is a Brazilian coworking space provider offering a portfolio of five core services: Salas Privativas (private offices), Salas de Reunião (meeting rooms), Sala de Treinamento (training room), Escritório Virtual (virtual office), and Built to Suit Office (custom-built offices). The company operates two locations in Savassi, Belo Horizonte, providing flexible workspace solutions for professionals, teams, and companies of all sizes. Private rooms range from 2 to 20+ people with all-inclusive pricing, while meeting rooms are available by the hour with no contract requirements. The virtual office service provides a prestigious business address with mail handling, and the Built to Suit offering delivers fully customized office spaces in 60-90 days.

Differentiator

Problem solved

Functional benefit

Brands

• Built to Suit Office: Custom-designed and built office spaces, projected and constructed for companies — offering turnkey delivery with all-inclusive monthly fees, zero CAPEX, and 60–90 day delivery timelines.

Products and services

• Salas Privativas (Private Offices)

Quantifiable outcome

• 98% satisfaction rate among customers
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mindspace: Premium flexible workspace provider operating in multiple countries with all-inclusive offices, meeting rooms, and custom office solutions. Comparable premium positioning, customer experience focus, and multi-product portfolio to Moov'up.
• WeWork: Global coworking and flexible office giant offering private offices, meeting rooms, and virtual office services across multiple countries, with Brazilian operations in São Paulo and Rio de Janeiro. Directly comparable product mix and customer segments to Moov'up's coworking portfolio.
• IWG (Regus): World's largest flexible workspace provider with brands including Regus, Spaces, and HQ. Offers private offices, meeting rooms, and virtual office services globally with comparable premium all-inclusive offering and SMB-to-enterprise customer focus.
• Carr Workplaces: US premium coworking operator offering all-inclusive office space, virtual offices, and meeting rooms with a strong focus on professional services firms. Comparable in product mix and all-inclusive value proposition to Moov'up.
• Industrious: US-based premium coworking operator offering flexible office space with all-inclusive amenities and enterprise focus. Closely mirrors Moov'up's all-inclusive pricing model and emphasis on professional reception, internet, and facility management.
• Workero: Brazilian coworking and flex office platform connecting companies to workspaces across multiple Brazilian cities. Most direct regional competitor, serving similar SMB and enterprise customers with comparable product offerings in the same geography.
• Spaces (IWG): Premium flex workspace brand of IWG offering creative, design-forward workspaces with all-inclusive services. Directly comparable to Moov'up's premium coworking positioning and product mix in a similar customer segment.
• Servcorp: Premium virtual office and coworking provider with a particularly strong virtual office offering and global presence. Especially comparable to Moov'up's virtual office service (R$97/month fiscal address) and meeting room offerings at similar premium price points.

Others

• Workplaceless: Remote and hybrid work enablement platform focused on distributed teams. Adjacent to Moov'up's hybrid work enablement theme but focused on remote talent management and training rather than physical workspace provision.

Emerging players

• Hubble HQ: UK-based flexible office marketplace offering meeting room and office space access. Comparable in workspace aggregation and meeting room focus, but serves different geography and operates as a marketplace rather than a direct operator like Moov'up.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/moov-up-coworking

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moov'up Coworking