MO.Point GmbH
MO.Point GmbH is a Vienna-based shared mobility platform operating 17 Mobility Points across Austria with E-cars, E-bikes, E-cargo bikes, and E-scooters accessed via app, complemented by B2B mobility consulting and planning services for real estate developers, corporate clients, and municipalities in the DACH region.
- Company typePrivate
- Founded2016
- HeadquartersVienna, Austria
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What MO.Point GmbH does
MO.Point GmbH (legal name: MO.Point – Mobilitätsservices GmbH) is a Vienna-based shared mobility and mobility consulting company founded in 2016 as a first-mover in the Austrian market. The company operates two integrated business lines: a consumer-facing app-based vehicle sharing service and a B2B mobility planning/consulting service. The consumer product provides on-demand access to a multi-modal fleet of E-cars (VW ID.3/ID.4/ID.5, Audi Q4 e-tron, Toyota ProAce, Fiat 500e), E-bikes, E-cargo bikes, E-scooters, E-mopeds, children's bikes, and urban sharing items at 17 Mobility Points across Vienna and surrounding locations (Gablitz, Wiener Neustadt). The B2B service designs, implements, and operates shared mobility solutions for real estate developers, corporate clients, and municipalities in the DACH region, including building and quarter certification support (DGNB, OGNB).
The technology stack is built on a white-label booking platform licensed from Digital Mobility Solutions GmbH (Aachen), wrapped in a proprietary MO.Point iOS/Android app that supports Bluetooth, QR-code, and RFID vehicle access, multi-team user management, real-time booking, and integrated credit/debit card payment. Charging is enabled through BEÖ roaming network compatibility and Wien Energie public charging stations, with Routex fuel cards for ICE vehicles and Best in Parking garage integration at multiple Vienna locations. Charging card costs are billed directly to MO.Point, simplifying the user experience.
Revenue is generated through multiple streams: monthly subscription tiers (MO.Pack Basic, E-Bike, E-Car, Large at €0–€29/month), usage-based per-hour and per-kilometer charges billed in 15-minute intervals, special day/night/weekend tariff packages, B2B consulting and managed services for real estate developers and corporate clients (e.g., IKEA, UBM, Deko Immo), and public research grants via partnerships with TU Wien, AIT Austrian Institute of Technology, BOKU Wien, and TUM Munich. The company is privately held with no disclosed funding rounds, operates with a lean team of 9 employees, and is led by Managing Director Stefan Melzer.
MO.Point GmbH firmographics
Firmographics- Name
- MO.Point GmbH
- Legal name
- MO.Point – Mobilitätsservices GmbH
- Website
- https://mopoint.at
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MO.Point GmbH is a Vienna-based shared mobility platform operating 17 Mobility Points across Austria with E-cars, E-bikes, E-cargo bikes, and E-scooters accessed via app, complemented by B2B mobility consulting and planning services for real estate developers, corporate clients, and municipalities in the DACH region.
- Ownership category
- akta.pro rank
MO.Point GmbH industry classification
Industry- Product category
- Shared Mobility Services
- NAICS
- Passenger Car Rental and Leasing (53211)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ)
- akta.pro secondary industries
- E-Bikes & Electric Bicycles (CRACASAA), E-Scooters (Stand-Up) (CRACASAB)
Keywords
Where MO.Point GmbH is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
MO.Point GmbH business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Vehicle Sharing Subscriptions (MO.Packs): Monthly subscription packages (MO.Pack Basic, MO.Pack E-Bike, MO.Pack E-Car, MO.Pack Large) providing access to a vehicle fleet at public Mobility Points. Revenue is generated through monthly base fees and usage-based hourly charges per booking, billed per 15-minute intervals after the first fixed hour. Plus tier includes €25-35 monthly driving credit.
- Usage-based Vehicle Booking: Per-hour and per-kilometer charges for all sharing vehicles (E-cars, E-bikes, E-cargo bikes, E-scooters, children's bikes, and sharing items). First hour is fixed-rate; subsequent billing is per started 15-minute interval. Excess kilometers charged at €0.25-0.30/km depending on tier. Settlement occurs via credit/debit card after each completed trip.
- Special Day/Night/Weekend Tariffs: Paucal tariffs MO.Tag (day: 7-24h), MO.Nacht (night: 18:00-08:00), and MO.Wochenende (weekend: Fri 14:00–Mon 08:00) offered as add-on flat-rate packages with included kilometers. Automatically suggested in the app.
- Corporate Mobility Consulting & Operations: B2B services including mobility concept development, fleet management, charging infrastructure setup, parking management, and certification support for companies and real estate developers. Revenue is project-based or contracted. Business accounts provide consolidated monthly invoicing for corporate users.
- Mobility Point Planning & Operations: MO.Point acts as both a planning bureau and operator, designing and operating shared mobility solutions (Mobility Points) for buildings, quarters, and cities. This is a full-service managed service offering.
- Research Project Grants: MO.Point participates in national and international research collaborations (with TU Wien, AIT, BOKU, TUM) for sustainable mobility innovation, contributing practice and market expertise. Revenue includes public research funding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | MO.Pack Basic — no monthly fee, pay-per-use for all vehicle types at public locations |
| Subscription | Monthly | MO.Pack E-Bike — E-Bike focused with 2 free hours per booking and monthly driving credit |
| Subscription | Monthly | MO.Pack E-Car — balanced access to E-cars and bikes with monthly driving credit |
| Subscription | Monthly | MO.Pack Large — full fleet access with higher monthly credit |
| Subscription | Pay-as-you-go | TwentyOne Community Basic — no base fee, E-auto access for residents |
| Subscription | Monthly | TwentyOne Community Large — €29/month with driving credit for residents |
| Subscription | Monthly | TwentyOne Friends/External — external users at higher rates with monthly fee |
| Subscription | Pay-as-you-go | Village im Dritten — no base fee, bikes and last-mile focused |
| Subscription | Pay-as-you-go | Rote Emma — no base fee, multi-vehicle including E-auto and bikes |
| Subscription | Pay-as-you-go | Marina Tower — resident pricing by vehicle class |
| Subscription | Pay-as-you-go | DC Tower Business/Private — very low/zero rates for bikes and scooters, subsidized by employer |
| Subscription | Pay-as-you-go | Leopold Quartier — resident and employee pricing with driving credit on first registration |
| Subscription | Monthly | Business Account — monthly invoicing for corporate users at net (ex-VAT) rates |
| Other | Pay-as-you-go | Deductible Reduction (Selbstbehaltsreduktion) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
MO.Point GmbH product offering
Product offeringCore offering
MO.Point GmbH operates an app-based shared mobility platform providing electric cars, e-bikes, e-cargo bikes, and e-scooters at 17 Mobility Points across Vienna and surrounding areas in Austria. The company combines a self-serve vehicle-sharing service with B2B mobility consulting, fleet management, and mobility concept planning for real estate developers, property companies, and municipalities. Vehicles are accessed via Bluetooth, QR code, or RFID through the MO.Point mobile app, with charging integrated via the BEÖ roaming network and Wien Energie stations.
Product overview
MO.Point is a mobility-as-a-service provider combining vehicle sharing, planning consulting, and research. The core offering is the MO.Point App (iOS/Android) which enables booking and access to shared electric vehicles (VW ID.3/ID.4/ID.5, Audi Q4 e-tron, Toyota ProAce), e-bikes (BH Atom), e-scooters (Segway F2 Pro), and e-cargo bikes (Urban Arrow Family, Bullitt) at 16 Mobility Points across Vienna plus two external locations (Gablitz, Wiener Neustadt). This is supplemented by membership plans (MO.Pack Basic, E-Car, E-Bike, Large) offering tiered pricing with included driving credits, and a Business Account for corporate billing. Adjacent services include corporate mobility management (Betriebliche Mobilität) and mobility concept planning (Mobilitätskonzepte) for real estate developers and municipalities, plus collaborative research projects with universities. Users access vehicles via Bluetooth through the app, with charging integrated via BEÖ network roaming and Wien Energy stations, while fuel vehicles accept Routex cards. All services are bookable through the same app and account system.
Differentiator
Problem solved
Functional benefit
Products and services
- MO.Point App
- MO.Point Carsharing (E-Auto Sharing)
- MO.Point E-Bike & E-Scooter Sharing
- MO.Point E-Lastenrad (Cargo Bike) Sharing
- Betriebliche Mobilität (Corporate Mobility)
- Mobilitätskonzepte (Mobility Concepts)
- Forschungsprojekte (Research Projects)
- MO.Point Mobility Points
Companies that use MO.Point GmbH
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles2 records
MO.Point GmbH technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
MO.Point GmbH partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- TU Wien (Technische Universität Wien)coreAcademic research partner collaborating on innovative sustainable mobility concepts. MO.Point contributes practice and market expertise to joint research projects. Stefan Melzer serves as an external lecturer at TU Wien, deepening the institutional relationship.
- AIT Austrian Institute of TechnologycoreResearch partner for the development and evaluation of innovative mobility solutions. Contributes technical research capabilities to MO.Point's research projects on sustainable urban mobility.
- BOKU Wien (Universität für Bodenkultur Wien)coreAcademic research partner contributing sustainability and environmental science expertise to joint mobility research initiatives with MO.Point.
- TUM (Technische Universität München)coreInternational academic research partner collaborating with MO.Point on innovative mobility solutions. Expands the research network beyond Austria into the broader DACH region.
- Digital Mobility Solutions GmbH (Aachen, Germany)coreTechnology provider for MO.Point's booking platform. MO.Point uses Digital Mobility Solutions' white-label booking infrastructure for its app and web portal. A contract for order data processing (Auftragsdatenverarbeitung) is in place per GDPR requirements. MO.Point also shares anonymized usage data with this partner for service improvement and scientific purposes.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
MO.Point GmbH competitors and assessment
Company assessmentBroad incumbents
- Bolt: European mobility super-app offering shared e-scooters and e-bikes alongside ride-hailing and food delivery. Broad incumbent with overlapping shared mobility offerings across DACH.
- Lime: Global shared e-scooter and e-bike operator owned by Uber. Larger incumbent offering overlapping e-mobility sharing, with broader geographic scope than MO.Point but a less property-embedded model.
Regional players
- CarlundCarla / CarVia: Regional Austrian car-sharing operator with focus on Vienna and Lower Austria. Most direct small-fleet regional peer to MO.Point's E-car sharing offering, with overlapping service area.
Direct peers
- Donkey Republic: Danish-origin bike-sharing operator present in multiple European cities. Comparable station-based rental model with mobile app access, similar to MO.Point's e-bike sharing at Mobility Points.
- ShareNow: European car-sharing service (formerly car2go and DriveNow) operated by BMW and Mercedes-Benz, active in Vienna. Comparable to MO.Point's car-sharing component but at much larger scale and fleet intensity.
- StadtRAD Wien: City-backed public bike-sharing system in Vienna. Alternatives mode of bike sharing in the same city as MO.Point, representing the municipal alternative to MO.Point's bike share at public Mobility Points.
- Voi Technology: Swedish-origin e-scooter and e-bike sharing operator with significant DACH presence. Competes in shared urban light electric mobility, similar to MO.Point's e-scooter and e-bike fleet at public Mobility Points.
- nextbike: European bike-sharing operator (Deutsche Bahn subsidiary) operating station-based public bike share in numerous cities. Directly comparable to MO.Point's station-based e-bike and e-cargo bike sharing model.
- TIER Mobility: Berlin-based shared e-scooter and e-bike operator active across DACH and Europe. Closest comparable to MO.Point's core electric vehicle/bike sharing model, with a much larger geographic footprint and stronger brand.
Emerging players
- CleverShuttle: German corporate ride-pooling and shared mobility operator (Deutsche Bahn subsidiary). Comparable to MO.Point's corporate mobility (Betriebliche Mobilität) business segment targeting enterprises and employees.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
MO.Point GmbH social profiles
Digital presenceMO.Point GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
MO.Point GmbH leadership team
Management profileNumber of profiles
Profiles5 records
MO.Point GmbH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MO.Point GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MO.Point GmbH
What does MO.Point GmbH do?
MO.Point GmbH operates an app-based shared mobility platform providing electric cars, e-bikes, e-cargo bikes, and e-scooters at 17 Mobility Points across Vienna and surrounding areas in Austria. The company combines a self-serve vehicle-sharing service with B2B mobility consulting, fleet management, and mobility concept planning for real estate developers, property companies, and municipalities. Vehicles are accessed via Bluetooth, QR code, or RFID through the MO.Point mobile app, with charging integrated via the BEÖ roaming network and Wien Energie stations.
Is MO.Point GmbH a public or private company?
MO.Point GmbH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MO.Point GmbH founded?
MO.Point GmbH was founded in 2016. It employs 1 to 10 people.
Where is MO.Point GmbH based?
MO.Point GmbH is headquartered in Vienna, Austria, in the Europe region.
How does MO.Point GmbH make money?
Six revenue lines are on record. Vehicle Sharing Subscriptions (MO.Packs) is the primary driver. The others are usage-based Vehicle Booking, special Day/Night/Weekend Tariffs, corporate Mobility Consulting & Operations, mobility Point Planning & Operations and research Project Grants.
Who are MO.Point GmbH's main competitors?
Broad incumbents on record are Bolt and Lime. CarlundCarla / CarVia is listed as a regional player. Direct peers are Donkey Republic, ShareNow, StadtRAD Wien, Voi Technology, nextbike and TIER Mobility. CleverShuttle is listed as an emerging player.
Does MO.Point GmbH have an API?
No public API is recorded for MO.Point GmbH.
What industry is MO.Point GmbH in?
MO.Point GmbH's product category is Shared Mobility Services. Its primary akta.pro industry code is TLAFAMAJ, Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance), with a secondary code of CRACASAA, E-Bikes & Electric Bicycles. Its NAICS code is 53211 and its SIC code is 7510.