Moralejo Seleccion S.L.

What Moralejo Seleccion S.L. does

Moralejo Selección S.L. is a Spanish ovine meat processor specializing in lamb and goat products, headquartered in Arcenillas (Zamora) with a production plant in Coreses, operating under GRUPO MORALEJO as a private single-shareholder company (MORALEJO SELECCION SLU). The company sources from approximately 4,000 sheep farmers concentrated in Zamora province — Spain's largest sheep census region — and employs 72 staff across fresh-cut processing, value-added elaboration, and fifth-gamma cooked-dish production. Its core technology stack consists of conventional meat portioning for carcass-to-consumer cuts, vacuum shrink packaging for frozen and export products, modified atmosphere packaging (MAP) in PET/PE sealed trays for refrigerated retail offerings, and vacuum-cooking for ready-to-eat dishes including callos, carrillada, jarrete en salsa, and lengua.

The product portfolio spans three structural tiers: (1) fresh and frozen primal/portion cuts (lechazo, cordero, cabrito, including pierna, paletilla, chuletillas, jarrete, centro pierna, and cuna); (2) elaborated products (Lamburger, meatballs, pre-marinated oven-ready cuts under the AsadoFacil brand, and the premium La Selección del Chef line); and (3) fully cooked fifth-gamma (quinta gama) dishes distributed ready-to-eat. Quality and market-access certifications include IGP Castilla y León and Tierra de Sabor for domestic premium positioning, and Halal certification for Muslim export markets.

The business model is B2B physical-goods sales across three channels: domestic retail (Carrefour Spain under Tierra de Sabor and Moralejo Selección brands), domestic and international foodservice (restaurants, hotels, catering), and international export (Japan, Middle East, China, Vietnam) via distributors and trade-show acquisition with ICEX ESPAÑA support. Revenue is generated entirely from hardware/product sales with no subscription, service, or platform component. Marketing combines an eight-language website, social media (Facebook, Instagram, LinkedIn), newsletter capture, regular trade-show presence, INTEROVIC interprofessional campaigns, and chef-endorsement content development.

Name

Moralejo Seleccion S.L.

Legal name

MORALEJO SELECCION SLU

Website

https://moralejoseleccion.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Spanish lamb and goat meat processor based in Zamora, serving domestic retail (Carrefour), foodservice operators, and export markets across Japan, the Middle East, China, and Vietnam through fresh cuts, pre-marinated AsadoFacil products, and fifth-gamma ready-to-eat dishes.

Ownership category

akta.pro rank

Headquarters

HQ city

Arcenillas

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Fresh and chilled lamb meat sales: Sale of fresh, refrigerated lamb cuts including lamb (lechal), cordero, and goat (cabrito) products through retail and foodservice channels. Products include primal cuts (leg, shoulder, rack) and specialty cuts.
2. Frozen lamb products: Frozen lamb cuts with extended shelf life, vacuum-packaged for retail distribution and export markets requiring longer transit times.
3. Fifth range prepared lamb dishes: Pre-cooked, ready-to-heat lamb products including callos, carrillera, jarrete en salsa, and cooked lamb cuts sold under fifth range category.
4. Private label and branded retail: Products sold through major retailers under brands including Tierra de Sabor and company-branded packaging through chains like Carrefour.
5. Export and international markets: International sales of lamb products to markets including Japan, Middle East (Halal), China, and Vietnam through trade show acquisition and distributor relationships.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Moralejo Selección S.L. is a Spanish ovine meat processor and distributor based in Zamora, Spain, specializing in fresh, frozen, ready-to-cook (AsadoFacil), and pre-cooked (fifth range) lamb and goat products. The company sources from a network of approximately 4,000 traditional sheep farmers, processes carcasses at its Coreses plant, and supplies retailers (e.g., Carrefour), foodservice operators, and export markets including Japan, the Middle East, China, and Vietnam.

Product overview

Moralejo Seleccion S.L. is a Spanish lamb and meat products company based in Zamora, Spain. The company operates as a specialized ovine meat processor offering a comprehensive portfolio organized across multiple product lines: (1) AsadoFacil, a convenient easy-roast sub-brand allowing consumers to prepare lamb dishes with minimal effort; (2) La Selección del Chef, a premium curated selection; (3) fresh and frozen lamb cuts including Lechal (milk-fed), Cordero (standard lamb), and various anatomical cuts such as Pierna (leg), Paletilla (shoulder), Centro Pierna (center leg), Jarrete (shank), Cuna (carcass), and Chuletillas (chops); (4) Cabrito (young goat) and Cabra (goat) products; (5) Casquería (offal/variety meats); (6) Elaborados (processed products including Lamburger); (7) Bandejas (pre-packaged retail trays); and (8) Cocinados (fully cooked ready-to-eat dishes). The company also produces fifth-gamma products (quinta gama), vacuum-cooked items nearly ready to eat. Products are sold with quality certifications including IGP Castilla y León and Tierra de Sabor guarantees.

Differentiator

Problem solved

Functional benefit

Brands

• AsadoFacil: Ready-to-cook lamb products that can be easily prepared in the oven
• La Selección del Chef
• Lamburger
• LAMBOX

Products and services

• AsadoFacil Ready-to-cook lamb cuts that can be placed directly in the oven for convenient home preparation with shorter cooking times and minimal cleanup; sold to retail and foodservice buyers.
• La Selección del Chef Premium curated selection of the best lamb cuts chosen by chefs, targeted at retail and foodservice buyers seeking high-end presentation.
• Lamburger Lamb burger made from sustainable lamb sourced from rural Spanish farms and processed at the Coreses plant; sold to retail and foodservice buyers.
• Quinta Gama (Fifth Range Pre-Cooked Lamb) Vacuum-cooked, ready-to-heat lamb dishes including callos, carrillada, jarrete en salsa, lengua, lamb plate and other preparations; targeted at retail and foodservice for quick service.
• Lechal (Milk-Fed Lamb) Premium milk-fed lamb (lechazo) prized for tender texture and flavor; sold as primal cuts, carcasses (cuna) and packaged trays to retailers, restaurants, and exporters.
• Cordero (Standard Lamb Cuts) Fresh and frozen lamb cuts from animals under 6 months of age including pierna, paletilla, jarrete, centro pierna, cuna, chuletillas and chops; supplied to retail, foodservice and export buyers.
• Cabrito and Cabra (Goat Meat) Young goat (cabrito) and adult goat (cabra) meat products for retail and foodservice customers.
• Casquería (Offal/Variety Meats) Variety meats and offal products including mollejas (sweetbreads), supplied vacuum-packed to retail and foodservice buyers.
• Bandejas (Pre-Packaged Retail Trays) Pre-packaged trays of lamb products such as chuleta pierna cordero using modified atmosphere packaging, intended for refrigerated retail sale.
• Elaborados (Processed Lamb Products) Processed lamb products including lamb burgers and other value-added preparations; supplied to retail and foodservice buyers.
• Cocinados (Fully Cooked Ready-to-Eat Lamb) Fully cooked lamb dishes ready to eat or reheat, complementing the fifth range line for retail and foodservice buyers.

Quantifiable outcome

• Lamb ranked as most sustainable meat according to Ikerfel study - prevents forest fires, favors biodiversity, captures carbon, and fixes rural population
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• ICEX ESPAÑAcoreGTM or Marketing Partner · 7 March 2023Partnership with ICEX ESPAÑA (Spanish Export and Investment Agency) for participation in international trade shows including FOODEX Japan 2023. ICEX supports Spanish food exporters through trade missions and international exhibition presence in the Spain pavilion.
• INTEROVICcoreStrategic or Co-development PartnerINTEROVIC is the Interprofessional Association for Ovine and Caprine Meat in Spain. Moralejo Selección is a member company participating in joint promotional campaigns including 'Buscando a Paquito' lamb sandwich campaign, industry research, and consumer awareness initiatives.
• 4,000 Sheep Farmers NetworkcoreOthersMoralejo Selección works with approximately 4,000 sheep farmers in rural areas of Spain, primarily in Zamora province. This supply chain partnership provides the raw material foundation and authentic origin story for the company's lamb products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Silver Fern Farms: New Zealand premium lamb exporter competing in similar international markets (Asia, Middle East) with similar Halal export focus and premium branding strategy.
• Alliance Group: New Zealand farmer-owned cooperative exporting premium lamb to similar global markets including the Middle East and Asia, with comparable Halal-focused export strategy.

Direct peers

• Grupo Hermi: One of Spain's largest sheep and goat meat processors with a comparable farmer supply network, multi-product portfolio (fresh cuts, convenience, fifth-gamma), and strong export presence across Europe and international markets.
• Grupo Jorge: Spanish meat group with significant lamb and ovine focus, serving retail and foodservice across Europe with vertically integrated farming and processing operations.

Broad incumbents

• JBS: Global meat giant with substantial lamb operations through Australian subsidiaries (including Primo), competing in similar export channels and Halal-certified markets.
• Danish Crown: European farmer-owned meat cooperative with global multi-protein operations including lamb, serving similar retail, foodservice and export customers across Europe and Asia.
• Grupo Vall Companys: Diversified Spanish meat and food group with integrated livestock production and processing operations across multiple proteins, supplying retail and foodservice in Spain and abroad.
• ElPozo Alimentación: Major Spanish meat company best known for pork but also operating in lamb lines, with extensive retail distribution across Spain and significant international presence similar to Moralejo Selección.
• Incarlopsa: Spanish meat processor with multi-protein capabilities (pork, lamb) supplying major Spanish retail and foodservice customers, operating from a similar vertically integrated base.
• Campofrío Food Group: Leading Spanish processed meat manufacturer owned by Sigma Foods, with a broad multi-protein portfolio and similar retail and foodservice channels across Spain and export markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/moralejoseleccion
• LinkedInlinkedin.com/company/moralejo-seleccion-s-l-
• Instagraminstagram.com/moralejoseleccion

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moralejo Seleccion S.L.