MOREAU PEPINIERES

What MOREAU PEPINIERES does

Pépinières Moreau (legal name: Pépinières Moreau) is a French tree nursery headquartered at 106 rue de la Tuilerie, 69460 Blacé, in the Beaujolais region. The company cultivates and supplies young trees (jeunes tiges) and cépées (coppiced/multi-stemmed trees and shrubs), starting from specification sizes of 8/10 cm and 100/125 cm, using two cultivation systems: pleine terre (full ground / field-grown) and hors sols (container / airpot). Core horticultural capabilities include variety monitoring, variety innovation through a producer ecosystem, grafting (incrustation and écusson budding), and pruning/training (fléchage and stem shaping). Production scale is qualitatively described as hundreds of thousands of trees across nursery stock, annual planting, and annual grafting operations, with a stated portfolio spanning ornamental trees, conifers, and shrubs.

The business operates an exclusively B2B model, serving five professional customer segments: urban landscaping companies, corporate and industrial firms, real estate developers, public authorities and municipalities, and environmental organizations. Distribution is handled through direct technico-commercial field sales, a gated professional catalog (request-only with RGPD verification), and the third-party Végestock platform for real-time stock availability. Individual consumers are served by appointment only. Pricing is quote-based and not publicly disclosed, with no published tier or subscription structure. Revenue is generated through one-time sales of trees and plants, with no recurring contract layer visible.

The company is privately held with no disclosed funding rounds, subsidiaries, parent entities, or M&A activity. Management includes four named individuals covering technical sales, production/culture supervision, administration/HR, and mechanical/production operations. There is no public listing, no certifications or compliance disclosures, and no patents or trademarks on file in the input data. Ownership structure (founder, family, or institutional) is not disclosed and constitutes a data gap.

Name

MOREAU PEPINIERES

Legal name

Pépinières Moreau

Website

https://moreau-pepinieres.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pépinières Moreau is a French B2B tree nursery in Blacé, Beaujolais, cultivating and supplying young trees (jeunes tiges) and cépées for urban landscapers, municipalities, developers, corporations, and environmental projects via direct sales.

Ownership category

akta.pro rank

Product category

Ornamental Tree Nursery

NAICS

Nursery and Floriculture Production (11142), Nursery and Tree Production (111421), Landscaping Services (561730)

SIC

Forestry (800), Agricultural Services (700)

akta.pro primary industry

Seedling & Sapling Production (Bare-Root) (AFAMADAC)

akta.pro secondary industry

Pruning, Deadheading & Plant Health Maintenance (Non-tree) (HSAIAFAI)

Keywords

• Ornamental tree nursery
• Young tree cultivation
• Landscaping services
• Container plant growing
• Cepée production

Headquarters

HQ city

Blacé

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Tree and Plant Sales: Revenue generated from the sale of young trees (jeunes tiges) and cépées (coppiced trees) grown to specifications of 8/10 cm and 100/125 cm. Products are sold both in-ground (pleine terre) and container/hardpot (hors sols/airpot) formats. Business operates on a B2B model exclusively serving professional customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

MOREAU PEPINIERES is a French tree nursery that cultivates and sells young ornamental trees (jeunes tiges) and cépées (multi-stemmed trees) using both full ground (pleine terre) and container/air-pot (hors sol) cultivation methods. The company supplies professional landscapers, municipalities, developers, and corporations, and also delivers landscaping services for urban, corporate, residential, public, and environmental projects, serving individual consumers only by appointment.

Product overview

Pépinières Moreau is a French nursery specializing in the cultivation of young trees (jeunes tiges) and shrubs (cépées), positioning itself as France's leading supplier of these plant categories. The company operates from Blacé in the Beaujolais region and offers two primary cultivation methods: full ground (pleine terre) products including ornamental trees, conifers, and cépées, as well as container and air pot (hors sols) products. Beyond plant production, the company provides comprehensive landscaping services spanning urban environments, corporate facilities, residential developments, public institutions, and environmental reforestation projects. The company utilizes traditional craftsmanship including varietal monitoring, grafting techniques (incrustation and écusson), and tree shaping (fléchage and taille de la tige).

Differentiator

Problem solved

Functional benefit

Products and services

• Young Trees (Jeunes Tiges)

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Delbard: Long-established French nursery producing fruit trees, roses, and ornamentals for professional and retail channels. Comparable in tree/shrub production and B2B distribution, with a broader product breadth and stronger consumer brand.
• Pépinières Minier: Established French wholesale nursery based in Var producing young plants, ornamental shrubs, and trees for professional landscapers and municipalities. Directly comparable in B2B production nursery model, professional customer focus, and multi-segment ornamental offering.
• Pépinières André Briant: French young plants nursery specializing in ornamental, fruit, and forestry plants sold to professionals. Comparable in size, B2B model, and product focus on young nursery stock for landscape and environmental projects.
• Meilland Richardier: French rose breeder and nursery with a B2B professional distribution model across Europe and globally. Comparable in B2B nursery operations and craftsmanship-driven product development, though focused on roses rather than trees.

Broad incumbents

• Ball Horticultural Company: Global horticultural company breeding and supplying ornamentals, perennials, and cut flowers to professional growers. Comparable as a B2B horticulture supplier with breeding-led innovation, though at significantly larger scale and broader product mix.
• Syngenta Flowers: Global ornamental seed and cutting supplier serving professional growers. Comparable in B2B horticulture distribution and variety innovation, though focused on seed-raised ornamentals rather than field-grown trees and shrubs.
• Dümmen Orange: Global leader in ornamental plant breeding and production based in the Netherlands. Operates at much larger scale across flowers, potted plants, and perennials; comparable as a B2B nursery supplier but far broader in product mix and geography.
• Proven Winners: North American-based horticultural brand marketing and distributing ornamentals, shrubs, and perennials through a network of partner growers. Comparable in branded B2B horticulture, though specializing in ornamentals and consumer-facing brands.

Others

• Idverde: Europe's largest landscaping services provider executing urban greening, parks, and infrastructure projects for municipalities and developers. Comparable as a downstream buyer of nursery stock and as a competitor in the urban landscaping services segment Pépinières Moreau also serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/moreau-pepinieres

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOREAU PEPINIERES