MOR Bakery

What MOR Bakery does

MOR Bakery is an independent artisan sourdough bakery founded in 2020 by David, operating three retail locations in the Cotswolds region of the United Kingdom: the original site in Stratford-upon-Avon, the MOR HQ production and cookery school in Chipping Campden, and a smaller pastry-focused site in Chipping Norton. The company's core technology is traditional sourdough baking, anchored by a 15-year-old starter named MOR (Danish for 'Mother'), a 16-hour fermentation process for loaves, and a 3-day croissant dough production method using Ampersand Dairy cultured butter and Organic Shipton Mill Flour. Inputs are regenerative or organic, including WildFarmed flour. The product range spans seven sourdough SKUs (Country White, House, Seeded Malt, Sourdough Baguette, White Overnight Sandwich Loaf, Hot Cross Buns) and eight viennoiserie SKUs (Croissant, Almond Croissant, Pain aux Chocolate, Pain au Raisin, Morning Bun, Danish, Maple & Bacon, Cinnamon Bun). Their Seeded Malt Sourdough won British Baker's Best Seeded Sourdough Award in 2025.

The business operates a multi-channel, predominantly direct-to-consumer revenue model. Retail bakery products are priced by unit (£3.00-£5.00 for pastries and viennoiserie, £3.00-£4.95 for loaves), paid at the point of sale or pre-ordered via Shopify. A workshop program (Introduction to Sourdough and Italian Bread at £115 per attendee, Doughnut Workshop at £45 adult / £20 child) and £125/£145 gift cards generate secondary revenue with high contribution margin, while a B2B wholesale trade channel supplies sourdough loaves, cruffins, pastries and cakes to other businesses under a separate trade price list. Online payments are processed through PayPal, Stripe, Apple Pay, Google Pay, Klarna, and Shop Pay.

MOR Bakery is a private limited company (MOR Bakery Ltd) registered in the United Kingdom, founder-owned with no disclosed external investors or parent company, operating with approximately five employees. The customer base is individuals and visitors to the Cotswolds, with the cookery school and HQ hire adding corporate away-day and private-event demand. Marketing relies on physical footfall, a Shopify storefront, an email newsletter, and organic social media. The business model is asset-light in digital terms, but capital-intensive in production (kitchen equipment, retail fit-outs) and operationally dependent on founder expertise.

Name

MOR Bakery

Legal name

MOR Bakery Ltd

Website

https://morbakery.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

MOR Bakery is an independent artisan sourdough bakery founded in 2020, operating three retail locations in the Cotswolds, UK, and selling organic sourdough breads, viennoiserie pastries, baking workshops, and wholesale products to local consumers and trade customers.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050), Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFAFAA

Retail Bakeries (Bread & Daily Bakery)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bakeries & Patisseries

SECONDARYCRAOABAE

Bakery & Desserts Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Grocery, Fresh & Specialty Foodservice Distribution

SECONDARYCRAHAKAJ

Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread)

Consumer Products & Retail/Grocery & Food Retail/Foodservice-to-Go & In-Store Prepared Foods (Grab-and-Go)

Keywords

• Artisan sourdough bakery
• Hand-crafted viennoiserie
• Organic bread
• Baking workshops
• Wholesale baked goods

Headquarters

HQ city

Chipping Campden

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Bakery Product Sales: Retail sales of sourdough breads, pastries, and sweet treats through physical bakery locations and online pre-orders for collection.
2. Workshop Fees: Revenue from baking workshops including Introduction to Sourdough (£115), Introduction to Italian Bread (£115), and Doughnut Workshop (£45 adult/£20 child).
3. Wholesale/B2B: Trade sales of sourdough loaves, cruffins, pastries, and cakes to other businesses through their wholesale program.
4. Gift Cards: Workshop gift cards available in £125 and £145 denominations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

MOR Bakery is an independent artisan sourdough bakery that produces and sells hand-crafted organic sourdough breads, viennoiserie pastries, and sweet treats made with a 15-year-old sourdough starter, regeneratively farmed and WildFarmed flour, and a 3-day croissant dough process using Ampersand Dairy cultured butter. The bakery distributes products through three physical retail-café locations in the Cotswolds (Stratford-upon-Avon, Chipping Campden HQ, Chipping Norton), online pre-order collection via Shopify, a wholesale trade program for other businesses, and full-day hands-on baking workshops (Introduction to Sourdough, Italian Bread, Doughnut) at the MOR HQ cookery school.

Product overview

MOR Bakery is an independent sourdough bakery offering a unified product portfolio centered on hand-crafted sourdough breads, viennoiserie pastries, and baking education. The core offering consists of seven sourdough bread varieties (Country White Sourdough, House Sourdough, Seeded Malt Sourdough, Sourdough Baguette, White Overnight Sandwich Loaf, and Hot Cross Buns) and eight types of Buns & Pastries (Croissant, Almond Croissant, Pain aux Chocolate, Pain au Raisin, Morning Bun, Danish, Maple & Bacon, Cinnamon Bun). The company extends its offering through add-on workshop modules including Introduction to Sourdough, Introduction to Italian Bread, and Doughnut Workshop, plus Workshop Gift Cards. A wholesale sub-brand supplies sourdough loaves, cruffins, and cakes to trade customers. All products are available across three physical locations (Stratford-upon-Avon, Chipping Campden HQ, and Chipping Norton) and via online ordering through Shopify.

Differentiator

Problem solved

Functional benefit

Products and services

• Buns & Pastries Hand-crafted viennoiserie and sweet pastries made using a 3-day croissant dough process and baked fresh daily. Range includes Croissant (£3.00), Almond Croissant (£4.20), Pain aux Chocolate (£3.75), Pain au Raisin (£3.75), Morning Bun (£4.00), Danish (£4.00), Maple & Bacon (£5.00), and Cinnamon Bun (£4.00). Sold in bakery-café locations and via online pre-order collection.
• Country White Sourdough Organic sourdough loaf made with the 15-year-old MOR starter and WildFarmed flour, fermented for 16 hours. Ingredients: Flour, Water, Sea Salt. Price: £4.60. Sold in retail locations and online.
• House Sourdough Signature sourdough loaf made with a 15-year-old starter and regeneratively farmed flour, combining white, rye and wholemeal flour. 16-hour fermentation. Ingredients: White, Rye and Wholemeal Flour, Water, Sea Salt. Price: £4.60.
• Seeded Malt Sourdough
• Sourdough Baguette Sourdough baguette made from WildFarmed Flour, fermented over 16 hours. Ingredients: Organic Flour, Water, Sea Salt. Price: £3.00.
• White Overnight Sandwich Loaf
• Hot Cross Buns
• Introduction to Sourdough Workshop
• Introduction to Italian Bread Workshop
• Doughnut Workshop
• Workshop Gift Card
• Wholesale Bakery Supply

Quantifiable outcome

• Winner of British Baker's Best Seeded Sourdough Award, 2025

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Monsoon EstatesminorStrategic or Co-development PartnerLocal small batch coffee roasters and friends of MOR Bakery. Their coffee is served at all MOR Bakery locations, providing quality locally roasted coffee to complement bakery offerings.
• WildFarmedminorOthersSupplier of WildFarmed flour used for sourdough baguettes and country white sourdough loaves.
• Ampersand DairyminorOthersSupplier of Ampersand Dairy cultured butter used in croissant production.
• Organic Shipton Mill FlourminorOthersSupplier of Organic Shipton Mill Flour used in croissant production.
• ShopifycoreTechnology or IntegrationE-commerce platform powering MOR Bakery's online store, pre-order system, and inventory management.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mor-bakery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOR Bakery