More Bananas

What More Bananas does

More Bananas (operating the Aftermarket.eu / Aftermarket.pl platform) is a Kraków, Poland-based internet domain marketplace founded in 2016. The company runs a self-serve, multilingual (English, German, Polish) two-sided platform that unifies the full domain lifecycle: registration of new domains across TLDs including .de (EUR 1.25/yr), .eu (EUR 3.95/yr), .com (EUR 10.75/yr) and specialized extensions like .jetzt; a marketplace for buying and selling pre-owned domains with negotiation and lease options; auction formats including standard, Last Minute, and 1-PLN entry auctions; and a catching service that lets users acquire expiring domains as they drop. The platform exposes an API at json.aftermarket.pl for programmatic registration and management, and offers adjacent web hosting.

The business operates a horizontal, transactional model serving domain buyers (individuals and SMBs acquiring names for projects or investment) and domain sellers (investors and businesses monetizing existing portfolios). Revenue is generated through four streams: annual registration fees (recurring subscription), commissions on marketplace sales, auction-related fees, and domain catching fees. Distribution is fully self-serve via the website, supported by organic SEO, an information blog, and online help resources. Scale signals include 445,550 registered domains, 149,179 registered users, 415,277 active marketplace listings, 1,195 live auctions, and 611,461 lifetime completed transactions, with strong third-party reputation (Google 4.9/438 reviews, Trustpilot 4.8/191 reviews).

The company is lean, with 23 employees and no disclosed external funding, operating as an independent, bootstrapped platform. No parent company, subsidiaries, M&A activity, leadership changes, or partnerships are disclosed in the source material, indicating a steady-state operating posture focused on product surface expansion (API, lease, hosting, new TLDs) rather than inorganic or transformational moves.

Name

More Bananas

Website

https://morebananas.pl

Company type

Private

Headcount range

11–50 employees

Short description

More Bananas operates Aftermarket.eu, a self-serve, multilingual domain marketplace based in Kraków, Poland, serving SMBs and individuals with registration, buying, selling, auctioning, and catching of domain names across multiple TLDs, plus adjacent hosting and an API for programmatic registration.

Ownership category

akta.pro rank

Product category

Domain Marketplace

NAICS

Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (533)

akta.pro primary industry

Auction-based Generalist Marketplaces (CRAFAAAC)

Keywords

• Domain registration
• Domain marketplace
• Domain auctions
• Domain catching
• Expiring domains

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Domain Registration: Revenue from registering domain names (.de, .eu, .com, and other TLDs) on an annual basis
2. Marketplace Commissions: Fees collected on sale offers on the marketplace where users list domains for sale
3. Domain Auction Fees: Revenue from domain auctions including standard auctions, Last Minute auctions, and auctions starting from 1 PLN
4. Domain Catching Services: Fees for catching expiring domains when they become available

Pricing tiers

Distribution channels3 records

Marketing channels3 records

Core offering

More Bananas operates Aftermarket.eu, an internet domain marketplace that enables users to register new domain names across multiple TLDs (.de, .eu, .com, .jetzt), buy and sell pre-owned domains through a marketplace with negotiation features, participate in domain auctions (including Last Minute auctions and auctions starting from 1 PLN), and catch expiring domains as they become available. The platform also offers domain leasing, web hosting, and developer API access for programmatic registration.

Product overview

Aftermarket.eu operates as an internet domain marketplace offering a unified platform for domain registration, buying, selling, and auctioning of domain names. The core portfolio includes Domain Registration (supporting .de, .eu, .com, and .jetzt TLDs), Domain Marketplace for pre-owned domain transactions, Domain Auctions (including Last Minute and 1 PLN starting auctions), Domain Catching for expiring domains, and Premium Domains for high-value names. Additional services include Domain Lease for installment-based purchases and Web Hosting. The platform also provides API access for domain registration automation.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dynadot: Dynadot is a domain registrar and aftermarket platform offering registration, auctions, and bulk tools with developer-friendly features. It competes directly with Aftermarket.eu on registration pricing, API access, and aftermarket auction mechanics.
• Sedo: Sedo is the world's largest domain marketplace, offering domain sales, auctions, and brokerage services globally. It directly competes with Aftermarket.eu in secondary market trading, auctions, and premium domain transactions, and is the most direct comparable in terms of business model and target customer.
• Afternic (GoDaddy): Afternic is GoDaddy's premium domain marketplace, featuring listings, fast-transfer, and syndication across registrar partners. It competes head-to-head with Aftermarket.eu for secondary market liquidity and premium domain inventory.
• Undeveloped: Undeveloped is a curated premium domain marketplace that connects domain sellers with buyer inquiries and brokerage support. It directly overlaps with Aftermarket.eu's Premium Domains product in targeting high-value inventory and negotiation-based transactions.
• Porkbun: Porkbun is an ICANN-accredited domain registrar known for low-cost registrations and a streamlined user experience. It competes with Aftermarket.eu on registration pricing for TLDs like .com and offers a comparable SMB-focused product portfolio.
• Dan.com: Dan.com is a domain marketplace offering buy-now, lease-to-own, and brokerage services, acquired by GoDaddy in 2022. It directly overlaps with Aftermarket.eu's marketplace, auction, and domain lease offerings and serves the same domain buyer and seller segments.

Broad incumbents

• Namecheap: Namecheap is a major low-cost domain registrar and hosting provider serving global SMBs and individuals. It competes with Aftermarket.eu on registration pricing and increasingly on aftermarket services, and represents a broad-incumbent threat across the company's core product.
• GoDaddy: GoDaddy is the world's largest domain registrar and a broad incumbent offering registration, aftermarket, hosting, and web builder services. It competes with Aftermarket.eu across registration, marketplace, and adjacent hosting products, with significantly greater scale and geographic reach.

Regional players

• IONOS (1&1): IONOS is a major European hosting and domain registrar, particularly strong in the German market where .de is dominant. It competes with Aftermarket.eu on .de registration pricing and provides an incumbent alternative for Aftermarket.eu's primary German user base.

Emerging players

• Flippa: Flippa is a marketplace for buying and selling digital assets including domains, websites, and online businesses. It overlaps with Aftermarket.eu in the domain secondary market segment and offers a comparable auction-style experience for digital asset buyers and sellers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/more-bananas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about More Bananas