What more does

more Bernhard Müller GmbH is a Hamburg-based designer furniture manufacturer founded in 1993 by designer and CEO Bernhard Müller. The company designs and produces minimalist, timeless furniture intended to last across trend cycles, with materials including sustainably sourced solid wood (oak, walnut, ash), olive-leaf tanned leather, steel, brass, marble, glass, and ecological upholstery made from virgin wool, cold foam based on castor (ricinus) oil, kapok, coconut fiber, and sisal belting. Production is carried out in three mid-sized family-owned workshops in Northern Germany, East Westphalia, and the Middle Rhine region, with each piece individually crafted to order on a typical 10-week production lead time plus 1–2 weeks of transport.

The product portfolio spans eight core collections (OSO, LAX, HARRI, CALA, PERO, SOVA, VARAN, MOUNT) plus newer families (LUZ, JAKU, ONDA) and individual products covering tables, chairs, lounge chairs, beds, benches, sideboards, consoles, cabinets, and shelves. The company serves three primary customer segments: design-conscious residential consumers (horizontal), the hospitality sector including hotels, restaurants, and culinary venues (vertical), and architects and interior designers seeking bespoke specification pieces (business unit).

Commercially, more operates an exclusive channel-partner model, distributing solely through a worldwide network of authorized specialty furniture retailers across 30+ countries in Europe, North America, Asia-Pacific, the Middle East, and Australia, with an exclusive partner (Norhor) operating dedicated showrooms in six Chinese cities. The company maintains a direct showroom in Hamburg for clients and supports project business directly with architects and designers. Pricing is not publicly disclosed and is set individually through dealers. Revenue is generated through one-time furniture sales, with corporate overhead held lean at roughly eight employees, no disclosed funding rounds, and no parent company.

Name

more

Legal name

more Bernhard Müller GmbH

Website

https://more-moebel.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

more is a Hamburg-based designer furniture manufacturer founded in 1993 by Bernhard Müller, producing minimalist, sustainably crafted solid-wood collections distributed exclusively through a worldwide specialty dealer network serving residential consumers, hospitality venues, and architects.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Furniture Sales: One-time furniture sales through an exclusive worldwide network of specialty furniture retailers. Each piece is individually crafted to order with typical delivery times of 10 weeks production plus 1-2 weeks transport.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

more designs, manufactures, and distributes timeless, minimalist designer furniture made from sustainable materials including solid wood, olive-leaf tanned leather, ecological upholstery, brass, steel, marble, and glass. Each piece is individually crafted to order through three family-owned production workshops in Northern Germany, East Westphalia, and the Middle Rhine region, then sold exclusively through a worldwide network of authorized specialty furniture retailers and direct to project clients in hospitality and architecture.

Product overview

more is a German furniture company founded in 1993 by designer and CEO Bernhard Müller in Hamburg, specializing in timeless, minimalist furniture with innovative solutions and highest quality craftsmanship. The company produces furniture through three mid-sized factories in Northern Germany. Their product portfolio consists of eight core collections (OSO, LAX, HARRI, CALA, PERO, SOVA, VARAN, and MOUNT) alongside newer product families (LUZ, JAKU, ONDA) and individual products. The collections encompass a comprehensive range of furniture including tables (regular, extendable, conference, round, side, and coffee tables), chairs, lounge chairs, chaise longues, benches (standard, corner, and wall-mounted), bar furniture, sideboards, consoles, shelves, cabinets, and beds. Products are crafted from sustainable materials including solid wood, leather, steel, brass, marble, glass, and ecological upholstery using natural materials like coconut fibers, kapok, and cold foam based on castor oil. The company distributes exclusively through a worldwide network of furniture retailers and maintains a showroom in Hamburg.

Differentiator

Problem solved

Functional benefit

Brands

• OSO Collection: Collection designed by Peter Fehrentz, featuring table, desk, console, chair, lounge chair, and swivel chair.
• LAX Collection
• PERO Collection
• HARRI Collection
• SOVA Collection
• VARAN Collection
• CALA Collection
• MOUNT Collection
• LUZ Collection
• JAKU Collection
• ONDA Collection

Products and services

• OSO Collection A furniture collection designed by Peter Fehrentz, characterized by strong, calm forms with rounded corners and outwardly curved legs, including table, desk, console, chair, lounge chair, and swivel chair.
• LAX Collection A collection inspired by 1950s Cuban hotel aesthetics, designed by Gil Coste, featuring bench, table, chair, console, daybed, writing desk, and sideboard with distinctive crossed steel legs creating an X-shaped base.
• PERO Collection A collection whose pieces appear delicate and wind-blown from one angle and massive and sturdy from another, including table, round table, sideboard, and side table in steel and solid wood.
• HARRI Collection A comprehensive collection including drinks cabinet, table, writing desk, chair, bar chair, hallway bench, bar trolley, sideboard, console, bench, and cabinet, featuring brass details and anthracite powder-coated steel frames.
• SOVA Collection A collection inspired by childhood memories of Danish furniture, evoking warmth and modern opulence, including bed, lounge chair, and chaise longue designed by Bernhard Müller.
• VARAN Collection A collection inspired by urban architecture, featuring asymmetrical upward-reaching legs reminiscent of futuristic skyscrapers, including table, centre-foot table, side table, and round table.
• CALA Collection A versatile collection demonstrating solid wood craftsmanship, including table, round table, coffee table, desk, and desk with drawers, featuring exceptional frame design with minimalist tabletop.
• MOUNT Collection A collection featuring tables, benches, sideboards, and armchairs with wood inlay feet and rounded solid board edges, known for pure materials and elaborate design with generous leg-room.
• LUZ Product Family A product family including upholstered chair, wooden chair, swivel chair, lounge chair, and swivel lounge chair, featuring ecological upholstery made from virgin wool and cold foam based on castor oil, designed by Bernhard Müller and Çağdaş Sarıkaya.
• JAKU Product Family A new sculptural table family featuring organic aesthetic inspired by Japanese Wabi-Sabi philosophy, supported by distinctive handcrafted ceramic elements made in Portugal in bronze or anthracite black finishes, including table and round table.
• ONDA Product Family A new dining seating family combining bench and sofa characteristics, featuring continuous recessed backrest, ecological upholstery with cold foam from ricinus oil, and various fabric and leather options, including dining sofa and corner sofa.
• B14 Coffee Table A versatile coffee/dining table originally designed for the Lincoln Restaurant in Manhattan, featuring a steel frame, suitable for round-table meetings, candlelight dinners, or use as coffee or dinner table.
• MUDI Chair A chair with exceptional comfort featuring sustainable sisal belting, coconut fiber upholstery, ecological cold foam, and solid wood legs in dark oak or walnut.
• PEC Chair A chair known for ultimate comfort, featuring sustainable upholstery materials and various configurations including cushion armrests and swivel options.
• BOP Product Family Benches and corner benches featuring wall-hung options, combining modern design with functional versatility.
• NIL Product Family Table and bench featuring timeless lightness and organic forms inspired by Brazilian Modernism of the 1960s, combining refined lightweight appearance with exceptional stability.
• DRIP Product Family Side tables and coffee tables featuring floating tray design on thin legs, available in oak, walnut, brass, or steel with various sizes and heights.
• PAR Product Family Chairs and bar chairs combining large comfortable surfaces with embracing backrests, standing on walnut or oak legs with solid wood construction.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered major and core.

• Norhor (China)majorChannel Partner/ Reseller/ DistributorNorhor serves as exclusive dealer partner in China with showrooms in multiple cities including Beijing, Shanghai, Chongqing, Ningbo, Hangzhou, and Shenzhen. They operate dedicated showrooms for more products in major Chinese metropolitan areas, enabling significant market presence in the Asia-Pacific region.
• Family-owned Production Partners (Germany)coreStrategic or Co-development PartnerThree midsized family-owned factories in Northern Germany, East Westphalia, and Middle Rhine region serve as production partners. These partnerships are described as long-term relationships with partners appreciated for their craftsmanship standards, reliability, and openness to sustainable practices. Some partners generate their own solar power, use electric mobility, and utilize waste materials as carbon-neutral heating.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Minotti: Italian high-end furniture maker specializing in upholstered seating, tables, and outdoor collections for residential and hospitality projects. Comparable in hospitality-project focus (Wilmina, Hilton Garden Inn type references), designer-led collections, and premium dealer-led distribution, with stronger upholstered focus.
• Gubi: Danish design company curating furniture, lighting, and interior objects from established and emerging designers, sold through design retailers globally. Comparable in designer-collaboration model, design-press visibility, and premium dealer channel, though Gubi spans lighting and accessories more broadly.
• Fritz Hansen: Danish premium designer furniture brand with classic and contemporary collections distributed through specialist dealers worldwide. Comparable to more in designer collaborations, premium positioning, and emphasis on craftsmanship and materials, though Fritz Hansen is a much larger international brand.
• Team 7: Austrian solid wood furniture manufacturer focused on sustainable, natural-finish designs sold through specialty retailers across Europe. Highly comparable to more on solid-wood craft, sustainability messaging, custom-to-order production, and German-speaking DACH specialty retail channel.
• Müller Möbel Werkstätten: German solid-wood furniture workshop producing tables, seating, and bedroom furniture in small batches, distributed through specialist retailers. Direct like-for-like competitor to more in size, materials (solid wood, leather, steel), German craftsmanship positioning, and made-to-order production model.
• Thonet: Historic German furniture maker famous for bentwood and tubular steel chairs, producing designer seating, tables, and lounge furniture. Comparable to more as a German design-led manufacturer with a strong heritage brand and a network of specialist dealers, though Thonet is far larger and more industrial.
• e15: German premium furniture manufacturer based near Frankfurt, producing solid wood and upholstered designer furniture distributed through specialist retailers internationally. Closely comparable to more in material philosophy (solid wood, leather, steel), made-to-order production, and trade show presence at Salone del Mobile.

Broad incumbents

• Cassina: Italian premium designer furniture brand (part of Haworth) producing sofas, chairs, tables, and beds designed by major international designers, sold through high-end dealers. Comparable in premium positioning, designer collections, and trade show presence; substantially larger and more global than more.
• Vitra: Swiss heritage designer furniture and home accessories company with a wide portfolio of chairs, tables, and lounge seating, distributed globally through Vitra stores and dealers. Comparable in designer collaborations and global dealer model, but operates at significantly larger scale across residential and contract markets.

Regional players

• Stelton: Danish design house offering furniture and home accessories through Nordic and European design retailers. Comparable in Scandinavian-influenced design language and dealer-led distribution, though Stelton is broader across accessories and has stronger Nordic retail density than more.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

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• LinkedInlinkedin.com/company/more-moebel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about more