Moreno Sáez SL

What Moreno Sáez SL does

Moreno Sáez SL (legal name Embutidos Moreno Sáez, S.L.) is a family-owned Spanish charcuterie producer founded in 1962 in Soria, Castile and León, and currently operated by the third generation of the Moreno family. The company specializes in Torrezno de Soria — a cured pork belly product — alongside chorizos, dry-cured pork loins, and marinated pork cuts, all produced using natural drying in Soria's continental climate at approximately 1,000 metres above sea level and oak charcoal smoking. Its core technology relies on traditional natural curing in dedicated drying sheds, with a modern pre-cooked product line offering 3-month shelf life and 5-minute pan preparation.

The business operates a hybrid go-to-market: direct-to-consumer sales through the tienda.morenosaez.com e-commerce storefront with home delivery across Spain, combined with HORECA (hotels, restaurants, catering) and retail/wholesale distribution in the Castile and León region and beyond. Unit pricing is modest (e.g., €2.95–€16.00 per SKU, gift bundles at €24.95), with payment via Visa, Mastercard, PayPal, bank transfer, and cash on delivery. The company is pursuing international expansion through trade fair participation (Barcelona 2024, CIBUS Parma 2024, TUTTOFOOD Milan 2025, Anuga 2025) under Junta de Castilla y León programs, and operates from a new manufacturing plant inaugurated in 2024 in Garray, Soria. It holds the Torrezno de Soria Guarantee Mark (2013), achieved Indicación Geográfica Protegida (IGP) status in 2025, and is running a FEDER/ICECYL co-financed R&D project to develop a 100% natural additive-free Torrezno de Soria.

Name

Moreno Sáez SL

Legal name

EMBUTIDOS MORENO SAEZ, S.L.

Website

https://morenosaez.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Moreno Sáez SL is a family-owned Spanish charcuterie producer founded in 1962, specializing in Torrezno de Soria and traditional cured pork products made using natural drying in Soria's continental climate and oak charcoal smoking, sold via D2C e-commerce, HORECA distribution, and retail channels in Spain.

Ownership category

akta.pro rank

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Pork Further Processing (Cured, Smoked, Ham, Bacon) (AFANABAE)

akta.pro secondary industries

Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style) (AFANAEAE), Cooked/Ready-to-Eat Pork Products (Fully Cooked, Sliced, Diced) (AFANABAG)

Keywords

• Cured pork products
• Spanish charcuterie
• Cured meat specialties
• Torreznos de Soria
• Traditional cured meats

Headquarters

HQ city

Garray

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales (B2C): Direct-to-consumer sales of charcuterie products through the company's e-commerce website, selling torreznos, chorizos, loin, and marinated meats to individual customers across Spain with home delivery.
2. HORECA and Retail Distribution (B2B): Sales to hotels, restaurants, catering businesses, and retail stores through distribution channels, with products available in various pack sizes including catering-sized packs (1kg and larger).
3. Gift Bundles: Pre-configured product bundles such as the 'Lote de Productos Moreno Sáez' offered as gift sets for holidays and special occasions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Moreno Sáez SL is a family-run charcuterie producer based in Soria, Spain, manufacturing traditional cured pork products. Its flagship offering is Torreznos de Soria (cured pork belly with IGP protected geographical indication), alongside chorizos, cured loin (lomo) and marinated (adobados) meats, cured naturally in the dry, high-altitude climate of Soria.

Product overview

Moreno Sáez SL is a family-owned Spanish charcuterie company specializing in Torreznos de Soria and traditional cured pork products. Founded in 1962, the company operates from Soria's exceptional continental climate for natural curing. The core product line centers on Torreznos de Soria (pork belly) available in multiple formats: whole, pre-cooked trays (230g/470g/1.3kg), shavings (180g/350g/1kg), and cubes (200g/1kg). Supporting product lines include chorizos (natural extra, pizza chorizo), dry-cured pork loins (stuffed, marinated), and marinated meats (adobados) such as pork belly, ribs, and pig's face. The company achieved IGP (Protected Geographical Indication) status in 2025 and operates a new factory in Garray, Soria.

Differentiator

Problem solved

Functional benefit

Products and services

• Torreznos de Soria

Quantifiable outcome

• Pre-cooked torreznos maintain quality for over 3 months after production date
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered supporting.

• TUTTOFOOD Milan 2025supportingGTM or Marketing Partner · 1 January 2025International food fair scheduled for 2025 in Italy as part of 'Proyectos de expansión internacional de las pymes de Castilla y León' (Expediente 08/25/SO/0020).
• Anuga 2025supportingGTM or Marketing Partner · 1 January 2025International food fair scheduled for 2025 in Germany as part of the international expansion program.
• Feria internacional alimentaria de Barcelona 2024supportingGTM or Marketing Partner · 1 January 2024International food fair participation as part of 'Proyectos de participación en ferias internacionales de las pymes de Castilla y León' (Expediente 08F/23/SO/0025) for international market expansion.
• CIBUS Parma 2024supportingGTM or Marketing Partner · 1 January 2024International food fair participation in Italy as part of the regional SME international expansion program.

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Incarlopsa: Large Spanish meat processor producing fresh and cured pork products including chorizo and other charcuterie. Headquartered in Cuenca, Spain, and a broad incumbent across national retail distribution.
• Campofrío Food Group: Major Spanish and European processed meat company offering cured meats, chorizo, and Iberian specialties. A broad incumbent with overlapping charcuterie categories and significantly larger distribution reach.
• Casa Tarradellas: Family-owned Spanish charcuterie company producing cured meats, chorizo, and Iberian products. Comparable family business model with larger scale and broader product portfolio overlapping with Moreno Sáez's offerings.
• Noel Alimentaria: Spanish meat products company with significant charcuterie portfolio including chorizo and cured pork products. A larger broad incumbent in the Spanish premium charcuterie market.
• Argal: Spanish cured meat producer based in Catalonia with significant presence in chorizo, cured loin, and Spanish charcuterie. Broad incumbent with overlapping cured pork categories.
• Grupo Fuertes (El Pozo): One of Spain's largest meat and charcuterie groups producing cured meats, chorizo, and processed pork products at massive scale. Operates as a broad incumbent across virtually all Spanish charcuterie categories that overlap with Moreno Sáez's portfolio.

Direct peers

• Señorío de Soria: Producer of jamones and embutidos from the Soria region, geographically and categorically the closest direct peer to Moreno Sáez. Operates in the same DOP/IGP ecosystem of high-altitude cured meats.
• Embutidos el Enebral: Spanish charcuterie producer specializing in traditional cured meats and chorizo from the Iberian peninsula. A direct peer in traditional Spanish cured meat production with similar craft positioning.
• Embutidos La Encina: Spanish charcuterie producer specializing in chorizo, cured pork loin, and traditional dried meats. A direct peer in the artisanal Spanish charcuterie space with similar product mix and production approach.
• Embutidos y Jamones Espino: Spanish charcuterie producer focused on traditional cured meats including chorizo and pork loin. Direct peer in the Spanish craft charcuterie segment with similar product portfolio and artisanal production methods.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/embutidos-moreno-s%C3%A1ez

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moreno Sáez SL