Fitness Move2BFit

What Fitness Move2BFit does

Move2BFit is a privately held Dutch physiotherapy and fitness practice operating from six locations across three adjacent towns in North Brabant — Geffen, Nuland, and Vinkel. Founded in 1999 through the merger of Evert Visschers' solo practice with Roelf Loeffen's practice, the company is owned and operated by Roelf Loeffen, a Master Sport Physiotherapist with over 20 years of echography experience. The company serves two integrated service lines under a single brand: a Keurmerk Fysiotherapie-certified physiotherapy practice with 11 specialized therapists and a fitness operation with facilities in Geffen and Vinkel open daily from 07:00 to 22:30.

The physiotherapy side offers a deep specialization catalogue covering sports physiotherapy, manual therapy, geriatric and pediatric physiotherapy, pelvic physiotherapy, edema therapy, dry needling, shockwave therapy, echodiagnostics, dizziness treatment, fall prevention, and intermittent claudication — supported by network memberships in Chronisch ZorgNet, ParkinsonNet, GLA:D Nederland, and KNGF. Digital patient support is delivered through the PhysiTrack platform for exercise prescription and recovery tracking, while QDNA provides continuous customer satisfaction monitoring. The fitness side offers monthly subscription memberships (BASIC at €30/month, PLUS at €47/month), 10-ride class cards at €95, group classes (Nordic Walking, Indoor Cycling, Pilates, Boxing, Latin Dance), a 20-minute circuit product called Move20Fit, and personal training. The company is reimbursed for physiotherapy by five major Dutch health insurers — CZ, Menzis, Zilveren Kruis, VGZ, and De Friesland — and offers direct-access physiotherapy without physician referral.

Move2BFit generates revenue through a mix of recurring fitness memberships, per-session physiotherapy billing (largely insurer-reimbursed), lifestyle coaching programs (CooL and BeweegKuur), corporate wellness channels via Bedrijfsfitness Nederland, and unit-priced personal training and group class offerings. Customer segments span general fitness enthusiasts, physiotherapy patients, elderly/seniors, lifestyle coaching clients, and corporate wellness buyers. The company holds Keurmerk Fysiotherapie Plus-Praktijk status and AVG OK GDPR certification. Move2BFit maintains a local direct-to-consumer go-to-market supported by Instagram, Facebook, LinkedIn, and an informational website (move2bfitness.nl).

Name

Fitness Move2BFit

Legal name

Move2BFit

Website

https://move2bfitness.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Move2BFit is a privately held Dutch physiotherapy and fitness practice operating six locations across Geffen, Nuland, and Vinkel in North Brabant, serving local consumers with Keurmerk-certified physiotherapy from 11 specialized therapists plus subscription-based fitness facilities open 07:00–22:30 daily.

Ownership category

akta.pro rank

Product category

Physiotherapy & Fitness Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Functional Fitness & Mobility Training (HSADAAAD)

akta.pro secondary industries

Home Health Physical Therapy & Mobile PT (HSADAIAO), Wheelchair, Seating, Mobility & Transfer Training In-Home (HSABADAO)

Keywords

• Physiotherapy services
• Fitness center memberships
• Group fitness classes
• Personal training
• Lifestyle coaching

Headquarters

HQ city

Geffen

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fitness Memberships: Monthly subscription memberships for fitness access. BASIC tier provides unlimited fitness without guidance or one group class per week. PLUS tier includes unlimited fitness with training program and sport medical fitness test.
2. Physiotherapy Services: Per-session physiotherapy treatments for various conditions. Covered by health insurance with supplementary insurance. Direct access available without physician referral.
3. Personal Training: One-on-one personal training sessions with customized guidance and motivation
4. Group Classes: 10-ride card for group fitness classes valid for 5 months
5. Move20Fit: 20-minute power circuit training sessions for quick, effective results
6. Lifestyle Coaching Programs: CooL (Coaching on Lifestyle) and BeweegKuur programs - two-year trajectories covering nutrition, movement, sleep, and relaxation. Fully reimbursed by health insurance with physician referral.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Move2BFit operates an integrated physiotherapy and fitness practice across six locations in Geffen, Nuland, and Vinkel in the Netherlands. It delivers general and specialized physiotherapy treatments, fitness memberships, group classes, personal training, Move20Fit circuit training, and lifestyle coaching programs (CooL and BeweegKuur), all under a single brand with direct consumer access and health insurance reimbursement.

Product overview

Move2BFit operates as an integrated healthcare and fitness organization with two core service lines: Fysiotherapie (Physiotherapy) and Fitness. The physiotherapy practice is a Keurmerk Fysiotherapie (Physiotherapy Quality Mark) certified clinic with 11 specialized therapists serving locations in Nuland, Geffen, and Vinkel. The fitness division has facilities in Geffen and Vinkel. The core products are complemented by specialized add-on modules including group fitness classes (Groepslessen), Move20Fit circuit training, Personal Training, and specialized physiotherapy services such as Geriatric Physiotherapy, Manual Therapy, Dry Needling, Echodiagnostics, Sports Physiotherapy, Edema Therapy, Shockwave Therapy, Pelvic Physiotherapy, Pediatric Physiotherapy, Dizziness Treatment, and Lifestyle Coaching programs (CooL and BeweegKuur). Digital patient support is provided through PhysiTrack. The company holds AVG OK certification indicating GDPR compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Fysiotherapie (Physiotherapy) General physiotherapy services for movement disorders, chronic conditions, and rehabilitation, delivered by 11 specialized therapists across locations in Nuland, Geffen, and Vinkel. Direct access without physician referral is available; covered by major Dutch health insurers.
• Fitness Membership Monthly fitness membership (BASIC €30, PLUS €47) providing access to modern fitness equipment at locations in Geffen and Vinkel, open daily 07:00-22:30. Includes optional guided training, group classes, and sports medical fitness testing on the PLUS tier.
• Groepslessen (Group Fitness Classes) Scheduled group fitness classes covering Nordic Walking, Indoor Cycling, Body-Power, Pilates, Boxing, Latin Dance Vario, and Move2BFit MIX variants, available via 10-ride cards (€95, valid 5 months) or PLUS membership inclusion.
• Move20Fit (Circuit Training) 20-minute high-intensity circuit training sessions delivering a full workout in minimal time, available to fitness members at Move2BFit fitness locations.
• Personal Training One-on-one personal training sessions providing customized fitness guidance and motivation tailored to individual goals and needs.
• Leefstijl Coaching (CooL & BeweegKuur) Two-year lifestyle coaching trajectories (CooL / Coaching op Leefstijl and BeweegKuur) covering nutrition, movement, sleep, and relaxation; fully reimbursed by Dutch health insurers with GP referral.
• Geriatrie Fysiotherapie (Geriatric Physiotherapy) Specialized physiotherapy for elderly patients focused on maintaining strength, stability, and mobility through exercise therapy, including home visits where required.
• Sportfysiotherapie (Sports Physiotherapy) Specialized physiotherapy for athletes and sports-related injuries using a holistic approach to movement function, delivered by certified sports physiotherapists.
• Manuele Therapie (Manual Therapy) Manual therapy treatments provided by certified manual therapists for musculoskeletal disorders.
• Kinderfysiotherapie (Pediatric Physiotherapy) Physiotherapy services for children, pregnant women, and recently postpartum women delivered by specialized pediatric therapists.
• Bekkenfysiotherapie (Pelvic Physiotherapy) Specialized physiotherapy for pelvic floor dysfunction and related conditions, delivered by trained pelvic physiotherapists.
• Dry Needling Therapeutic technique using thin needles to treat muscle pain and tension, performed by certified dry-needling therapists.
• Echodiagnostiek (Echodiagnostics) Ultrasound diagnostics for muscle, tendon, and joint conditions, with over 20 years of practitioner experience particularly applied to shoulder, knee, and heel complaints.
• Shockwavetherapie (Shockwave Therapy) Extracorporeal shockwave therapy for treating chronic tendon and muscle conditions.
• Oedeemtherapie / Manuele Lymfdrainage (Edema Therapy) Specialized treatment for fluid retention and lymphatic system disorders, including manual lymphatic drainage.
• Etalage Benen / Claudicatio Intermittens Therapy Specialized therapy for intermittent claudication (leg pain while walking) delivered as part of the walking disorder network.
• Duizeligheid (Dizziness Treatment) Specialized treatment for dizziness and balance disorders delivered by therapists affiliated with the dizziness network.
• Valpreventie (Fall Prevention Program) Fall prevention program of exercises and education designed to help participants avoid falling and remain independent for longer.

Quantifiable outcome

• Nordic Walking burns 40% more energy than normal walking
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• CooL (Coaching op Leefstijl)coreStrategic or Co-development PartnerTwo-year lifestyle coaching trajectory covering nutrition, movement, sleep, and relaxation. Fully reimbursed by health insurance with physician referral.
• LeefstijlclubminorChannel Partner/ Reseller/ DistributorLifestyle club portal for coaching and program management
• Bedrijfsfitness NederlandminorChannel Partner/ Reseller/ DistributorCorporate fitness program partner for employee wellness services
• NL ActiefminorStrategic or Co-development PartnerNational fitness and activity network association
• Chronisch ZorgNetcoreStrategic or Co-development PartnerNetwork for specialized physiotherapy for chronic conditions
• ParkinsonNetcoreStrategic or Co-development PartnerSpecialized network for Parkinson's disease physiotherapy treatment
• KNGF (Koninklijk Nederlands Genootschap voor Fysiotherapie)coreOthersProfessional association for physiotherapists in the Netherlands
• GLA:D NederlandcoreStrategic or Co-development PartnerProgram for evidence-based treatment of knee/hip osteoarthritis
• CZ ZorgverzekeraarcoreChannel Partner/ Reseller/ DistributorHealth insurance provider covering physiotherapy treatments
• Menzis ZorgverzekeraarcoreChannel Partner/ Reseller/ DistributorHealth insurance provider covering physiotherapy treatments
• Zilveren Kruis ZorgverzekeraarcoreChannel Partner/ Reseller/ DistributorHealth insurance provider covering physiotherapy treatments
• VGZ ZorgverzekeraarcoreChannel Partner/ Reseller/ DistributorHealth insurance provider covering physiotherapy treatments
• De Friesland ZorgverzekeraarcoreChannel Partner/ Reseller/ DistributorHealth insurance provider covering physiotherapy treatments

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pro Fysio: Multi-location Dutch physiotherapy group providing outpatient PT, sports rehabilitation, and lifestyle interventions. Comparable in offering integrated MSK care with insurance reimbursement across regional Dutch markets.
• FysioHolland: Dutch physiotherapy network with multiple locations across the Netherlands offering direct-access PT, specialist programs, and insurance partnerships. Highly comparable to Move2BFit's Keurmerk-certified, multi-location, insurance-integrated PT practice model.
• Fysio Physics: Dutch physiotherapy practice group with multiple regional clinics and direct-access services. Comparable in providing specialized outpatient PT with insurance reimbursement and Keurmerk-style quality standards.
• Medifit: Netherlands-based integrated medical fitness and rehabilitation provider combining physiotherapy with supervised exercise for chronic conditions. Directly comparable because Move2BFit also positions itself at the intersection of medical PT and fitness.
• PMC Bewegingscentra: Dutch integrated PT and fitness centers offering physiotherapy, group classes, and personal training under one roof. Direct peer because Move2BFit similarly fuses clinical PT with fitness/gym services in regional locations.
• Fysio Group: Dutch physiotherapy practice network offering general and specialized PT services across multiple locations with insurance integrations. Comparable operating model to Move2BFit's multi-location, insurance-reimbursed practice.
• Topvorm / Topfysio: Dutch regional physiotherapy practice chain with specialized therapists and insurance partnerships. Comparable multi-clinic model with focus on quality certifications and direct patient access.

Broad incumbents

• SportCity: Established Dutch fitness chain offering memberships, personal training, and group classes at multiple locations. Comparable on the fitness side of Move2BFit's business but does not offer in-house clinical physiotherapy.
• Basic-Fit: Largest low-cost fitness chain in the Netherlands and Europe with hundreds of locations offering subscription fitness and group classes. Comparable as a fitness membership operator, but operates at vastly larger scale and without Move2BFit's clinical PT integration.

Others

• Bedrijfsfitness Nederland: National platform/network that intermediates corporate fitness memberships between employers and fitness providers. Move2BFit is a partner provider on this network, making it an ecosystem/channel partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/move2bfit.fysiotherapie.training
• LinkedInlinkedin.com/company/fitness-move2bfit
• Instagraminstagram.com/fysiotherapie_move2bfit

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitness Move2BFit