More Than Fitness

What More Than Fitness does

More Than Fitness is a 501(c)(3) nonprofit organization founded in 2018 and headquartered at 700 A River Road, Wilmington, Delaware, on an 8-acre property in NCC Park featuring a 3,000 sq ft gym, two baseball fields, and a wheelchair-accessible pool. The organization delivers community fitness and wellness programming across six core lines: a Student Program targeting underserved youth in the Brandywine School District (mixed martial arts, Olympic weightlifting, bodybuilding, mindfulness, and ATOD prevention), Arena Adaptive (inclusive group fitness for individuals aged 9–99 with physical and intellectual disabilities, run by Doctors of Physical Therapy), the Arena Adaptive Football Club for limb-loss athletes, a Pool Program offering free accessible swim and family cookouts, a Community Program of weekly Olympic weightlifting and CrossFit-style classes for adults, and a YouTube-distributed Guided Meditations library led by Executive Director Jeremy "Coach" Moore.

The underlying technology footprint is deliberately light: a Squarespace-hosted website, a Wodify-powered Arena Adaptive trial sign-up, RaceToRun.com 5K registration, givebutter.com donations, and YouTube for content delivery. The "platform" is essentially the physical facility combined with clinically credentialed human coaching — the differentiation is not software but the integration of DPT-led adaptive expertise, mindfulness, and prevention education delivered in an underserved market where few comparable options exist.

The business model is a hybrid of foundation/government grants (State of Delaware, Arsht-Cannon Fund at Delaware Community Foundation), individual donations through givebutter.com, subsidized program fees (over 50% of Arena Adaptive athletes participate free or at heavily discounted rates), pool rental fees for private events, and corporate sponsorships for the annual Beast of Bellefonte 5K. Go-to-market is community-led and event-driven, relying on Brandywine School District partnerships, local family networks in Edgemoor and Wilmington, and the personal brand of the co-founders rather than paid acquisition. Research and clinical partnerships — notably with the University of Delaware Neuromotor & Behavior Lab, the US Amputee Soccer Teams, and historically the Shirley Ryan AbilityLab — extend the organization's credibility beyond its immediate geography.

Name

More Than Fitness

Legal name

More Than Fitness

Website

https://morethan.fitness

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

More Than Fitness is a 501(c)(3) nonprofit in Wilmington, Delaware operating from an 8-acre NCC Park facility to deliver DPT-led adaptive fitness, youth wellness, and accessible pool programs to underserved and disabled community members.

Ownership category

akta.pro rank

Product category

Community Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Adaptive & Special Needs Personal Training (HSADAAAL)

akta.pro secondary industries

Functional Fitness / Cross-Training Groups (HSADABAH), Strength & Conditioning Bootcamps (HSADABAB), Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH), Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH)

Keywords

• Adaptive fitness programs
• Youth wellness programs
• Community fitness services
• Inclusive athletics
• Disability sports programs

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Foundation and Government Grants: Funding from State of Delaware public grants and Arsht-Cannon Fund at Delaware Community Foundation for youth development, mindfulness, fitness, and prevention-based initiatives
2. Donations: Individual donations through givebutter.com platform supporting program growth and expansion
3. Program Fees: Some programs charge fees; over 50% of Arena Adaptive athletes participate for free or highly discounted rates ensuring accessibility
4. Pool Rentals: Pool rental inquiries for birthday parties, private events, and group swim time
5. Event Sponsorships: Corporate sponsors for annual events like Beast of Bellefonte 5K

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

More Than Fitness is a 501(c)(3) nonprofit operating adaptive and inclusive fitness, wellness, and athletic programs from an 8-acre facility at 700 A River Road in Wilmington, Delaware. Programs serve underserved youth, individuals with physical and intellectual disabilities, and adults through offerings including the Student Program, Arena Adaptive, Arena Adaptive Football Club, Pool Program, Community Program, and Guided Meditations.

Product overview

More Than Fitness is a 501c3 non-profit organization offering a portfolio of fitness and wellness programs designed to build strong bodies, resilient minds, and unbreakable spirits. The core offerings include: Student Program (youth development with MMA, bodybuilding, weightlifting, and mindfulness), Arena Adaptive (inclusive adaptive fitness classes for ages 9-99), Arena Adaptive Football Club (competitive adaptive football for limb-loss athletes), Pool Program (accessible swimming and water activities), Community Program (adult Olympic weightlifting and CrossFit-style classes), and Guided Meditations (mental wellness videos). Additional services include pool rentals and the annual Beast of Bellefonte 5K fundraiser. Over 50% of athletes participate for free or at highly discounted rates.

Differentiator

Problem solved

Functional benefit

Products and services

• Student Program Nonprofit after-school initiative promoting physical and mental wellness for underserved high school youth in the Brandywine School District, featuring bodybuilding, mixed martial arts, Olympic weightlifting, mindfulness practices, and ATOD prevention education.
• Arena Adaptive Inclusive group fitness classes for individuals aged 9 to 99 with physical and intellectual disabilities, founded by Doctors of Physical Therapy, offering twice-weekly adaptive exercises with strength training, cardio, and flexibility work. Over 50% of participants attend free or at highly discounted rates.
• Arena Adaptive Football Club Adaptive football program providing individuals with limb loss the opportunity to engage in football, promoting physical fitness, teamwork, and camaraderie through training sessions and competitive play in local, regional, and national tournaments.
• Pool Program Water-based activities program featuring a wheelchair-accessible pool with unstructured swim time, swim lessons, and an ATOD prevention curriculum, complemented by community cookouts and free access to all participants.
• Community Program Adult fitness program offering weekly Olympic weightlifting sessions and twice-weekly CrossFit-style fitness classes with mindfulness integration for physical health improvement and community engagement.
• Guided Meditations Collection of guided meditation videos led by Coach Moore designed to help participants achieve relaxation, clarity, and mental well-being, available via YouTube playlist.
• Pool Rentals Pool rental service for birthday parties, private events, and group swim time at More Than Fitness facilities, with custom quote-based pricing and inquiry-based booking.
• Beast of Bellefonte 5K Annual 5K race event supporting More Than Fitness and the youth and families served in the 19809 and 19703 communities, with the 8th annual edition scheduled for May 17, 2026.

Quantifiable outcome

• Over 200 young people positively impacted in Wilmington, DE
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Unlimited ConstructminorGTM or Marketing PartnerSponsor for Beast of Bellefonte 5K event, supporting community fundraising initiatives.
• University of Delaware - Neuromotor & Behavior LabcoreStrategic or Co-development PartnerDr. Kiersten McCartney conducts research on physical activity and high intensity exercise in people with chronic stroke as PhD student.
• US Amputee Soccer TeamscoreStrategic or Co-development PartnerDr. McCartney provides strength and conditioning plans for men's and women's US Amputee Soccer Teams.
• Shirley Ryan AbilityLabminorStrategic or Co-development PartnerFormer employer of Dr. McCartney where she created individual fitness programs for people of all abilities including those with neurological impairments.
• Local Colleges and UniversitiesminorStrategic or Co-development PartnerPhysical therapy student volunteers support Arena Adaptive program from local institutions.
• Brandywine School DistrictcoreStrategic or Co-development PartnerPrimary focus area for Students Program serving underserved areas within the district.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wounded Warrior Project: Veteran-focused nonprofit addressing physical and mental health through fitness, wellness, and community programs. Highly comparable to More Than Fitness's veteran-founder origin story and integrated fitness-mindfulness mental wellness model.
• National Ability Center: Park City-based nonprofit offering adaptive recreation, sports, and outdoor programs for individuals of all abilities. Closely aligned with More Than Fitness's adaptive fitness and inclusive recreation programming across a campus facility.
• Move United: National nonprofit network providing adaptive sports and recreation opportunities to people with disabilities. Most direct peer to More Than Fitness's Arena Adaptive programming in mission, population served, and community-based delivery model.
• Special Olympics: Global adaptive sports organization providing year-round training and competition for children and adults with intellectual disabilities. Closely comparable to More Than Fitness's Arena Adaptive program serving individuals with intellectual disabilities in a structured, community-based format.
• Challenged Athletes Foundation: Nonprofit providing opportunities and support to people with physical challenges, including adaptive sports grants and equipment. Comparable to More Than Fitness's adaptive-sports mission and partnership with US Amputee Soccer Teams.

Others

• Christopher & Dana Reeve Foundation: Nonprofit supporting paralysis recovery and adaptive lifestyles through grants, advocacy, and resources. Comparable as an enabling/ecosystem organization for the adaptive-fitness population More Than Fitness serves, including spinal cord injury and mobility-impaired athletes.
• Amputee Coalition of America: National nonprofit supporting people with limb loss through education, peer support, and advocacy. Comparable as an ecosystem partner connected to More Than Fitness's Arena Adaptive Football Club for limb-loss athletes.
• CrossFit (CrossFit Adaptive): Global fitness brand with an Adaptive division where Dr. McCartney holds a board seat. Comparable as the broader framework within which More Than Fitness operates its CrossFit-style Community Program and adaptive offerings.

Broad incumbents

• YMCA of Delaware: Statewide community fitness and wellness operator offering group classes, adaptive programming, and youth services. Comparable in serving the same Wilmington/New Castle County market with broader but less specialized offerings than More Than Fitness.
• Boys & Girls Clubs of Delaware: Youth development organization serving Delaware's at-risk youth with programming spanning education, fitness, and prevention. Comparable to More Than Fitness's Student Program in target demographic, prevention focus, and Brandywine-area footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLjqsVfDtq2Xoclwufno3EHK2phaRKO_lv
• LinkedInlinkedin.com/company/morethan-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about More Than Fitness