What MoreThanNow does

MoreThanNow is a London-based behavioural science consultancy founded in 2016 that runs randomised controlled trials (RCTs) inside organisations to test hypotheses about workplace challenges. The firm employs approximately seven people and serves large enterprises — including AstraZeneca, Vodafone, Novartis, Worley, Nationwide Building Society, Molson Coors, Ericsson, Amazon, Santander, Standard Chartered, and Sainsbury's — across projects in talent attraction, leadership development, performance management, diversity and inclusion, and organisational transformation. Its core methodology comprises a four-stage process (define the problem by thinking small, analyse data and academic literature, create and test via controlled pilots or RCTs, and roll out with clear ROI indicators) layered on a two-part behaviour change model targeting general mindset and in-context behaviour, drawing on heuristics such as the messenger effect, social norms, and availability.

The firm generates revenue through bespoke, project-based or multi-year research engagements with large enterprise clients; there is no productised self-serve or marketplace channel, and pricing is not publicly disclosed. Its proprietary 'technology' is methodological rather than software-based, anchored in RCT design, behaviour change taxonomies, and a formal academic collaboration programme with Harvard Business School, Harvard Kennedy School, INSEAD, London School of Economics, University of Chicago Booth, and University of Exeter. Output has been published in peer-reviewed outlets including Science (January 2025), and promotional coverage has appeared in Forbes, Harvard Business Review, MIT Sloan Management Review, and Business Insider. Marketing is anchored in thought leadership through the Insights blog, the Experimenter Series interview programme, leadership roundtables, and an employee Research Digest. On 10 June 2025 the firm transitioned to employee ownership through an Employee Ownership Trust.

Name

MoreThanNow

Legal name

MoreThanNow

Website

https://morethannow.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

MoreThanNow is a London-based behavioural science consultancy that runs randomised controlled trials inside large enterprises to generate causal evidence on talent attraction, leadership, performance management, and inclusion. Founded in 2016, the firm became employee-owned in June 2025.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Behavioural Science Consultancy: MoreThanNow generates revenue by conducting bespoke experimental research programmes for enterprise clients. Projects span talent attraction, leadership development, performance management, diversity and inclusion, and organisational transformation. Engagement models are project-based or multi-year research partnerships.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

MoreThanNow is a behavioural science practice that runs randomised controlled trials (RCTs) inside client organisations to test hypotheses about workplace change, delivering causal evidence on talent attraction, leadership development, performance management, inclusion, and hybrid work. Its deliverable products and programmes include The Inclusion Lab (an alternative to unconscious bias training), The Inclusion Audit, Education Programmes, and the Experimenter Series content programme. Engagements are sold as bespoke research projects or multi-year research partnerships to large enterprise clients.

Product overview

MoreThanNow is a behavioural science practice offering experimental research services to organisations. The core offering consists of running randomised controlled experiments (RCTs) inside client organisations to test hypotheses about workplace change, organisational transformation, talent attraction, and employee experience. Key programmes include The Inclusion Lab (an alternative to unconscious bias training), The Inclusion Audit, Education Programmes on experimental methodology, and the Experimenter Series (research content series). The company positions experimentation as a scientific alternative to intuition-based management approaches, working with organisations to design, pilot, and scale evidence-based behavioural change interventions.

Differentiator

Problem solved

Functional benefit

Products and services

• Behavioural Science Experimentation Services MoreThanNow's core service: running randomised controlled trials (RCTs) inside client organisations to test hypotheses about workplace change, applying the proprietary four-stage experimental methodology and Behaviour Change Model to generate causal (not correlational) evidence for what works. Sold to enterprise clients as bespoke research projects or multi-year research partnerships.
• The Inclusion Lab A programme that provides laser-focused experimental interventions as an alternative to traditional unconscious bias training, addressing specific inclusion challenges in organisations using RCT methodology.
• The Inclusion Audit A laser-focused audit of a specific inclusion challenge designed to identify patterns and test interventions using MoreThanNow's experimental methodology, including analysis of organisational data and academic research.
• Education Programmes Training and education programmes that teach organisations how to design and conduct experiments in the workplace, including the Inclusion Programme, building internal capability in experimental methodology.
• Experimenter Series A collection of interview-based articles with academic and organisational partners who have conducted experiments with MoreThanNow, sharing insights and learnings from pioneering experimental research.

Quantifiable outcome

• At AstraZeneca, changing employer brand messaging from an inclusion pillar to patient-centricity and learning & development pillars resulted in a 2x increase in real-world traffic to the careers website
• +5 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Harvard Business SchoolcoreStrategic or Co-development PartnerAcademic collaboration on workplace research. Harvard Business School researchers, including Prof. Edward Chang and Prof. Maria Guadalupe, have partnered with MoreThanNow on experiments in organisations. Research output has been published in peer-reviewed outlets including Science.
• Harvard Kennedy SchoolcoreStrategic or Co-development PartnerAcademic collaboration on workplace diversity and inclusion research. Siri Chilazi from Harvard Kennedy School collaborated with MoreThanNow on experiments and co-authored the 'Make Work Fair' book. Research published in Science journal.
• INSEADcoreStrategic or Co-development PartnerAcademic partnership with Professor Maria Guadalupe at INSEAD. Featured in the Experimenter Series and involved in collaborative research on workplace topics.
• London School of Economics (LSE)coreStrategic or Co-development PartnerAcademic collaboration including LSE Consulting projects commissioned by BT and Phoenix Group. Prof. Laura Giurge serves as a research advisor to MoreThanNow. Multiple Experimenter Series interviews feature LSE researchers.
• University of Chicago Booth School of BusinessminorStrategic or Co-development PartnerAcademic partnership referenced as part of MoreThanNow's network of collaborators contributing to their scientific literature and workplace research.
• University of ExetercoreStrategic or Co-development PartnerJoint research on diversity training alternatives, hybrid work, and gender equality published in Science journal. Multiple collaborative experiments funded by the Economic and Social Research Council.
• EZRAminorStrategic or Co-development PartnerOnline coaching provider that partnered with MoreThanNow and Vodafone on a study exploring the impact of 1-to-1 coaching on managers over 18 months, measuring ripple effects on team engagement.
• Amazing IfminorStrategic or Co-development PartnerCareer development consultancy that partnered with MoreThanNow and a UK insurance provider to test the impact of career development workshops and follow-up nudges on employee mobility and intention to stay.
• VodafonecoreStrategic or Co-development PartnerLong-term research partner on performance management, coaching, and mid-year check-in experiments. Vodafone's Head of Talent, Leadership, Skills, Performance and Learning (Carl Clarke) served as a key partner in kicking off MoreThanNow's Leadership Roundtable on AI in the Workplace.
• WorleycoreStrategic or Co-development PartnerConducted three consecutive experiments on employer branding and talent attraction at Worley, involving over 12,000 job seekers globally. This represents MoreThanNow's most comprehensive research on inclusive talent attraction to date.
• AstraZenecacoreStrategic or Co-development PartnerLong-term collaborator on pioneering workplace experiments, including talent attraction RCTs and employer brand research. Led by Global Employer Brand (Becky Pulley) and Global I&D team (Karin Kindstrand Lyckemalm). Research published in academic channels.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Culture Amp: Culture Amp is an employee experience platform used for engagement, inclusion and performance surveys. MoreThanNow has a formal technology partnership with Culture Amp, and the two collaborate on inclusion diagnostics for enterprise clients.
• Humu: Humu is a people analytics and behavioural science platform that uses nudge-style interventions to improve employee experience. It is comparable to MoreThanNow as a behaviour-change practitioner, but delivers via SaaS rather than bespoke consulting.
• PTR (Psychology-based Talent & Risk): PTR is an organisational psychology consultancy that applies rigorous research to workforce assessment and behaviour. It is comparable to MoreThanNow in using psychology and research methods to advise enterprise clients on people decisions.

Broad incumbents

• McKinsey (People & Organizational Performance): McKinsey's People & Organizational Performance practice advises large enterprises on HR, talent and culture transformation. It is a broad incumbent that increasingly competes for evidence-based HR work that MoreThanNow also targets.
• Korn Ferry: Korn Ferry is a global organisational consulting firm offering talent assessment, leadership development and workforce analytics. It is comparable as a broad incumbent in evidence-based talent and leadership advisory for large enterprises.
• BCG (People & Organization): BCG's People & Organization practice offers large-scale HR transformation, talent and organisational design consulting. It is comparable as a broad incumbent operating in the same enterprise HR and OD buying centres as MoreThanNow.
• Deloitte (Human Capital): Deloitte's Human Capital practice delivers large-scale people analytics, HR transformation and inclusion programmes to global enterprises. It overlaps with MoreThanNow's evidence-based HR and inclusion value proposition but at vastly greater scale.

Direct peers

• BEworks: BEworks is a behavioural economics consultancy that designs and runs field experiments for enterprises. It is directly comparable to MoreThanNow in applying RCT-style rigour to business and HR challenges.
• The Decision Lab: The Decision Lab is a behavioural science consultancy that applies research-based methods to organisational and policy problems. It mirrors MoreThanNow's evidence-led, academic-partnership approach to workplace and behaviour change.
• Behavioral Science Team (BIT): BIT is an applied behavioural science consultancy that runs experiments and RCTs for organisations and governments. It is the closest direct competitor to MoreThanNow in applying rigorous experimental methodology to real-world workplace and policy challenges.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/morethannow

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoreThanNow