Moringaia®

What Moringaia® does

Moringaia® is a family-owned luxury skincare brand founded in 2012 in Puerto Plata, Dominican Republic, by agroforester Ben-Yam. The company sources Moringa Oleifera seeds from its own permaculture farm on the north coast of the Dominican Republic and produces a portfolio of natural skincare products at an in-house solar-powered laboratory, using a proprietary single-press cold extraction method that retains maximum nutrients in the hero Miracle Oil. Its product line spans face serums (Fresh Bloom for dry skin, Clear Skies for oily skin), body oils, skin salves, muscle salves, lip balms, hair serums, body scrubs, gift sets, and a co-developed Superfood Chocolate with INARU.

The business operates a hybrid go-to-market model: a primary direct-to-consumer channel via a Shopify storefront (priced $12-$98 per SKU), supplemented by wholesale partnerships with luxury Caribbean resort spas (Casa de Campo, St. Regis Cap Cana, Sanctuary Cap Cana, Excellence Resorts, Melia Resorts), travel retail at DUFRY airport and cruise terminal locations in the Dominican Republic, luxury retail boutiques (Jenny Polanco), online stockists (Beautyologie, Recuerdos), and a corporate gifting program. Marketing is content- and PR-led, anchored by placements in Vogue, Forbes, Oprah Daily, HuffPost, Elle, and W Magazine, supported by organic social, email capture with a 10% first-order incentive, and complimentary Virtual Spa consultations. The company ships internationally to the US, Canada, six European markets, Israel, Mexico, and Sint Maarten, and is operated by a team of approximately six, four of whom handle end-to-end manufacturing from raw ingredient processing through bottling and packaging.

Name

Moringaia®

Legal name

Moringaia

Website

https://moringaia.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Moringaia® is a Dominican Republic-based luxury skincare brand that makes single-pressed Moringa seed oil products — face serums, body oils, salves, and balms — at its own solar-powered farm-lab and sells them via Shopify DTC, luxury Caribbean resort spas, airport and cruise terminal travel retail, and corporate gifting.

Ownership category

akta.pro rank

Product category

Luxury Natural Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industries

Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG), Eye & Lip Skincare (CRABAAAC)

Keywords

• Natural skincare products
• Moringa seed oil
• Luxury face serums
• Plant-based body care
• Arctic and tropical oils

Headquarters

HQ city

Puerto Plata

HQ country

Dominican Republic

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales (E-commerce): Direct-to-consumer sales through their Shopify e-commerce platform, offering face oils, body oils, lip balms, salves, hair serums, body scrubs, gift sets, and superfood chocolate. One-time purchase model with no subscription required.
2. Wholesale/B2B Sales: Bulk sales to wholesale partners including luxury retailers, resort spas, cruise terminals, and airport duty-free shops. Also includes corporate gifting programs for B2B clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Moringaia® manufactures and sells a luxury portfolio of natural skincare products built around its signature 100% single-pressed Moringa Oleifera seed oil (Miracle Oil). The product line includes face serums (Fresh Bloom, Clear Skies), body oils (Island Glow, Cool Breeze), salves (Salvation, Swell Remedy), lip balms, hair serums, body scrubs, and superfood chocolate — all produced in-house at a solar-powered laboratory on the north coast of the Dominican Republic. The brand also offers curated gift sets, a Virtual Spa consultation service, and a corporate gifting program.

Product overview

Moringaia® is a luxury skincare brand offering a comprehensive portfolio of natural skincare products centered around their signature single-pressed Moringa Seed Oil (Miracle Oil). The product line spans face serums (Fresh Bloom for dry skin, Clear Skies for oily skin), body oils (Island Glow, Cool Breeze for after-sun), skin salves (Salvation Balm, Swell Remedy for muscle relief), lip balms (Glassy Waves, Cacao Bliss), hair serums (Recovery Boost), body scrubs (Floral Bloom, Herbal Healing), and superfood chocolate. The brand also offers curated gift sets and bundles, and provides a complimentary Virtual Spa consultation service. All products are sustainably made in-house at their solar-powered lab in the Dominican Republic, with ingredients sourced from their own farm and local communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Miracle Oil (35ml) 100% single-pressed Moringa Oleifera seed oil for face, body, and hair. Contains Omega 9 (oleic acid) and naturally-occurring Vitamin E antioxidants for deep hydration, moisture lock-in, and reducing redness. Made with over 500 Moringa seeds per bottle; dermatologist tested.
• Miracle Oil (10ml Travel Size) Travel-size 100% single-pressed Moringa Seed Oil for all skin and hair types. Multi-use moisturizer with natural Vitamin E antioxidants.
• Fresh Bloom Face Serum (35ml) Lightweight botanical face serum with Moringa Seed Oil and floral essential oils (Immortelle, Rosehip, Orange, Geranium, Ylang Ylang) designed for dry skin, with Vitamin E and glow-boosting properties.
• Fresh Bloom Face Serum (10ml Travel Size) Travel-size botanical face serum with Moringa Seed Oil and uplifting floral essential oils for dry skin, with a light, powdery floral scent.
• Clear Skies Face Serum (35ml) Daily face oil serum with Moringa Seed Oil and wood essential oils (Palo Santo, Tea Tree, Frankincense, Pine, Bergamot) for oily/combination skin, with purifying and rejuvenating properties.
• Clear Skies Face Serum (10ml Travel Size) Travel-size face oil serum for oily/combination skin with Moringa Seed Oil and earthy wood essential oils for blemish-prone skin.
• Island Glow Body Oil (55ml) Silky tropical body moisturizer with Moringa Seed Oil, Vanilla, and Petitgrain for dry and normal skin, with a subtly sweet vacation scent.
• Cool Breeze Body Oil (55ml) Refreshing after-sun body oil with Moringa Seed Oil, Peppermint, Eucalyptus, and Lavender essential oils that provides a cooling sensation and deep moisture.
• Salvation Balm (22g) All-purpose skin salve with Miracle Oil, bee-friendly beeswax, Lavender, Tea Tree, Chamomile, and Turmeric. Anti-inflammatory formula for redness and irritation.
• Salvation Balm (7g Travel Size) Travel-size multi-purpose skin salve with Moringa Seed Oil, beeswax, and anti-inflammatory botanicals for soothing dry patches.
• Swell Remedy (22g) Muscle salve with Miracle Oil, bee-friendly beeswax, Tea Tree, Peppermint, Arnica, Eucalyptus, and Turmeric. Cooling and soothing formula for active individuals.
• Swell Remedy (7g Travel Size) Travel-size muscle salve with Moringa Seed Oil and herbal blend for calming and cooling tired muscles.
• Glassy Waves Lip Balm Multi-tasking balm with Moringa Seed Oil, Cacao Butter, and bee-friendly beeswax for lips, around the eyes, and as eyebrow pomade.
• Cacao Bliss Lip Balm

Quantifiable outcome

• 100% single-pressed Moringa seed oil is the first ingredient in all products
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and major.

• INARUcoreStrategic or Co-development PartnerCollaboration with fellow Dominican brand INARU to create Superfood Chocolate (70% cacao + moringa). Both brands share values of sustainable agriculture, empowering local production, and maintaining a transparent supply chain.
• DUFRYmajorChannel Partner/ Reseller/ DistributorLeading global duty-free retailer distributing Moringaia products at Las Américas International Airport (Santo Domingo), Puerto Plata International Airport, Cibao International Airport (Santiago), and multiple cruise ship terminals including Amber Cove, Taino Bay, and La Romana.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aesop: Premium botanical skincare and body care brand with global luxury retail and travel retail presence, a high-end comparator for pricing, brand tone, and channel strategy.
• L'Occitane en Provence: Global botanical beauty brand with deep presence in travel retail (airports and duty-free), directly relevant as a scaled incumbent competing in Moringaia's wholesale channels.
• Drunk Elephant: Established clean/biocompatible skincare brand with a much larger retail footprint (Sephora). Direct category competitor at a significantly larger scale.
• Dr. Hauschka: Long-established natural and botanical skincare brand with global retail and spa distribution, a broader incumbent competing in the same clean botanical category.

Direct peers

• Naturopathica: Botanical skincare brand combining clean beauty formulations with spa and wellness partnerships, parallel to Moringaia's resort spa channel approach.
• Beautycounter: Clean beauty brand with mission-driven positioning, broad DTC distribution, and an advocacy-led marketing approach very similar to Moringaia's mission narrative.
• Tata Harper: Luxury clean, plant-based skincare brand with farm-to-bottle positioning and premium pricing, the closest direct competitor in natural ingredient-led prestige skincare.
• Herbivore Botanicals: Natural, plant-based skincare and body care brand operating in DTC and specialty retail with similar ingredient-led storytelling and premium pricing.
• OSEA Malibu: Family-founded clean skincare and body care brand using botanical oils and sea-derived ingredients, with comparable premium positioning and a heritage-driven brand story.
• Kahina Giving Beauty: Clean, ethically sourced beauty brand with an ingredient story (argan oil) and social mission, closely aligned with Moringaia's single-ingredient hero plus community impact model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MoringaiaDR
• Instagraminstagram.com/moringaia
• Pinterestpinterest.com/moringaia
• LinkedInlinkedin.com/company/moringaia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moringaia®